Alternative Data for Corporations with Michael Maloof, Earnest Analytics

In this episode, we spoke with Michael Maloof from Earnest Analytics, a leading provider of alternative data.

Our broad topic was the expanding use of alternative data, such as credit card transactions and geolocation data, by corporations and consultancies.

While "alt data" has been widely used by hedge funds for many years, its use in the corporate world is still relatively nascent.

Michael went over a number of specific examples, such as cohort analysis, promotion effectiveness, and Customer Lifetime Value (CLV) calculations.

We also covered data delivery and usage: while historically only hedge funds could afford sophisticated database analysis and API expertise, alt data providers have made great strides in creating "consumer app level" interfaces for broad use.


Guest-at-a-Glance

💡Name: Michael Maloof

💡What he does: Michael is the director of Marketing at Earnest Analytics, a leading alternative data provider for hedge funds, asset managers, consultants, and corporations.

💡Company: Earnest Analytics

💡Noteworthy: Michael started his career as an equity analyst at Goldman Sachs, covering tech and telecom, and this is where he started to appreciate alternative data sets 

💡Where to find them: LinkedIn｜Insights Blog｜Free Dashboards｜Twitter