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The Career Discovery Podcast
A platform dedicated to helping young people broaden their career horizons through insightful, inspiring and empowering conversations with experts in their fields.
Our hope is that by sharing conversations like this with you, we can demystify careers that may be confusing, give you access to careers that may seem out of reach and expose you to careers that may be invisible.
By doing so, we aim to help you broaden your career horizons and discover your professional potential.
Ready to explore limitless possibilities? Tune in now and embark on your journey of career discovery!
www.thecareerdiscoverypodcast.com
The Career Discovery Podcast
What Is a Career in Branding Like? In Conversation with a Chief Brand Officer
#31 - On the show today we meet Kim! Kim works as a Chief Brand Officer in the EdTech industry in the UK. If you’re curious about a career in branding, check it out!
Kim kindly shares with us:
Area of expertise (04:15)
- Common misconceptions of the branding role
- How branding fits into marketing, or vice versa!
- Typical roles within a branding team
- The purpose of the branding role
- What a chief brand officer does on an average day
- Most enjoyable parts of the role
- Challenging parts of the role
- Proudest moments in the role
Career journey (38:16)
- How Kim became a chief brand officer from an aspiring vet
- Highs of the career journey
- Challenges of the career journey
- Importance of role models and mentors
Advice (01:36:27)
- Helpful education, training and skills for aspiring branding/marketing professionals
- The future of the branding/marketing profession
- Advice and resources for people who are keen to find out more about a career in branding/marketing:
- Advice for her younger self and you!
We also talk about:
- Why it makes sense to follow your passion
- The importance of believing in yourself and backing yourself
- Knowing when it is time for a change
- Why you shouldn’t worry if you are experiencing imposter syndrome
- The significance of finding the right company culture for you
Definitions:
- B2B – business to business
- B2C – business to consumer
- B2H – business to human
So if you’re curious and wondering what a chief brand officer does or how to become a chief brand officer or if you just want to be inspired ~ listen or watch and enjoy!
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