In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares a refreshing perspective inspired by Jeff Bezos on separating the signal from the noise when it comes to hospitality tech.

By listening to this episode, you will learn:

• Why chasing every shiny new tech trend might be a distraction from what really matters in hospitality (00:54)
• How to apply the concept of focusing on what's not going to change, as people will have more connected gadgets and will want more personalization, less waiting, and more services (02:21)
• Why adapting to the evolving needs of guests is more important than trying to figure out how to use AI or other specific technologies in your hotel (03:27)
• The importance of zooming out and looking at the big picture as a leader in the hospitality industry (03:51)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands