
The Professionalist Real Estate Investing Podcast
Whether you’re a seasoned investor, budding entrepreneur, or simply curious about diving into the world of real estate, this podcast is your ultimate guide to building wealth and achieving financial freedom through smart investing.
Join host Tony Jacobs, a real estate professional , as he explores actionable strategies, emerging trends, and real-world stories from top investors and industry experts. Each episode delivers valuable insights to help you navigate challenges, capitalize on opportunities, and grow your real estate portfolio with confidence.
Tune in for expert interviews, market updates, and tips to elevate your investing game—because success in real estate starts with the right knowledge and mindset.
Ready to take your investing journey to the next level? Hit that subscribe button and start building your future today!
The Professionalist Real Estate Investing Podcast
Unlocking Hidden Deals: The Power of Pre-Probate Prospecting -Featuring Micah Nicholes
What if your best deals live where most investors won’t look? We sit down with Micah Nichols of US Lead List to unpack the quiet power of pre‑probate and inheritance leads—data‑driven, time‑sensitive opportunities that reward empathy as much as execution. Micah takes us inside his system: seven data sources stitched into a monthly national list, segmentation that prioritizes the highest‑value sellers, and a humane approach that opens doors without crossing lines.
We dig into the nuts and bolts of making this niche work in today’s market. Micah explains why surviving spouses and small landlords with multiple properties respond differently, how to craft first‑touch letters that spark curiosity instead of resistance, and where AI truly helps—cleaning messy records, enriching contacts, and triaging replies—before handing off to a real human at the moment trust is on the line. He also gets candid about a brutal six‑figure loss from a flooded flip and a lapsed insurance policy, a hard reminder that operational details decide outcomes.
If you’ve wondered whether direct mail still converts, how to scale cold calling without grinding yourself down, or how to serve heirs with real care while protecting your margins, this conversation is a field guide. You’ll leave with concrete steps: segment your inheritance list, build a gentle mail cadence, outsource first dials, track additional‑property owners, and tighten underwriting with multiple exits ready. Want more like this? Subscribe, share with a friend who invests, and leave a quick review telling us which outreach channel is winning for you right now.
Podcast Intro
Propstream
PropStream is real estate data and analytics platform where investors can get an abundance of info .
Welcome everybody to Professors Real Estate Investing Podcast. I'm with Michael Nichols. How are you doing, Micah? Doing great. Thanks for having me. No problem, no problem. Let's uh say a little bit, talk about a little bit about Micah right here. He owns the U.S. lead list where they generate constant uh flow for pre-probate inheritance search leads and residential, land and commercial leads. So, Micah, we're getting into this. Uh what attracted you in your real estate investing journey over a decade ago?
SPEAKER_00:I mean, you know, I think it comes down to control uh my kind of financial destiny. And then, you know, just I think aside from that, I just always liked real estate. You know, didn't really matter, lands, houses, historical, new, just all the things. Um, you know, as cliche as it is, uh Robert Kiyosaki's book really kind of seeded the whole thing. Um, but yeah, that's kind of what drew me in. And then yeah, I bought my first property 10 years ago, a little uh fourplex for 52,000 bucks, and I was cash flowing 800 bucks a month, and I was hooked from then on. Oh wow.
SPEAKER_01:Okay. Nice. And then so you're the owner, the proud owner of the U.S. lead list. Uh for those who aren't are new to the concept, what exactly is pre-probate inheritance leads and why is it valuable in our especially in our time today?
SPEAKER_00:Yeah, well, uh, let me answer for why it's valuable in our time frame. So, you know, baby boomers are at a place where like they're kind of phasing out. You know, it's like, and and death inevitably is this exchange from one generation to the next. And that is uh, you know, uh, be it uh awkward, complicated, and sad, uh, that is an inevitable force that everyone has to deal with in one way, shape, or form. And so why it's pertinent to real estate, real estate professionals, um, is because you know, at that transfer point, there's this kind of distribution of assets that happens and it's forced. It's not, you know, it's not this something that like people really kind of choose. It like it happens, and uh you can kind of insert yourself into you know the the I guess the sellers' minds at the right time with the right messaging to generate more lead flow for your business.
SPEAKER_01:Okay. Nice. Yeah, because uh I knew a lot about not a whole lot, but I knew something about the probate inheritance and I know it can be definitely vital. I know it's a um something that's not like generally in the spotlight much when it comes to real estate investing. And um another question I was gonna ask you about is so how does the US lead list uh find and verify these type of leads?
SPEAKER_00:Sure, yeah. So we bring in data from seven separate channels, and and that those seven channels, they're all indicators of when someone passes away. So, you know, be it obituary or death notices or government data, we we have a bunch of different places where we intake that data um and then we verify that you know that if someone passed away, you know, the next step is do they own real estate? And so we kind of merge those two things together. We're not basing it off of probate, it's before probate. And that's you know, our main product is called inheritance because uh it's you know, there's there's a few categories that don't ever go through probate. So, you know, if I'm talking about the lists, there's kind of you know four main groups. You know, it's pre-probate, that's when something actually does need to go through probate or should, doesn't always, and then surviving spouses and trusts, and then the last is interfamily transfers before the death. And so we're building that on a um you know monthly basis uh at a national scale. So we're generating an entire list every month based on all that input data that we're receiving. And so, you know, we've got uh we spend a lot of money on data to kind of line up all these points um and uh and give our customers you know the best, you know, most relevant information on this specific niche.
SPEAKER_01:Okay. Okay. And then I had to add it on question since you know it's 2025 and the age of AI is just going bananas every single day. How does how does AI help you out with that too?
SPEAKER_00:Well, I mean, we certainly uh insert uh AI for data management. You know, so one of the things that you know folks who aren't in the data industry may not know, but an inherent challenge is kind of merging two separate data sets together. Um, you know, the discrepancies between the two uh is kind of a headache. So if you've ever, you know, let's say gone to the county and you're looking for tax delinquent data and they have it denoted or in in columns that don't match up with your data, it can be a huge pain in the butt to kind of line all that information up to you know, maybe get it skip traced so you can call them or you know, whatever that may be. So for us, we we internally use uh AI a lot to kind of map that data, organize it properly, and keep it going. But I mean, you know, it's it's funny, it's like you know, AI is evolving way, way faster than um I think you know my little brain can comprehend. And so, you know, that said, like there's always iteration jumps. You know, it's like you know, right now uh, you know, we're we're using AI kind of you know, almost agents, uh, to you know do a lot of the legwork back and forth between um you know sellers and the acquisition, and they're kind of building up uh you know that relationship and then ultimately pushing it to a real person once it gets to a uh you know a conversational point when they're like, hey, I'm ready to do something, I'm ready to set an appointment, whatever it may be. So, you know, the yeah, AI, uh it's it's really uh the you know the bottleneck is our creativity to figure out ways to use it. Uh so yeah, it's it's hard to enumerate on all the possible scenarios.
SPEAKER_01:Scenarios, exactly, especially like I said nowadays, because trust me, like your brain, my brain, I mean, there's just so much information and it's it's useful, especially when it comes to investing in all different facets of uh the niche. Another thing I would a question I want to ask you, uh when it comes to this, what are some of the biggest misconceptions for investors who've been working with inheritance uh with like inheritance sellers?
SPEAKER_00:Yeah, I mean, so one of the things that I uh try and have people understand is like, you know, usually folks who are just starting out who you know haven't really you know cut their teeth yet on uh kind of direct to seller marketing, usually probate isn't the best place to start. Um it's nuanced, there's a lot of caveats that kind of come up that are special to the list. And so if uh if you handle it wrong, if you if you approach it the from the wrong direction, you end up kind of breaking your opportunity before you get a chance to buy the property. Um, or you know, list the property, whatever it may be. Like we deal with a good amount of realtors as well. But um yeah, I mean, like for me, like it's all how I coach my clients, how I talk to people about it, it's all about delicacy and meeting that person where they're at. Because you know, if you're marketing to someone and they just lost something that's irreplaceable, it's gone. Yes. Um you can't possibly understand all of what's happening for them, right? And and the only way that you get a window into their world, into what they're feeling, into what's happening for them is by being a good active listener, asking open-ended questions, and you know, basically getting this person to know, like, and trust you, um, you know, kind of on that outset call, that discovery call, when you're when you're you know, trying to figure out like if you have a purpose with this person, can you solve their all their problems? And uh, and so yeah, it's it's it's funny, like, you know, these calls are slower, it's not like uh mass texting or um you know you you just sending out you know 10,000 postcards saying I want to buy your house cash or something like that. Um that approach does work, but it's a numbers team. Um I kind of come at it from a different angle. You know, I do a good amount of direct mail, we do cold calling to market to the list. And, you know, on my first letter, like I don't even say I want to buy the property, I just say, hey, I have a question about your property. Um and so it drives curiosity. They reach out and then I I kind of you know begin that conversation with a question, even in the letter. Uh, and so I'm just trying to open up their book, try and understand what's happening for them, see if I can get their timeline, understand what their pain points are, because you know, really there's like two big things that are happening for these people. They're dealing with an overwhelming amount of emotions, and then on top of that, they're dealing with logistics that they've likely never had to go through, or maybe once or twice ever in their life. And so you're combining two pretty significant challenges at once, and so you kind of have to help them wade through it sometimes. You you're you end up being an active, you know, sometimes almost like a um a counselor in a way, to like, you know, help them see what can happen if it can work out. You know, most of the time, especially with spouses, the most common response I get is I just don't know what to do. You know, they're they're just they're just shell-shocked. Um, and that's fine. You know, it's like they don't know what to do, they're being honest. It's like, okay, great. You know, well, I'm here, you know, I I basically, you know, I guess work to deliver value and show up where you can. Um, because you know, people remember when you lend a helpful hand. Like they do. And and for me, like that's kind of you know, all of again, how I coach. I, you know, I use this data. I run a local investing company uh in the kind of Madison, Wisconsin greater uh metropolitan area. And so, you know, I wear two hats. I I run US lead list, but I also invest uh full-time myself. And so I'm active, I'm working these, I'm developing strategies, I'm always trying to learn more, I'm trying to make it better, trying to get a higher ROI on on you know what I'm doing in my marketing to be more relevant. And this is you know, kind of that servant heart, you know, showing up and helping people has been the best way that I've found one, to feel good about myself at the end of the day, you know, when I you know put my head on my pillow, I sleep well at night. And then two, it it just makes ends up making me more money. You know, people like working with people who they trust, who they're confident in what they're saying. And uh yeah, that that distinction, it's it's small, um, but it's it makes all the difference for the the message that you're delivering for uh to that person in that you know kind of crazy circumstance they're in.
SPEAKER_01:You you got great points right there. Uh, because I was gonna ask like what the process is, but you actually explained it. Being compassionate with that person, listening to that person, listen listening is the key. I always tell people, listen to what they're going through. The time period that they're going through right there, it's it's devastating. I mean, they and like you say, they they don't know what to do. But when somebody lends out a helping hand, and it's and I love the way that you approach it because the way you approach it and you're sensitive to their needs, it goes a long way. And people remember that. That's that that's that human kindness that it it can never be replaced because they'll always remember like I could trust this person because in my time of need, he helped me. So I loved I love the way you went about going, you go about doing that on a regular basis. And then the next question I had to ask, because this is key also with the time period we are. Um how important do you think, as you elaborate a little bit on it, about the direct mail, cold calling? Um, how important that's is that still nowadays? Because I I'll I'll get you a little story where I was helping out a client, and uh there's a lot of for pre-foreclosed homes and foreclosed homes here in the state of California. And it was down in Orange County, Southern California, and uh I told the client how to go about, they wanted to write a letter in in a compassionate way, so I helped them go about doing it, but there was no response. But uh how how do you view a lot of like the direct mailing, the cold calling, how how effective is is it still nowadays?
SPEAKER_00:I mean, from what I've seen, you know, like cold calling uh is a grind. Direct mail is expensive, you know uh you know buying media, you know, doing you know PPC, SEO, um, you know, social media marketing. Every every one of those tactics has its upside and its downside. And uh what I feel like, you know, personally in my own my own businesses, I I mostly do cold calling and I mostly do direct mail. I don't do a lot on the digital side. And you know, that that is changing, like we're incorporating more as we keep on scaling. But you know, personally, you know, if you're doing direct mail right, if you're connecting, like there you will get traction. But it is like anything else, right? It's like, you know, if you look on your um, you know, your your PPC campaign, you got you know how many, how many views you got, you got how many clicks you got, you got how many form fills you got. And it's the same thing with direct mail, it's a numbers game. Like, you know, people just need to scale that operation, you know. So on a monthly basis, you know, depending, we're sending, you know, probably I would guess like three, four thousand letters a month. Um, and you know, so like that works. We just you know closed on one last week from that. Uh, I got you know a couple in the funnel that I should be contracts, you know, before the end of the week. Like it absolutely still works on the direct mail side. Cold call, same thing. You know, it's a numbers game. Uh, I don't I don't cold call myself. I outsource that. I am not patient enough to sit there and dial or you know, the headset on like that's not my game. I don't have time for that. But you find a good partner uh to outsource that too. And you know, basically you're just getting hand raisers. Hey, yeah, I want to sell. And you know, we just got a contract on a three unit we brought uh purchase. Let's see, in downtown Madison, you know, we're we're selling, we bought it at 600. We're uh you know have an accepted offer at 725. So that's like that'll be a good little deal, uh, all said and done. Um, so you know, to me, they both still work. Uh that each has their up and downside. I like cold calling because it's scalable. You can have 10 dialers working your market, you can have people calling, you can have them getting traction while you're sleeping. That to me is beautiful. Uh, same thing with direct mail. You know, the downside is that it's out on the outset, it's more expensive. Costs a lot of money to send direct mail. You know, first class stamps, what, 78 cents right now? Yes. But the beauty of direct mail is that it's physical. It's you know, people can delete a voicemail, they can, they can, you know, uh delete a text, they can uh you know, delete your your uh email when they send it to you, but uh letter, you know, like I've had clients or not clients, but I've had um sellers call me and they're like, you know, my mom had your letter pinned on her refrigerator and it's been sitting here, and she so first I I mailed because the husband passed away, and then the the mother passed away. And so then the daughter called me, you know, years later. Um, and you know, we ended up transacting from that. And so I like the physicality of direct mail if your messaging is right, if you're if you're being consistent in it, it is a physical presence that you know cannot really be duplicated on the you know the digital uh landscape.
SPEAKER_01:That that's beat me too. I I like the the physical in in the hand because like you said, you can delete uh you can delete an email, you can delete a text, but when it has the physical presence in your hand, that that's a that's a whole nother level right there in itself. Yeah, and that's the old school way of doing things, like mailing it out, like yeah, did you get it? Yes, I received it.
SPEAKER_00:Well, and and you know, kind of back to AI and what you're talking about, like AI is amazing, right? Uh but at the end of the day, the people who currently control AI, and who knows if it'll get out of control, but we're all humans. And at the end of you know, the day everything is a human-to-human experience, right? And you know, the people who are crushing it figured out the best way to kind of incorporate ways to automate parts of that, and then they insert the human at its most critical point. And you know, that person shows up and they are you know rock steady, they're closer, they're doing whatever they can. They're you know, they show up trying to relate to that other human on the other side. And if you can do that well at scale, you're gonna win. Um, I and I think that's the best way right now to incorporate AI and automation and all of those things. Um it's not the only way, but I you know, for me again, like that feels good in you know, my my own little heart of how to conduct business that you know helps me sleep at night.
SPEAKER_01:Great, great. Thank you for that advice right there. And then the flip side with with your real estate journey and everything you've done, I want to ask what's a mistake or a deal gone wrong that taught you a valuable lesson.
SPEAKER_00:Yeah, I just closed on one. So I bought this place. It was it was gonna be a quick flip. Um and three weeks after we bought it, the basement flooded. And you know, we had you know, we had insurance, but it was a sub pump failure. Insurance wouldn't cover it. So you know, we we had to shell out uh you know, some money fixed all that. It wasn't a big deal. We we still would have been profitable uh had that been the only thing that happened. Um so you know, then we got it under contract. We, you know, uh we were just about to close. We are and the sellers were doing their final walkthrough, and a plastic piece on the toilet on the second floor ruptured, and water was cascading down in this house for a week and a half, two weeks, something like that. Goodness. And so, you know, everything was set to go. We were gonna close, we were all done. It w it was good. We were it was gravy, we're gonna make money, and then this happened, and so we're like, you know, pardon, pardon you know, pardon my verbiage, but oh shit, like right. This is crazy. Um so we're like, all right, well, we canceled the contract, you know, we we did all the logistics around that, and we went to uh file an insurance claim. And one of my partners uh bought term insurance for this property. So we had a specific amount of time, and our term expired four days before this happened. And so we're sitting on this property, we didn't have insurance on it, it flooded, there was no way to you know make it work. We weren't gonna you know do insurance fraud, we weren't playing that game. And so we just closed on it, and you know, at the at the end of that whole story, we ended up losing um it was 110K on that one. So a big kick in the teeth, right? It's like and and honestly, first deal I've ever lost money on in real estate. I've had a pretty good track record thus far. Uh so you know the the little logistical details matter and put them in someone's hands, either you know, your own or someone who you can trust that's gonna make sure that they happen when they need to happen.
SPEAKER_01:Yes. Oh wow. You you definitely that was a kick in the teeth. I always talk about uh with water. Water is one of those things where I used to work for appliance business years ago, and uh there were guys who would hook up like the back of the water line for you know to get water and ice in your refrigerator. Oh, Tony, it's just leaking a little bit. I say, no, I don't want it leaking at all because that little drop right there, it's gonna cost thousands beyond thousands of dollars, and I'm not gonna have the owner on my tail about because you didn't check it just right. But yeah, water is one of those things where you have to make sure everything is secure, most definitely.
SPEAKER_00:Well, I feel that. I wish I would have uh I wish I would I would have heard you say that uh you know a couple months uh a couple months ago out of the news. Um yeah, that was a rough one. Otherwise, you know, I I think I think it's like any business. Um, you know, there's risks in everything that we do. Um, you know, the way that you position and think about you know how you're doing real estate. Um, you know, for me, the the most helpful bit of advice I got is like I always make money when I buy the property. I'm not hoping something great will happen. I'm not hoping that you know the dominoes will fall my way. I I know in one way, shape, or form that I'm gonna make money on this transaction by one of my multiple exits that I have that I know that I can take to monetize the property. And that's kept me pretty safe so far, except for that flooded house twice.
SPEAKER_01:But but but that that was a that was a great lesson to learn, you know. It was a one-shot deal. You're never gonna happen to do that again.
SPEAKER_00:Absolutely, never, never again. Yep, yeah. You you feel that pain and uh and the loss, and yeah, that's uh it reminds you frequently uh and instills instills the memory.
SPEAKER_01:Yes, it does. Yes, it does. And then another question I would ask, what marker change do you what market trends do you see right now that make inheritance or probate leads especially especially timely now in our period of time?
SPEAKER_00:I mean, I don't I don't think that it's changed per se. I think they're always timely. You know, it's a it's a consistent, it's it's evergreen, it's something that's that's always going to be around while there's while there's humans around. Um but I think there's some you know macroeconomics that play into it to a degree. You know, right now it's a tough time in the market. Interest rates are still high. There's you know way more sellers than buyers, you know, kind of historical highs on that side. And so, you know, kind of gone are the COVID days where you know you put any, you know, any property on the market and it's getting full asking price or over multiple offers, cash no contingencies, all those things. For the most part, that's kind of gone by the wayside. And so as property continues, you know, to become harder to sell, and and that, you know, that that's a that's an influx, right? You know, Fed just dropped the interest rates by 25 basis points. Um as they continue to do so, that will help the market. But right now, like I'm getting you know more traction than I was. COVID was harder because there was just more marketing happening. You know, everyone everyone was trying to get a property because if you could find something to sell, you were almost guaranteed to make money on it. Those are the you know, the glory days, good old days. Those are gone right now because you know, sellers are harder to find. You have to be more intentional. Your underwriting has to be better, you have to be more stringent on you know the offers that you're making. And so I think it's more tactical ways that you just need to run your business with the current market in mind. Um, yeah, I don't think that you know, probate inheritance, like it's forever going to be a problem. There's always gonna be opportunities there. It's just can you get in front of those people in a consistent way and kind of have those meaningful conversations that will lead to opportunities?
SPEAKER_01:Yes, great. That's your that's great advice. I I I go to the back of the COVID, yeah. The COVID days, like there'll never be a time period in our lifetime ever like that. Because, like you said, basically I tell people when a house, whatever type of real estate was for sale, you was you was getting the asking price, a lot of them no contingencies, over overbidding like crazy. Like that was the craziest time period. Like I tell people, COVID changed the world, especially how we do things now. It changed everything about life. Yeah, it was one for the archives right there.
SPEAKER_00:Really? Yeah, it was so weird. Like I had a um right before COVID set in. So, you know, like there was this, you know, kind of period is so COVID was everyone was afraid, and like there was a giant dropout of contracts. The stock market went down before everything shot back up. So I had a property under contract right before, you know, when everyone was freaking out, they didn't know what to do. And uh, you know, it was a 12-unit property that I still own now. And uh I had I had a ridiculously good contract on this. I, you know, I think it was yeah, uh$315,000 for a 12-unit that was making 10 10k gross a month. So like, you know, a 3x deal, you know, 3% deal uh on uh so on paper, it this was uh home run, slam dunk. And uh man, I I wiggled back and forth. I was like, should I drop this contract? Is the world gonna end? Like, you know, and I I decided to stick with my guns. I bought the property, and then you know, four months later, it appraised it, you know, I think it was$500,000 over what I bought it for, just because of the market conditions and and the timing. It's like it's so it's so weird. Those moments where you're like, everyone else is running for you know the hills, and like, man, do I do I stick with it? Do I do I kind of push in and go with what you know my gut's telling me, or do I follow everyone else? Those are those are tough investing times, and and COVID provided a few really crazy ones. And uh, you know, I there's still more stuff on the horizon, but COVID was that was unique.
SPEAKER_01:Yeah, it definitely was. Oh, I I have so many stories about covet. Like, I mean, I was selling homes like crazy, and I remember even when uh even when when it just happened, like the procedures of uh do you have the PPE on that's needed, you got to sign the disclosure, and everything, like it was, and then as they say, like when it's when it's really stressful, when time periods are really rough, that's when you see the investors because they know exactly what time period is. They're like, okay, if it's just going around, then I I need to invest. Yeah, it's like a gold mine for them right there.
SPEAKER_00:Exactly. Yeah, and that it's easy to say that, but it's hard to do. Um, yes, you're right. Because we're you know, at the end of the day, you know, we're kind of a herd. We want to move together, we want to follow everyone else. And exactly, yeah, to turn your back and be like, no, I think I think this is right, yeah, and be the sole, you know, person out there kind of bidden. That yeah, that's it's a it's a challenging thing to kind of bear. Yes, it is. Yeah.
SPEAKER_01:Okay, so what if you started today, what would you how would you begin building a business around inheritance leads if you had started started just today?
SPEAKER_00:Yeah, I guess it depends. You know, like I was kind of saying earlier, it's it's a harder niche for folks who are just literally beginning, right? Um, so much of it it has to do with conversational tone. Like you you need to be able to be able to consistently connect with sellers on a personal level. So your rapport building needs to be you know better than average. Your empathy skills need to be pretty sharp. Your listening skills, you like you, you know, you're not sitting there watching a football game and taking this call at the same time. Like you need to be tuned into this person, you know, really focusing on you know, trying to understand what it is that's happening for them. But so you know, let's say you've got all that, and you're like, oh no, Mike, that's that's great. I get I check all those boxes. Then I would say, like, you know, you could you could gather the data yourself, you know, you could look at OBITs, you could work probates, you could kind of go down that road and uh you know build that data. But if you have you know money, you're already successful, you're doing it, you're like you're you're willing to invest some capital in it, you could work with us and we would basically say, hey, where do you want to be? What's your market? Um, so part of our company and how we sell our data is we only sell uh each county three times. So there's three seats in any given county in the US. And once it's sold out, we put you on a waiting list, and you're welcome to get that data when it becomes available and you're first in line. But um, so you know, you get you get a seat, you get that data, and you know, basically uh, you know, I run through a whole SVOP. I have a training where I onboard people, help people understand how and what to do, the important things to look for. Um, and and one of the key defining factors is that not all leads are created equal. And I'm I'm sure you recognize this and see this. And you know, something for me in my own business is that there's this niche in our data, and uh you know it's it's when someone basically passes away, but they own additional properties. So, you know, let's say a landlord uh He passes away or his wife passes away. Um that point is kind of critical. It's like, you know, usually there's some kind of revelation of like, my life's too short. It's time to move on. Uh, they're the kind of these tired landlords. And so they've got these 10 properties. They it's kind of it's a quasi-business, they own them free and clear. Those are my favorite leads. I market to those especially hard. I push into those more because you know, last year when I looked at my net profit, 60% of my profit came from those people who owned additional properties. The 40% came from the other. Um, but so you know, knowing how to target the right people, knowing how to have those conversations, um, you know, basically coming up with a cadence of direct mail, which, you know, again, I can help and show people. And then, you know, having someone who's kind of doing some of that work for you so you can focus on where the money is. And that really is the conversations. Are you a good conversationalist? Can you connect with these people? Can you make them like you? Can, you know, if you can kind of build that tension where, like, you can tell, like um, you get someone on the phone and you know, they're hesitant, they're not interested, they're not, and then you say something, you know, something to overcome like this person's trying to damn you, or they're not trustworthy to you know, their tone changes. You can hear they leaning in rather than pulling away. If you can do that on the regular, like the inheritance list is a good place for you to be.
SPEAKER_01:That's great. That's great. Well, and I just uh I went on your website, it's definitely very, very self-explanatory. It's easy for people to understand. Um, usleadlist.com. And what other ways, Micah, can uh people get in touch with you?
SPEAKER_00:You know, email's good. Um we can drop it in the show notes, but you know, Micah at USleadlist.com. Um, I don't check everything. My assistant helps me with that. So uh happy to chat with folks there. Our website's great. If you fill out a form, you know, the quote, basically we're gonna ask you, you know, what areas you're interested in. Uh, it'll have you create an account and then you know either give us a call or or set a uh a book meeting with one of our salespeople. That's great. Um, yeah, those are probably the two best channels or on social media too. Uh Facebook is really all I use personally. Uh so it's just Micah Nichols, my name. Um, and you should find me.
SPEAKER_01:Okay. I'll put that all in the show notes for all the listeners out there. Um, yes, everybody, this is Micah Nichols, uh, the owner of US Lead List. Uh I love this podcast. I did there's a lot of things I did not know about the uh about the the propate inheritance part at all, but now um now I'm aware now. I'm aware.
SPEAKER_00:Well, thank you, Micah. Go ahead. Oh, I was gonna say thanks so much for having me, man. Pleasurable uh, you know, kind of getting to hunker down and and talk about the subject. I'm passionate about it. I'm passionate about real estate, and I appreciate you taking the time.
SPEAKER_01:Oh, no problem, no problem. I I think we might need to do this again for the listeners out there because there's you have a lot of great information, a lot of stuff that that opened up my mind to a lot of doors when it comes to this. Absolutely. More than happy to. Yes. All right, then, world, this is it for the Professors Real Estate Investing Podcast. Like, subscribe, follow, and um everybody have God bless. Micah, thank you so much for uh being on the show today.
SPEAKER_00:Absolutely.
SPEAKER_01:All right.