{"version":"1.0.0","segments":[{"startTime":12.34,"endTime":15.73,"body":"Hello and welcome back to"},{"startTime":12.34,"endTime":15.73,"body":"Podnews Weekly. I'm joined today"},{"startTime":15.85,"endTime":19.299999999999997,"body":"by Kevin Brown. Kevin and I met"},{"startTime":15.85,"endTime":19.299999999999997,"body":"at the London podcast show"},{"startTime":19.299999999999997,"endTime":23.229999999999997,"body":"briefly. Kevin is the chief"},{"startTime":19.299999999999997,"endTime":23.229999999999997,"body":"content officer of Afripods."},{"startTime":23.259999999999998,"endTime":24.61,"body":"Kevin Hello, how are you?"},{"startTime":24.843,"endTime":28.353,"body":"Sam I am doing amazing. It is an"},{"startTime":24.843,"endTime":28.353,"body":"honor to speak with you, man. I"},{"startTime":28.353,"endTime":31.713,"body":"had the privilege of seeing your"},{"startTime":28.353,"endTime":31.713,"body":"presentation at Podcast Show"},{"startTime":31.713,"endTime":34.713,"body":"London. You did amazing. You"},{"startTime":31.713,"endTime":34.713,"body":"piqued all of our interest, man,"},{"startTime":34.713,"endTime":36.842999999999996,"body":"and we're excited about the"},{"startTime":34.713,"endTime":36.842999999999996,"body":"amazing things that you're doing"},{"startTime":36.842999999999996,"endTime":37.563,"body":"in the industry."},{"startTime":37.611,"endTime":41.091,"body":"Oh, that's very kind. Thank you."},{"startTime":37.611,"endTime":41.091,"body":"But let's focus on you. First of"},{"startTime":41.091,"endTime":43.191,"body":"all. What is AFF reports? Tell"},{"startTime":41.091,"endTime":43.191,"body":"me more."},{"startTime":43.166,"endTime":47.096000000000004,"body":"Absolutely. So Afropop is a"},{"startTime":43.166,"endTime":47.096000000000004,"body":"Pan-African podcast hosting and"},{"startTime":47.096000000000004,"endTime":51.056000000000004,"body":"distribution platform focused on"},{"startTime":47.096000000000004,"endTime":51.056000000000004,"body":"the African creator with the"},{"startTime":51.086,"endTime":54.296,"body":"goal of creating the largest"},{"startTime":51.086,"endTime":54.296,"body":"library of African stories on"},{"startTime":54.296,"endTime":54.896,"body":"the planet."},{"startTime":54.873000000000005,"endTime":56.193,"body":"And how long has it been going?"},{"startTime":56.215,"endTime":60.325,"body":"Afropop has been around since"},{"startTime":56.215,"endTime":60.325,"body":"2017. I've been working with the"},{"startTime":60.325,"endTime":65.575,"body":"company or at the company since"},{"startTime":60.325,"endTime":65.575,"body":"2021, so I'm about three, three"},{"startTime":65.575,"endTime":66.595,"body":"years into some change here."},{"startTime":66.858,"endTime":70.27799999999999,"body":"you've got an American accent."},{"startTime":66.858,"endTime":70.27799999999999,"body":"You were based out in the US. So"},{"startTime":70.27799999999999,"endTime":74.268,"body":"what's the biggest difference"},{"startTime":70.27799999999999,"endTime":74.268,"body":"you can see between podcasting"},{"startTime":74.268,"endTime":76.788,"body":"over in the US and podcasts in"},{"startTime":74.268,"endTime":76.788,"body":"Africa?"},{"startTime":76.853,"endTime":80.153,"body":"yes. I'm African-American from"},{"startTime":76.853,"endTime":80.153,"body":"California. The biggest"},{"startTime":80.153,"endTime":83.873,"body":"difference that I see in the"},{"startTime":80.153,"endTime":83.873,"body":"industry, these are podcasting"},{"startTime":83.873,"endTime":88.583,"body":"in Africa is in its infancy. I"},{"startTime":83.873,"endTime":88.583,"body":"think it's podcasting. America"},{"startTime":88.583,"endTime":94.163,"body":"circa 2015, 2016, like still"},{"startTime":88.583,"endTime":94.163,"body":"early days. You have some very"},{"startTime":94.163,"endTime":97.103,"body":"avant garde or, you know, anime,"},{"startTime":94.163,"endTime":97.103,"body":"some podcasters who are leading"},{"startTime":97.103,"endTime":99.743,"body":"the pack. But the industry as a"},{"startTime":97.103,"endTime":99.743,"body":"whole hasn't caught on yet. So I"},{"startTime":99.743,"endTime":102.953,"body":"think there's a lot of"},{"startTime":99.743,"endTime":102.953,"body":"opportunity for the industry to"},{"startTime":102.953,"endTime":107.483,"body":"become sustainable and also to"},{"startTime":102.953,"endTime":107.483,"body":"become a big pillar of media"},{"startTime":107.483,"endTime":109.223,"body":"here on the continent for sure."},{"startTime":109.125,"endTime":114.095,"body":"And in terms of audience size, I"},{"startTime":109.125,"endTime":114.095,"body":"mean, what are we looking at, a"},{"startTime":114.465,"endTime":117.855,"body":"couple million? Couple hundred"},{"startTime":114.465,"endTime":117.855,"body":"thousand? I mean, what's the"},{"startTime":117.855,"endTime":121.455,"body":"audience size to think for"},{"startTime":117.855,"endTime":121.455,"body":"podcasting in Africa?"},{"startTime":121.514,"endTime":125.654,"body":"that becomes very interesting"},{"startTime":121.514,"endTime":125.654,"body":"because the data is not so well"},{"startTime":125.654,"endTime":128.804,"body":"represented currently, but we"},{"startTime":125.654,"endTime":128.804,"body":"are definitely talking about the"},{"startTime":128.804,"endTime":131.744,"body":"millions in terms of listen,"},{"startTime":128.804,"endTime":131.744,"body":"there is probably 100,000 in"},{"startTime":131.744,"endTime":135.884,"body":"terms of creators. But again,"},{"startTime":131.744,"endTime":135.884,"body":"what we are seeing is the trend"},{"startTime":135.884,"endTime":139.214,"body":"like and I think the next 1010"},{"startTime":135.884,"endTime":139.214,"body":"to 20 years, Africa will be the"},{"startTime":139.214,"endTime":142.604,"body":"youngest continent in the world."},{"startTime":139.214,"endTime":142.604,"body":"And so you have this youth who"},{"startTime":142.604,"endTime":145.844,"body":"are creative in the creative"},{"startTime":142.604,"endTime":145.844,"body":"economy is growing in all"},{"startTime":145.844,"endTime":149.114,"body":"different 54 countries. And so"},{"startTime":145.844,"endTime":149.114,"body":"when you're seeing that there's"},{"startTime":149.114,"endTime":151.154,"body":"going to be more creators and"},{"startTime":149.114,"endTime":151.154,"body":"there's going to be more"},{"startTime":151.154,"endTime":155.954,"body":"podcasters, and even just with"},{"startTime":151.154,"endTime":155.954,"body":"sharing and the awareness of the"},{"startTime":155.954,"endTime":158.984,"body":"medium, we're seeing an uptick"},{"startTime":155.954,"endTime":158.984,"body":"in creators and we're also"},{"startTime":158.984,"endTime":162.164,"body":"seeing some really interesting"},{"startTime":158.984,"endTime":162.164,"body":"behaviors. Africa has the"},{"startTime":162.164,"endTime":165.549,"body":"tendency to leapfrog and to"},{"startTime":162.164,"endTime":165.549,"body":"innovate in ways differently"},{"startTime":165.549,"endTime":168.339,"body":"than you might see in the West."},{"startTime":165.549,"endTime":168.339,"body":"And so, like we're seeing"},{"startTime":168.339,"endTime":173.859,"body":"podcasters sell out live events"},{"startTime":168.339,"endTime":173.859,"body":"in ways that we didn't see so"},{"startTime":173.859,"endTime":178.779,"body":"early in the West. And so"},{"startTime":173.859,"endTime":178.779,"body":"there's opportunities for guys"},{"startTime":178.779,"endTime":182.109,"body":"and gals and creators to"},{"startTime":178.779,"endTime":182.109,"body":"innovate and do things"},{"startTime":182.109,"endTime":184.959,"body":"differently than what we've seen"},{"startTime":182.109,"endTime":184.959,"body":"before. And that's actually"},{"startTime":184.959,"endTime":185.829,"body":"really exciting."},{"startTime":185.906,"endTime":188.516,"body":"that is the opportunity. You can"},{"startTime":185.906,"endTime":188.516,"body":"see what's been done and then"},{"startTime":188.516,"endTime":192.312,"body":"not replicate it, but actually"},{"startTime":188.516,"endTime":192.312,"body":"innovate for yourselves. how do"},{"startTime":192.312,"endTime":197.022,"body":"you see monetization of"},{"startTime":192.312,"endTime":197.022,"body":"podcasting within the African"},{"startTime":197.142,"endTime":197.622,"body":"market?"},{"startTime":197.673,"endTime":200.913,"body":"Sure. In Africa podcast Market,"},{"startTime":197.673,"endTime":200.913,"body":"we've seen some traditional ways"},{"startTime":200.913,"endTime":204.333,"body":"of advertising with just regular"},{"startTime":200.913,"endTime":204.333,"body":"show sponsorship or underwriting"},{"startTime":204.333,"endTime":207.243,"body":"and things like that. But we've"},{"startTime":204.333,"endTime":207.243,"body":"also see that guys who are"},{"startTime":207.243,"endTime":211.053,"body":"willing to donate. And then"},{"startTime":207.243,"endTime":211.053,"body":"again, the live event space is"},{"startTime":211.053,"endTime":213.543,"body":"something that is happening."},{"startTime":211.053,"endTime":213.543,"body":"We're seeing podcasters actually"},{"startTime":213.543,"endTime":218.133,"body":"go on tour and some of them are"},{"startTime":213.543,"endTime":218.133,"body":"being sponsored by airlines or"},{"startTime":218.133,"endTime":220.773,"body":"by gas companies and things like"},{"startTime":218.133,"endTime":220.773,"body":"that to go out and spread the"},{"startTime":220.773,"endTime":222.873,"body":"message. So those are some of"},{"startTime":220.773,"endTime":222.873,"body":"the ways in which we've seen it"},{"startTime":223.203,"endTime":226.736,"body":"and even us as a platform, we've"},{"startTime":223.203,"endTime":226.736,"body":"actively going out and pitching"},{"startTime":227.036,"endTime":230.696,"body":"to advertising networks and"},{"startTime":227.036,"endTime":230.696,"body":"agencies in order for them to"},{"startTime":230.696,"endTime":234.476,"body":"understand the opportunity and"},{"startTime":230.696,"endTime":234.476,"body":"the brilliance and resilience"},{"startTime":234.476,"endTime":238.496,"body":"and retention of podcasting so"},{"startTime":234.476,"endTime":238.496,"body":"that they can get in on this"},{"startTime":238.496,"endTime":241.346,"body":"amazing medium where these"},{"startTime":238.496,"endTime":241.346,"body":"creators have an active,"},{"startTime":241.514,"endTime":243.014,"body":"captivated audience."},{"startTime":243.216,"endTime":247.626,"body":"Nice. Now, one of the unique"},{"startTime":243.216,"endTime":247.626,"body":"things are free podcasts, though"},{"startTime":247.626,"endTime":250.786,"body":"I looked on your website is they"},{"startTime":247.626,"endTime":250.786,"body":"have a feature called Broadcast"},{"startTime":250.786,"endTime":252.486,"body":"to podcast. What is that?"},{"startTime":252.648,"endTime":258.64799999999997,"body":"Sure. P2P So what we understood"},{"startTime":252.648,"endTime":258.64799999999997,"body":"here at Afropop is and this was"},{"startTime":258.64799999999997,"endTime":261.918,"body":"my initiative, so something I'm"},{"startTime":258.64799999999997,"endTime":261.918,"body":"very proud of is that we"},{"startTime":261.918,"endTime":265.483,"body":"understood that radio was king"},{"startTime":261.918,"endTime":265.483,"body":"in Africa and across multiple"},{"startTime":265.483,"endTime":268.513,"body":"countries. And so what we did is"},{"startTime":265.483,"endTime":268.513,"body":"we created a technology that"},{"startTime":268.513,"endTime":272.65299999999996,"body":"allows broadcasters to take"},{"startTime":268.513,"endTime":272.65299999999996,"body":"their one time use content in 10"},{"startTime":272.65299999999996,"endTime":275.47299999999996,"body":"minutes or more to use and then"},{"startTime":272.65299999999996,"endTime":275.47299999999996,"body":"be able to increase their"},{"startTime":275.47299999999996,"endTime":279.703,"body":"revenue streams by making their"},{"startTime":275.47299999999996,"endTime":279.703,"body":"content evergreen. And so what"},{"startTime":279.703,"endTime":283.243,"body":"broadcast a podcast does is the"},{"startTime":279.703,"endTime":283.243,"body":"catch is the live stream records"},{"startTime":283.243,"endTime":286.97499999999997,"body":"it into the creator dashboard."},{"startTime":283.243,"endTime":286.97499999999997,"body":"We also have an audio editor in"},{"startTime":286.97499999999997,"endTime":290.66499999999996,"body":"the Afropop dashboard, and so"},{"startTime":286.97499999999997,"endTime":290.66499999999996,"body":"the creator or the publisher can"},{"startTime":290.66499999999996,"endTime":293.93499999999995,"body":"go in and actually edit their"},{"startTime":290.66499999999996,"endTime":293.93499999999995,"body":"episode and then click publish"},{"startTime":293.93499999999995,"endTime":297.73499999999996,"body":"all in one place. So we created"},{"startTime":293.93499999999995,"endTime":297.73499999999996,"body":"this all in one solution. So BTP"},{"startTime":297.74499999999995,"endTime":301.195,"body":"is something that we're proud of."},{"startTime":297.74499999999995,"endTime":301.195,"body":"We have over 160 radio stations,"},{"startTime":301.195,"endTime":303.599,"body":"over eight different countries"},{"startTime":301.195,"endTime":303.599,"body":"on our platform."},{"startTime":303.67299999999994,"endTime":306.953,"body":"I like that. As we were talking"},{"startTime":303.67299999999994,"endTime":306.953,"body":"off air, my previous guys on my"},{"startTime":306.953,"endTime":309.40299999999996,"body":"own radio station, we were doing"},{"startTime":306.953,"endTime":309.40299999999996,"body":"that with a company called Woosh"},{"startTime":309.40299999999996,"endTime":314.17299999999994,"body":"cos I really excited to see you"},{"startTime":309.40299999999996,"endTime":314.17299999999994,"body":"doing that. What else is on the"},{"startTime":314.17299999999994,"endTime":317.92299999999994,"body":"roadmap then for Africans? Where"},{"startTime":314.17299999999994,"endTime":317.92299999999994,"body":"do you see yourselves going and"},{"startTime":317.92299999999994,"endTime":318.373,"body":"growing?"},{"startTime":318.45899999999995,"endTime":321.159,"body":"Absolutely. Thank you for asking"},{"startTime":318.45899999999995,"endTime":321.159,"body":"that question. So one of the big"},{"startTime":321.159,"endTime":324.909,"body":"things for us at Afropop is to"},{"startTime":321.159,"endTime":324.909,"body":"make sure that creators take up"},{"startTime":324.909,"endTime":329.66099999999994,"body":"as much space as possible and"},{"startTime":324.909,"endTime":329.66099999999994,"body":"get paid for the work in which"},{"startTime":329.66099999999994,"endTime":332.96099999999996,"body":"they're doing. So something that"},{"startTime":329.66099999999994,"endTime":332.96099999999996,"body":"we're really focused on tackling"},{"startTime":332.96099999999996,"endTime":337.65599999999995,"body":"right now is payouts. So you may"},{"startTime":332.96099999999996,"endTime":337.65599999999995,"body":"or may not be aware of this, but"},{"startTime":337.65599999999995,"endTime":340.65599999999995,"body":"a challenge that's taking place"},{"startTime":337.65599999999995,"endTime":340.65599999999995,"body":"on the continent right now is"},{"startTime":340.65599999999995,"endTime":343.871,"body":"being able to pay out different"},{"startTime":340.65599999999995,"endTime":343.871,"body":"creators in different markets."},{"startTime":344.14099999999996,"endTime":346.57099999999997,"body":"And so we're really working to"},{"startTime":344.14099999999996,"endTime":346.57099999999997,"body":"solve for that so that our"},{"startTime":346.57099999999997,"endTime":350.981,"body":"creators can be paid and that we"},{"startTime":346.57099999999997,"endTime":350.981,"body":"have some API aspects of our"},{"startTime":350.981,"endTime":354.40099999999995,"body":"platform that we are really"},{"startTime":350.981,"endTime":354.40099999999995,"body":"looking forward to implementing"},{"startTime":354.40099999999995,"endTime":358.751,"body":"and being able to innovate with."},{"startTime":354.40099999999995,"endTime":358.751,"body":"I think my experience is one"},{"startTime":358.751,"endTime":361.691,"body":"that's unique because I went"},{"startTime":358.751,"endTime":361.691,"body":"from being talent to being on"},{"startTime":361.691,"endTime":364.861,"body":"the business side of production"},{"startTime":361.691,"endTime":364.861,"body":"and now being on the tech side."},{"startTime":364.871,"endTime":368.111,"body":"So when we're in our strategic"},{"startTime":364.871,"endTime":368.111,"body":"meetings and we're planning our"},{"startTime":368.111,"endTime":371.381,"body":"roadmaps, being able to see"},{"startTime":368.111,"endTime":371.381,"body":"things from these three"},{"startTime":371.381,"endTime":375.25699999999995,"body":"different perspectives helps us"},{"startTime":371.381,"endTime":375.25699999999995,"body":"to have a very holistic approach"},{"startTime":375.25699999999995,"endTime":380.087,"body":"to how we want to execute and be"},{"startTime":375.25699999999995,"endTime":380.087,"body":"of service for the creators. And"},{"startTime":380.087,"endTime":382.81699999999995,"body":"one of the other things that I"},{"startTime":380.087,"endTime":382.81699999999995,"body":"think that we do really well is"},{"startTime":382.81699999999995,"endTime":386.537,"body":"we are very involved with the"},{"startTime":382.81699999999995,"endTime":386.537,"body":"community of podcasters across"},{"startTime":386.537,"endTime":389.71999999999997,"body":"the continent of Africa. we're"},{"startTime":386.537,"endTime":389.71999999999997,"body":"definitely going to continue to"},{"startTime":389.71999999999997,"endTime":394.13,"body":"build the community of African"},{"startTime":389.71999999999997,"endTime":394.13,"body":"podcasters, both in North Africa,"},{"startTime":394.13,"endTime":397.30999999999995,"body":"sub-Saharan, as well as"},{"startTime":394.13,"endTime":397.30999999999995,"body":"throughout the diaspora and"},{"startTime":397.30999999999995,"endTime":400.60999999999996,"body":"Southern Africa. And so by"},{"startTime":397.30999999999995,"endTime":400.60999999999996,"body":"building in that community and"},{"startTime":400.60999999999996,"endTime":404.21,"body":"essentially having a village, I"},{"startTime":400.60999999999996,"endTime":404.21,"body":"think we'll see more innovative"},{"startTime":404.21,"endTime":407.39,"body":"things throughout our road map."},{"startTime":404.21,"endTime":407.39,"body":"And another thing that we do,"},{"startTime":407.69,"endTime":411.46999999999997,"body":"again, going back to community,"},{"startTime":407.69,"endTime":411.46999999999997,"body":"is that we make sure to ask our"},{"startTime":411.46999999999997,"endTime":415.07,"body":"creators and our users what it"},{"startTime":411.46999999999997,"endTime":415.07,"body":"is that they need and what they"},{"startTime":415.07,"endTime":419.03,"body":"want from a platform. So we're"},{"startTime":415.07,"endTime":419.03,"body":"always trying to make sure that"},{"startTime":419.03,"endTime":422.23999999999995,"body":"we're making something that"},{"startTime":419.03,"endTime":422.23999999999995,"body":"serves the African creator on"},{"startTime":422.23999999999995,"endTime":425.39,"body":"the ground and throughout the"},{"startTime":422.23999999999995,"endTime":425.39,"body":"diaspora by building what it is"},{"startTime":425.39,"endTime":429.59,"body":"that they need. So it's a for us"},{"startTime":425.39,"endTime":429.59,"body":"by us type of platform and model"},{"startTime":429.727,"endTime":433.29699999999997,"body":"Interesting events in the"},{"startTime":429.727,"endTime":433.29699999999997,"body":"diaspora. I mean, I know when I"},{"startTime":433.29699999999997,"endTime":437.167,"body":"was talking to Gothamist and"},{"startTime":433.29699999999997,"endTime":437.167,"body":"from hip hop about the Indian"},{"startTime":437.167,"endTime":440.67699999999996,"body":"diaspora, which is quite"},{"startTime":437.167,"endTime":440.67699999999996,"body":"extensive, showing the African"},{"startTime":440.94699999999995,"endTime":444.337,"body":"diaspora must be fairly"},{"startTime":440.94699999999995,"endTime":444.337,"body":"extensive. So how much of the"},{"startTime":444.637,"endTime":448.29699999999997,"body":"audience do you believe comes"},{"startTime":444.637,"endTime":448.29699999999997,"body":"from outside of your media,"},{"startTime":448.29699999999997,"endTime":452.527,"body":"African continental audience?"},{"startTime":448.29699999999997,"endTime":452.527,"body":"And what do you think it is? Is"},{"startTime":452.527,"endTime":456.00699999999995,"body":"it 10%, 20%? When do you think"},{"startTime":452.527,"endTime":456.00699999999995,"body":"it applies? Right now."},{"startTime":456.279,"endTime":458.70899999999995,"body":"To be honest with you, I would"},{"startTime":456.279,"endTime":458.70899999999995,"body":"be being irresponsible if I"},{"startTime":458.70899999999995,"endTime":462.279,"body":"spoke to an exact number. But"},{"startTime":458.70899999999995,"endTime":462.279,"body":"what I can say is that those who"},{"startTime":462.279,"endTime":465.57899999999995,"body":"are living outside of their home"},{"startTime":462.279,"endTime":465.57899999999995,"body":"countries definitely want to"},{"startTime":465.57899999999995,"endTime":469.989,"body":"hear the news and want to hear"},{"startTime":465.57899999999995,"endTime":469.989,"body":"the vernacular and the latest"},{"startTime":469.989,"endTime":472.38899999999995,"body":"slang and things like that that"},{"startTime":469.989,"endTime":472.38899999999995,"body":"are happening at home. So there"},{"startTime":472.38899999999995,"endTime":475.95899999999995,"body":"is an engaging audience that is"},{"startTime":472.38899999999995,"endTime":475.95899999999995,"body":"not on the continent, that is"},{"startTime":475.95899999999995,"endTime":479.998,"body":"still tapped in and really"},{"startTime":475.95899999999995,"endTime":479.998,"body":"consuming local content. And"},{"startTime":479.998,"endTime":482.03799999999995,"body":"it's actually really cool"},{"startTime":479.998,"endTime":482.03799999999995,"body":"because one of the other things"},{"startTime":482.03799999999995,"endTime":484.64799999999997,"body":"that we really promote at"},{"startTime":482.03799999999995,"endTime":484.64799999999997,"body":"Afropop is like, we know that"},{"startTime":484.64799999999997,"endTime":487.46799999999996,"body":"the majority of podcasts in the"},{"startTime":484.64799999999997,"endTime":487.46799999999996,"body":"world are in English, etc., etc."},{"startTime":487.79799999999994,"endTime":491.90799999999996,"body":"but there is a huge rise of"},{"startTime":487.79799999999994,"endTime":491.90799999999996,"body":"vernacular native language."},{"startTime":492.20799999999997,"endTime":494.96799999999996,"body":"Podcasts and creators are"},{"startTime":492.20799999999997,"endTime":494.96799999999996,"body":"becoming more and more"},{"startTime":494.96799999999996,"endTime":499.64799999999997,"body":"comfortable with being able to"},{"startTime":494.96799999999996,"endTime":499.64799999999997,"body":"to tap in and have these"},{"startTime":499.64799999999997,"endTime":502.52799999999996,"body":"conversations in their language."},{"startTime":499.64799999999997,"endTime":502.52799999999996,"body":"Right? Because I think what"},{"startTime":502.52799999999996,"endTime":504.928,"body":"becomes interesting too, is that,"},{"startTime":502.52799999999996,"endTime":504.928,"body":"number one, the majority of"},{"startTime":504.928,"endTime":507.41799999999995,"body":"people who live in Africa do not"},{"startTime":504.928,"endTime":507.41799999999995,"body":"live in the major metropolitan"},{"startTime":507.41799999999995,"endTime":511.09299999999996,"body":"cities. And so if you're"},{"startTime":507.41799999999995,"endTime":511.09299999999996,"body":"speaking English, then, you know,"},{"startTime":511.09299999999996,"endTime":513.673,"body":"a lot of those people who don't"},{"startTime":511.09299999999996,"endTime":513.673,"body":"live in a major metropolitan"},{"startTime":513.673,"endTime":517.453,"body":"cities may not be able to"},{"startTime":513.673,"endTime":517.453,"body":"understand what it is that"},{"startTime":517.453,"endTime":520.123,"body":"you're saying. And so if that's"},{"startTime":517.453,"endTime":520.123,"body":"the case, then that means you're"},{"startTime":520.123,"endTime":523.123,"body":"missing out on an entirely big"},{"startTime":520.123,"endTime":523.123,"body":"audience. So we have these"},{"startTime":523.123,"endTime":526.723,"body":"micro-influencers and micro"},{"startTime":523.123,"endTime":526.723,"body":"podcasters who have these huge"},{"startTime":526.723,"endTime":531.853,"body":"followings and their shows are"},{"startTime":526.723,"endTime":531.853,"body":"their music is not in English."},{"startTime":532.153,"endTime":536.083,"body":"And so we have to acknowledge"},{"startTime":532.153,"endTime":536.083,"body":"that and encourage the creation,"},{"startTime":536.083,"endTime":539.473,"body":"right? And the spreading of"},{"startTime":536.083,"endTime":539.473,"body":"these positive and innovative"},{"startTime":539.473,"endTime":542.3829999999999,"body":"messages and timely messages as"},{"startTime":539.473,"endTime":542.3829999999999,"body":"well. Right. Because these"},{"startTime":542.3829999999999,"endTime":545.773,"body":"messages are keeping up with"},{"startTime":542.3829999999999,"endTime":545.773,"body":"what's happening in today's day."},{"startTime":546.076,"endTime":549.9159999999999,"body":"the rise of vernacular has been"},{"startTime":546.076,"endTime":549.9159999999999,"body":"amazing and continues to be"},{"startTime":550.156,"endTime":553.366,"body":"something that we're in all of"},{"startTime":550.156,"endTime":553.366,"body":"and that we encourage as a"},{"startTime":553.366,"endTime":557.116,"body":"platform and as people. Right,"},{"startTime":553.366,"endTime":557.116,"body":"Because we are people working at"},{"startTime":557.116,"endTime":558.976,"body":"a platform to serve the African"},{"startTime":557.116,"endTime":558.976,"body":"creator."},{"startTime":559.1859999999999,"endTime":561.856,"body":"you and I have been talking"},{"startTime":559.1859999999999,"endTime":561.856,"body":"offline about working together"},{"startTime":561.856,"endTime":564.4359999999999,"body":"on some of the podcasting to the"},{"startTime":561.856,"endTime":564.4359999999999,"body":"AU staff and some of the"},{"startTime":564.4359999999999,"endTime":567.946,"body":"micropayments stuff. So I'm very"},{"startTime":564.4359999999999,"endTime":567.946,"body":"excited is are looking at radio,"},{"startTime":567.946,"endTime":572.086,"body":"looking at events. So there's a"},{"startTime":567.946,"endTime":572.086,"body":"lot to come from. Hopefully"},{"startTime":572.086,"endTime":575.0559999999999,"body":"another follow up conversation,"},{"startTime":572.086,"endTime":575.0559999999999,"body":"Catherine, that we will have as"},{"startTime":575.0559999999999,"endTime":577.846,"body":"an ongoing one about how our"},{"startTime":575.0559999999999,"endTime":577.846,"body":"free parts can work with that."},{"startTime":577.846,"endTime":581.288,"body":"But if somebody wanted to get"},{"startTime":577.846,"endTime":581.288,"body":"hold of our free podcast today,"},{"startTime":581.288,"endTime":581.8879999999999,"body":"where would they go?"},{"startTime":582.029,"endTime":586.409,"body":"Afropop dot Africa. So that's a"},{"startTime":582.029,"endTime":586.409,"body":"F or iPod is"},{"startTime":587.039,"endTime":593.279,"body":"Africa. And they were at pirates"},{"startTime":587.039,"endTime":593.279,"body":"on all platforms. And then if"},{"startTime":593.279,"endTime":596.1089999999999,"body":"you're looking for me in"},{"startTime":593.279,"endTime":596.1089999999999,"body":"particular, I'm on LinkedIn."},{"startTime":596.129,"endTime":600.5989999999999,"body":"Kevin Y As in Yellow Brown. And"},{"startTime":596.129,"endTime":600.5989999999999,"body":"then also on our social media"},{"startTime":600.5989999999999,"endTime":604.169,"body":"platforms. Kevin y Brown So I"},{"startTime":600.5989999999999,"endTime":604.169,"body":"look forward to connecting and"},{"startTime":604.169,"endTime":606.929,"body":"continuing the conversation."},{"startTime":604.169,"endTime":606.929,"body":"Always. The thing that I love"},{"startTime":606.929,"endTime":610.769,"body":"about the podcast industry. Sam"},{"startTime":606.929,"endTime":610.769,"body":"And even about meeting you,"},{"startTime":610.769,"endTime":614.699,"body":"having conversations with James"},{"startTime":610.769,"endTime":614.699,"body":"and so many other people is that"},{"startTime":614.699,"endTime":619.7389999999999,"body":"our industry actually is"},{"startTime":614.699,"endTime":619.7389999999999,"body":"authentic. Genuine and"},{"startTime":619.889,"endTime":624.427,"body":"approachable, it's amazing to be"},{"startTime":619.889,"endTime":624.427,"body":"able to just talk to people, ask"},{"startTime":624.427,"endTime":628.807,"body":"questions. And like when we were"},{"startTime":624.427,"endTime":628.807,"body":"at the podcast show, I literally"},{"startTime":628.807,"endTime":632.5269999999999,"body":"ask Ross Adams, CEO of Akash,"},{"startTime":628.807,"endTime":632.5269999999999,"body":"big time Guy. I asked him some"},{"startTime":632.5269999999999,"endTime":635.197,"body":"questions about leadership on"},{"startTime":632.5269999999999,"endTime":635.197,"body":"his experience and how he's been"},{"startTime":635.197,"endTime":638.1669999999999,"body":"able to navigate things and I"},{"startTime":635.197,"endTime":638.1669999999999,"body":"mean that type of access or"},{"startTime":638.1669999999999,"endTime":640.327,"body":"being able to walk up to someone"},{"startTime":638.1669999999999,"endTime":640.327,"body":"and be approachable. These are"},{"startTime":640.327,"endTime":644.197,"body":"not things that in every"},{"startTime":640.327,"endTime":644.197,"body":"industry you can do, you know?"},{"startTime":644.197,"endTime":647.737,"body":"And I think the other thing is"},{"startTime":644.197,"endTime":647.737,"body":"that we are not a a cutthroat"},{"startTime":647.737,"endTime":651.0369999999999,"body":"industry. I think that we're"},{"startTime":647.737,"endTime":651.0369999999999,"body":"more communal. And I really just"},{"startTime":651.0369999999999,"endTime":653.077,"body":"appreciate that. And I"},{"startTime":651.0369999999999,"endTime":653.077,"body":"appreciate you as well for"},{"startTime":653.077,"endTime":653.557,"body":"having me here."},{"startTime":653.7379999999999,"endTime":656.708,"body":"Kevin, thank you so much for"},{"startTime":653.7379999999999,"endTime":656.708,"body":"your time. I look forward to our"},{"startTime":656.708,"endTime":657.608,"body":"longer chats."},{"startTime":657.7819999999999,"endTime":658.712,"body":"Thank you so much, sir."}]}