In this episode, Fernando Vives, Chief Commercial Officer at NH Hotel Group, discusses the evolution of revenue management from the earliest days to the opportunity today, something he calls "bionic revenue strategy" - which is all about combining the best of human intuition with the power of artificial intelligence. 

Listen to learn how this approach is revolutionizing pricing strategy in hospitality and increasing customer satisfaction by creating a more personalized guest experience.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands