What's going on in the world of hotel brands today? Joining us today to answer that question is Dorothy Dowling, Managing Director at Horwath and previously Chief Marketing Officer at BWH Hotel Group, where she oversaw the group's 18 brands during her 17 years in leadership roles there.
In this episode, you'll learn both the challenges and opportunities she's seen in the world of hotel brands - and where she would focus if she were starting a new brand from scratch today.
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This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.
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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands