How We Make More Money by Questioning Everything - Alastair Thomann, Generator and Freehand
Hospitality Daily Podcast
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Hospitality Daily Podcast
How We Make More Money by Questioning Everything - Alastair Thomann, Generator and Freehand
Dec 14, 2023
Josiah Mackenzie

In this episode, we speak with Alastair Thomann, CEO of Generator and Freehand Hotels, about the innovative strategies that have propelled their properties to success in the competitive hospitality landscape. You're going to learn about:

  • The unique positioning of Generator and Freehand brands in the market and how they cater to different age demographics with a focus on social experiences.
  • The pivotal role of food and beverage in creating memorable guest experiences and driving significant non-room revenue.
  • The importance of third-party partnerships in enhancing the quality and profitability of F&B offerings.
  • Alastair's journey from traditional luxury hotels to leading a hostel brand and the financial opportunities he discovered in the hostel business model.
  • The technological advancements and operational efficiencies that have streamlined Generator's services and enabled rapid expansion.
  • The art of balancing a diverse range of guest offerings, from $25 beds to $1,000 suites, and the concept of room type optimization.
  • The counterintuitive approach to digital nomads and maximizing revenue per square meter in public spaces.
  • The concept of gamification in hospitality spaces to enhance guest engagement and increase profitability.
  • Alastair's perspective on the future of hospitality and the lasting impact of the pandemic on travel values.

Whether you're a hospitality professional looking to innovate in your field or simply curious about the behind-the-scenes of a successful hospitality brand, this episode offers valuable insights into creating experiences that delight guests while maximizing returns for investors. Tune in for an inspiring look at the future of the industry through the lens of a visionary leader.


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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands