Money Series : Profit Maximization through Bulk and Bundle Offers

What if you could transform your business strategy in a way that not only boosts your income but also saves you time and effort? Unlock the key to a lucrative and less demanding business model in this game-changing episode. We delve into the transformative power of moving away from selling individual units to creating attractive offers or bundles. Through sharing personal experiences and real-life examples, we illuminate the potential this approach holds to revolutionize any industry. 

Are you tired of constantly managing too many details? We break down the myth that selling low-ticket items individually is the most profitable route. Instead, we champion the selling of these items as part of a higher-ticket bundle. And if you're pondering where or how to sell these bundles, we've got your back. By the end of this episode, you will have a clearer strategy for creating passive income, working more efficiently and maximizing your profit without additional labor. Discover how to make your products work harder for you, identifying opportunities to sell in bulk and making your business model more efficient.

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Transcript

Speaker 1: 0:00

Listen and listen carefully. We are knee deep in this money series and what I love most about it is that you have literally no excuse, like At the end of this, whether you're watching one, two, three or five of them, you have a very specific thing that you can go and do and implement in the next 24 hours. That's the key. This is gonna work, whether you're at a hundred K or you're like I'm at a hundred mil. I Say a hundred mil, but maybe we'll dial it to ten million. Okay, I'll be fair. We have these low ticket items and so, like this, we have this low ticket item. So we talked about this earlier today. This is from one of my companies called DTDT. Do the damn thing, and this is one of the products they sell this morning.

Speaker 1: 0:51

If you didn't watch the series I, I went in depth around selling products and making money with products, not leaving dollars on the table, but I said I Want to talk through high ticket. I mean low ticket, because if you spend your time, energy and effort selling a 33 dollar item, a 50 dollar item or even a hundred and forty seven dollar item, I know that it that cycle creates a Volume world of a lot of pressure, a lot of Management, a lot of details, a lot of things, and I just don't want business to always be about a lot of things. One of the models that I love the most, that, I feel, really wrapped up the game and showed everybody that you can. You can walk into an industry that is set and you can create a brand new concept around the same offer, simply by being creative and moving away from selling individual units and move into selling bundles a k a offers. So we have a shirt like this. We retail this shirt for 33 dollars. This is our. I don't have time to manage your insecurities. There's also another sister of it called nope care, and not today.

Speaker 1: 2:01

Now you might be thinking I'm saying bundles are. Let's take a shirt and bundle in the mugs. Now the thing is $52. That is not what I'm saying you. I cannot pay bills on $52. Though I can pay a bill $52 times 10 sales for the day, that's $500 times five days of the week. Could I pay a bill on $2,500 a month a week? Yes, $10,000 a month? Yes, but honestly, I could not sustain our bills with that money. There's no way, which means that in my business model, I can't think of a low ticket offer or a low ticket item as the thing that we're gonna use to sail the ship home. We bundle it.

Speaker 1: 2:47

So a couple of months ago I was remembering my very first time I had a company reach out to me and say, hey, I love your do the damn thing t-shirts. I'd love to buy one for everyone in our company. And I'm like, oh, brilliant. So I sold them 30 or 40 shirts at once. Now, at this moment, I was like, okay, 33 times 40, 50 easily were easily close to the $1,000 mark. I feel sick thinking about that amazing person who has a thing that's under about $200 and they spend all their time focusing on selling the thing. I'd rather you spend your time on selling the thing that has a bit of little things inside of it. I'd rather you go and knock on 20 doors and sell 10 bundles of 10 t-shirts to a company than for you to make 25 sales of $33. The reason, my logic, simple it is a lot easier to move your low ticket item, and wrapped up inside of a bigger ticket item or inside of a bundle, than you think, and I don't mean bonusing it in. Why are you selling one book? Why aren't you reaching out to organizations and saying I can sell. You have 100 real estate agents Great, I have 50 books for 50 of those real estate agents. Would you like to buy that for their continuing education? So much easier to pick up the phone, have one conversation to move a unit, but the unit is a unit of 50. And now we're looking at 30 bucks times 50, that's money Fast forward, whether it's a shirt, a mug, an item, a pamphlet, a workbook.

Speaker 1: 4:29

There is a client that we used to have and her specialty was in personal development physical for the corporate woman and she would go into companies like KPMG and run workshops where we charged, I think, like 150. So instead of her coaching people or helping people one on one or having a service one on one, I want everyone to think that the way we scale outside of a high ticket offer is always going to be one to many. Some form of a one to many is really the name of the game. So we would build these workshops and we'd have 10 people or 20 people who would be the lean-in for the workshop. We would charge $125 per person. Then we charge $50 per workbook. Now we were at a hunt Instead of helping one person at $175 a week, we said great, we'll do one workshop. $175 per person, times the 20 people that are there, you do the math, that's a lot of money. All she needs to do is do four of those a month for four companies a month. Three companies a month and she's making. There is an additional $100k in her business, in addition to whatever types of products or services that she's pushing out the door.

Speaker 1: 5:55

Not only is the name of the game. Let us dial deeper into moving a product. I don't want you to settle for selling your products and services one off. It'll take you forever to sell 100 of those units. It'll take you forever to sell 100 of those units. I'd much rather see you take your individual item and to put them in a bundle and just dial in. And if you're like Tiffany, I don't even know where to sell 30 of my books. I don't know where to sell 30 of my shirts.

Speaker 1: 6:22

Ask the question wherever you get access to Ask the question and make sure you tag me with the act to symboltifnilarguercom and I'll be happy to help you, point you in a direction, because what I know for sure is that in the Money Series, doing more in less time is best. It takes a lot of energy and effort to sell 100 books. It does, which is why, instead of selling to 100 people, if we could just get four people to pick up 25, we win. Who? What organization? Church, school, hire, ed and even for-profit insurance agencies, accountants like copier companies. I could think of so many industries in which that CEO, owner, leader, director is looking for opportunities to enrich the people that they work with. If you give them a low-cost offer that is delicious, that they can sell per person, we're all off to the races. We're all making more money.

Speaker 1: 7:19

What would you do with another 100K in your company? What would you do another 250K in your company? What if I told you that that is the thing that is having you? That is the answer of how do we create more passive income? How do we create more dollars that we don't have to dot, dot dot? How do we not use labor, not use energy? How do we? It's inside of the products that you haven't bundled yet. That's it. We are done for this money series and I think that we're going to talk about products one more time, but it's going to be good. I'll see you at six.