Whether you're still working on your budgets for the year ahead or have those all done, our guest today has advice for what it will take to succeed over the year ahead. Bill Walshe is the former CEO of Viceroy Hotel Group, and today, he's helping others in hospitality as a board member, strategic advisor, and keynote speaker. In this episode, you'll learn the two titles Bill wants you to have - as well as how you need to think about balancing bold pricing with generosity.

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• Watch Bill's Ted talk: A Roadmap of Pride

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands