I'll never forget the first time I heard our guest today, Brigette Harenda, President of B&Co. It was about a decade ago, and she was at a conference recounting the story of creating the Iron Horse Hotel - which I found fascinating because she became a hotel owner almost by accident during the Great Financial Crisis of 2008 - and has created hit after hit in hospitality since then.

In this episode, you'll learn why you should care about branding, why it's much more than you might think it includes - and the process she uses to help hospitality providers create a brand and guest experience that stands out, creates loyalty, and inspires people to tell others - all of which, of course, helps your business thrive. 

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands