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DO THE DAMN THING Audio Experience
DO THE DAMN THING Audio Experience
Money Series: Capitalizing on Audience through Product Sales
Think you're exhausting all your revenue streams? Prepare to be surprised as we reveal how you can squeeze out more from your venture through product sales. Drawing from my experience of producing large-scale events, we will lay out a strategic map to capitalize on your audience for an additional income. From T-shirts to notebooks, the potential of branding and selling merchandise is massive, and we are going to demonstrate how to calculate these returns.
In this exciting journey, we won't compromise on quality. Whether it's a shirt sporting a catchy phrase or a logo, we'll delve into the art of creating a product that not only generates extra revenue but also bolsters your business footprint. If the path to product creation seems daunting, worry not. Consider this episode your step-by-step guide to kick-starting the process, and remember, a coach could be just a call away if you're feeling uncertain. Every business, big or small, can benefit from selling products. Tune in for actionable tips and brilliant strategies to give your revenue a product sales boost.
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keeping it real, keeping this conversation 100. The name of the game is the Money Series, so we've been talking all things money. If you haven't gone to see part one, part two, day one, day two there are four parts per day. I am pulling apart money strategies, but I'm also just pulling apart keeping more money. Making more money, having more money. I'm giving you the apps, the tools, the links, the websites, the how, the details, and what I am praying that you take away is the ability that you have to implement each and everything that I teach in 24 hours. Now here we go.
Speaker 1:Products Earlier this morning, I walked through brand and what it means to build a brand. I've talked low and high about this. One of the brands of the companies that I own called DTDT and as I've now built over a dozen brands big brands for companies and entities I am just bewildered by how much money we leave on the table by not associating our brand with a product. Yes, we sell this thing for 234567810, $20,000. But there is a reason why Chanel or why Gucci, in addition to being shoes, or in addition to being the item that Nike can take the emblem and put it on a shirt and they can make money. So back in 2018, when we had just switched over from being onwards to friend to DTDT, we were producing large events, large scale events that cost me a lot of money to produce. I was looking for additional easy ways to make another $5, if you will, out of the same event, because I can take the same audience and not have to go to a new market, take the same audience and pull more money from the same audience. That's the most important part for me. When I think of doing a thing, I'm like okay, we got 10 people here. They're already spending $1,000 with us a year. That's the LTV, the lifetime value of that customer, client or whatever it might be. But I was like, how do we get more without selling the more services, products? It is easy, so I just sold this from someone's desk inside of the studio. But this is an example of a product. I know it sounds crazy, but we technically just have the image no different than if this were a Czech, a Nike swoosh, not a Czech. We have again the item. These are different, simple items that we sell and they retail anywhere from $5, $10 to $33, $45. But we have sweatshirts and hoodies, jackets that retail $75, $80, $100. Now I wanna show you something different, because obviously you could look at this and you could look at this and go well, tiffany, stay with me on this, it's the same thing. And I'm like oh, it's not. And let me go ahead really quickly and put this. I wanna make sure I put this.
Speaker 1:The moment when you open up Instagram and the first thing you see is Kanye and you're like wait a second, what is happening on this feed? So give me a second. Here I am, hi, okay, hold on, I'm moving cameras. Stay with me. Everybody. I can do this. Thank you, I appreciate it. I wanna be diligent and consistent.
Speaker 1:So the name of the game is products making more money with products. Can you see me? Great, perfect. A moment ago I talked about this. This is a notebook. It's a college-bound notebook. This is one of our tank tops from our wellness part of our world. Inside it has a very custom logo and we have DTDT on the back. Right it's race or back.
Speaker 1:But I wanted to show you this backpack. We also have backpacks. My goal is not showing you products. I wanna show you how this work. So let's say I sell this $30 item. We sell one a day for seven days of the week. If I have a $30 item and there's one a day for seven days of the week, then I'm making $210. Is that right? Two ton is that $210 a week. Seven times he's like a seven times three, yes, okay. So $210 for the week Okay, now that's one product. I'm selling one a day. Over the course of a week, that's $210. Over the course of a month, that's $840. That's good. Now imagine if I said think about your audience size. What if 10 of your customers took one of these $30 products a day? That would be ridiculously huge. Now I want to show you a different spin. So, outside of the backpack, this backpack retails for I don't know. I think this backpack retails for about $40 or $50. It's super comfortable. I want to show you a different type of a product that we have here Now.
Speaker 1:Two of our most popular shirts from our stores are this one. I don't have time to manage your insecurities. If you're one of the awesome people who own this shirt around the world, please can you take a picture and send it to me, and I will pick the person with the coolest, most creative picture. Who sends it to me? Tag me on social media to add it to, whatever the speed is, and I will take this shirt, hand wrap it my hand, wrap it, hand package it myself and I will send it to you. And if you're a man, then I will make sure we send you a comparable cool shirt or one of my favorite shirts. So let me get back to this. This doesn't have a DTDT visual identity on it at all In the tag it does.
Speaker 1:Now, this here is one of our top two most popular shirts. Our second one is a nope caring. Not today, and I'll also say this because I already know someone's going to ask if you don't have one of these shirts and you're like, I got to have one of these shirts, I'm going to add a discount, a simple discount, and it'll be 33% off. I just chose a number, so we'll get a discount or be 33% off and you can acquire any of the shirts, these two, three shirts. That's it, because I feel like everyone should have this shirt in the world. Now, this happens to be slightly different. This is true to my values. This is also something where I say this is a phrase that I say all the time. Is it still true to our company? Yes, is this a company shirt? Yes, does it have to have the logo on it? No, this just has a black shirt with simple white lettering. That allows for us you see how I hit my face that allows for us to say, hey, you can do the same thing.
Speaker 1:You could take your own products. You can make your own products in the next seven days. Now, there's two ways to do it. You could use a company like Printful there's Printful, there's Zazzle. There are quite a few shirt companies that allow you to do drop shipping for your products and all you need to do is create a design and put this thing. You could create a design in Canva. You can take your company's logo.
Speaker 1:Every company doing whether $100,000 or $200 million, I feel like, should have products that they're selling. I mean, apple sells products, dell sells products, chanel, nike, adidas, fubu I didn't think people were still wearing Fubu like that. I didn't think people were still wearing Fila, and Matt Gill showed up to an event with Fila's on. They were white and budish and I really had to take some time with myself, but that's another conversation. Every single person can take a logo or an image and put it on an item.
Speaker 1:Now, if you're like Tiffany, I don't have a logo or an item, that's okay. You don't well, you should. Everybody should have one, because you can create one for free in Canva. But if you don't have one, if your company doesn't have one, you can put your name Perry Ellis, tommy Hilfiger, coco Chanel. I mean, think about this for a moment. You could take your name and slap it on something. Walt Disney, you can take your name and slap it on something. I know it sounds crazy, but, believe it or not, people will buy it.
Speaker 1:The idea is that you take an item you're making. We sell the item for $30. We sell 10 a day. That's $300. Stay with me $300 times seven days a week is $21,000. $2100, I was gonna get the map. It's $2100. I do this four weeks out of the month. That is $8,400. What are you talking about? Who couldn't use $8,400? If I made my goal 12 a day, then that's $10,000 for the month.
Speaker 1:The truth is that your company could add on another six figures effortlessly, simply by taking L logo and slapping it on anything a shirt, a mug, a backpack, a notebook, something like this a shirt. Now we happen to have an entire shirt line, originally back in 2018, when I went out into the world and I was like, wow, this is amazing. I'm saying all these things. People always want them, so let's just take it. And we played small back then and I just put it on a few shirts. We also have another famous one that says hello, I'm a drinker, sell it right now.
Speaker 1:But we started selling these at events, and so now, instead of leaving the event with $12,000, we left the event with $16,000, because we simply had products that we could sell. Likewise, we started dabbling and going from a flashing somebody, I'm flashing somebody. Oh, this is exciting. Listen, if I'm flashing somebody, send me money through cash out. Let's just make this real. Don't let me flash you and you don't reward me for it, all right, so if you just could entertain with me that adding one, taking one product, one product in mine.
Speaker 1:So, do you always drink? Are you drinking a tumbler? I don't have a shot glass here, but we have like eight shot glasses out there. We sell shot glasses and mugs and we sell tumblers, we have boxes, we have shirts. We have so many items. Thank you so much. I mean, look at this, these are now. Not only do I love these, but these are probably my favorite shot glasses.
Speaker 1:It's a do the damn thing shot glass and we sell them. We used to sell them for like $10 apiece before we would sell it for sorry, before we would sell it, for this is a do the damn thing shot glass before we would sell it for, I think, $10 or like two for 18 or something like that, I don't remember. But in our studio we use them all the time. I go to tons of people's houses and homes, clients and customers where they're celebrating and during something like this is my DTDT shot. This is it. You can tomorrow have a product with your name on it, with a saying on it, with a phrase on it. It's easy for you. If you're inside of one of our communities, please just ask how.
Speaker 1:We personally don't really use companies like Printful and stuff like that to do our fulfillment. I know people think we do. We don't. We actually keep. Not always do we do it, but I would say most of the stuff that we sell I've sold in the past is we actually go and produce and create the items ourselves, we store them ourselves, we hand package them ourselves, like this one goes out in this bag inside of another package and this sticker goes with it.
Speaker 1:You could sell stickers. Your company could sell stickers. We work, does it? We work as a multi-million dollar company and they forever have stickers that they are printing on and people are putting them on their laptop. Now, I used to have a WeWork sticker, but I don't have many more, but let me show you this.
Speaker 1:My daughter so this is my laptop, right? My daughter gave me this one, this one and this one. She paid, she bought them and spent $5. This is a multi-million dollar company. It's BTS, the music company they created, bts and friends, or whatever their names is. This is from this. This sticker. You can't see this one anymore. It's a coffee stickers from Starbucks. I paid like 495 for this sticker from Starbucks.
Speaker 1:Now, I don't want to say anything, but this stickers clearly faded in comparison to the other stickers, and this sticker, which is our DT DT sticker, and this sticker went on the same day. I'm not gonna say anything. I'm not saying anything to anybody. We're not. We're not throwing Starbucks under the bus, but I just want to say this is the sticker. It said coffee, coffee, coffee.
Speaker 1:Now my favorite sticker up here, which I know this sounds ridiculous, but we bought this, we paid for it Joe, joe, 2020. This is Joe. This is the Tiger King. I want us to be clear. The Tiger King this is my favorite human, the Tiger King. I'm publicly letting everybody know, but he reminds me every day that Once I saw Joe exotic run for president, or I saw Joe exotic do anything, or I saw that there was a Tiger King and people ate it and entertained it and he had the confidence to do all the things, I was like the rest of us on this plan, I just play games.
Speaker 1:Anyhow, my point is showing you this is because each one of these were bought. None of these were given free. This is a query sticker. This is one of our old company stickers. It says hello. I am a dreamer. I think I'm gonna bring this back. Dt, dt. This is another sticker my daughter bought, from Something I don't remember, but my point in sharing this with you is that there's products all around waiting for you right now. All you have to do is take a logo, an image, and put it on an item and begin to sell. That's really it. If it were me.
Speaker 1:Instead of drop shipping, let me tell everybody why I don't like drop shipping. Drop shipping. I heard this years ago from digital marketer friends that I have that do millions and millions of dollars and in a mastermind that I was in or am in, and I remember them saying you know, drop drip, drop shipping is really for like, when you don't really care about people, and I understood it Because I got a drop ship item and it wasn't really full of love. I know it sounds woohoo and foolish, but every time we package something or create something, we literally pour ourselves into it. So that's why we didn't go down drop shipping lane. For us it's a little bit more expensive, but the result is awesome.
Speaker 1:You have better quality shirts. You have got it. Better quality items. They last. You're able to put fun things.
Speaker 1:We put handwritten notes, all types of cool things inside of what we sell and produce in the market, and we also get to make sure that the quality is there. So, whether it's a shirt like this that has a phrase note, karen, not today, I don't have time to manage your insecurities or it is one of your, just your logo, your company's Plano, black and white logo, we have our logo on everything, our image, our imagery on everything, and everything adds another dollar in our bank account, and Every single thing allows us to do more with less. The end the end. If you have questions about creating products, you want to get your company started in creating products. You need help figuring out what products there. If you're inside of one of our programs, please go ahead and ask coach. If you are, you need other help, please go ahead and send a note. Tiffany, at Tiffany larvey comms, sure, but just ask right here. I'm gonna be here all week talking money, money and more money. Goodbye from the DT. Dt studio.
