{"version":"1.0.0","segments":[{"startTime":12.41,"endTime":16.22,"body":"Hello and welcome back to Pop"},{"startTime":12.41,"endTime":16.22,"body":"Newsweekly. I'm joined today by"},{"startTime":16.43,"endTime":20.63,"body":"John Savage. He's the CEO of the"},{"startTime":16.43,"endTime":20.63,"body":"Africa Podcast Network. John,"},{"startTime":20.63,"endTime":21.439999999999998,"body":"hello. How are you?"},{"startTime":21.527,"endTime":25.277,"body":"A fan as what I am of pioneer"},{"startTime":21.527,"endTime":25.277,"body":"commentary."},{"startTime":25.595,"endTime":29.015,"body":"Now, where in the world are you?"},{"startTime":25.595,"endTime":29.015,"body":"Africa is a big place."},{"startTime":29.500999999999998,"endTime":33.217999999999996,"body":"Had deep down in Cape Town and"},{"startTime":29.500999999999998,"endTime":33.217999999999996,"body":"we have to be close to the sea."},{"startTime":33.548,"endTime":37.088,"body":"But we also operate largely from"},{"startTime":33.548,"endTime":37.088,"body":"Johannesburg. So Cape Town and"},{"startTime":37.088,"endTime":38.318,"body":"Jo'burg is really a hub."},{"startTime":38.617,"endTime":41.407,"body":"Now, I mentioned. You'll see."},{"startTime":38.617,"endTime":41.407,"body":"Let's start off with a CEO of a"},{"startTime":41.407,"endTime":43.147,"body":"couple of things we're going to"},{"startTime":41.407,"endTime":43.147,"body":"talk about. But let's start off"},{"startTime":43.147,"endTime":47.287,"body":"with the Africa Podcast Network."},{"startTime":43.147,"endTime":47.287,"body":"Who or what is the Africa"},{"startTime":47.297000000000004,"endTime":48.127,"body":"Podcast Network?"},{"startTime":48.123000000000005,"endTime":51.873000000000005,"body":"The Africa Podcast Network with"},{"startTime":48.123000000000005,"endTime":51.873000000000005,"body":"the biggest podcast network on"},{"startTime":51.873000000000005,"endTime":54.873000000000005,"body":"the continent. And there's kind"},{"startTime":51.873000000000005,"endTime":54.873000000000005,"body":"of two halves to that. One we"},{"startTime":54.873000000000005,"endTime":58.773,"body":"represent the biggest podcast is"},{"startTime":54.873000000000005,"endTime":58.773,"body":"really focused on monetization."},{"startTime":58.773,"endTime":61.563,"body":"So the core of the business is"},{"startTime":58.773,"endTime":61.563,"body":"not about ownership like a"},{"startTime":61.563,"endTime":65.973,"body":"traditional network might do. We"},{"startTime":61.563,"endTime":65.973,"body":"don't own any IP. We're really"},{"startTime":65.973,"endTime":68.93299999999999,"body":"trying to solve the problem of"},{"startTime":65.973,"endTime":68.93299999999999,"body":"podcasts, which is all the same."},{"startTime":68.943,"endTime":72.813,"body":"It's monetization. So we're very"},{"startTime":68.943,"endTime":72.813,"body":"aggressively in the monetization"},{"startTime":72.813,"endTime":76.32300000000001,"body":"space. And then we also"},{"startTime":72.813,"endTime":76.32300000000001,"body":"represent some of the big"},{"startTime":76.32300000000001,"endTime":80.673,"body":"networks like Sirius and I think"},{"startTime":76.32300000000001,"endTime":80.673,"body":"now Amazon coming up and a few"},{"startTime":80.673,"endTime":84.633,"body":"of the other like cost, we"},{"startTime":80.673,"endTime":84.633,"body":"represent them for Africa as"},{"startTime":84.633,"endTime":88.132,"body":"well through our relationship"},{"startTime":84.633,"endTime":88.132,"body":"with Ad Swizz on the ground. He"},{"startTime":88.132,"endTime":90.732,"body":"helps us with our programmatic"},{"startTime":88.132,"endTime":90.732,"body":"tech stuff."},{"startTime":90.762,"endTime":91.092,"body":"Right."},{"startTime":91.002,"endTime":91.992,"body":"It's the simple way to put."},{"startTime":92.186,"endTime":93.476,"body":"When did you start all this?"},{"startTime":93.785,"endTime":97.145,"body":"I started podcasting in 2009."},{"startTime":93.785,"endTime":97.145,"body":"That's when my first one came"},{"startTime":97.145,"endTime":100.505,"body":"out and I try to start a"},{"startTime":97.145,"endTime":100.505,"body":"podcasting network in 2014."},{"startTime":100.805,"endTime":105.575,"body":"Failed dismally. It was a year"},{"startTime":100.805,"endTime":105.575,"body":"of real pain. And then two years"},{"startTime":105.575,"endTime":108.545,"body":"ago we started building the"},{"startTime":105.575,"endTime":108.545,"body":"network and then we literally"},{"startTime":108.545,"endTime":111.635,"body":"started commercial closing in"},{"startTime":108.545,"endTime":111.635,"body":"October last year where we"},{"startTime":111.635,"endTime":114.305,"body":"actually opened the doors and"},{"startTime":111.635,"endTime":114.305,"body":"started sort of generating"},{"startTime":114.305,"endTime":117.575,"body":"revenue. So we're very fresh,"},{"startTime":114.305,"endTime":117.575,"body":"but it's a very exciting"},{"startTime":117.575,"endTime":118.325,"body":"business, I think."},{"startTime":118.507,"endTime":120.907,"body":"So what are some of your big"},{"startTime":118.507,"endTime":120.907,"body":"shows that we might be able to"},{"startTime":120.907,"endTime":122.017,"body":"listen to and find?"},{"startTime":122.032,"endTime":124.962,"body":"one of our biggest shows is"},{"startTime":122.032,"endTime":124.962,"body":"called Is Lucy teMber Choir."},{"startTime":125.002,"endTime":126.142,"body":"Ideas That Matter"},{"speaker":"Track 3","startTime":126.114,"endTime":130.404,"body":"It's time to take your"},{"speaker":"Track 3","startTime":126.114,"endTime":130.404,"body":"seat at the table. Find out how"},{"speaker":"Track 3","startTime":130.404,"endTime":135.174,"body":"with full seated Aguayo as we"},{"speaker":"Track 3","startTime":130.404,"endTime":135.174,"body":"discuss ideas that matter. A"},{"speaker":"Track 3","startTime":135.174,"endTime":137.124,"body":"catalyst for bold action."},{"speaker":"Track 3","startTime":137.067,"endTime":141.987,"body":"is also known as the Voice of"},{"speaker":"Track 3","startTime":137.067,"endTime":141.987,"body":"Africa. He is a beast of a human"},{"speaker":"Track 3","startTime":141.987,"endTime":146.067,"body":"being who really is like African"},{"speaker":"Track 3","startTime":141.987,"endTime":146.067,"body":"diaspora inspiration for"},{"speaker":"Track 3","startTime":146.577,"endTime":151.437,"body":"business. So because in Africa,"},{"speaker":"Track 3","startTime":146.577,"endTime":151.437,"body":"like the hustle is such a big"},{"speaker":"Track 3","startTime":151.437,"endTime":155.27700000000002,"body":"thing, like we have a hustler's"},{"speaker":"Track 3","startTime":151.437,"endTime":155.27700000000002,"body":"mentality. It's deep in the"},{"speaker":"Track 3","startTime":155.27700000000002,"endTime":159.297,"body":"culture throughout the continent."},{"speaker":"Track 3","startTime":155.27700000000002,"endTime":159.297,"body":"He is teaching kids, really."},{"speaker":"Track 3","startTime":159.597,"endTime":163.017,"body":"When I say kids, you know, I'm"},{"speaker":"Track 3","startTime":159.597,"endTime":163.017,"body":"old, man. So like, I made, you"},{"speaker":"Track 3","startTime":163.017,"endTime":166.767,"body":"know, like 18 or 16 to 18 is"},{"speaker":"Track 3","startTime":163.017,"endTime":166.767,"body":"quite a young audience, but he's"},{"speaker":"Track 3","startTime":166.767,"endTime":169.737,"body":"really giving them practical."},{"speaker":"Track 3","startTime":166.767,"endTime":169.737,"body":"He's hardcore. He doesn't hold"},{"speaker":"Track 3","startTime":169.737,"endTime":173.547,"body":"his tongue and a very, very,"},{"speaker":"Track 3","startTime":169.737,"endTime":173.547,"body":"very powerful podcast doing"},{"speaker":"Track 3","startTime":173.547,"endTime":177.207,"body":"crazy numbers across the"},{"speaker":"Track 3","startTime":173.547,"endTime":177.207,"body":"continent. On the female side,"},{"speaker":"Track 3","startTime":177.477,"endTime":180.537,"body":"we represent the biggest female"},{"speaker":"Track 3","startTime":177.477,"endTime":180.537,"body":"podcast around called him Kumi"},{"speaker":"Track 3","startTime":180.537,"endTime":183.507,"body":"Ledwaba, who has a podcast"},{"speaker":"Track 3","startTime":180.537,"endTime":183.507,"body":"called Wisdom and Wellness."},{"speaker":"Track 3","startTime":183.632,"endTime":187.292,"body":"Welcome to the Wisdom"},{"speaker":"Track 3","startTime":183.632,"endTime":187.292,"body":"and Wellness podcast. 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We haven't started"},{"speaker":"Track 3","startTime":202.157,"endTime":205.787,"body":"her podcast launching out yet,"},{"speaker":"Track 3","startTime":205.787,"endTime":208.187,"body":"but this was a really big coup"},{"speaker":"Track 3","startTime":205.787,"endTime":208.187,"body":"for us. You know, she's friends"},{"speaker":"Track 3","startTime":208.187,"endTime":211.437,"body":"with LeBron James, She's besties"},{"speaker":"Track 3","startTime":208.187,"endTime":211.437,"body":"with Serena Williams. And her"},{"speaker":"Track 3","startTime":211.437,"endTime":214.667,"body":"whole podcast is about if you're"},{"speaker":"Track 3","startTime":211.437,"endTime":214.667,"body":"a very high performing person,"},{"speaker":"Track 3","startTime":214.667,"endTime":217.577,"body":"what do you do on the other side"},{"speaker":"Track 3","startTime":214.667,"endTime":217.577,"body":"and what do you do with those"},{"speaker":"Track 3","startTime":217.577,"endTime":221.537,"body":"skills and that drive to be the"},{"speaker":"Track 3","startTime":217.577,"endTime":221.537,"body":"best? Once your sort of physical"},{"speaker":"Track 3","startTime":221.537,"endTime":223.517,"body":"career is done, and I think"},{"speaker":"Track 3","startTime":221.537,"endTime":223.517,"body":"that's going to be super"},{"speaker":"Track 3","startTime":223.517,"endTime":226.937,"body":"interesting. And she's a massive"},{"speaker":"Track 3","startTime":223.517,"endTime":226.937,"body":"star, so that's very exciting."},{"speaker":"Track 3","startTime":227.079,"endTime":230.559,"body":"DJ Fresh is an iconic radio DJ"},{"speaker":"Track 3","startTime":227.079,"endTime":230.559,"body":"who has one of the fastest"},{"speaker":"Track 3","startTime":230.559,"endTime":234.579,"body":"growing entertainment podcasts"},{"speaker":"Track 3","startTime":230.559,"endTime":234.579,"body":"on the continent and many more."},{"speaker":"Track 3","startTime":234.907,"endTime":238.987,"body":"how do you go about defining"},{"speaker":"Track 3","startTime":234.907,"endTime":238.987,"body":"what you're going to do as a"},{"speaker":"Track 3","startTime":238.987,"endTime":241.627,"body":"podcast, right? What do you"},{"speaker":"Track 3","startTime":238.987,"endTime":241.627,"body":"commission them? Do people come"},{"speaker":"Track 3","startTime":241.627,"endTime":244.957,"body":"to you? Where is it? First of"},{"speaker":"Track 3","startTime":241.627,"endTime":244.957,"body":"all, what can we monetize? I"},{"speaker":"Track 3","startTime":244.957,"endTime":247.477,"body":"mean, what's your thinking"},{"speaker":"Track 3","startTime":244.957,"endTime":247.477,"body":"process around creating the next"},{"speaker":"Track 3","startTime":247.477,"endTime":248.047,"body":"podcast?"},{"speaker":"Track 3","startTime":248.022,"endTime":251.982,"body":"So we've gone through a whole"},{"speaker":"Track 3","startTime":248.022,"endTime":251.982,"body":"three six talk and I guess this"},{"speaker":"Track 3","startTime":251.982,"endTime":254.802,"body":"is the reality and the non sexy"},{"speaker":"Track 3","startTime":251.982,"endTime":254.802,"body":"part of the business. There's"},{"speaker":"Track 3","startTime":254.802,"endTime":258.012,"body":"two parts of our business,"},{"speaker":"Track 3","startTime":254.802,"endTime":258.012,"body":"there's the development part and"},{"speaker":"Track 3","startTime":258.012,"endTime":263.17199999999997,"body":"that's MPT, what we found as APN."},{"speaker":"Track 3","startTime":258.012,"endTime":263.17199999999997,"body":"And the brutal reality is there"},{"speaker":"Track 3","startTime":263.17199999999997,"endTime":267.252,"body":"is not much value of having a"},{"speaker":"Track 3","startTime":263.17199999999997,"endTime":267.252,"body":"great podcast that doesn't have"},{"speaker":"Track 3","startTime":267.252,"endTime":271.092,"body":"a sellable audience. And so we"},{"speaker":"Track 3","startTime":267.252,"endTime":271.092,"body":"really work inside our AMD"},{"speaker":"Track 3","startTime":271.152,"endTime":273.852,"body":"community. The whole thing is"},{"speaker":"Track 3","startTime":271.152,"endTime":273.852,"body":"about developing people into"},{"speaker":"Track 3","startTime":273.852,"endTime":277.42199999999997,"body":"scalability. APN is really"},{"speaker":"Track 3","startTime":273.852,"endTime":277.42199999999997,"body":"representing podcasters that"},{"speaker":"Track 3","startTime":277.42199999999997,"endTime":280.48199999999997,"body":"have the potential and there is"},{"speaker":"Track 3","startTime":277.42199999999997,"endTime":280.48199999999997,"body":"a big signal, you know, even the"},{"speaker":"Track 3","startTime":280.48199999999997,"endTime":283.48199999999997,"body":"biggest podcasts they're living"},{"speaker":"Track 3","startTime":280.48199999999997,"endTime":283.48199999999997,"body":"off sort of YouTube programmatic"},{"speaker":"Track 3","startTime":283.48199999999997,"endTime":286.152,"body":"revenue. So this is a way to"},{"speaker":"Track 3","startTime":283.48199999999997,"endTime":286.152,"body":"double, triple your revenue by"},{"speaker":"Track 3","startTime":286.152,"endTime":290.23199999999997,"body":"having a strategy and a team"},{"speaker":"Track 3","startTime":286.152,"endTime":290.23199999999997,"body":"behind you. So that's really the"},{"speaker":"Track 3","startTime":290.23199999999997,"endTime":293.98999999999995,"body":"differentiator. And the other"},{"speaker":"Track 3","startTime":290.23199999999997,"endTime":293.98999999999995,"body":"thing that we have learnt brand"},{"speaker":"Track 3","startTime":293.98999999999995,"endTime":297.23499999999996,"body":"safety is a really important"},{"speaker":"Track 3","startTime":293.98999999999995,"endTime":297.23499999999996,"body":"thing. And I know it sounds like"},{"speaker":"Track 3","startTime":297.23499999999996,"endTime":299.455,"body":"a buzzword, but we've"},{"speaker":"Track 3","startTime":297.23499999999996,"endTime":299.455,"body":"represented the biggest"},{"speaker":"Track 3","startTime":299.455,"endTime":303.59599999999995,"body":"podcasters like on the planet"},{"speaker":"Track 3","startTime":299.455,"endTime":303.59599999999995,"body":"from Africa. And even though"},{"speaker":"Track 3","startTime":303.59599999999995,"endTime":306.746,"body":"those numbers are a lot bigger"},{"speaker":"Track 3","startTime":303.59599999999995,"endTime":306.746,"body":"than you can imagine, it"},{"speaker":"Track 3","startTime":306.746,"endTime":308.816,"body":"actually doesn't make it"},{"speaker":"Track 3","startTime":306.746,"endTime":308.816,"body":"scalable, doesn't actually add"},{"speaker":"Track 3","startTime":308.816,"endTime":312.125,"body":"the value you think it does. So"},{"speaker":"Track 3","startTime":308.816,"endTime":312.125,"body":"we're looking for saleable"},{"speaker":"Track 3","startTime":312.125,"endTime":314.405,"body":"podcasts that have an"},{"speaker":"Track 3","startTime":312.125,"endTime":314.405,"body":"established audience and doesn't"},{"speaker":"Track 3","startTime":314.405,"endTime":317.67499999999995,"body":"mean big. Even a niche audience"},{"speaker":"Track 3","startTime":314.405,"endTime":317.67499999999995,"body":"is highly scalable, but an"},{"speaker":"Track 3","startTime":317.67499999999995,"endTime":320.85499999999996,"body":"established audience in a"},{"speaker":"Track 3","startTime":317.67499999999995,"endTime":320.85499999999996,"body":"saleable market. And then APN is"},{"speaker":"Track 3","startTime":320.85499999999996,"endTime":321.965,"body":"a very strong friend."},{"speaker":"Track 3","startTime":322.22799999999995,"endTime":325.46799999999996,"body":"John You keep making this thing"},{"speaker":"Track 3","startTime":322.22799999999995,"endTime":325.46799999999996,"body":"called Amped. Tell me more about"},{"speaker":"Track 3","startTime":325.46799999999996,"endTime":325.58799999999997,"body":"it"},{"speaker":"Track 3","startTime":325.953,"endTime":329.493,"body":"studios, is it really was it"},{"speaker":"Track 3","startTime":325.953,"endTime":329.493,"body":"something that we as a business"},{"speaker":"Track 3","startTime":329.493,"endTime":333.03299999999996,"body":"are really proud of? It's the"},{"speaker":"Track 3","startTime":329.493,"endTime":333.03299999999996,"body":"biggest empowerment house. And"},{"speaker":"Track 3","startTime":333.03299999999996,"endTime":336.513,"body":"it's kind of hard to comprehend"},{"speaker":"Track 3","startTime":333.03299999999996,"endTime":336.513,"body":"if you don't live in Africa how"},{"speaker":"Track 3","startTime":336.513,"endTime":339.993,"body":"important this is being to"},{"speaker":"Track 3","startTime":336.513,"endTime":339.993,"body":"community growth. It's a big"},{"speaker":"Track 3","startTime":339.993,"endTime":344.34299999999996,"body":"double story. Huge, safe,"},{"speaker":"Track 3","startTime":339.993,"endTime":344.34299999999996,"body":"beautiful space with the world's"},{"speaker":"Track 3","startTime":344.34299999999996,"endTime":348.243,"body":"best recording equipment. 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It's"},{"speaker":"Track 3","startTime":430.98499999999996,"endTime":434.585,"body":"been a very great insight for us"},{"speaker":"Track 3","startTime":434.585,"endTime":437.29499999999996,"body":"and amazing, powerful learning"},{"speaker":"Track 3","startTime":434.585,"endTime":437.29499999999996,"body":"tool to see that, a lot of"},{"speaker":"Track 3","startTime":437.29499999999996,"endTime":438.61499999999995,"body":"countries have the same problem."},{"speaker":"Track 3","startTime":438.77,"endTime":444.123,"body":"So looking at the continent of"},{"speaker":"Track 3","startTime":438.77,"endTime":444.123,"body":"Africa, what is the average age"},{"speaker":"Track 3","startTime":444.123,"endTime":448.25899999999996,"body":"of the audience? What are the"},{"speaker":"Track 3","startTime":444.123,"endTime":448.25899999999996,"body":"type of devices they use? And is"},{"speaker":"Track 3","startTime":448.25899999999996,"endTime":453.01899999999995,"body":"data still an expensive download"},{"speaker":"Track 3","startTime":448.25899999999996,"endTime":453.01899999999995,"body":"cost of"},{"speaker":"Track 3","startTime":453.77,"endTime":454.30999999999995,"body":"going big?"},{"speaker":"Track 3","startTime":454.34,"endTime":458.96,"body":"Okay, that's huge questions. The"},{"speaker":"Track 3","startTime":454.34,"endTime":458.96,"body":"market varies. We're quite late"},{"speaker":"Track 3","startTime":458.96,"endTime":461.96,"body":"to this market. You've got to"},{"speaker":"Track 3","startTime":458.96,"endTime":461.96,"body":"remember Spotify only came here"},{"speaker":"Track 3","startTime":461.96,"endTime":465.79999999999995,"body":"like two years ago. Was it? They"},{"speaker":"Track 3","startTime":461.96,"endTime":465.79999999999995,"body":"were really late coming here and"},{"speaker":"Track 3","startTime":465.79999999999995,"endTime":470.03,"body":"podcasting wasn't really a thing"},{"speaker":"Track 3","startTime":465.79999999999995,"endTime":470.03,"body":"here until quite recently. But"},{"speaker":"Track 3","startTime":470.29999999999995,"endTime":472.52,"body":"if you look at any of the data,"},{"speaker":"Track 3","startTime":470.29999999999995,"endTime":472.52,"body":"we're the fifth biggest market"},{"speaker":"Track 3","startTime":472.52,"endTime":475.09999999999997,"body":"in the world. We're fastest"},{"speaker":"Track 3","startTime":472.52,"endTime":475.09999999999997,"body":"growing like the one of the"},{"speaker":"Track 3","startTime":475.09999999999997,"endTime":477.28999999999996,"body":"things about Africa is we're"},{"speaker":"Track 3","startTime":475.09999999999997,"endTime":477.28999999999996,"body":"completely mobile. This"},{"speaker":"Track 3","startTime":477.28999999999996,"endTime":479.84,"body":"continent never went to PCs"},{"speaker":"Track 3","startTime":477.28999999999996,"endTime":479.84,"body":"because it couldn't afford them,"},{"speaker":"Track 3","startTime":480.2,"endTime":483.46999999999997,"body":"so we bypassed it straight into"},{"speaker":"Track 3","startTime":480.2,"endTime":483.46999999999997,"body":"mobile, which is why we like the"},{"speaker":"Track 3","startTime":483.46999999999997,"endTime":487.21999999999997,"body":"leading the world in innovations"},{"speaker":"Track 3","startTime":483.46999999999997,"endTime":487.21999999999997,"body":"in mobile. The reality is that"},{"speaker":"Track 3","startTime":487.21999999999997,"endTime":491.39,"body":"we're like 96% Android"},{"speaker":"Track 3","startTime":487.21999999999997,"endTime":491.39,"body":"penetration. And when you're"},{"speaker":"Track 3","startTime":491.39,"endTime":494.75,"body":"designing apps and projects for"},{"speaker":"Track 3","startTime":491.39,"endTime":494.75,"body":"Africa, you've got to design for"},{"speaker":"Track 3","startTime":495.16999999999996,"endTime":498.08,"body":"them the dumbest of the"},{"speaker":"Track 3","startTime":495.16999999999996,"endTime":498.08,"body":"smartphones and across the board,"},{"speaker":"Track 3","startTime":498.08,"endTime":501.71,"body":"because data is out, everybody"},{"speaker":"Track 3","startTime":498.08,"endTime":501.71,"body":"has phones. That's a big thing."},{"speaker":"Track 3","startTime":502.03999999999996,"endTime":506.98999999999995,"body":"Mobile data is an extremely big"},{"speaker":"Track 3","startTime":502.03999999999996,"endTime":506.98999999999995,"body":"problem still, but there's a lot"},{"speaker":"Track 3","startTime":506.98999999999995,"endTime":509.63,"body":"of assumptions that come with"},{"speaker":"Track 3","startTime":506.98999999999995,"endTime":509.63,"body":"the cost of data that people"},{"speaker":"Track 3","startTime":509.63,"endTime":512.99,"body":"perceive as obstacles that might"},{"speaker":"Track 3","startTime":509.63,"endTime":512.99,"body":"not be. There's a lot of data to"},{"speaker":"Track 3","startTime":512.99,"endTime":515.84,"body":"show that even though the"},{"speaker":"Track 3","startTime":512.99,"endTime":515.84,"body":"problem with the cost of data is"},{"speaker":"Track 3","startTime":515.84,"endTime":519.32,"body":"significantly prohibitive, it's"},{"speaker":"Track 3","startTime":515.84,"endTime":519.32,"body":"not as deep as you think it is."},{"speaker":"Track 3","startTime":519.8,"endTime":521.99,"body":"And there are a lot of solutions"},{"speaker":"Track 3","startTime":519.8,"endTime":521.99,"body":"coming. And, you know, it's"},{"speaker":"Track 3","startTime":521.99,"endTime":525.38,"body":"really problematic that we can't"},{"speaker":"Track 3","startTime":521.99,"endTime":525.38,"body":"get StarLink on it would change"},{"speaker":"Track 3","startTime":525.38,"endTime":527.8399999999999,"body":"the game if we could turn"},{"speaker":"Track 3","startTime":525.38,"endTime":527.8399999999999,"body":"StarLink on in South Africa, for"},{"speaker":"Track 3","startTime":527.8399999999999,"endTime":528.47,"body":"example."},{"speaker":"Track 3","startTime":528.923,"endTime":533.063,"body":"Just remind me again who's the"},{"speaker":"Track 3","startTime":528.923,"endTime":533.063,"body":"richest African in the world?"},{"speaker":"Track 3","startTime":533.188,"endTime":534.088,"body":"Elon Musk."},{"speaker":"Track 3","startTime":534.8919999999999,"endTime":539.182,"body":"Thank you. Yeah. Yeah. And is he"},{"speaker":"Track 3","startTime":534.8919999999999,"endTime":539.182,"body":"from South Africa? Originally?"},{"speaker":"Track 3","startTime":539.285,"endTime":542.8249999999999,"body":"He's from South Africa, but I"},{"speaker":"Track 3","startTime":539.285,"endTime":542.8249999999999,"body":"don't think he's proudly South"},{"speaker":"Track 3","startTime":542.8249999999999,"endTime":545.165,"body":"African. Whatever you want to"},{"speaker":"Track 3","startTime":542.8249999999999,"endTime":545.165,"body":"say about him, I'm a big fan of"},{"speaker":"Track 3","startTime":545.165,"endTime":548.765,"body":"his brain and his strategy, but"},{"speaker":"Track 3","startTime":545.165,"endTime":548.765,"body":"I don't think he had a"},{"speaker":"Track 3","startTime":548.765,"endTime":551.555,"body":"particularly good experience"},{"speaker":"Track 3","startTime":548.765,"endTime":551.555,"body":"down here. He grew up in a"},{"speaker":"Track 3","startTime":551.555,"endTime":554.9449999999999,"body":"really tough part of South"},{"speaker":"Track 3","startTime":551.555,"endTime":554.9449999999999,"body":"Africa. Trevor Noah, A different"},{"speaker":"Track 3","startTime":554.9449999999999,"endTime":558.539,"body":"story. Also had a tough time,"},{"speaker":"Track 3","startTime":554.9449999999999,"endTime":558.539,"body":"but Elon, we can't claim him the"},{"speaker":"Track 3","startTime":558.539,"endTime":559.169,"body":"way we'll claim."},{"speaker":"Track 3","startTime":559.1669999999999,"endTime":561.7769999999999,"body":"Trevor Noah Yeah, no, I just"},{"speaker":"Track 3","startTime":559.1669999999999,"endTime":561.7769999999999,"body":"thought, Come on, Ellen."},{"speaker":"Track 3","startTime":562.0169999999999,"endTime":565.197,"body":"Scarlett you know, not just in"},{"speaker":"Track 3","startTime":562.0169999999999,"endTime":565.197,"body":"South Africa. The whole of"},{"speaker":"Track 3","startTime":565.197,"endTime":566.847,"body":"Africa would benefit from it,"},{"speaker":"Track 3","startTime":565.197,"endTime":566.847,"body":"wouldn't it?"},{"speaker":"Track 3","startTime":566.867,"endTime":570.317,"body":"And Steve Bartlett is born in"},{"speaker":"Track 3","startTime":566.867,"endTime":570.317,"body":"Botswana. Yeah. So he is purely"},{"speaker":"Track 3","startTime":570.317,"endTime":572.1469999999999,"body":"African, so training to be from"},{"speaker":"Track 3","startTime":570.317,"endTime":572.1469999999999,"body":"Africa."},{"speaker":"Track 3","startTime":572.2339999999999,"endTime":576.334,"body":"So looping back onto it, we've"},{"speaker":"Track 3","startTime":572.2339999999999,"endTime":576.334,"body":"got a really vibrant market. We"},{"speaker":"Track 3","startTime":576.374,"endTime":579.434,"body":"obviously see Android"},{"speaker":"Track 3","startTime":576.374,"endTime":579.434,"body":"penetration very much similar to"},{"speaker":"Track 3","startTime":579.434,"endTime":584.144,"body":"the Indian market. Apple with no"},{"speaker":"Track 3","startTime":579.434,"endTime":584.144,"body":"penetration in this space."},{"speaker":"Track 3","startTime":584.144,"endTime":587.9839999999999,"body":"Really. Hey, they don't have an"},{"speaker":"Track 3","startTime":584.144,"endTime":587.9839999999999,"body":"Android app for podcasting. You"},{"speaker":"Track 3","startTime":587.9839999999999,"endTime":591.6139999999999,"body":"know, James has been calling for"},{"speaker":"Track 3","startTime":587.9839999999999,"endTime":591.6139999999999,"body":"one for a bazillion years in"},{"speaker":"Track 3","startTime":591.6139999999999,"endTime":594.494,"body":"terms of the brand's"},{"speaker":"Track 3","startTime":591.6139999999999,"endTime":594.494,"body":"monetization. Then just going"},{"speaker":"Track 3","startTime":594.494,"endTime":597.7869999999999,"body":"back to that, all the"},{"speaker":"Track 3","startTime":594.494,"endTime":597.7869999999999,"body":"international brands coming to"},{"speaker":"Track 3","startTime":597.7869999999999,"endTime":601.597,"body":"you now or are they local brands"},{"speaker":"Track 3","startTime":597.7869999999999,"endTime":601.597,"body":"that are still trying to get"},{"speaker":"Track 3","startTime":601.597,"endTime":604.357,"body":"into this space? Where's the"},{"speaker":"Track 3","startTime":601.597,"endTime":604.357,"body":"balance between the two?"},{"speaker":"Track 3","startTime":604.371,"endTime":609.261,"body":"So we do work across Africa and"},{"speaker":"Track 3","startTime":604.371,"endTime":609.261,"body":"it's a fledgling market. You"},{"speaker":"Track 3","startTime":609.261,"endTime":612.351,"body":"know, we launched in October and"},{"speaker":"Track 3","startTime":609.261,"endTime":612.351,"body":"have just seen a massive"},{"speaker":"Track 3","startTime":612.351,"endTime":615.531,"body":"acceleration of growth that is"},{"speaker":"Track 3","startTime":612.351,"endTime":615.531,"body":"like exponential every month."},{"speaker":"Track 3","startTime":616.011,"endTime":619.851,"body":"Traditionally here, brands are a"},{"speaker":"Track 3","startTime":616.011,"endTime":619.851,"body":"lot more conservative than"},{"speaker":"Track 3","startTime":619.851,"endTime":623.271,"body":"anywhere else in the world, very"},{"speaker":"Track 3","startTime":619.851,"endTime":623.271,"body":"nervous. It's always surprising"},{"speaker":"Track 3","startTime":623.271,"endTime":626.151,"body":"to me. And I say that might get"},{"speaker":"Track 3","startTime":623.271,"endTime":626.151,"body":"slammed over the coals for this."},{"speaker":"Track 3","startTime":626.151,"endTime":629.571,"body":"How South Africa in particular"},{"speaker":"Track 3","startTime":626.151,"endTime":629.571,"body":"is globally renowned for its"},{"speaker":"Track 3","startTime":629.631,"endTime":633.231,"body":"best adverts in the world. You"},{"speaker":"Track 3","startTime":629.631,"endTime":633.231,"body":"know, we really are maybe very"},{"speaker":"Track 3","startTime":633.231,"endTime":637.221,"body":"creative, but brands are"},{"speaker":"Track 3","startTime":633.231,"endTime":637.221,"body":"extremely not brave. And so it's"},{"speaker":"Track 3","startTime":637.221,"endTime":640.5509999999999,"body":"been a lot of education and a"},{"speaker":"Track 3","startTime":637.221,"endTime":640.5509999999999,"body":"lot of testing to show the"},{"speaker":"Track 3","startTime":640.5509999999999,"endTime":644.391,"body":"results. It's a lot of global"},{"speaker":"Track 3","startTime":640.5509999999999,"endTime":644.391,"body":"brands that are here. It's less"},{"speaker":"Track 3","startTime":644.391,"endTime":647.901,"body":"local brands. It's largely the"},{"speaker":"Track 3","startTime":644.391,"endTime":647.901,"body":"global brands that are looking"},{"speaker":"Track 3","startTime":647.901,"endTime":651.741,"body":"for Africa and have a presence"},{"speaker":"Track 3","startTime":647.901,"endTime":651.741,"body":"in Africa. And I don't think"},{"speaker":"Track 3","startTime":651.741,"endTime":655.611,"body":"that the local market has seen"},{"speaker":"Track 3","startTime":651.741,"endTime":655.611,"body":"how affordable that is yet. And"},{"speaker":"Track 3","startTime":655.731,"endTime":658.071,"body":"we still kind of in the"},{"speaker":"Track 3","startTime":655.731,"endTime":658.071,"body":"education phase for a lot of"},{"speaker":"Track 3","startTime":658.071,"endTime":661.1909999999999,"body":"people, particularly if you are"},{"speaker":"Track 3","startTime":658.071,"endTime":661.1909999999999,"body":"don't have big marketing budgets,"},{"speaker":"Track 3","startTime":661.1909999999999,"endTime":664.6709999999999,"body":"a lot of our clients are well,"},{"speaker":"Track 3","startTime":661.1909999999999,"endTime":664.6709999999999,"body":"I've got a multimedia mixed"},{"speaker":"Track 3","startTime":664.6709999999999,"endTime":667.071,"body":"budget. I'm putting it in radio,"},{"speaker":"Track 3","startTime":664.6709999999999,"endTime":667.071,"body":"I'm already putting in"},{"speaker":"Track 3","startTime":667.071,"endTime":669.4409999999999,"body":"programmatic. Let me allocate"},{"speaker":"Track 3","startTime":667.071,"endTime":669.4409999999999,"body":"something there and see how it"},{"speaker":"Track 3","startTime":669.4409999999999,"endTime":672.891,"body":"does. Oh wow, it's done really"},{"speaker":"Track 3","startTime":669.4409999999999,"endTime":672.891,"body":"well. Let's do a bit more. If"},{"speaker":"Track 3","startTime":672.891,"endTime":675.771,"body":"you are a smaller business, I"},{"speaker":"Track 3","startTime":672.891,"endTime":675.771,"body":"think it's harder for you though."},{"speaker":"Track 3","startTime":676.1909999999999,"endTime":679.131,"body":"You know, we're big believers"},{"speaker":"Track 3","startTime":676.1909999999999,"endTime":679.131,"body":"that if you look at the early,"},{"speaker":"Track 3","startTime":679.1909999999999,"endTime":682.491,"body":"this is still philosophical. The"},{"speaker":"Track 3","startTime":679.1909999999999,"endTime":682.491,"body":"early days of podcasting in the"},{"speaker":"Track 3","startTime":682.491,"endTime":685.991,"body":"US where, you know, the mattress"},{"speaker":"Track 3","startTime":682.491,"endTime":685.991,"body":"brands went from zero to hero,"},{"speaker":"Track 3","startTime":686.001,"endTime":691.251,"body":"the blind brands. I feel that"},{"speaker":"Track 3","startTime":686.001,"endTime":691.251,"body":"Africa is still absolutely ripe"},{"speaker":"Track 3","startTime":691.251,"endTime":694.101,"body":"for a brand to come in and"},{"speaker":"Track 3","startTime":691.251,"endTime":694.101,"body":"dominate that low budget and own"},{"speaker":"Track 3","startTime":694.101,"endTime":697.821,"body":"the podcasting market and build"},{"speaker":"Track 3","startTime":694.101,"endTime":697.821,"body":"a monstrous business. But you"},{"speaker":"Track 3","startTime":697.821,"endTime":700.251,"body":"know, we've got to just find the"},{"speaker":"Track 3","startTime":697.821,"endTime":700.251,"body":"right person who's going to"},{"speaker":"Track 3","startTime":700.251,"endTime":701.271,"body":"double down on that."},{"speaker":"Track 3","startTime":701.6179999999999,"endTime":707.108,"body":"Yeah. Last couple of questions"},{"speaker":"Track 3","startTime":701.6179999999999,"endTime":707.108,"body":"in India, Apple and Spotify are"},{"speaker":"Track 3","startTime":707.648,"endTime":712.3879999999999,"body":"not the number one platforms for"},{"speaker":"Track 3","startTime":707.648,"endTime":712.3879999999999,"body":"content consumption. In fact,"},{"speaker":"Track 3","startTime":712.3879999999999,"endTime":715.808,"body":"there are quite a few local"},{"speaker":"Track 3","startTime":712.3879999999999,"endTime":715.808,"body":"platforms like Jiosaavn in being"},{"speaker":"Track 3","startTime":715.808,"endTime":720.668,"body":"one. Is that the same in Africa"},{"speaker":"Track 3","startTime":715.808,"endTime":720.668,"body":"or in South Africa itself? Or is"},{"speaker":"Track 3","startTime":720.668,"endTime":722.728,"body":"it just dominated by Spotify now"},{"speaker":"Track 3","startTime":720.668,"endTime":722.728,"body":"they're there."},{"speaker":"Track 3","startTime":722.855,"endTime":726.545,"body":"Nope, We are everything in"},{"speaker":"Track 3","startTime":722.855,"endTime":726.545,"body":"Africa has to happen backwards."},{"speaker":"Track 3","startTime":726.545,"endTime":729.836,"body":"We're dominated by YouTube. We"},{"speaker":"Track 3","startTime":726.545,"endTime":729.836,"body":"have been for a long time."},{"speaker":"Track 3","startTime":729.836,"endTime":733.496,"body":"Africa's preferred big companies"},{"speaker":"Track 3","startTime":729.836,"endTime":733.496,"body":"like Netflix have struggled here."},{"speaker":"Track 3","startTime":733.886,"endTime":736.466,"body":"You know, Amazon Prime, like I"},{"speaker":"Track 3","startTime":733.886,"endTime":736.466,"body":"said, they've also kind of"},{"speaker":"Track 3","startTime":736.466,"endTime":740.3059999999999,"body":"struggled here. Spotify is big."},{"speaker":"Track 3","startTime":736.466,"endTime":740.3059999999999,"body":"We have some local players from"},{"speaker":"Track 3","startTime":740.3059999999999,"endTime":743.866,"body":"Africa like Audiomack that are"},{"speaker":"Track 3","startTime":740.3059999999999,"endTime":743.866,"body":"doing well. But YouTube is that"},{"speaker":"Track 3","startTime":743.966,"endTime":748.106,"body":"for music listening like you,"},{"speaker":"Track 3","startTime":743.966,"endTime":748.106,"body":"you know, we have a brand of"},{"speaker":"Track 3","startTime":748.106,"endTime":751.1659999999999,"body":"music. This will give you some"},{"speaker":"Track 3","startTime":748.106,"endTime":751.1659999999999,"body":"insight called Amapiano. And if"},{"speaker":"Track 3","startTime":751.1659999999999,"endTime":753.6859999999999,"body":"you know what that means, you"},{"speaker":"Track 3","startTime":751.1659999999999,"endTime":753.6859999999999,"body":"know, it's the biggest global"},{"speaker":"Track 3","startTime":753.6859999999999,"endTime":756.6859999999999,"body":"export from Africa. It's music"},{"speaker":"Track 3","startTime":753.6859999999999,"endTime":756.6859999999999,"body":"that has changed the world that"},{"speaker":"Track 3","startTime":756.6859999999999,"endTime":759.956,"body":"the biggest artists know. I was"},{"speaker":"Track 3","startTime":756.6859999999999,"endTime":759.956,"body":"telling you, I work with a guy"},{"speaker":"Track 3","startTime":759.956,"endTime":762.896,"body":"who writes a lot of songs for"},{"speaker":"Track 3","startTime":759.956,"endTime":762.896,"body":"Drake. That's because of"},{"speaker":"Track 3","startTime":762.896,"endTime":767.396,"body":"Amapiano. Amapiano is massive"},{"speaker":"Track 3","startTime":762.896,"endTime":767.396,"body":"and these Amapiano artists were"},{"speaker":"Track 3","startTime":767.4259999999999,"endTime":770.966,"body":"making tracks, putting them on"},{"speaker":"Track 3","startTime":767.4259999999999,"endTime":770.966,"body":"YouTube with no video, not even"},{"speaker":"Track 3","startTime":770.966,"endTime":773.966,"body":"an image, and getting 10 million,"},{"speaker":"Track 3","startTime":770.966,"endTime":773.966,"body":"50 million hundred million views"},{"speaker":"Track 3","startTime":773.966,"endTime":778.346,"body":"across Africa, right? YouTube is"},{"speaker":"Track 3","startTime":773.966,"endTime":778.346,"body":"the preferred destination and"},{"speaker":"Track 3","startTime":778.346,"endTime":781.466,"body":"audio is of quite a distant"},{"speaker":"Track 3","startTime":778.346,"endTime":781.466,"body":"second. And even when we talk"},{"speaker":"Track 3","startTime":781.466,"endTime":785.9359999999999,"body":"about podcasting, we've always"},{"speaker":"Track 3","startTime":781.466,"endTime":785.9359999999999,"body":"spoken about YouTube as a part"},{"speaker":"Track 3","startTime":785.9359999999999,"endTime":788.4259999999999,"body":"of it. Now the rest of the world,"},{"speaker":"Track 3","startTime":785.9359999999999,"endTime":788.4259999999999,"body":"YouTube is becoming important in"},{"speaker":"Track 3","startTime":788.4259999999999,"endTime":792.446,"body":"podcasting here. It started that"},{"speaker":"Track 3","startTime":788.4259999999999,"endTime":792.446,"body":"way, so that is the dominant"},{"speaker":"Track 3","startTime":792.446,"endTime":793.016,"body":"player here."},{"speaker":"Track 3","startTime":793.25,"endTime":797.36,"body":"What's holding back, in your"},{"speaker":"Track 3","startTime":793.25,"endTime":797.36,"body":"opinion, further growth? What"},{"speaker":"Track 3","startTime":797.36,"endTime":801.98,"body":"needs to change in Africa now to"},{"speaker":"Track 3","startTime":797.36,"endTime":801.98,"body":"see a further explosion in"},{"speaker":"Track 3","startTime":801.98,"endTime":802.97,"body":"podcast adoption?"},{"speaker":"Track 3","startTime":803.544,"endTime":807.4739999999999,"body":"We in terms of the audience size,"},{"speaker":"Track 3","startTime":803.544,"endTime":807.4739999999999,"body":"the audience part, we're doing"},{"speaker":"Track 3","startTime":807.4739999999999,"endTime":809.784,"body":"really well. Like I said, we're"},{"speaker":"Track 3","startTime":807.4739999999999,"endTime":809.784,"body":"late to the market, we're"},{"speaker":"Track 3","startTime":809.784,"endTime":812.754,"body":"growing really fast. And there's"},{"speaker":"Track 3","startTime":809.784,"endTime":812.754,"body":"something you know, I believe"},{"speaker":"Track 3","startTime":812.754,"endTime":815.634,"body":"that in Africa we have some of"},{"speaker":"Track 3","startTime":812.754,"endTime":815.634,"body":"the best podcasts in the world"},{"speaker":"Track 3","startTime":815.814,"endTime":818.994,"body":"and a little bit is of that is"},{"speaker":"Track 3","startTime":815.814,"endTime":818.994,"body":"and this is a bit philosophical,"},{"speaker":"Track 3","startTime":819.3539999999999,"endTime":822.1139999999999,"body":"you know, in in most of the"},{"speaker":"Track 3","startTime":819.3539999999999,"endTime":822.1139999999999,"body":"world people say, Oh, I've got"},{"speaker":"Track 3","startTime":822.1139999999999,"endTime":825.624,"body":"an idea for a podcast. Let me"},{"speaker":"Track 3","startTime":822.1139999999999,"endTime":825.624,"body":"start one. In Africa, it's like"},{"speaker":"Track 3","startTime":825.624,"endTime":828.8639999999999,"body":"life or death. Like people are"},{"speaker":"Track 3","startTime":825.624,"endTime":828.8639999999999,"body":"starting this as from now with"},{"speaker":"Track 3","startTime":828.8639999999999,"endTime":833.004,"body":"nothing to build a career. So"},{"speaker":"Track 3","startTime":828.8639999999999,"endTime":833.004,"body":"there's really vibrant podcasts"},{"speaker":"Track 3","startTime":833.004,"endTime":836.004,"body":"that the ones that do well are"},{"speaker":"Track 3","startTime":833.004,"endTime":836.004,"body":"so edgy. You wouldn't believe I"},{"speaker":"Track 3","startTime":836.004,"endTime":838.884,"body":"could tell you a story that you"},{"speaker":"Track 3","startTime":836.004,"endTime":838.884,"body":"wouldn't believe about a podcast."},{"speaker":"Track 3","startTime":839.2139999999999,"endTime":841.764,"body":"This is a real story. I'm going"},{"speaker":"Track 3","startTime":839.2139999999999,"endTime":841.764,"body":"to tell you this. One of our"},{"speaker":"Track 3","startTime":841.764,"endTime":846.744,"body":"podcasters who interviewed a"},{"speaker":"Track 3","startTime":841.764,"endTime":846.744,"body":"prostitute on his show. Then she"},{"speaker":"Track 3","startTime":846.744,"endTime":850.074,"body":"went and gave a blowjob to the"},{"speaker":"Track 3","startTime":846.744,"endTime":850.074,"body":"cameraman off camera while they"},{"speaker":"Track 3","startTime":850.3439999999999,"endTime":854.2139999999999,"body":"narrated. They they come in and"},{"speaker":"Track 3","startTime":850.3439999999999,"endTime":854.2139999999999,"body":"then they interviewed again"},{"speaker":"Track 3","startTime":854.2139999999999,"endTime":857.694,"body":"afterwards. Right. Like it's"},{"speaker":"Track 3","startTime":854.2139999999999,"endTime":857.694,"body":"mental. Right. But you got to"},{"speaker":"Track 3","startTime":857.694,"endTime":860.3639999999999,"body":"understand that at the core of"},{"speaker":"Track 3","startTime":857.694,"endTime":860.3639999999999,"body":"what's happening here, that's"},{"speaker":"Track 3","startTime":860.3639999999999,"endTime":863.394,"body":"why, like there's a podcasting"},{"speaker":"Track 3","startTime":860.3639999999999,"endTime":863.394,"body":"revolution here, there's so much"},{"speaker":"Track 3","startTime":863.394,"endTime":867.414,"body":"passion. People are fighting it."},{"speaker":"Track 3","startTime":863.394,"endTime":867.414,"body":"Nobody misses a release like"},{"speaker":"Track 3","startTime":867.414,"endTime":870.384,"body":"people are fighting for equity"},{"speaker":"Track 3","startTime":867.414,"endTime":870.384,"body":"in the space. So I think we have"},{"speaker":"Track 3","startTime":870.384,"endTime":873.174,"body":"a really healthy space. I look"},{"speaker":"Track 3","startTime":870.384,"endTime":873.174,"body":"forward to maybe some"},{"speaker":"Track 3","startTime":873.174,"endTime":875.874,"body":"international interests or"},{"speaker":"Track 3","startTime":873.174,"endTime":875.874,"body":"taking some of our podcasts,"},{"speaker":"Track 3","startTime":875.874,"endTime":878.2139999999999,"body":"like Lucy may be into the global"},{"speaker":"Track 3","startTime":875.874,"endTime":878.2139999999999,"body":"space, and that's something"},{"speaker":"Track 3","startTime":878.2139999999999,"endTime":882.894,"body":"we're in negotiations with a big"},{"speaker":"Track 3","startTime":878.2139999999999,"endTime":882.894,"body":"US podcast about a swap to show,"},{"speaker":"Track 3","startTime":883.164,"endTime":886.2239999999999,"body":"but from our side, from the real"},{"speaker":"Track 3","startTime":883.164,"endTime":886.2239999999999,"body":"growth sides, I mean, there's"},{"speaker":"Track 3","startTime":886.2239999999999,"endTime":888.654,"body":"one thing that matters in this"},{"speaker":"Track 3","startTime":886.2239999999999,"endTime":888.654,"body":"economy, and that's the dollar."},{"speaker":"Track 3","startTime":889.164,"endTime":893.0939999999999,"body":"And so it's really about brand"},{"speaker":"Track 3","startTime":889.164,"endTime":893.0939999999999,"body":"believing in the space and"},{"speaker":"Track 3","startTime":893.0939999999999,"endTime":896.3639999999999,"body":"understanding the scale and the"},{"speaker":"Track 3","startTime":893.0939999999999,"endTime":896.3639999999999,"body":"power of space and not being too"},{"speaker":"Track 3","startTime":896.3639999999999,"endTime":899.244,"body":"afraid. You know, podcasters are"},{"speaker":"Track 3","startTime":896.3639999999999,"endTime":899.244,"body":"unregulated. They swear, they"},{"speaker":"Track 3","startTime":899.244,"endTime":902.274,"body":"say things that aren't always"},{"speaker":"Track 3","startTime":899.244,"endTime":902.274,"body":"great and it's getting brands to"},{"speaker":"Track 3","startTime":902.274,"endTime":905.634,"body":"relax into that, which is a big"},{"speaker":"Track 3","startTime":902.274,"endTime":905.634,"body":"challenge. But it's just time. I"},{"speaker":"Track 3","startTime":905.634,"endTime":909.3539999999999,"body":"think we're on a really great"},{"speaker":"Track 3","startTime":905.634,"endTime":909.3539999999999,"body":"wicket. It's exciting space and"},{"speaker":"Track 3","startTime":909.444,"endTime":909.7139999999999,"body":"yeah."},{"speaker":"Track 3","startTime":909.865,"endTime":913.615,"body":"Amazing chance. Average CEO of"},{"speaker":"Track 3","startTime":909.865,"endTime":913.615,"body":"the Africa Podcast Network."},{"speaker":"Track 3","startTime":913.615,"endTime":914.5749999999999,"body":"Thank you so much."},{"speaker":"Track 3","startTime":914.6329999999999,"endTime":915.953,"body":"What a pleasure. Thank you."}]}