{"version":"1.0.0","segments":[{"startTime":116.473,"endTime":120.561,"body":"I'm Judith, and this is the Starline"},{"startTime":116.473,"endTime":120.561,"body":"Equine Bodywork podcast."},{"startTime":120.769,"endTime":123.647,"body":"This is a podcast about all of the things"},{"startTime":120.769,"endTime":123.647,"body":"that I've learned"},{"startTime":123.647,"endTime":126.65,"body":"and continue to learn in my career"},{"startTime":123.647,"endTime":126.65,"body":"with horses."},{"startTime":126.859,"endTime":129.82,"body":"For the better part of a decade,"},{"startTime":126.859,"endTime":129.82,"body":"I've been a full time equine"},{"startTime":129.82,"endTime":132.906,"body":"bodywork"},{"startTime":129.82,"endTime":132.906,"body":"practitioner, educator, and author."},{"startTime":133.24,"endTime":138.787,"body":"My obsession how horses really work"},{"startTime":133.24,"endTime":138.787,"body":"and how to get the most"},{"startTime":138.912,"endTime":142.124,"body":"from our relationship"},{"startTime":138.912,"endTime":142.124,"body":"with them in training and in sport."},{"startTime":142.708,"endTime":146.044,"body":"My passion"},{"startTime":142.708,"endTime":146.044,"body":"helping horse owners and body workers"},{"startTime":146.044,"endTime":149.089,"body":"and aspiring body workers get going."},{"startTime":149.381,"endTime":154.219,"body":"Unpack the latest science,"},{"startTime":149.381,"endTime":154.219,"body":"research and experiences behind what we do"},{"startTime":154.219,"endTime":157.89,"body":"with horses to support their potential"},{"startTime":154.219,"endTime":157.89,"body":"and optimize"},{"startTime":157.89,"endTime":160.893,"body":"their performance."},{"startTime":161.268,"endTime":165.23000000000002,"body":"For those of you who are long term"},{"startTime":161.268,"endTime":165.23000000000002,"body":"listeners of the show,"},{"startTime":165.23000000000002,"endTime":169.94299999999998,"body":"you know there are two topics"},{"startTime":165.23000000000002,"endTime":169.94299999999998,"body":"I love to chat about body work"},{"startTime":170.152,"endTime":174.239,"body":"and the business"},{"startTime":170.152,"endTime":174.239,"body":"of running a bodywork business."},{"startTime":174.573,"endTime":177.409,"body":"So today I feel incredibly"},{"startTime":177.409,"endTime":180.704,"body":"fortunate to have joining us,"},{"startTime":180.954,"endTime":185.0,"body":"someone"},{"startTime":180.954,"endTime":185.0,"body":"who is one of the most inspirational,"},{"startTime":185.0,"endTime":191.089,"body":"not only body workers,"},{"startTime":185.0,"endTime":191.089,"body":"but also someone who has revolutionized"},{"startTime":191.089,"endTime":196.47,"body":"the way thousands of body workers"},{"startTime":191.089,"endTime":196.47,"body":"do business."},{"startTime":196.845,"endTime":201.6,"body":"So join me in saying"},{"startTime":196.845,"endTime":201.6,"body":"hello to Jen Joyce of Aggregate."},{"startTime":201.6,"endTime":203.268,"body":"How are you today?"},{"startTime":203.268,"endTime":203.852,"body":"I'm great."},{"startTime":203.852,"endTime":204.228,"body":"Thank you."},{"startTime":204.228,"endTime":206.85500000000002,"body":"Judith. Yeah. Really great."},{"startTime":204.228,"endTime":206.85500000000002,"body":"Thank you. How are you?"},{"startTime":206.85500000000002,"endTime":208.023,"body":"I'm well. Thanks."},{"startTime":208.023,"endTime":211.10899999999998,"body":"I, I love talking to you."},{"startTime":211.151,"endTime":215.989,"body":"I find you one of the most inspirational"},{"startTime":211.151,"endTime":215.989,"body":"people that I have had the chance to meet."},{"startTime":217.074,"endTime":218.86700000000002,"body":"Really and truly,"},{"startTime":218.86700000000002,"endTime":223.45499999999998,"body":"you have one of the most fascinating"},{"startTime":218.86700000000002,"endTime":223.45499999999998,"body":"origin stories"},{"startTime":223.45499999999998,"endTime":227.417,"body":"for how your business came to be"},{"startTime":223.45499999999998,"endTime":227.417,"body":"and how it's evolved."},{"startTime":227.751,"endTime":231.964,"body":"And, if when I think of you"},{"startTime":227.751,"endTime":231.964,"body":"and your story, I like to break it up"},{"startTime":231.964,"endTime":238.512,"body":"into, pre the magic moment,"},{"startTime":231.964,"endTime":238.512,"body":"the magic transformational moment"},{"startTime":238.512,"endTime":242.683,"body":"that happened to you"},{"startTime":238.512,"endTime":242.683,"body":"and what happened after that."},{"startTime":242.933,"endTime":244.059,"body":"And you know what?"},{"startTime":244.059,"endTime":247.10399999999998,"body":"Even beyond that, how it's affected,"},{"startTime":247.77100000000002,"endTime":250.524,"body":"all of us in the bodywork business."},{"startTime":250.524,"endTime":253.44299999999998,"body":"So, I guess your story starts."},{"startTime":253.44299999999998,"endTime":256.613,"body":"You are an osteopath for horses,"},{"startTime":257.072,"endTime":261.118,"body":"and you had a large and thriving practice."},{"startTime":261.118,"endTime":263.12,"body":"Can you tell me a little bit about that?"},{"startTime":263.12,"endTime":266.123,"body":"The beginning? Yeah, absolutely. So,"},{"startTime":266.54,"endTime":270.335,"body":"I had a chat with myself in the mirror"},{"startTime":266.54,"endTime":270.335,"body":"when I was 11, and,"},{"startTime":272.087,"endTime":273.422,"body":"decided very early on"},{"startTime":273.422,"endTime":276.425,"body":"that I wanted to become an osteopath"},{"startTime":273.422,"endTime":276.425,"body":"for horses."},{"startTime":276.508,"endTime":277.884,"body":"Very specific, I know."},{"startTime":278.927,"endTime":281.43,"body":"But obviously set out to train"},{"startTime":281.43,"endTime":285.434,"body":"to become an off path, which I did train"},{"startTime":281.43,"endTime":285.434,"body":"to the European School of Philosophy."},{"startTime":285.892,"endTime":289.104,"body":"And then, started building a business."},{"startTime":289.104,"endTime":289.438,"body":"And, you know,"},{"startTime":289.438,"endTime":294.401,"body":"I started with this aspiration of having,"},{"startTime":289.438,"endTime":294.401,"body":"you know, a thriving business."},{"startTime":294.401,"endTime":296.028,"body":"I wanted to travel with my work."},{"startTime":296.028,"endTime":298.905,"body":"I wanted,"},{"startTime":296.028,"endTime":298.905,"body":"you know, to be able to get great results."},{"startTime":298.905,"endTime":301.283,"body":"And over time,"},{"startTime":301.283,"endTime":302.075,"body":"that's what happened."},{"startTime":302.075,"endTime":304.911,"body":"And it did take a bit of time,"},{"startTime":302.075,"endTime":304.911,"body":"as these things always do."},{"startTime":304.911,"endTime":307.456,"body":"But then,"},{"startTime":307.456,"endTime":311.71,"body":"got to the point where, you know,"},{"startTime":307.456,"endTime":311.71,"body":"I had a six month waiting list."},{"startTime":311.71,"endTime":313.879,"body":"I was seeing ten horses a day."},{"startTime":313.879,"endTime":315.88100000000003,"body":"I was traveling all over the world."},{"startTime":315.88100000000003,"endTime":319.384,"body":"I was being flown here, flown"},{"startTime":315.88100000000003,"endTime":319.384,"body":"that, be working on, you know, horses"},{"startTime":319.384,"endTime":322.846,"body":"that were stables, horses"},{"startTime":319.384,"endTime":322.846,"body":"at top level of competition,"},{"startTime":323.972,"endTime":325.015,"body":"being referred in by"},{"startTime":325.015,"endTime":328.018,"body":"vets, you know, for really complex cases."},{"startTime":328.101,"endTime":331.521,"body":"And so I technically at"},{"startTime":331.521,"endTime":334.941,"body":"that point should have been like, awesome,"},{"startTime":331.521,"endTime":334.941,"body":"I've made it."},{"startTime":334.941,"endTime":337.652,"body":"This is incredible."},{"startTime":337.652,"endTime":339.488,"body":"But in doing so,"},{"startTime":339.488,"endTime":342.991,"body":"I literally lost all work life balance."},{"startTime":343.241,"endTime":346.244,"body":"Like, I woke up, I started working,"},{"startTime":346.661,"endTime":350.832,"body":"I didn't stop working until"},{"startTime":346.661,"endTime":350.832,"body":"like five minutes before I went to sleep."},{"startTime":350.832,"endTime":353.377,"body":"I was traveling all the time,"},{"startTime":353.377,"endTime":357.339,"body":"and I think being a soldier preneur,"},{"startTime":353.377,"endTime":357.339,"body":"as I'm sure that a lot of us,"},{"startTime":357.589,"endTime":362.135,"body":"you know, will have experienced"},{"startTime":357.589,"endTime":362.135,"body":"so much of our business is in our head."},{"startTime":362.886,"endTime":365.68,"body":"So knowing"},{"startTime":362.886,"endTime":365.68,"body":"which clients need a bit longer,"},{"startTime":365.68,"endTime":368.558,"body":"which clients need less time"},{"startTime":365.68,"endTime":368.558,"body":"because the horse is less tolerant,"},{"startTime":368.558,"endTime":372.104,"body":"which clients need, you know,"},{"startTime":368.558,"endTime":372.104,"body":"more of a conversation at the end,"},{"startTime":372.104,"endTime":375.649,"body":"which, you know, route"},{"startTime":372.104,"endTime":375.649,"body":"takes perhaps a bit longer."},{"startTime":377.192,"endTime":378.81899999999996,"body":"You know, some people they pay on the day,"},{"startTime":378.81899999999996,"endTime":381.363,"body":"other people you don't really mind"},{"startTime":378.81899999999996,"endTime":381.363,"body":"that they pay you a little bit later."},{"startTime":381.363,"endTime":385.28299999999996,"body":"So the prospect of actually integrating"},{"startTime":381.363,"endTime":385.28299999999996,"body":"somebody into"},{"startTime":385.28299999999996,"endTime":388.286,"body":"my business was so overwhelming,"},{"startTime":389.121,"endTime":392.12399999999997,"body":"that I didn't I mean, I run two phones. I,"},{"startTime":392.99899999999997,"endTime":397.83799999999997,"body":"like I say, was just drowning in an admin,"},{"startTime":392.99899999999997,"endTime":397.83799999999997,"body":"essentially."},{"startTime":397.83799999999997,"endTime":400.549,"body":"You know, I trained"},{"startTime":397.83799999999997,"endTime":400.549,"body":"and wanted to become an osteopath"},{"startTime":400.549,"endTime":403.55199999999996,"body":"and to be able"},{"startTime":400.549,"endTime":403.55199999999996,"body":"to do good work with horses."},{"startTime":403.80199999999996,"endTime":405.637,"body":"But in doing so, I built this."},{"startTime":405.637,"endTime":408.64,"body":"You normous albatross around my neck."},{"startTime":409.474,"endTime":413.687,"body":"You know, simply all of your social media"},{"startTime":409.474,"endTime":413.687,"body":"ends up swallowed with it,"},{"startTime":413.687,"endTime":416.89799999999997,"body":"because the moment you open your phone,"},{"startTime":413.687,"endTime":416.89799999999997,"body":"you've got inquiries coming in, and,"},{"startTime":417.941,"endTime":421.86199999999997,"body":"you know, you try and have a day off"},{"startTime":417.941,"endTime":421.86199999999997,"body":"and the, the overwhelm of, like,"},{"startTime":421.98699999999997,"endTime":427.2,"body":"looking at the number of red numbers"},{"startTime":421.98699999999997,"endTime":427.2,"body":"dotted around all over your phone on email"},{"startTime":427.2,"endTime":430.996,"body":"or Facebook or text message on WhatsApp,"},{"startTime":427.2,"endTime":430.996,"body":"on, you know,"},{"startTime":431.204,"endTime":436.042,"body":"trying to keep track of all of this, run"},{"startTime":431.204,"endTime":436.042,"body":"a practice and, you know, remained sane."},{"startTime":436.793,"endTime":440.92199999999997,"body":"It reached the point where I was on"},{"startTime":436.793,"endTime":440.92199999999997,"body":"almost the verge of a burnout."},{"startTime":441.173,"endTime":443.758,"body":"It sounds like the dream became"},{"startTime":441.173,"endTime":443.758,"body":"a nightmare."},{"startTime":443.758,"endTime":446.803,"body":"Yeah, almost. Almost. Yeah. For sure."},{"startTime":447.762,"endTime":451.308,"body":"And I think there is and this is"},{"startTime":447.762,"endTime":451.308,"body":"this will sound familiar,"},{"startTime":451.308,"endTime":454.019,"body":"because all of us are doing a very,"},{"startTime":451.308,"endTime":454.019,"body":"very similar thing."},{"startTime":454.019,"endTime":456.062,"body":"We set out to do one thing,"},{"startTime":456.062,"endTime":460.442,"body":"but without the right support systems"},{"startTime":456.062,"endTime":460.442,"body":"that have been designed specifically"},{"startTime":460.442,"endTime":464.44599999999997,"body":"for our industry specifically"},{"startTime":460.442,"endTime":464.44599999999997,"body":"to do exactly what we need it to do."},{"startTime":464.94599999999997,"endTime":468.53299999999996,"body":"You know, I looked at the tech options"},{"startTime":464.94599999999997,"endTime":468.53299999999996,"body":"that were available,"},{"startTime":468.53299999999996,"endTime":472.913,"body":"and they were so complicated"},{"startTime":468.53299999999996,"endTime":472.913,"body":"and so prohibitively expensive,"},{"startTime":472.913,"endTime":476.24899999999997,"body":"and they'd actually add time to my day,"},{"startTime":472.913,"endTime":476.24899999999997,"body":"not take time."},{"startTime":476.70799999999997,"endTime":481.33799999999997,"body":"And I am obsessed with time"},{"startTime":476.70799999999997,"endTime":481.33799999999997,"body":"because time is all we have and don't."},{"startTime":481.88,"endTime":485.842,"body":"And when you are a service provider,"},{"startTime":481.88,"endTime":485.842,"body":"your time is so valuable"},{"startTime":485.842,"endTime":489.179,"body":"and you have to become,"},{"startTime":485.842,"endTime":489.179,"body":"you know, so streamlined,"},{"startTime":489.179,"endTime":492.18199999999996,"body":"so efficient, so effective."},{"startTime":492.30699999999996,"endTime":494.726,"body":"And, you know, my time was"},{"startTime":494.726,"endTime":497.687,"body":"my days were literally like,"},{"startTime":494.726,"endTime":497.687,"body":"there wasn't a minute spare."},{"startTime":497.89599999999996,"endTime":501.024,"body":"So, you know, when you're actually"},{"startTime":497.89599999999996,"endTime":501.024,"body":"looking at integration,"},{"startTime":501.10699999999997,"endTime":505.02799999999996,"body":"the prospect of integrating a system"},{"startTime":501.10699999999997,"endTime":505.02799999999996,"body":"or the prospect of changing the way you do"},{"startTime":505.02799999999996,"endTime":508.156,"body":"things,"},{"startTime":505.02799999999996,"endTime":508.156,"body":"it has to save time in the long run."},{"startTime":508.156,"endTime":509.032,"body":"But it also,"},{"startTime":510.116,"endTime":511.57599999999996,"body":"has to actually do"},{"startTime":511.57599999999996,"endTime":516.998,"body":"as much as it possibly can"},{"startTime":511.57599999999996,"endTime":516.998,"body":"for you and work as hard as it can,"},{"startTime":517.666,"endTime":518.917,"body":"to try and, you know,"},{"startTime":518.917,"endTime":521.92,"body":"and that was that was something"},{"startTime":518.917,"endTime":521.92,"body":"that I was really struggling with,"},{"startTime":522.295,"endTime":525.5070000000001,"body":"you know, keeping track of messages,"},{"startTime":522.295,"endTime":525.5070000000001,"body":"sending reminders,"},{"startTime":526.1320000000001,"endTime":529.719,"body":"you know, not to mention for the record"},{"startTime":526.1320000000001,"endTime":529.719,"body":"keeping and invoicing"},{"startTime":529.719,"endTime":532.722,"body":"and all of the rest of it,"},{"startTime":529.719,"endTime":532.722,"body":"but prioritizing"},{"startTime":533.4730000000001,"endTime":537.561,"body":"my clients and their experiences,"},{"startTime":533.4730000000001,"endTime":537.561,"body":"their appointments with me as well."},{"startTime":537.561,"endTime":539.145,"body":"And I just,"},{"startTime":539.145,"endTime":543.441,"body":"you know, I hadn't found a way to be able"},{"startTime":539.145,"endTime":543.441,"body":"to integrate anything in statistics."},{"startTime":543.441,"endTime":546.778,"body":"So it was just me"},{"startTime":543.441,"endTime":546.778,"body":"and the phones and the diary"},{"startTime":546.945,"endTime":550.24,"body":"and the overwhelm, the overwhelming people"},{"startTime":546.945,"endTime":550.24,"body":"that was happening."},{"startTime":550.615,"endTime":551.992,"body":"Yeah, exactly."},{"startTime":551.992,"endTime":552.951,"body":"Well, that's exactly."},{"startTime":552.951,"endTime":555.745,"body":"Yeah. And I think,"},{"startTime":555.745,"endTime":560.25,"body":"most of most of us"},{"startTime":555.745,"endTime":560.25,"body":"look at a thriving business."},{"startTime":560.25,"endTime":562.46,"body":"And from the outside"},{"startTime":560.25,"endTime":562.46,"body":"we say that's what we want."},{"startTime":562.46,"endTime":565.88,"body":"We want to be there and,"},{"startTime":567.215,"endTime":568.466,"body":"there."},{"startTime":568.466,"endTime":570.802,"body":"I mean, when you're trying to juggle"},{"startTime":570.802,"endTime":574.097,"body":"that many things,"},{"startTime":570.802,"endTime":574.097,"body":"there's a downside to it."},{"startTime":574.097,"endTime":577.1,"body":"If you don't have"},{"startTime":574.097,"endTime":577.1,"body":"the correct support structure"},{"startTime":577.309,"endTime":579.561,"body":"put in right from the very beginning,"},{"startTime":577.309,"endTime":579.561,"body":"right?"},{"startTime":579.561,"endTime":582.105,"body":"You're building a house"},{"startTime":579.561,"endTime":582.105,"body":"on a terrible foundation."},{"startTime":582.105,"endTime":585.692,"body":"And it just"},{"startTime":582.105,"endTime":585.692,"body":"it sounds like it just wasn't sustainable."},{"startTime":585.775,"endTime":588.778,"body":"I mean, you say you're,"},{"startTime":585.775,"endTime":588.778,"body":"you know, on the verge of,"},{"startTime":588.862,"endTime":592.032,"body":"you know, a mental breakdown,"},{"startTime":588.862,"endTime":592.032,"body":"trying to keep track of everything."},{"startTime":592.032,"endTime":593.241,"body":"But still, you know,"},{"startTime":593.241,"endTime":597.787,"body":"this is the dream that you wanted"},{"startTime":593.241,"endTime":597.787,"body":"since you were an 11 year old girl."},{"startTime":597.787,"endTime":602.083,"body":"So what a nightmare that you get there"},{"startTime":597.787,"endTime":602.083,"body":"and it's not what you expected."},{"startTime":602.417,"endTime":605.42,"body":"But then, you did something,"},{"startTime":605.837,"endTime":611.176,"body":"that sort of revolutionized"},{"startTime":605.837,"endTime":611.176,"body":"the way you approach"},{"startTime":611.176,"endTime":614.179,"body":"business, approach your life,"},{"startTime":614.2620000000001,"endTime":618.85,"body":"and that actually,"},{"startTime":614.2620000000001,"endTime":618.85,"body":"and you hear a lot of high"},{"startTime":618.85,"endTime":622.604,"body":"level entrepreneurs talk about"},{"startTime":618.85,"endTime":622.604,"body":"this is take a mindset course."},{"startTime":622.604,"endTime":624.564,"body":"Can you tell me a little bit about that?"},{"startTime":624.564,"endTime":625.607,"body":"Yeah, absolutely."},{"startTime":625.607,"endTime":630.987,"body":"So in, it was in lockdown where, you know,"},{"startTime":625.607,"endTime":630.987,"body":"because we were in forced"},{"startTime":631.112,"endTime":634.449,"body":"to actually have a bit of time at home,"},{"startTime":635.283,"endTime":638.453,"body":"where, you know, you had to kind of"},{"startTime":635.283,"endTime":638.453,"body":"take your hands off the brains and,"},{"startTime":639.537,"endTime":640.789,"body":"and once we,"},{"startTime":640.789,"endTime":643.458,"body":"we'd all"},{"startTime":640.789,"endTime":643.458,"body":"I mean, I cleared out the cupboard"},{"startTime":643.458,"endTime":647.9209999999999,"body":"under the stairs and generally organized"},{"startTime":643.458,"endTime":647.9209999999999,"body":"all of our, you know, stuff in the house."},{"startTime":647.9209999999999,"endTime":649.798,"body":"It's like, what else can I do?"},{"startTime":649.798,"endTime":652.8009999999999,"body":"And it was that introspection time"},{"startTime":649.798,"endTime":652.8009999999999,"body":"that lockdown afforded me."},{"startTime":652.8009999999999,"endTime":654.7189999999999,"body":"And I was like, you know, I'm"},{"startTime":652.8009999999999,"endTime":654.7189999999999,"body":"going to do a mindset course."},{"startTime":654.7189999999999,"endTime":658.473,"body":"So I did the mindset course"},{"startTime":654.7189999999999,"endTime":658.473,"body":"and it was all about,"},{"startTime":658.973,"endTime":661.851,"body":"you know, actually introspecting a lot."},{"startTime":661.851,"endTime":664.062,"body":"And also"},{"startTime":664.062,"endTime":667.649,"body":"lifting limiting beliefs or shifting"},{"startTime":664.062,"endTime":667.649,"body":"limiting beliefs,"},{"startTime":668.066,"endTime":671.236,"body":"which is something that, you know,"},{"startTime":668.066,"endTime":671.236,"body":"I wasn't overly aware of because we all"},{"startTime":671.236,"endTime":675.74,"body":"assimilate beliefs, throughout our life"},{"startTime":671.236,"endTime":675.74,"body":"that aren't necessarily true."},{"startTime":676.324,"endTime":678.7429999999999,"body":"So, actually being able"},{"startTime":678.7429999999999,"endTime":682.789,"body":"to identify a belief"},{"startTime":678.7429999999999,"endTime":682.789,"body":"that is limiting you and to go, hold on,"},{"startTime":682.789,"endTime":686.918,"body":"is this actually true or is this just a"},{"startTime":682.789,"endTime":686.918,"body":"belief that I've made up and,"},{"startTime":688.169,"endTime":690.588,"body":"you know,"},{"startTime":688.169,"endTime":690.588,"body":"to be able to work on that shifting that,"},{"startTime":690.588,"endTime":694.884,"body":"you know, and I mean,"},{"startTime":690.588,"endTime":694.884,"body":"I am working on your mindset and working"},{"startTime":694.884,"endTime":699.139,"body":"on, your self is a life long job"},{"startTime":694.884,"endTime":699.139,"body":"that I don't think,"},{"startTime":699.472,"endTime":700.223,"body":"you know, certainly"},{"startTime":700.223,"endTime":704.102,"body":"not when you're training that when you're"},{"startTime":700.223,"endTime":704.102,"body":"starting a business, at no point"},{"startTime":704.144,"endTime":705.478,"body":"then everyone go, do you know what?"},{"startTime":705.478,"endTime":708.5649999999999,"body":"Yeah, you can work on your,"},{"startTime":705.478,"endTime":708.5649999999999,"body":"you know, your practice."},{"startTime":708.5649999999999,"endTime":711.234,"body":"So you're really great practitioner."},{"startTime":708.5649999999999,"endTime":711.234,"body":"Yeah. Awesome."},{"startTime":711.234,"endTime":713.0269999999999,"body":"You can work on your business skills. Yep."},{"startTime":713.0269999999999,"endTime":714.821,"body":"Awesome. Really good at that. By the way."},{"startTime":714.821,"endTime":718.616,"body":"You're also going to have to work"},{"startTime":714.821,"endTime":718.616,"body":"on your mindset and your personality"},{"startTime":718.616,"endTime":721.661,"body":"traits and,"},{"startTime":718.616,"endTime":721.661,"body":"you know, your mental health as well."},{"startTime":722.704,"endTime":726.75,"body":"And this is something that I was,"},{"startTime":722.704,"endTime":726.75,"body":"you know, kind of new to."},{"startTime":726.75,"endTime":729.127,"body":"So like, okay, we'll start integrating,"},{"startTime":730.17,"endTime":730.67,"body":"some of"},{"startTime":730.67,"endTime":734.424,"body":"this and I, I am aware"},{"startTime":730.67,"endTime":734.424,"body":"I am a complete workaholic."},{"startTime":734.424,"endTime":736.885,"body":"I've always been a workaholic."},{"startTime":736.885,"endTime":739.888,"body":"But I almost ended up"},{"startTime":740.096,"endTime":743.0989999999999,"body":"validating my"},{"startTime":743.391,"endTime":746.394,"body":"the success of my business"},{"startTime":743.391,"endTime":746.394,"body":"by how busy I was."},{"startTime":747.061,"endTime":751.024,"body":"And it was, you know, this busy fall"},{"startTime":747.061,"endTime":751.024,"body":"meant as long as you really busy,"},{"startTime":751.0649999999999,"endTime":752.317,"body":"you're really successful."},{"startTime":752.317,"endTime":752.776,"body":"But I wasn't."},{"startTime":752.776,"endTime":756.654,"body":"I was just busy, full with a crummy system"},{"startTime":752.776,"endTime":756.654,"body":"that wasn't supporting me"},{"startTime":756.654,"endTime":758.281,"body":"in the way that I needed to."},{"startTime":758.281,"endTime":759.574,"body":"But you can almost lie to yourself."},{"startTime":759.574,"endTime":761.785,"body":"No, no, I'm really successful"},{"startTime":759.574,"endTime":761.785,"body":"because look how busy I am."},{"startTime":761.785,"endTime":764.287,"body":"Look how busy I am."},{"startTime":761.785,"endTime":764.287,"body":"Look at all of this paperwork."},{"startTime":764.287,"endTime":765.663,"body":"Look at all of this."},{"startTime":765.663,"endTime":768.1659999999999,"body":"And it isn't valid."},{"startTime":768.1659999999999,"endTime":769.125,"body":"It's not."},{"startTime":769.125,"endTime":772.128,"body":"It's not constructive use of your time"},{"startTime":769.125,"endTime":772.128,"body":"just because you're busy,"},{"startTime":772.42,"endTime":776.09,"body":"you know, and you've got loads of work"},{"startTime":772.42,"endTime":776.09,"body":"to do, like admin work"},{"startTime":776.09,"endTime":780.261,"body":"that doesn't necessarily align"},{"startTime":776.09,"endTime":780.261,"body":"with the success mentality,"},{"startTime":780.47,"endTime":783.473,"body":"because there are systems"},{"startTime":780.47,"endTime":783.473,"body":"that can support you better."},{"startTime":783.848,"endTime":787.227,"body":"So I did all of these limiting beliefs"},{"startTime":783.848,"endTime":787.227,"body":"that are quite"},{"startTime":787.352,"endTime":791.481,"body":"a lot of limiting belief works"},{"startTime":787.352,"endTime":791.481,"body":"in a much but, you know, mindset."},{"startTime":791.773,"endTime":792.649,"body":"Oh crikey. Yeah."},{"startTime":792.649,"endTime":795.944,"body":"You are actually, you know, capable"},{"startTime":792.649,"endTime":795.944,"body":"of a lot more than you think you are."},{"startTime":796.8199999999999,"endTime":801.866,"body":"And then I have the cold realization"},{"startTime":796.8199999999999,"endTime":801.866,"body":"that I'm actually going to have"},{"startTime":802.158,"endTime":803.2429999999999,"body":"to make this up."},{"startTime":804.452,"endTime":807.705,"body":"I've had the idea for this up for years,"},{"startTime":807.705,"endTime":811.876,"body":"and I always thought, I can't do it"},{"startTime":807.705,"endTime":811.876,"body":"because I don't know about tech."},{"startTime":812.335,"endTime":816.047,"body":"Someone else who do it my way to someone"},{"startTime":812.335,"endTime":816.047,"body":"else would do it and wait another year."},{"startTime":816.047,"endTime":817.549,"body":"Someone else will do it."},{"startTime":817.549,"endTime":821.678,"body":"And like I say in lockdown"},{"startTime":817.549,"endTime":821.678,"body":"after having reassessed my priorities."},{"startTime":821.678,"endTime":826.391,"body":"So okay, there has to be some software"},{"startTime":821.678,"endTime":826.391,"body":"that will fix as many of the problems"},{"startTime":826.391,"endTime":827.433,"body":"as I need fixing."},{"startTime":827.433,"endTime":832.188,"body":"And this is where I looked at the tech"},{"startTime":827.433,"endTime":832.188,"body":"that was available and it didn't."},{"startTime":832.188,"endTime":834.023,"body":"It wasn't good enough,"},{"startTime":832.188,"endTime":834.023,"body":"it wasn't quick enough,"},{"startTime":834.023,"endTime":835.4,"body":"it wasn't going to save me the time."},{"startTime":835.4,"endTime":838.5699999999999,"body":"And what's more, it's like it wasn't built"},{"startTime":838.5699999999999,"endTime":841.99,"body":"with a modern, busy practitioner in mind."},{"startTime":842.907,"endTime":845.577,"body":"So yeah, I realized that"},{"startTime":845.577,"endTime":849.08,"body":"I don't need to know about tech,"},{"startTime":845.577,"endTime":849.08,"body":"I need to know about courses."},{"startTime":849.08,"endTime":852.584,"body":"So that I can afford to work"},{"startTime":849.08,"endTime":852.584,"body":"with someone who knows about tech."},{"startTime":853.126,"endTime":855.628,"body":"And that is a huge realization."},{"startTime":855.628,"endTime":858.256,"body":"You don't need to know everything."},{"startTime":858.256,"endTime":861.467,"body":"You need to know what you know"},{"startTime":858.256,"endTime":861.467,"body":"so that you can then work"},{"startTime":861.509,"endTime":863.303,"body":"someone who knows what they know."},{"startTime":863.303,"endTime":868.516,"body":"And so you began the process"},{"startTime":863.303,"endTime":868.516,"body":"of creating the one thing"},{"startTime":868.516,"endTime":872.937,"body":"that, would save you"},{"startTime":868.516,"endTime":872.937,"body":"from being a victim of your own success."},{"startTime":873.229,"endTime":877.817,"body":"And you began to create this app. Now,"},{"startTime":878.776,"endTime":881.779,"body":"tell me, what was the process like?"},{"startTime":882.864,"endTime":886.367,"body":"How did you, you know, sum up the bravery?"},{"startTime":886.367,"endTime":888.119,"body":"How did you decide?"},{"startTime":888.119,"endTime":893.207,"body":"Okay, I don't know anything about tech,"},{"startTime":888.119,"endTime":893.207,"body":"and I am absolutely going for it."},{"startTime":893.207,"endTime":897.795,"body":"And I'm going to build something that"},{"startTime":893.207,"endTime":897.795,"body":"solves the problems that I am feeling."},{"startTime":898.004,"endTime":900.2139999999999,"body":"I just had to start."},{"startTime":900.2139999999999,"endTime":903.134,"body":"That was the most difficult step,"},{"startTime":903.134,"endTime":907.013,"body":"was actually starting and going right."},{"startTime":907.013,"endTime":908.89,"body":"I need to do this."},{"startTime":908.89,"endTime":912.56,"body":"So I spent some time on the internet,"},{"startTime":908.89,"endTime":912.56,"body":"found the developer"},{"startTime":912.56,"endTime":915.98,"body":"who what is brilliant."},{"startTime":916.3969999999999,"endTime":918.942,"body":"And I think this is something"},{"startTime":916.3969999999999,"endTime":918.942,"body":"that regardless"},{"startTime":918.942,"endTime":921.9449999999999,"body":"of what you're trying to achieve,"},{"startTime":918.942,"endTime":921.9449999999999,"body":"I think the brilliant is how different"},{"startTime":921.9449999999999,"endTime":924.948,"body":"in how different people's brains work."},{"startTime":924.989,"endTime":929.994,"body":"So, you know, as a body worker,"},{"startTime":924.989,"endTime":929.994,"body":"I think one way, but as a developer,"},{"startTime":929.994,"endTime":934.999,"body":"my developer thinks like"},{"startTime":929.994,"endTime":934.999,"body":"very, you know, logically,"},{"startTime":936.209,"endTime":938.753,"body":"and in a completely different way to,"},{"startTime":938.753,"endTime":942.924,"body":"how how I thought so essentially,"},{"startTime":938.753,"endTime":942.924,"body":"I reached out to the developer."},{"startTime":942.924,"endTime":944.175,"body":"I said, look, these are my problems."},{"startTime":944.175,"endTime":946.3439999999999,"body":"These are the systems I'm currently using."},{"startTime":946.3439999999999,"endTime":948.596,"body":"I said about client messaging."},{"startTime":948.596,"endTime":953.184,"body":"And, you know, I have paper records"},{"startTime":948.596,"endTime":953.184,"body":"and I have invoices that look like this."},{"startTime":953.184,"endTime":956.145,"body":"And I'm chasing payments and data, and,"},{"startTime":956.729,"endTime":959.607,"body":"they came back with an idea of a solution."},{"startTime":959.607,"endTime":962.944,"body":"Now, it took the best part of 12 months"},{"startTime":959.607,"endTime":962.944,"body":"to work"},{"startTime":962.944,"endTime":965.947,"body":"through the and they call it,"},{"startTime":967.073,"endTime":968.533,"body":"like a UI or UX,"},{"startTime":968.533,"endTime":971.536,"body":"a user interface or user experience."},{"startTime":972.12,"endTime":975.3729999999999,"body":"So an idea of how the app would flow"},{"startTime":972.12,"endTime":975.3729999999999,"body":"would work out."},{"startTime":975.3729999999999,"endTime":979.877,"body":"Now, that first version in 2020,"},{"startTime":979.877,"endTime":982.88,"body":"I think it was is"},{"startTime":984.048,"endTime":988.052,"body":"yeah, it was it was basic"},{"startTime":984.048,"endTime":988.052,"body":"compared to the products that we have now."},{"startTime":990.138,"endTime":992.89,"body":"But like I say, you have to start"},{"startTime":990.138,"endTime":992.89,"body":"and you're always going to be rubbish"},{"startTime":992.89,"endTime":996.144,"body":"at the beginning, but it's only"},{"startTime":992.89,"endTime":996.144,"body":"by being rubbish you get less rubbish."},{"startTime":996.561,"endTime":999.564,"body":"And regardless of what you're doing,"},{"startTime":996.561,"endTime":999.564,"body":"whether you're being a practitioner,"},{"startTime":999.564,"endTime":1001.1899999999999,"body":"whether you are building"},{"startTime":1001.1899999999999,"endTime":1004.485,"body":"a therapy business, whether you are"},{"startTime":1001.1899999999999,"endTime":1004.485,"body":"building any kind of business,"},{"startTime":1004.485,"endTime":1008.114,"body":"any kind of product,"},{"startTime":1004.485,"endTime":1008.114,"body":"just having the courage to start"},{"startTime":1008.656,"endTime":1011.659,"body":"and the courage"},{"startTime":1008.656,"endTime":1011.659,"body":"to be bad at something, you"},{"startTime":1011.8679999999999,"endTime":1014.662,"body":"and I think that's,"},{"startTime":1014.662,"endTime":1016.414,"body":"that's something that I had to get."},{"startTime":1016.414,"endTime":1018.082,"body":"I, I, getting better"},{"startTime":1018.082,"endTime":1022.128,"body":"at being good at something new"},{"startTime":1018.082,"endTime":1022.128,"body":"because I've only ever worked on horses."},{"startTime":1022.545,"endTime":1026.924,"body":"I've never developed a products"},{"startTime":1022.545,"endTime":1026.924,"body":"and launched a tech company."},{"startTime":1027.2160000000001,"endTime":1029.6770000000001,"body":"But it's being brave enough"},{"startTime":1027.2160000000001,"endTime":1029.6770000000001,"body":"to just be bad at it."},{"startTime":1029.6770000000001,"endTime":1034.265,"body":"It's it would be really easy at the point"},{"startTime":1029.6770000000001,"endTime":1034.265,"body":"in life where I was at where I was like,"},{"startTime":1034.265,"endTime":1038.728,"body":"do you know what I really know"},{"startTime":1034.265,"endTime":1038.728,"body":"about osteopath being an osteopath forces"},{"startTime":1039.0620000000001,"endTime":1042.065,"body":"and I can confidently walk into any stable"},{"startTime":1039.0620000000001,"endTime":1042.065,"body":"with any horse"},{"startTime":1042.2730000000001,"endTime":1046.694,"body":"and be confident that I will be able"},{"startTime":1042.2730000000001,"endTime":1046.694,"body":"to help that horse to one or other extent."},{"startTime":1047.862,"endTime":1049.03,"body":"And to just stay"},{"startTime":1049.03,"endTime":1052.575,"body":"doing that without stepping away"},{"startTime":1049.03,"endTime":1052.575,"body":"and being brave,"},{"startTime":1053.409,"endTime":1056.287,"body":"being brave enough"},{"startTime":1053.409,"endTime":1056.287,"body":"to be brave at something new."},{"startTime":1056.287,"endTime":1057.914,"body":"It's almost like you limit yourself."},{"startTime":1057.914,"endTime":1062.502,"body":"You've got to keep being rubbish, keep"},{"startTime":1057.914,"endTime":1062.502,"body":"being the, you know, the student of life."},{"startTime":1062.835,"endTime":1064.921,"body":"And so that was the point"},{"startTime":1062.835,"endTime":1064.921,"body":"where I was like, you know what?"},{"startTime":1064.921,"endTime":1067.924,"body":"I I'm going to get better"},{"startTime":1064.921,"endTime":1067.924,"body":"at being part of something new."},{"startTime":1067.924,"endTime":1072.095,"body":"So we hashed out this UI,"},{"startTime":1067.924,"endTime":1072.095,"body":"and then we kept developing"},{"startTime":1072.095,"endTime":1073.6380000000001,"body":"and kept developing and kept developing."},{"startTime":1073.6380000000001,"endTime":1076.641,"body":"And at times it was"},{"startTime":1077.683,"endTime":1080.4360000000001,"body":"two steps forward, three steps back,"},{"startTime":1080.4360000000001,"endTime":1084.19,"body":"and it felt like"},{"startTime":1080.4360000000001,"endTime":1084.19,"body":"we were never going to get there"},{"startTime":1084.607,"endTime":1088.277,"body":"because it started off with such a, oh,"},{"startTime":1084.607,"endTime":1088.277,"body":"I'll just make this little thing"},{"startTime":1088.277,"endTime":1089.362,"body":"for me in my business."},{"startTime":1089.362,"endTime":1092.031,"body":"And it's like, actually, hold"},{"startTime":1089.362,"endTime":1092.031,"body":"on, if we make this for my business,"},{"startTime":1092.031,"endTime":1095.034,"body":"all of our businesses are essentially"},{"startTime":1092.031,"endTime":1095.034,"body":"the same."},{"startTime":1095.451,"endTime":1098.454,"body":"It's only the service that we provide"},{"startTime":1095.451,"endTime":1098.454,"body":"that's different."},{"startTime":1098.538,"endTime":1101.541,"body":"You know, clients contact you,"},{"startTime":1098.538,"endTime":1101.541,"body":"you make them an appointment,"},{"startTime":1101.624,"endTime":1103.751,"body":"you turn up and you do something."},{"startTime":1103.751,"endTime":1105.545,"body":"You perhaps leave them a report."},{"startTime":1105.545,"endTime":1107.088,"body":"They pay you, you leave."},{"startTime":1107.088,"endTime":1110.0910000000001,"body":"You maybe schedule them to get a reminder"},{"startTime":1107.088,"endTime":1110.0910000000001,"body":"the next time."},{"startTime":1110.174,"endTime":1113.386,"body":"The only thing that's different"},{"startTime":1110.174,"endTime":1113.386,"body":"is the actual service that we provide."},{"startTime":1114.428,"endTime":1114.846,"body":"So when"},{"startTime":1114.846,"endTime":1119.809,"body":"it all kind of grew from there to be able"},{"startTime":1114.846,"endTime":1119.809,"body":"to support all different practitioners"},{"startTime":1119.809,"endTime":1123.729,"body":"in all different"},{"startTime":1119.809,"endTime":1123.729,"body":"areas of animal service provision."},{"startTime":1124.48,"endTime":1127.483,"body":"Although we do also offer, human"},{"startTime":1127.9840000000002,"endTime":1130.945,"body":"recordkeeping for,"},{"startTime":1127.9840000000002,"endTime":1130.945,"body":"any human practitioners."},{"startTime":1130.945,"endTime":1133.948,"body":"So we provide human anatomy diagrams."},{"startTime":1134.198,"endTime":1137.118,"body":"And so, yes, it was immensely difficult."},{"startTime":1137.118,"endTime":1140.621,"body":"And there were huge hiccups along the way."},{"startTime":1141.789,"endTime":1145.5010000000002,"body":"And it's"},{"startTime":1141.789,"endTime":1145.5010000000002,"body":"I think in those darkest times when,"},{"startTime":1146.085,"endTime":1149.5890000000002,"body":"you know,"},{"startTime":1146.085,"endTime":1149.5890000000002,"body":"I was crying left, right and center,"},{"startTime":1149.5890000000002,"endTime":1153.009,"body":"I felt the, the like the crushing weight"},{"startTime":1153.009,"endTime":1156.679,"body":"that we I'm not strong enough"},{"startTime":1153.009,"endTime":1156.679,"body":"to get this where it needs to be."},{"startTime":1157.6380000000001,"endTime":1161.6840000000002,"body":"And it's in those times"},{"startTime":1157.6380000000001,"endTime":1161.6840000000002,"body":"other incredible profession calls."},{"startTime":1162.226,"endTime":1165.73,"body":"See what you're doing"},{"startTime":1162.226,"endTime":1165.73,"body":"and are there to support you."},{"startTime":1165.73,"endTime":1170.526,"body":"You know, a great, I mean, she's a"},{"startTime":1165.73,"endTime":1170.526,"body":"she's an incredible lawyer."},{"startTime":1171.277,"endTime":1173.1960000000001,"body":"Who's been a client of mine"},{"startTime":1171.277,"endTime":1173.1960000000001,"body":"for a long time."},{"startTime":1173.1960000000001,"endTime":1177.825,"body":"You know, I've reached out to her"},{"startTime":1173.1960000000001,"endTime":1177.825,"body":"for a little bit of advice and the support"},{"startTime":1177.825,"endTime":1181.3700000000001,"body":"that she gave me, like,"},{"startTime":1177.825,"endTime":1181.3700000000001,"body":"literally, because it's like she can see"},{"startTime":1182.496,"endTime":1183.039,"body":"the effort"},{"startTime":1183.039,"endTime":1186.9180000000001,"body":"that's going in to what we're doing."},{"startTime":1186.9180000000001,"endTime":1191.3390000000002,"body":"It's like she's worked that hard somewhere"},{"startTime":1186.9180000000001,"endTime":1191.3390000000002,"body":"along the way to get where she's at now."},{"startTime":1191.505,"endTime":1192.882,"body":"Absolutely. Yeah."},{"startTime":1192.882,"endTime":1197.303,"body":"I think being supported"},{"startTime":1192.882,"endTime":1197.303,"body":"by other incredible women in business,"},{"startTime":1198.179,"endTime":1200.9730000000002,"body":"who see how hard you're working,"},{"startTime":1198.179,"endTime":1200.9730000000002,"body":"you know, the, the support"},{"startTime":1200.9730000000002,"endTime":1204.352,"body":"that is just offered"},{"startTime":1200.9730000000002,"endTime":1204.352,"body":"can be, you know, really humbling."},{"startTime":1204.769,"endTime":1207.605,"body":"And the other thing is,"},{"startTime":1204.769,"endTime":1207.605,"body":"I think when you're in the thick of it,"},{"startTime":1207.605,"endTime":1211.275,"body":"when just like"},{"startTime":1207.605,"endTime":1211.275,"body":"when you're overwhelmed in your business"},{"startTime":1211.275,"endTime":1215.4460000000001,"body":"with all of the admin staff"},{"startTime":1211.275,"endTime":1215.4460000000001,"body":"and the behind the scenes stuff,"},{"startTime":1216.2800000000002,"endTime":1220.451,"body":"or when you were building the app,"},{"startTime":1216.2800000000002,"endTime":1220.451,"body":"all of these things, what,"},{"startTime":1221.3690000000001,"endTime":1226.332,"body":"you can't see it because you're in it,"},{"startTime":1221.3690000000001,"endTime":1226.332,"body":"but the people outside looking in"},{"startTime":1226.6660000000002,"endTime":1230.0020000000002,"body":"see the brilliance and how incredible"},{"startTime":1230.0020000000002,"endTime":1234.006,"body":"to have a support network where they say,"},{"startTime":1230.0020000000002,"endTime":1234.006,"body":"no, no, what you're doing is brilliant."},{"startTime":1234.006,"endTime":1236.509,"body":"You have to keep going, right?"},{"startTime":1236.509,"endTime":1237.76,"body":"Absolutely."},{"startTime":1237.76,"endTime":1239.8870000000002,"body":"When you're going through hell,"},{"startTime":1237.76,"endTime":1239.8870000000002,"body":"keep going. Yeah."},{"startTime":1239.8870000000002,"endTime":1244.4750000000001,"body":"And it literally got to the point"},{"startTime":1239.8870000000002,"endTime":1244.4750000000001,"body":"where it was like, oh, you can't stop now."},{"startTime":1245.851,"endTime":1247.0610000000001,"body":"And I'm glad you did"},{"startTime":1247.0610000000001,"endTime":1250.9820000000002,"body":"it because it, yeah, the end"},{"startTime":1247.0610000000001,"endTime":1250.9820000000002,"body":"product, guys,"},{"startTime":1251.5240000000001,"endTime":1254.652,"body":"after this big, long journey is,"},{"startTime":1255.278,"endTime":1260.3660000000002,"body":"one of the most insightful, intuitive,"},{"startTime":1261.575,"endTime":1264.787,"body":"really brilliant interfaces"},{"startTime":1264.787,"endTime":1267.7900000000002,"body":"for any business. So,"},{"startTime":1268.207,"endTime":1272.545,"body":"Jen, you're so inspirational"},{"startTime":1268.207,"endTime":1272.545,"body":"just in the fact that you know"},{"startTime":1272.6280000000002,"endTime":1277.008,"body":"what you created in"},{"startTime":1272.6280000000002,"endTime":1277.008,"body":"your one on one practice as an osteopath,"},{"startTime":1277.008,"endTime":1280.594,"body":"and then the fact that you had the bravery"},{"startTime":1277.008,"endTime":1280.594,"body":"to say,"},{"startTime":1281.429,"endTime":1284.932,"body":"you know, what's making me"},{"startTime":1281.429,"endTime":1284.932,"body":"successful is also killing me."},{"startTime":1285.9750000000001,"endTime":1287.226,"body":"And I have to change it."},{"startTime":1287.226,"endTime":1291.314,"body":"And then you went out"},{"startTime":1287.226,"endTime":1291.314,"body":"and just completely went into a world"},{"startTime":1291.314,"endTime":1295.151,"body":"that you'd never been in before,"},{"startTime":1291.314,"endTime":1295.151,"body":"and went through the thick of it"},{"startTime":1295.151,"endTime":1300.74,"body":"and have developed one of the most rev"},{"startTime":1295.151,"endTime":1300.74,"body":"evolutionary ways"},{"startTime":1300.99,"endTime":1304.785,"body":"of running a practice,"},{"startTime":1300.99,"endTime":1304.785,"body":"the best piece of tech."},{"startTime":1305.1190000000001,"endTime":1308.289,"body":"Tell us what the app actually does"},{"startTime":1308.289,"endTime":1311.375,"body":"so you told me once that you had lost."},{"startTime":1311.5,"endTime":1314.086,"body":"How many hours was it"},{"startTime":1311.5,"endTime":1314.086,"body":"that you said you had lost?"},{"startTime":1314.086,"endTime":1315.671,"body":"Just doing paperwork."},{"startTime":1315.671,"endTime":1319.592,"body":"It was something outstanding,"},{"startTime":1315.671,"endTime":1319.592,"body":"like 6000 hours was spent"},{"startTime":1320.092,"endTime":1323.346,"body":"just on paper and I thought,"},{"startTime":1323.554,"endTime":1328.017,"body":"oh my goodness, that yes,"},{"startTime":1323.554,"endTime":1328.017,"body":"that has to change."},{"startTime":1328.392,"endTime":1332.7720000000002,"body":"So tell me, how"},{"startTime":1328.392,"endTime":1332.7720000000002,"body":"what features does your app have?"},{"startTime":1332.813,"endTime":1336.4,"body":"Tell me, you know,"},{"startTime":1332.813,"endTime":1336.4,"body":"for someone who is starting a business"},{"startTime":1336.4,"endTime":1340.279,"body":"and obviously wants to build it"},{"startTime":1336.4,"endTime":1340.279,"body":"to the point of success that you had,"},{"startTime":1340.279,"endTime":1344.1160000000002,"body":"but doesn't want to fall into"},{"startTime":1340.279,"endTime":1344.1160000000002,"body":"the same pitfall of becoming overwhelmed"},{"startTime":1344.2410000000002,"endTime":1345.785,"body":"right from the get go."},{"startTime":1345.785,"endTime":1349.3300000000002,"body":"Or if you are overwhelmed"},{"startTime":1345.785,"endTime":1349.3300000000002,"body":"and you want to take that overwhelm away,"},{"startTime":1349.747,"endTime":1352.124,"body":"what things does that app support?"},{"startTime":1352.124,"endTime":1354.835,"body":"Yeah, I mean, so to touch on the point,"},{"startTime":1354.835,"endTime":1358.005,"body":"you made a shoddy recordkeeping system,"},{"startTime":1358.005,"endTime":1361.008,"body":"a shoddy systems in my business"},{"startTime":1361.3000000000002,"endTime":1365.054,"body":"have cost me 6000 hours of my life."},{"startTime":1365.054,"endTime":1368.057,"body":"Now that's 6000 hours of my life"},{"startTime":1365.054,"endTime":1368.057,"body":"I'm never getting back."},{"startTime":1368.557,"endTime":1372.1860000000001,"body":"That's 6000 hours of my life"},{"startTime":1368.557,"endTime":1372.1860000000001,"body":"that could have been"},{"startTime":1372.6860000000001,"endTime":1375.7730000000001,"body":"better spent improving my education."},{"startTime":1377.691,"endTime":1380.528,"body":"And growing social media presence."},{"startTime":1380.528,"endTime":1382.6960000000001,"body":"Tweeting more horses, earning more money."},{"startTime":1382.6960000000001,"endTime":1386.6170000000002,"body":"However, success looks to you"},{"startTime":1382.6960000000001,"endTime":1386.6170000000002,"body":"and whatever resonates with you,"},{"startTime":1386.659,"endTime":1390.121,"body":"how you choose to invest time."},{"startTime":1392.2060000000001,"endTime":1395.1670000000001,"body":"I would just advise you to do it as"},{"startTime":1396.2520000000002,"endTime":1398.921,"body":"conscientiously as possible."},{"startTime":1398.921,"endTime":1400.005,"body":"You know, we have a daughter now."},{"startTime":1400.005,"endTime":1402.967,"body":"We have a three year old daughter. And,"},{"startTime":1403.3000000000002,"endTime":1406.303,"body":"since using aggregate in my own practice."},{"startTime":1406.303,"endTime":1410.391,"body":"So I'm actually able to, you know, I,"},{"startTime":1406.303,"endTime":1410.391,"body":"I am a working mum. Yes."},{"startTime":1410.391,"endTime":1412.0590000000002,"body":"We run the app as well."},{"startTime":1412.0590000000002,"endTime":1416.0210000000002,"body":"And it's very important to say"},{"startTime":1412.0590000000002,"endTime":1416.0210000000002,"body":"that we're only able to do this."},{"startTime":1416.313,"endTime":1419.316,"body":"I say we because it's my self, Jen,"},{"startTime":1419.316,"endTime":1422.486,"body":"but also my husband Steve,"},{"startTime":1419.316,"endTime":1422.486,"body":"who is absolutely."},{"startTime":1422.9450000000002,"endTime":1424.5720000000001,"body":"You know, he's a force to be reckoned"},{"startTime":1422.9450000000002,"endTime":1424.5720000000001,"body":"with."},{"startTime":1424.5720000000001,"endTime":1428.534,"body":"He's,"},{"startTime":1424.5720000000001,"endTime":1428.534,"body":"you know, so supportive and so dynamic."},{"startTime":1428.534,"endTime":1432.8300000000002,"body":"And more often than not, when you, reach"},{"startTime":1428.534,"endTime":1432.8300000000002,"body":"out to us as a company, it will be Steve"},{"startTime":1432.8300000000002,"endTime":1437.334,"body":"who actually replies to you, because I,"},{"startTime":1432.8300000000002,"endTime":1437.334,"body":"I'm in practice to several days a week."},{"startTime":1438.419,"endTime":1441.547,"body":"But it's only since entrega integrating"},{"startTime":1442.298,"endTime":1445.259,"body":"aggregate of a support system"},{"startTime":1442.298,"endTime":1445.259,"body":"in my business"},{"startTime":1445.259,"endTime":1449.346,"body":"that, you know, as a new mum"},{"startTime":1445.259,"endTime":1449.346,"body":"that is running a business as well,"},{"startTime":1449.346,"endTime":1453.1840000000002,"body":"I can come home from work"},{"startTime":1449.346,"endTime":1453.1840000000002,"body":"and I'm completely present as a mum,"},{"startTime":1453.893,"endTime":1456.3950000000002,"body":"and, you know, I'm able to keep track of"},{"startTime":1456.3950000000002,"endTime":1459.94,"body":"everything that's going on in my business"},{"startTime":1456.3950000000002,"endTime":1459.94,"body":"with, you know, piece of mind,"},{"startTime":1460.2320000000002,"endTime":1463.2350000000001,"body":"but actually able to be present"},{"startTime":1460.2320000000002,"endTime":1463.2350000000001,"body":"in the evening."},{"startTime":1463.736,"endTime":1466.363,"body":"That is, you know, feeling organized."},{"startTime":1466.363,"endTime":1467.5310000000002,"body":"That's such a gift. Right?"},{"startTime":1467.5310000000002,"endTime":1472.6200000000001,"body":"My own experience was,"},{"startTime":1467.5310000000002,"endTime":1472.6200000000001,"body":"we call that raising your"},{"startTime":1472.6200000000001,"endTime":1475.122,"body":"your child and work life balance."},{"startTime":1475.122,"endTime":1477.458,"body":"I called it the perpetual cycle of guilt."},{"startTime":1477.458,"endTime":1479.1680000000001,"body":"I always felt guilty"},{"startTime":1479.1680000000001,"endTime":1482.171,"body":"that I wasn't doing more for my business"},{"startTime":1479.1680000000001,"endTime":1482.171,"body":"when I was with my son."},{"startTime":1482.3380000000002,"endTime":1485.7160000000001,"body":"Instead of being really and truly present,"},{"startTime":1482.3380000000002,"endTime":1485.7160000000001,"body":"and then felt guilty"},{"startTime":1485.7160000000001,"endTime":1488.928,"body":"when I was at work that I wasn't"},{"startTime":1485.7160000000001,"endTime":1488.928,"body":"doing more than my son like it was."},{"startTime":1489.2610000000002,"endTime":1491.5140000000001,"body":"It was really awful"},{"startTime":1489.2610000000002,"endTime":1491.5140000000001,"body":"to be able to tune out."},{"startTime":1491.5140000000001,"endTime":1494.9750000000001,"body":"That is an incredible gift"},{"startTime":1491.5140000000001,"endTime":1494.9750000000001,"body":"and have your life back."},{"startTime":1495.351,"endTime":1498.729,"body":"That, I mean, you can't"},{"startTime":1495.351,"endTime":1498.729,"body":"you can't even put a price on that."},{"startTime":1499.1460000000002,"endTime":1501.44,"body":"Absolutely. And the number of,"},{"startTime":1502.525,"endTime":1505.778,"body":"our users who have become parents"},{"startTime":1506.403,"endTime":1510.6580000000001,"body":"since using the app and the messages"},{"startTime":1506.403,"endTime":1510.6580000000001,"body":"you had literally just fill"},{"startTime":1510.6580000000001,"endTime":1514.4530000000002,"body":"my heart to the point of bursting,"},{"startTime":1510.6580000000001,"endTime":1514.4530000000002,"body":"they go, thank you so much."},{"startTime":1514.4530000000002,"endTime":1518.2900000000002,"body":"I have, you know, the brain space"},{"startTime":1514.4530000000002,"endTime":1518.2900000000002,"body":"now to be completely present"},{"startTime":1518.2900000000002,"endTime":1521.2930000000001,"body":"in the evening"},{"startTime":1518.2900000000002,"endTime":1521.2930000000001,"body":"with my daughter, with my son."},{"startTime":1522.044,"endTime":1525.005,"body":"You know, I'm able to I'm here now"},{"startTime":1522.044,"endTime":1525.005,"body":"watching them both swimming,"},{"startTime":1525.881,"endTime":1528.968,"body":"at a swimming lesson"},{"startTime":1525.881,"endTime":1528.968,"body":"and without feeling guilty"},{"startTime":1528.968,"endTime":1529.593,"body":"that I haven't done"},{"startTime":1529.593,"endTime":1532.6380000000001,"body":"all my recordkeeping because I've done it"},{"startTime":1529.593,"endTime":1532.6380000000001,"body":"all whilst I was going through the day."},{"startTime":1534.0980000000002,"endTime":1537.101,"body":"So essentially, aggregate"},{"startTime":1537.226,"endTime":1541.2720000000002,"body":"can be the key"},{"startTime":1537.226,"endTime":1541.2720000000002,"body":"to you having your cake and eat it."},{"startTime":1541.981,"endTime":1543.19,"body":"You can have it all."},{"startTime":1543.19,"endTime":1547.361,"body":"You can have a wonderful,"},{"startTime":1543.19,"endTime":1547.361,"body":"thriving practice where your clients"},{"startTime":1547.361,"endTime":1550.948,"body":"get a really great experience"},{"startTime":1547.361,"endTime":1550.948,"body":"of their appointments with you."},{"startTime":1551.323,"endTime":1552.7,"body":"You work speaks for itself."},{"startTime":1552.7,"endTime":1556.8700000000001,"body":"It's easy for them to recommend you"},{"startTime":1552.7,"endTime":1556.8700000000001,"body":"to other people you, mind."},{"startTime":1556.912,"endTime":1559.957,"body":"In your GDPR, you're making sure"},{"startTime":1556.912,"endTime":1559.957,"body":"that your account is up to date."},{"startTime":1559.957,"endTime":1563.294,"body":"You, all of the"},{"startTime":1559.957,"endTime":1563.294,"body":"the mechanics of running your business"},{"startTime":1563.794,"endTime":1566.797,"body":"and have your spare time"},{"startTime":1566.922,"endTime":1571.9270000000001,"body":"actually as spare time or time"},{"startTime":1566.922,"endTime":1571.9270000000001,"body":"that you choose how you are spending it,"},{"startTime":1572.1770000000001,"endTime":1576.5990000000002,"body":"not just, you know, being busy for busy"},{"startTime":1572.1770000000001,"endTime":1576.5990000000002,"body":"sake or hand balling,"},{"startTime":1576.5990000000002,"endTime":1580.519,"body":"you know, handwriting your reports,"},{"startTime":1576.5990000000002,"endTime":1580.519,"body":"hand marking up diagrams,"},{"startTime":1581.6450000000002,"endTime":1582.1870000000001,"body":"you know, the"},{"startTime":1582.1870000000001,"endTime":1585.8990000000001,"body":"hand sending invoices or emailing things."},{"startTime":1585.8990000000001,"endTime":1590.0700000000002,"body":"It can be so quick and easy"},{"startTime":1585.8990000000001,"endTime":1590.0700000000002,"body":"through the day"},{"startTime":1590.362,"endTime":1594.2410000000002,"body":"so that by the time you finished work,"},{"startTime":1590.362,"endTime":1594.2410000000002,"body":"it's the work."},{"startTime":1594.325,"endTime":1595.451,"body":"It's finished."},{"startTime":1595.451,"endTime":1597.036,"body":"You know, live to know."},{"startTime":1597.036,"endTime":1598.2450000000001,"body":"Hold on, work to live."},{"startTime":1598.2450000000001,"endTime":1600.539,"body":"Not live to work,"},{"startTime":1598.2450000000001,"endTime":1600.539,"body":"but to get that money right."},{"startTime":1600.539,"endTime":1603.5420000000001,"body":"Exactly."},{"startTime":1603.5420000000001,"endTime":1605.836,"body":"I did work,"},{"startTime":1605.836,"endTime":1609.673,"body":"live to work for years,"},{"startTime":1605.836,"endTime":1609.673,"body":"you know, learn from my mistakes."},{"startTime":1609.673,"endTime":1612.6760000000002,"body":"You don't win any points"},{"startTime":1609.673,"endTime":1612.6760000000002,"body":"for being exhausted."},{"startTime":1614.2610000000002,"endTime":1617.806,"body":"And we say, you know, drowning in admin"},{"startTime":1614.2610000000002,"endTime":1617.806,"body":"isn't a marker for success,"},{"startTime":1618.14,"endTime":1622.1860000000001,"body":"but it is a market"},{"startTime":1618.14,"endTime":1622.1860000000001,"body":"that you're missing a trick and you can't."},{"startTime":1622.1860000000001,"endTime":1623.604,"body":"It is optional."},{"startTime":1623.604,"endTime":1626.7740000000001,"body":"And aggregate"},{"startTime":1623.604,"endTime":1626.7740000000001,"body":"can take all of that stress away from you."},{"startTime":1626.7740000000001,"endTime":1630.903,"body":"So whether you are building a business"},{"startTime":1626.7740000000001,"endTime":1630.903,"body":"and you just want to make sure"},{"startTime":1630.903,"endTime":1634.7820000000002,"body":"that you are starting right,"},{"startTime":1630.903,"endTime":1634.7820000000002,"body":"it's much easier to start right"},{"startTime":1634.7820000000002,"endTime":1637.2420000000002,"body":"than start wrong and then have to change."},{"startTime":1637.2420000000002,"endTime":1640.537,"body":"And, you know,"},{"startTime":1637.2420000000002,"endTime":1640.537,"body":"we offer aggregate for free for students"},{"startTime":1640.537,"endTime":1644.333,"body":"for the duration of your study"},{"startTime":1640.537,"endTime":1644.333,"body":"and for three months after graduation."},{"startTime":1645.0,"endTime":1647.169,"body":"Even if you are a new grad,"},{"startTime":1645.0,"endTime":1647.169,"body":"you can reach out to us"},{"startTime":1647.169,"endTime":1649.2540000000001,"body":"and would extend"},{"startTime":1647.169,"endTime":1649.2540000000001,"body":"you that same three months,"},{"startTime":1650.297,"endTime":1653.3000000000002,"body":"you know, period as a new graduate."},{"startTime":1653.384,"endTime":1656.5120000000002,"body":"And that just means"},{"startTime":1653.384,"endTime":1656.5120000000002,"body":"that you didn't fall into the pitfalls."},{"startTime":1656.5120000000002,"endTime":1661.183,"body":"You know, when you first start practicing,"},{"startTime":1656.5120000000002,"endTime":1661.183,"body":"you have got enough to worry"},{"startTime":1661.183,"endTime":1664.5200000000002,"body":"about remembering all of your training,"},{"startTime":1661.183,"endTime":1664.5200000000002,"body":"all of your practical,"},{"startTime":1665.354,"endTime":1668.2320000000002,"body":"you know, techniques,"},{"startTime":1665.354,"endTime":1668.2320000000002,"body":"remembering to ask the right questions"},{"startTime":1668.2320000000002,"endTime":1672.027,"body":"to communicate with your client,"},{"startTime":1668.2320000000002,"endTime":1672.027,"body":"minding the biting and minding the kicking"},{"startTime":1672.027,"endTime":1675.239,"body":"and actually getting paid"},{"startTime":1672.027,"endTime":1675.239,"body":"at the end of it, as well as turning up"},{"startTime":1675.239,"endTime":1678.2420000000002,"body":"on the right day,"},{"startTime":1675.239,"endTime":1678.2420000000002,"body":"at the right time, in the right place."},{"startTime":1678.9920000000002,"endTime":1681.9540000000002,"body":"You know, that's a lot to remember"},{"startTime":1678.9920000000002,"endTime":1681.9540000000002,"body":"when you and your clients"},{"startTime":1681.9540000000002,"endTime":1685.624,"body":"show up in the right time and place"},{"startTime":1681.9540000000002,"endTime":1685.624,"body":"and making sure these remind, like the,"},{"startTime":1685.624,"endTime":1689.92,"body":"the whole thing is a lot of,"},{"startTime":1685.624,"endTime":1689.92,"body":"a lot of balls in the air."},{"startTime":1689.92,"endTime":1693.006,"body":"You're juggling a lot of things now,"},{"startTime":1694.258,"endTime":1697.5110000000002,"body":"and, and being able"},{"startTime":1694.258,"endTime":1697.5110000000002,"body":"to do it during the day as you're going,"},{"startTime":1697.5110000000002,"endTime":1699.9720000000002,"body":"I think to not only does it"},{"startTime":1697.5110000000002,"endTime":1699.9720000000002,"body":"not extend your day,"},{"startTime":1699.9720000000002,"endTime":1703.642,"body":"but it makes your record"},{"startTime":1699.9720000000002,"endTime":1703.642,"body":"keeping, more accurate"},{"startTime":1703.642,"endTime":1706.8950000000002,"body":"because the horses in front of you,"},{"startTime":1703.642,"endTime":1706.8950000000002,"body":"the owners in front of you,"},{"startTime":1707.0200000000002,"endTime":1710.5240000000001,"body":"and I find that also not having your head"},{"startTime":1710.5240000000001,"endTime":1714.1940000000002,"body":"in the pen and paper, but having an app"},{"startTime":1714.5700000000002,"endTime":1719.7830000000001,"body":"gives you the ability to be more present"},{"startTime":1714.5700000000002,"endTime":1719.7830000000001,"body":"to your clients in the moment as well."},{"startTime":1720.409,"endTime":1722.9530000000002,"body":"And, I know one of the things that's"},{"startTime":1722.9530000000002,"endTime":1725.9560000000001,"body":"very exciting for me in your updates,"},{"startTime":1726.039,"endTime":1731.7540000000001,"body":"I work in a lot of barns that do not have"},{"startTime":1726.039,"endTime":1731.7540000000001,"body":"a cell service, do not have Wi-Fi."},{"startTime":1731.7540000000001,"endTime":1735.9660000000001,"body":"I mean, they're in a void where, you know,"},{"startTime":1736.633,"endTime":1739.219,"body":"pen and paper used to be the only option,"},{"startTime":1739.219,"endTime":1742.2220000000002,"body":"but, very exciting."},{"startTime":1742.3470000000002,"endTime":1747.478,"body":"You were able to make this work offline"},{"startTime":1742.3470000000002,"endTime":1747.478,"body":"and still store things"},{"startTime":1747.478,"endTime":1751.8990000000001,"body":"and then be able to pick up"},{"startTime":1747.478,"endTime":1751.8990000000001,"body":"and send out what you need to send out"},{"startTime":1751.8990000000001,"endTime":1756.361,"body":"and have those reports filed"},{"startTime":1751.8990000000001,"endTime":1756.361,"body":"for people, which I think is,"},{"startTime":1757.5710000000001,"endTime":1760.24,"body":"just the most incredible gift."},{"startTime":1760.24,"endTime":1762.3670000000002,"body":"Thank you for that."},{"startTime":1762.3670000000002,"endTime":1764.4530000000002,"body":"Yes, we did make it offline."},{"startTime":1764.4530000000002,"endTime":1767.7060000000001,"body":"All of the features"},{"startTime":1764.4530000000002,"endTime":1767.7060000000001,"body":"that we've built in aggregate,"},{"startTime":1768.373,"endTime":1772.711,"body":"born from experience"},{"startTime":1768.373,"endTime":1772.711,"body":"and it's this product was literally made"},{"startTime":1772.711,"endTime":1776.256,"body":"because I spent 18 years doing the job"},{"startTime":1772.711,"endTime":1776.256,"body":"that we're all doing."},{"startTime":1776.673,"endTime":1781.178,"body":"And, you know, I've found myself in"},{"startTime":1776.673,"endTime":1781.178,"body":"so many of the same situations"},{"startTime":1781.178,"endTime":1784.181,"body":"as so many of your list"},{"startTime":1781.178,"endTime":1784.181,"body":"listeners will be in"},{"startTime":1784.2640000000001,"endTime":1787.392,"body":"losing track of messaging"},{"startTime":1784.2640000000001,"endTime":1787.392,"body":"because clients message you everywhere,"},{"startTime":1787.392,"endTime":1790.3950000000002,"body":"suggesting where you've written somebody's"},{"startTime":1787.392,"endTime":1790.3950000000002,"body":"appointment down."},{"startTime":1791.3960000000002,"endTime":1793.8990000000001,"body":"If you haven't noticed, the year on"},{"startTime":1793.8990000000001,"endTime":1797.486,"body":"to leap Year, February"},{"startTime":1793.8990000000001,"endTime":1797.486,"body":"and March have the same days and dates"},{"startTime":1797.986,"endTime":1801.865,"body":"so you could verbally agree with somebody"},{"startTime":1797.986,"endTime":1801.865,"body":"to maybe be there on Tuesday the fourth"},{"startTime":1801.865,"endTime":1803.45,"body":"and they're expecting you one month."},{"startTime":1803.45,"endTime":1806.3700000000001,"body":"You're going to expect"},{"startTime":1803.45,"endTime":1806.3700000000001,"body":"to be there another month."},{"startTime":1806.3700000000001,"endTime":1809.7060000000001,"body":"Misleading reports,"},{"startTime":1806.3700000000001,"endTime":1809.7060000000001,"body":"arguing with the printer."},{"startTime":1809.7060000000001,"endTime":1812.2920000000001,"body":"And you can guarantee that"},{"startTime":1809.7060000000001,"endTime":1812.2920000000001,"body":"on your busiest day,"},{"startTime":1812.2920000000001,"endTime":1814.586,"body":"when you're five minutes"},{"startTime":1812.2920000000001,"endTime":1814.586,"body":"late to leave already,"},{"startTime":1814.586,"endTime":1817.4640000000002,"body":"that's the day that your printer decides"},{"startTime":1814.586,"endTime":1817.4640000000002,"body":"to stop working."},{"startTime":1817.4640000000002,"endTime":1820.467,"body":"So you know you're heading out for the day"},{"startTime":1820.634,"endTime":1823.6370000000002,"body":"with not enough paperwork with you."},{"startTime":1823.72,"endTime":1826.7230000000002,"body":"You know all of these things"},{"startTime":1823.72,"endTime":1826.7230000000002,"body":"are born from experience."},{"startTime":1828.2250000000001,"endTime":1829.0590000000002,"body":"Yes, absolutely."},{"startTime":1829.0590000000002,"endTime":1829.601,"body":"We did."},{"startTime":1829.601,"endTime":1833.6470000000002,"body":"We've been working really, really hard,"},{"startTime":1829.601,"endTime":1833.6470000000002,"body":"to get the offline functionality working."},{"startTime":1833.6470000000002,"endTime":1836.65,"body":"So at the start of this year,"},{"startTime":1833.6470000000002,"endTime":1836.65,"body":"we launched offline mode,"},{"startTime":1836.65,"endTime":1839.778,"body":"and we've got an update coming"},{"startTime":1836.65,"endTime":1839.778,"body":"to improve the functionality of that."},{"startTime":1839.778,"endTime":1841.4050000000002,"body":"So basically once you've,"},{"startTime":1841.4050000000002,"endTime":1844.9920000000002,"body":"you know, booked your appointments"},{"startTime":1841.4050000000002,"endTime":1844.9920000000002,"body":"in for the day, as long as you, open"},{"startTime":1844.9920000000002,"endTime":1848.412,"body":"your phone before or tablet"},{"startTime":1844.9920000000002,"endTime":1848.412,"body":"because you can be locked in on anything,"},{"startTime":1849.0790000000002,"endTime":1852.374,"body":"before you lose signal,"},{"startTime":1849.0790000000002,"endTime":1852.374,"body":"they just pause all of your appointment,"},{"startTime":1852.708,"endTime":1855.419,"body":"data onto the phone for the day,"},{"startTime":1855.419,"endTime":1858.3380000000002,"body":"and then it just queues all of the data"},{"startTime":1855.419,"endTime":1858.3380000000002,"body":"so that when you go back online"},{"startTime":1858.3380000000002,"endTime":1861.508,"body":"in the evening, then it just"},{"startTime":1858.3380000000002,"endTime":1861.508,"body":"kind of uploads everything from there."},{"startTime":1861.508,"endTime":1863.594,"body":"So perfect. So perfect."},{"startTime":1863.594,"endTime":1865.429,"body":"Now, who is this for?"},{"startTime":1865.429,"endTime":1871.6850000000002,"body":"So if you were to write a list of people"},{"startTime":1865.429,"endTime":1871.6850000000002,"body":"who, could use the app,"},{"startTime":1871.6850000000002,"endTime":1875.981,"body":"you've got massage therapists,"},{"startTime":1871.6850000000002,"endTime":1875.981,"body":"osteopaths, spoken therapists,"},{"startTime":1877.691,"endTime":1881.111,"body":"saddle fitters, who who is this app for?"},{"startTime":1881.9450000000002,"endTime":1885.365,"body":"I mean, we're running out of people"},{"startTime":1881.9450000000002,"endTime":1885.365,"body":"that it's not for really."},{"startTime":1886.7830000000001,"endTime":1889.286,"body":"So chiropractors, anyone,"},{"startTime":1889.286,"endTime":1892.0800000000002,"body":"any equine, canine or human"},{"startTime":1892.0800000000002,"endTime":1895.8760000000002,"body":"or any animal, to be fat body worker."},{"startTime":1896.1680000000001,"endTime":1900.005,"body":"So whether that is, massage therapists,"},{"startTime":1896.1680000000001,"endTime":1900.005,"body":"physiotherapist,"},{"startTime":1900.005,"endTime":1903.383,"body":"chiropractor,"},{"startTime":1900.005,"endTime":1903.383,"body":"osteopath, bone acupuncture, ist,"},{"startTime":1904.76,"endTime":1907.22,"body":"masters of method practitioner,"},{"startTime":1907.22,"endTime":1910.2230000000002,"body":"cranial sacral therapist,"},{"startTime":1910.39,"endTime":1913.518,"body":"any body work of any, any, any sort."},{"startTime":1913.5600000000002,"endTime":1916.688,"body":"We provide detailed anatomy diagrams,"},{"startTime":1916.688,"endTime":1920.025,"body":"muscular, skeletal with a dorsal view"},{"startTime":1916.688,"endTime":1920.025,"body":"as well."},{"startTime":1920.025,"endTime":1922.986,"body":"For the chiropractors,"},{"startTime":1920.025,"endTime":1922.986,"body":"we have a great cranial diagram."},{"startTime":1923.1950000000002,"endTime":1926.448,"body":"We have all of the visceral diagrams"},{"startTime":1923.1950000000002,"endTime":1926.448,"body":"for the osteopaths if we would"},{"startTime":1926.5310000000002,"endTime":1928.2,"body":"like to work with those as well."},{"startTime":1928.2,"endTime":1932.0790000000002,"body":"And what's more, you can,"},{"startTime":1928.2,"endTime":1932.0790000000002,"body":"we provide you a resource library."},{"startTime":1932.412,"endTime":1932.7040000000002,"body":"Yeah."},{"startTime":1932.7040000000002,"endTime":1936.249,"body":"Now this you can use, to fill"},{"startTime":1932.7040000000002,"endTime":1936.249,"body":"with your exercise videos"},{"startTime":1936.75,"endTime":1939.7530000000002,"body":"so that you can be prescribing"},{"startTime":1936.75,"endTime":1939.7530000000002,"body":"your exercise videos from there."},{"startTime":1940.087,"endTime":1942.506,"body":"But also if you treat any other animal."},{"startTime":1942.506,"endTime":1945.467,"body":"So we have a couple of practitioners"},{"startTime":1942.506,"endTime":1945.467,"body":"that treat like exotics."},{"startTime":1946.0510000000002,"endTime":1948.303,"body":"You can upload any other anatomy"},{"startTime":1948.303,"endTime":1951.306,"body":"diagrams,"},{"startTime":1948.303,"endTime":1951.306,"body":"any other animals that you work on."},{"startTime":1951.3480000000002,"endTime":1954.726,"body":"And when I say we have somebody who does"},{"startTime":1951.3480000000002,"endTime":1954.726,"body":"exotic pets, I think she treats like"},{"startTime":1955.0600000000002,"endTime":1956.8120000000001,"body":"iguanas. Pigeons."},{"startTime":1958.105,"endTime":1960.691,"body":"I'll find"},{"startTime":1960.691,"endTime":1962.025,"body":"oh no. It's incredible."},{"startTime":1962.025,"endTime":1964.403,"body":"So she will upload her own"},{"startTime":1962.025,"endTime":1964.403,"body":"anatomy diagrams."},{"startTime":1964.403,"endTime":1967.1550000000002,"body":"And again, just mark those up in the app."},{"startTime":1967.1550000000002,"endTime":1972.035,"body":"And, it is important to say"},{"startTime":1967.1550000000002,"endTime":1972.035,"body":"we made this up so that I could use it."},{"startTime":1972.452,"endTime":1975.4550000000002,"body":"Now, I can barely copy"},{"startTime":1972.452,"endTime":1975.4550000000002,"body":"and paste on a keyboard."},{"startTime":1975.4550000000002,"endTime":1979.209,"body":"I know a lot about working with horses,"},{"startTime":1975.4550000000002,"endTime":1979.209,"body":"working with my hands,"},{"startTime":1979.9180000000001,"endTime":1983.3380000000002,"body":"but I don't know anything about tech,"},{"startTime":1979.9180000000001,"endTime":1983.3380000000002,"body":"so we need to make sure"},{"startTime":1983.3380000000002,"endTime":1986.3410000000001,"body":"that this was super quick"},{"startTime":1983.3380000000002,"endTime":1986.3410000000001,"body":"and easy to pick up."},{"startTime":1986.508,"endTime":1990.0120000000002,"body":"And the thing I stress,"},{"startTime":1986.508,"endTime":1990.0120000000002,"body":"if you tried tech a couple of years"},{"startTime":1990.0120000000002,"endTime":1993.0980000000002,"body":"ago, thought it was too complicated"},{"startTime":1990.0120000000002,"endTime":1993.0980000000002,"body":"and didn't get on with it."},{"startTime":1993.0980000000002,"endTime":1997.394,"body":"Try at quick eight"},{"startTime":1993.0980000000002,"endTime":1997.394,"body":"because it is so much simpler and easier"},{"startTime":1997.394,"endTime":2000.3970000000002,"body":"than other platforms have been previously."},{"startTime":2001.8570000000002,"endTime":2003.2330000000002,"body":"So yeah, any equine,"},{"startTime":2003.2330000000002,"endTime":2006.236,"body":"canine, human"},{"startTime":2003.2330000000002,"endTime":2006.236,"body":"or other animal practitioner,"},{"startTime":2006.403,"endTime":2010.449,"body":"farrier, podiatrist, behaviorist, coach."},{"startTime":2010.7820000000002,"endTime":2013.1180000000002,"body":"You Krishnas. We have,"},{"startTime":2014.7030000000002,"endTime":2017.164,"body":"a saddle fitter profile as well."},{"startTime":2017.164,"endTime":2020.584,"body":"And we've also just launched"},{"startTime":2017.164,"endTime":2020.584,"body":"it's called the Big Saddle Solution,"},{"startTime":2020.959,"endTime":2023.962,"body":"which essentially is the largest"},{"startTime":2024.087,"endTime":2026.5900000000001,"body":"Android tablet you've ever seen,"},{"startTime":2026.5900000000001,"endTime":2030.635,"body":"which provides an A3 screen"},{"startTime":2026.5900000000001,"endTime":2030.635,"body":"which runs the app"},{"startTime":2030.635,"endTime":2035.182,"body":"so that saddle officers can complete"},{"startTime":2030.635,"endTime":2035.182,"body":"digitally to scale on an A3 screen."},{"startTime":2035.766,"endTime":2038.5600000000002,"body":"Again,"},{"startTime":2035.766,"endTime":2038.5600000000002,"body":"just helping us move away from paperwork."},{"startTime":2038.5600000000002,"endTime":2042.105,"body":"It is, the coolest thing ever."},{"startTime":2042.105,"endTime":2045.692,"body":"I encourage everybody"},{"startTime":2042.105,"endTime":2045.692,"body":"to go on your socials and look at it."},{"startTime":2045.692,"endTime":2046.902,"body":"I mean, it blew me away."},{"startTime":2046.902,"endTime":2050.697,"body":"It is really the saddle fitter"},{"startTime":2046.902,"endTime":2050.697,"body":"tool is so innovative."},{"startTime":2050.697,"endTime":2053.7,"body":"It is just it blew me away."},{"startTime":2054.743,"endTime":2057.746,"body":"So if you guys,"},{"startTime":2057.913,"endTime":2061.124,"body":"if you guys are,"},{"startTime":2057.913,"endTime":2061.124,"body":"is excited about your business now,"},{"startTime":2061.833,"endTime":2066.421,"body":"as I am, after listening to Jen"},{"startTime":2061.833,"endTime":2066.421,"body":"and how she has revolutionized"},{"startTime":2066.546,"endTime":2069.883,"body":"her business,"},{"startTime":2066.546,"endTime":2069.883,"body":"I hope you're just as excited,"},{"startTime":2070.509,"endTime":2075.305,"body":"about this app and what it means for you"},{"startTime":2070.509,"endTime":2075.305,"body":"and for the business."},{"startTime":2075.514,"endTime":2081.436,"body":"Now, Jen, and I are going to extend"},{"startTime":2075.514,"endTime":2081.436,"body":"something to you here."},{"startTime":2081.77,"endTime":2084.9809999999998,"body":"Now, as you heard, if you are a student,"},{"startTime":2084.9809999999998,"endTime":2089.778,"body":"you do have access to this"},{"startTime":2084.9809999999998,"endTime":2089.778,"body":"for the length of your studies."},{"startTime":2090.278,"endTime":2094.116,"body":"If you are already in practice,"},{"startTime":2090.278,"endTime":2094.116,"body":"whether you're starting out"},{"startTime":2094.116,"endTime":2095.784,"body":"or you're feeling that overwhelm"},{"startTime":2095.784,"endTime":2099.704,"body":"and the need to make a shift"},{"startTime":2095.784,"endTime":2099.704,"body":"and have a better solution."},{"startTime":2100.08,"endTime":2102.749,"body":"And you want to try Aqua Gate."},{"startTime":2102.749,"endTime":2104.376,"body":"So Jen, correct me if I'm wrong."},{"startTime":2104.376,"endTime":2110.757,"body":"So you sign up, you get to try the,"},{"startTime":2104.376,"endTime":2110.757,"body":"the app for one month for free."},{"startTime":2110.757,"endTime":2112.801,"body":"Yes, everybody."},{"startTime":2112.801,"endTime":2115.428,"body":"Correct. That's correct. Correct, correct."},{"startTime":2115.428,"endTime":2119.349,"body":"And if you are interested"},{"startTime":2115.428,"endTime":2119.349,"body":"at the end of the month"},{"startTime":2119.349,"endTime":2123.603,"body":"in purchasing the app, then it saves"},{"startTime":2119.349,"endTime":2123.603,"body":"all of the work that you've done"},{"startTime":2123.603,"endTime":2127.732,"body":"for that one month"},{"startTime":2123.603,"endTime":2127.732,"body":"and it continues on seamlessly."},{"startTime":2127.899,"endTime":2133.029,"body":"But if you would like"},{"startTime":2127.899,"endTime":2133.029,"body":"to get a second month for free,"},{"startTime":2133.53,"endTime":2137.075,"body":"then you can use the code Starline"},{"startTime":2137.159,"endTime":2140.996,"body":"40 at the end of your one month free trial"},{"startTime":2141.454,"endTime":2145.959,"body":"to get 40 pounds, which is UK money."},{"startTime":2145.959,"endTime":2151.047,"body":"So that translates to a lot of money"},{"startTime":2145.959,"endTime":2151.047,"body":"in Canadian and American money."},{"startTime":2152.007,"endTime":2156.011,"body":"So you will get that off the price"},{"startTime":2152.007,"endTime":2156.011,"body":"of your,"},{"startTime":2156.511,"endTime":2160.348,"body":"annual subscription"},{"startTime":2156.511,"endTime":2160.348,"body":"for that first year, right?"},{"startTime":2160.432,"endTime":2163.435,"body":"So the month option as well, it's worth"},{"startTime":2164.477,"endTime":2164.853,"body":"okay."},{"startTime":2164.853,"endTime":2166.5629999999996,"body":"You can do it monthly as well."},{"startTime":2166.5629999999996,"endTime":2170.025,"body":"So essentially it's a 40 pound value"},{"startTime":2170.192,"endTime":2173.111,"body":"by getting that free month."},{"startTime":2173.111,"endTime":2177.365,"body":"And all you have to do is use the code"},{"startTime":2173.111,"endTime":2177.365,"body":"Starline 40"},{"startTime":2177.6569999999997,"endTime":2180.66,"body":"when you reach the end of your free trial."},{"startTime":2180.7439999999997,"endTime":2184.5389999999998,"body":"So how do people find you on socials"},{"startTime":2180.7439999999997,"endTime":2184.5389999999998,"body":"and how do people"},{"startTime":2184.5389999999998,"endTime":2187.542,"body":"find and download this app?"},{"startTime":2187.6259999999997,"endTime":2189.252,"body":"So aggregate is an app."},{"startTime":2189.252,"endTime":2192.2549999999997,"body":"It's available on the,"},{"startTime":2192.2549999999997,"endTime":2194.633,"body":"the App Store for iPhones"},{"startTime":2194.633,"endTime":2197.636,"body":"or, the Play Store for Android."},{"startTime":2198.136,"endTime":2200.8889999999997,"body":"We also have a website aggregate.com"},{"startTime":2200.8889999999997,"endTime":2203.9339999999997,"body":"which has a bunch of helpful"},{"startTime":2200.8889999999997,"endTime":2203.9339999999997,"body":"information on there."},{"startTime":2204.4339999999997,"endTime":2206.728,"body":"So you can get an overview"},{"startTime":2204.4339999999997,"endTime":2206.728,"body":"of how it all works."},{"startTime":2206.728,"endTime":2211.942,"body":"You can also find us on Facebook"},{"startTime":2206.728,"endTime":2211.942,"body":"as aggregate, Instagram as aggregates."},{"startTime":2212.234,"endTime":2214.986,"body":"We do also have an aggregate users"},{"startTime":2214.986,"endTime":2219.1569999999997,"body":"community on Facebook,"},{"startTime":2214.986,"endTime":2219.1569999999997,"body":"which is a closed group, aggregate users."},{"startTime":2219.1569999999997,"endTime":2222.3689999999997,"body":"And we try to add some great value"},{"startTime":2222.7019999999998,"endTime":2226.122,"body":"to help to support our users"},{"startTime":2222.7019999999998,"endTime":2226.122,"body":"because, you know,"},{"startTime":2226.122,"endTime":2229.125,"body":"it can be quite an insular industry"},{"startTime":2226.122,"endTime":2229.125,"body":"that we're in."},{"startTime":2229.125,"endTime":2232.712,"body":"You know, I can't remember the last time"},{"startTime":2229.125,"endTime":2232.712,"body":"I saw another practitioner actually,"},{"startTime":2232.921,"endTime":2235.7149999999997,"body":"in practice, apart from a CPG day."},{"startTime":2236.841,"endTime":2240.178,"body":"So we do try to have"},{"startTime":2236.841,"endTime":2240.178,"body":"some really great people in to talk to us."},{"startTime":2240.178,"endTime":2244.015,"body":"We've just had, Katie Penn, the equestrian"},{"startTime":2244.3489999999997,"endTime":2248.144,"body":"psychotherapist, came and talk to us"},{"startTime":2244.3489999999997,"endTime":2248.144,"body":"all about imposter syndrome."},{"startTime":2248.4359999999997,"endTime":2250.105,"body":"And that was really, really wonderful."},{"startTime":2250.105,"endTime":2250.9809999999998,"body":"So that is somewhere"},{"startTime":2250.9809999999998,"endTime":2254.442,"body":"that you can head to as well,"},{"startTime":2250.9809999999998,"endTime":2254.442,"body":"but you can essentially reach us anywhere."},{"startTime":2254.442,"endTime":2259.948,"body":"And like I say, a really,"},{"startTime":2254.442,"endTime":2259.948,"body":"really key thing for all business"},{"startTime":2260.2819999999997,"endTime":2263.285,"body":"is that there is always a human"},{"startTime":2260.2819999999997,"endTime":2263.285,"body":"at the end of the message."},{"startTime":2263.618,"endTime":2266.913,"body":"You know, not being particularly tech"},{"startTime":2263.618,"endTime":2266.913,"body":"savvy myself,"},{"startTime":2266.913,"endTime":2271.584,"body":"the prospect of moving my business"},{"startTime":2266.913,"endTime":2271.584,"body":"over to tech, I would find a little bit,"},{"startTime":2271.584,"endTime":2274.587,"body":"you know, posting me a bit overwhelming."},{"startTime":2275.672,"endTime":2277.5899999999997,"body":"So I wanted it's it's"},{"startTime":2277.5899999999997,"endTime":2281.136,"body":"one of our core pillars"},{"startTime":2277.5899999999997,"endTime":2281.136,"body":"that if for me to have,"},{"startTime":2281.511,"endTime":2284.2639999999997,"body":"move my business, I would want there"},{"startTime":2281.511,"endTime":2284.2639999999997,"body":"to be a post on the end of the message."},{"startTime":2284.2639999999997,"endTime":2287.9339999999997,"body":"And that is the service that we strive"},{"startTime":2284.2639999999997,"endTime":2287.9339999999997,"body":"really, really hard to do."},{"startTime":2288.31,"endTime":2291.7709999999997,"body":"So whether you message us on Facebook,"},{"startTime":2288.31,"endTime":2291.7709999999997,"body":"Instagram, WhatsApp"},{"startTime":2291.7709999999997,"endTime":2296.8179999999998,"body":"or from the help button in your app"},{"startTime":2291.7709999999997,"endTime":2296.8179999999998,"body":"itself, there's always a human"},{"startTime":2296.8179999999998,"endTime":2300.196,"body":"on the end of the message to help you"},{"startTime":2296.8179999999998,"endTime":2300.196,"body":"with any queries that you've got."},{"startTime":2300.7799999999997,"endTime":2303.783,"body":"So it's all just to try and help you"},{"startTime":2300.7799999999997,"endTime":2303.783,"body":"to be spending your time,"},{"startTime":2304.326,"endTime":2306.2439999999997,"body":"you know, productively."},{"startTime":2306.2439999999997,"endTime":2308.413,"body":"It's an increasingly competitive industry."},{"startTime":2308.413,"endTime":2312.167,"body":"You know there are more practitioners"},{"startTime":2308.413,"endTime":2312.167,"body":"than they ever have been before."},{"startTime":2312.625,"endTime":2318.173,"body":"So as a way of helping you to, you know,"},{"startTime":2312.625,"endTime":2318.173,"body":"invest your time wisely, stand out"},{"startTime":2318.173,"endTime":2321.843,"body":"from the other practitioners in your area"},{"startTime":2318.173,"endTime":2321.843,"body":"and just offer that bit better service."},{"startTime":2321.843,"endTime":2323.386,"body":"That's what we're here to do."},{"startTime":2323.386,"endTime":2324.179,"body":"I love that."},{"startTime":2324.179,"endTime":2325.68,"body":"And guys, I'm going to drop all of that"},{"startTime":2325.68,"endTime":2329.392,"body":"information in the show notes"},{"startTime":2325.68,"endTime":2329.392,"body":"how to reach aggregate."},{"startTime":2329.9339999999997,"endTime":2332.312,"body":"And also that shopping code."},{"startTime":2329.9339999999997,"endTime":2332.312,"body":"Very exciting."},{"startTime":2332.312,"endTime":2335.315,"body":"Thank you so much for giving everyone"},{"startTime":2332.312,"endTime":2335.315,"body":"that."},{"startTime":2335.357,"endTime":2337.525,"body":"And Jen, thank you."},{"startTime":2337.525,"endTime":2340.6949999999997,"body":"You are an absolute inspiration, both"},{"startTime":2340.6949999999997,"endTime":2344.2819999999997,"body":"as a body worker and as a mindset person."},{"startTime":2344.2819999999997,"endTime":2346.368,"body":"As a business person."},{"startTime":2346.368,"endTime":2352.123,"body":"And your app has really helped thousands"},{"startTime":2346.368,"endTime":2352.123,"body":"and thousands of people"},{"startTime":2352.123,"endTime":2356.252,"body":"get their lives back"},{"startTime":2352.123,"endTime":2356.252,"body":"and still do what they love at the level"},{"startTime":2356.252,"endTime":2357.962,"body":"that they want to do it at."},{"startTime":2357.962,"endTime":2361.591,"body":"So thank you so much and thank you"},{"startTime":2357.962,"endTime":2361.591,"body":"for spending your time with us today."},{"startTime":2361.7999999999997,"endTime":2365.345,"body":"I know you said"},{"startTime":2361.7999999999997,"endTime":2365.345,"body":"time is valuable to you, so,"},{"startTime":2366.513,"endTime":2369.516,"body":"I, I just"},{"startTime":2366.513,"endTime":2369.516,"body":"thank you so much for being here."},{"startTime":2369.933,"endTime":2371.7259999999997,"body":"Thank you."},{"startTime":2369.933,"endTime":2371.7259999999997,"body":"Thank you so much for having me."},{"startTime":2371.7259999999997,"endTime":2374.729,"body":"And I think you're doing a wonderful job"},{"startTime":2371.7259999999997,"endTime":2374.729,"body":"of helping to support"},{"startTime":2374.8959999999997,"endTime":2378.4829999999997,"body":"all of us because, like I say,"},{"startTime":2374.8959999999997,"endTime":2378.4829999999997,"body":"it is a bit of an insular industry."},{"startTime":2378.4829999999997,"endTime":2381.277,"body":"We spend a lot of time kind of on our own."},{"startTime":2381.277,"endTime":2384.2799999999997,"body":"So this kind of support group that you've,"},{"startTime":2381.277,"endTime":2384.2799999999997,"body":"you know,"},{"startTime":2384.614,"endTime":2387.1169999999997,"body":"created, I think it's wonderful, Judith."},{"startTime":2387.1169999999997,"endTime":2387.7839999999997,"body":"Thank you."},{"startTime":2387.7839999999997,"endTime":2390.161,"body":"That means so many others, you know."},{"startTime":2390.161,"endTime":2391.3289999999997,"body":"Thank you."},{"startTime":2391.3289999999997,"endTime":2395.333,"body":"And to all of your listeners"},{"startTime":2391.3289999999997,"endTime":2395.333,"body":"who are, you know, doing the work,"},{"startTime":2396.042,"endTime":2400.046,"body":"building their incredible businesses,"},{"startTime":2396.042,"endTime":2400.046,"body":"I think the thing I would just say is"},{"startTime":2400.2549999999997,"endTime":2403.967,"body":"whether you believe you can"},{"startTime":2400.2549999999997,"endTime":2403.967,"body":"or you believe you can't, you're right."},{"startTime":2404.551,"endTime":2407.554,"body":"So get on top of,"},{"startTime":2407.72,"endTime":2410.723,"body":"your mindset,"},{"startTime":2407.72,"endTime":2410.723,"body":"how you're talking to yourself."},{"startTime":2410.765,"endTime":2414.519,"body":"You know, what you're surrounding yourself"},{"startTime":2410.765,"endTime":2414.519,"body":"with because, it's amazing"},{"startTime":2414.519,"endTime":2417.772,"body":"what you can do"},{"startTime":2414.519,"endTime":2417.772,"body":"when you just adjust your self-talk,"},{"startTime":2417.772,"endTime":2421.776,"body":"adjust your beliefs, and, you know,"},{"startTime":2417.772,"endTime":2421.776,"body":"really focus on where you want to get to."},{"startTime":2421.776,"endTime":2424.028,"body":"Because if I can do it, anyone can do it."},{"startTime":2424.028,"endTime":2426.531,"body":"So yeah, good luck to you all."},{"startTime":2426.531,"endTime":2428.7,"body":"Oh that's lovely. Thank you so much."}]}