{"version":"1.0.0","segments":[{"speaker":"Sam Sethi","startTime":12.6,"endTime":14.85,"body":"Now. We've been"},{"speaker":"Sam Sethi","startTime":12.6,"endTime":14.85,"body":"chatting for a little bit, but I"},{"speaker":"Sam Sethi","startTime":14.85,"endTime":18.66,"body":"want to find out first of all,"},{"speaker":"Sam Sethi","startTime":14.85,"endTime":18.66,"body":"who or what is Pod Too."},{"speaker":"Russell Harrower","startTime":18.645,"endTime":23.055,"body":"So party is a"},{"speaker":"Russell Harrower","startTime":18.645,"endTime":23.055,"body":"hosting platform that allows"},{"speaker":"Russell Harrower","startTime":23.055,"endTime":28.695,"body":"people who want to get their"},{"speaker":"Russell Harrower","startTime":23.055,"endTime":28.695,"body":"radio show syndicated to radio"},{"speaker":"Russell Harrower","startTime":28.695,"endTime":33.495,"body":"stations around the world. In a"},{"speaker":"Russell Harrower","startTime":28.695,"endTime":33.495,"body":"easy you are able method. One of"},{"speaker":"Russell Harrower","startTime":33.495,"endTime":37.845,"body":"the advantages for us is that"},{"speaker":"Russell Harrower","startTime":33.495,"endTime":37.845,"body":"we're actually able to track"},{"speaker":"Russell Harrower","startTime":38.175,"endTime":42.315,"body":"listeners live, so that travels"},{"speaker":"Russell Harrower","startTime":38.175,"endTime":42.315,"body":"through, pull back to the radio"},{"speaker":"Russell Harrower","startTime":42.315,"endTime":46.995000000000005,"body":"show and say, Look, you got for"},{"speaker":"Russell Harrower","startTime":42.315,"endTime":46.995000000000005,"body":"this episode 3000 listeners. The"},{"speaker":"Russell Harrower","startTime":46.995000000000005,"endTime":51.015,"body":"beautiful thing about country is"},{"speaker":"Russell Harrower","startTime":46.995000000000005,"endTime":51.015,"body":"that we also podcasts all of the"},{"speaker":"Russell Harrower","startTime":51.015,"endTime":56.445,"body":"radio shows. So it allows people"},{"speaker":"Russell Harrower","startTime":51.015,"endTime":56.445,"body":"to be on demand. And I guess the"},{"speaker":"Russell Harrower","startTime":56.445,"endTime":60.645,"body":"whole system was basically use"},{"speaker":"Russell Harrower","startTime":56.445,"endTime":60.645,"body":"drop box or send the file"},{"speaker":"Russell Harrower","startTime":60.645,"endTime":63.855000000000004,"body":"manually three way transfer. And"},{"speaker":"Russell Harrower","startTime":60.645,"endTime":63.855000000000004,"body":"when you've got 700 radio"},{"speaker":"Russell Harrower","startTime":63.855000000000004,"endTime":66.975,"body":"stations that you need to"},{"speaker":"Russell Harrower","startTime":63.855000000000004,"endTime":66.975,"body":"syndicate a show to, that gets"},{"speaker":"Russell Harrower","startTime":66.975,"endTime":68.445,"body":"time consuming very quickly."},{"speaker":"Sam Sethi","startTime":68.456,"endTime":71.746,"body":"first part is you are"},{"speaker":"Sam Sethi","startTime":68.456,"endTime":71.746,"body":"a standard podcasting host."},{"speaker":"Sam Sethi","startTime":71.756,"endTime":74.666,"body":"You've got lots of clients."},{"speaker":"Sam Sethi","startTime":71.756,"endTime":74.666,"body":"Second part is you've got this"},{"speaker":"Sam Sethi","startTime":74.666,"endTime":78.656,"body":"core, I suppose, broadcast a"},{"speaker":"Sam Sethi","startTime":74.666,"endTime":78.656,"body":"podcast solution, but in your"},{"speaker":"Sam Sethi","startTime":78.656,"endTime":81.476,"body":"case, it's podcast, a broadcast,"},{"speaker":"Sam Sethi","startTime":78.656,"endTime":81.476,"body":"it's the other way round, right?"},{"speaker":"Russell Harrower","startTime":81.443,"endTime":84.233,"body":"Yeah. So"},{"speaker":"Russell Harrower","startTime":81.443,"endTime":84.233,"body":"basically it's make a show and"},{"speaker":"Russell Harrower","startTime":84.233,"endTime":85.813,"body":"then get it on radio as quickly."},{"speaker":"Sam Sethi","startTime":85.95,"endTime":89.01,"body":"As a podcast to"},{"speaker":"Sam Sethi","startTime":85.95,"endTime":89.01,"body":"broadcast rather than Afri pods,"},{"speaker":"Sam Sethi","startTime":89.01,"endTime":91.98,"body":"which we were talking to Kevin"},{"speaker":"Sam Sethi","startTime":89.01,"endTime":91.98,"body":"last week, taking a live radio"},{"speaker":"Sam Sethi","startTime":92.1,"endTime":94.918,"body":"feed and then putting that out"},{"speaker":"Sam Sethi","startTime":92.1,"endTime":94.918,"body":"as a podcast. And what you're"},{"speaker":"Sam Sethi","startTime":94.918,"endTime":98.788,"body":"doing is helping podcasters"},{"speaker":"Sam Sethi","startTime":94.918,"endTime":98.788,"body":"syndicate their content to"},{"speaker":"Sam Sethi","startTime":98.788,"endTime":100.58800000000001,"body":"multiple radio stations, correct?"},{"speaker":"Russell Harrower","startTime":100.67,"endTime":103.43,"body":"Yes, very"},{"speaker":"Russell Harrower","startTime":100.67,"endTime":103.43,"body":"correct. So basically the idea"},{"speaker":"Russell Harrower","startTime":103.43,"endTime":106.76,"body":"came from I had to have brain"},{"speaker":"Russell Harrower","startTime":103.43,"endTime":106.76,"body":"surgery to remove the growth."},{"speaker":"Russell Harrower","startTime":106.76,"endTime":110.0,"body":"And I'll confess, thank goodness"},{"speaker":"Russell Harrower","startTime":106.76,"endTime":110.0,"body":"my background is I own a radio"},{"speaker":"Russell Harrower","startTime":110.0,"endTime":114.2,"body":"station and I need that radio"},{"speaker":"Russell Harrower","startTime":110.0,"endTime":114.2,"body":"station to run without me. So it"},{"speaker":"Russell Harrower","startTime":114.2,"endTime":118.64,"body":"needed my syndication partners"},{"speaker":"Russell Harrower","startTime":114.2,"endTime":118.64,"body":"that we get shows from to be"},{"speaker":"Russell Harrower","startTime":118.64,"endTime":122.03,"body":"able to upload the show"},{"speaker":"Russell Harrower","startTime":118.64,"endTime":122.03,"body":"somewhere where I could program"},{"speaker":"Russell Harrower","startTime":122.42,"endTime":126.68,"body":"all of the data that needed the"},{"speaker":"Russell Harrower","startTime":122.42,"endTime":126.68,"body":"old shows. And so I knew for"},{"speaker":"Russell Harrower","startTime":126.68,"endTime":130.22,"body":"that time period, even if I was"},{"speaker":"Russell Harrower","startTime":126.68,"endTime":130.22,"body":"dead, my station will take going"},{"speaker":"Russell Harrower","startTime":130.43,"endTime":135.53,"body":"time. So that's how it comes out."},{"speaker":"Russell Harrower","startTime":130.43,"endTime":135.53,"body":"Honestly, there's no real like"},{"speaker":"Russell Harrower","startTime":136.17,"endTime":139.43,"body":"one day it was literally, you"},{"speaker":"Russell Harrower","startTime":136.17,"endTime":139.43,"body":"might die. Let's go and create"},{"speaker":"Russell Harrower","startTime":139.43,"endTime":141.49,"body":"something that will keep the"},{"speaker":"Russell Harrower","startTime":139.43,"endTime":141.49,"body":"radio station on."},{"speaker":"Sam Sethi","startTime":142.095,"endTime":146.795,"body":"Okay. So in"},{"speaker":"Sam Sethi","startTime":142.095,"endTime":146.795,"body":"perpetuity. Right. Okay, Now"},{"speaker":"Sam Sethi","startTime":146.915,"endTime":149.855,"body":"fast forward. So that's really"},{"speaker":"Sam Sethi","startTime":146.915,"endTime":149.855,"body":"how the idea came about. So"},{"speaker":"Sam Sethi","startTime":149.855,"endTime":152.555,"body":"we've sort of covered off. Why"},{"speaker":"Sam Sethi","startTime":149.855,"endTime":152.555,"body":"Pop, to where you came from?"},{"speaker":"Sam Sethi","startTime":153.005,"endTime":155.075,"body":"What is your technical"},{"speaker":"Sam Sethi","startTime":153.005,"endTime":155.075,"body":"background in all of this? You"},{"speaker":"Sam Sethi","startTime":155.075,"endTime":158.225,"body":"said you were in radio, but were"},{"speaker":"Sam Sethi","startTime":155.075,"endTime":158.225,"body":"you in radio as a broadcaster or"},{"speaker":"Sam Sethi","startTime":158.225,"endTime":161.225,"body":"as a technician or both, or what"},{"speaker":"Sam Sethi","startTime":158.225,"endTime":161.225,"body":"was it?"},{"speaker":"Russell Harrower","startTime":161.312,"endTime":163.712,"body":"So I loved"},{"speaker":"Russell Harrower","startTime":161.312,"endTime":163.712,"body":"radio since I was a kid. I was"},{"speaker":"Russell Harrower","startTime":163.712,"endTime":168.242,"body":"that typical kid with a tape"},{"speaker":"Russell Harrower","startTime":163.712,"endTime":168.242,"body":"deck and playing a song and then"},{"speaker":"Russell Harrower","startTime":168.242,"endTime":172.792,"body":"with the microphone commentating."},{"speaker":"Russell Harrower","startTime":168.242,"endTime":172.792,"body":"And so I think volunteering at"},{"speaker":"Russell Harrower","startTime":172.882,"endTime":177.002,"body":"radio station since I was 16, on"},{"speaker":"Russell Harrower","startTime":172.882,"endTime":177.002,"body":"and off. My actual background is"},{"speaker":"Russell Harrower","startTime":177.002,"endTime":182.642,"body":"coding and developing, so I'm"},{"speaker":"Russell Harrower","startTime":177.002,"endTime":182.642,"body":"just a nerd at heart and to me"},{"speaker":"Russell Harrower","startTime":182.642,"endTime":186.422,"body":"it was like, Here's a problem,"},{"speaker":"Russell Harrower","startTime":182.642,"endTime":186.422,"body":"we can fix it, let's fix it."},{"speaker":"Russell Harrower","startTime":187.103,"endTime":190.463,"body":"radio. It's so powerful. It's a"},{"speaker":"Russell Harrower","startTime":187.103,"endTime":190.463,"body":"way of telling stories. It's a"},{"speaker":"Russell Harrower","startTime":190.463,"endTime":194.033,"body":"way of connecting to the"},{"speaker":"Russell Harrower","startTime":190.463,"endTime":194.033,"body":"community. It's a way to just"},{"speaker":"Russell Harrower","startTime":194.033,"endTime":198.473,"body":"let people in your local area"},{"speaker":"Russell Harrower","startTime":194.033,"endTime":198.473,"body":"know what's happening. And"},{"speaker":"Russell Harrower","startTime":198.773,"endTime":203.183,"body":"that's kind of been lost. I hate"},{"speaker":"Russell Harrower","startTime":198.773,"endTime":203.183,"body":"to say it, like commercial radio"},{"speaker":"Russell Harrower","startTime":203.183,"endTime":208.403,"body":"is literally about shouting out"},{"speaker":"Russell Harrower","startTime":203.183,"endTime":208.403,"body":"now to win $10,000. It's not"},{"speaker":"Russell Harrower","startTime":208.403,"endTime":211.823,"body":"about that breast cancer"},{"speaker":"Russell Harrower","startTime":208.403,"endTime":211.823,"body":"survivor or that non-profit or"},{"speaker":"Russell Harrower","startTime":211.823,"endTime":216.113,"body":"the homeless. Where's those"},{"speaker":"Russell Harrower","startTime":211.823,"endTime":216.113,"body":"stories? Those stories, sadly,"},{"speaker":"Russell Harrower","startTime":216.113,"endTime":219.893,"body":"have been moved to podcasts. I'm"},{"speaker":"Russell Harrower","startTime":216.113,"endTime":219.893,"body":"not saying sadly, but meaning"},{"speaker":"Russell Harrower","startTime":220.463,"endTime":223.523,"body":"it's actually harder to find"},{"speaker":"Russell Harrower","startTime":220.463,"endTime":223.523,"body":"those stories because you're"},{"speaker":"Russell Harrower","startTime":223.523,"endTime":227.393,"body":"competing with God knows how"},{"speaker":"Russell Harrower","startTime":223.523,"endTime":227.393,"body":"many podcasts and sometimes"},{"speaker":"Russell Harrower","startTime":227.483,"endTime":231.50300000000001,"body":"really hard to find. And a lot"},{"speaker":"Russell Harrower","startTime":227.483,"endTime":231.50300000000001,"body":"of my old clients who used to,"},{"speaker":"Russell Harrower","startTime":231.50300000000001,"endTime":235.973,"body":"they go, I just want to be found."},{"speaker":"Russell Harrower","startTime":231.50300000000001,"endTime":235.973,"body":"I want to be connected to people."},{"speaker":"Russell Harrower","startTime":235.973,"endTime":238.793,"body":"I want to be able to make a"},{"speaker":"Russell Harrower","startTime":235.973,"endTime":238.793,"body":"business. Houses. I want to be"},{"speaker":"Russell Harrower","startTime":238.793,"endTime":244.958,"body":"able to share my knowledge with"},{"speaker":"Russell Harrower","startTime":238.793,"endTime":244.958,"body":"the world. And this is where, if"},{"speaker":"Russell Harrower","startTime":244.958,"endTime":250.508,"body":"done correctly, radio can they"},{"speaker":"Russell Harrower","startTime":244.958,"endTime":250.508,"body":"the voice for the people. It can"},{"speaker":"Russell Harrower","startTime":250.508,"endTime":253.748,"body":"be the place where you share"},{"speaker":"Russell Harrower","startTime":250.508,"endTime":253.748,"body":"ideas. It can be the place that"},{"speaker":"Russell Harrower","startTime":253.748,"endTime":257.598,"body":"you connect. It can be that,"},{"speaker":"Russell Harrower","startTime":253.748,"endTime":257.598,"body":"like a lot of people got already,"},{"speaker":"Russell Harrower","startTime":257.848,"endTime":262.058,"body":"the interactive there I one this"},{"speaker":"Russell Harrower","startTime":257.848,"endTime":262.058,"body":"the first to basically bring"},{"speaker":"Russell Harrower","startTime":262.058,"endTime":265.628,"body":"comments and polls and questions"},{"speaker":"Russell Harrower","startTime":262.058,"endTime":265.628,"body":"and all that kind of stuff into"},{"speaker":"Russell Harrower","startTime":265.628,"endTime":268.65799999999996,"body":"radio so that when you're"},{"speaker":"Russell Harrower","startTime":265.628,"endTime":268.65799999999996,"body":"listening, if you like something,"},{"speaker":"Russell Harrower","startTime":268.65799999999996,"endTime":271.928,"body":"tap it and it will take you"},{"speaker":"Russell Harrower","startTime":268.65799999999996,"endTime":271.928,"body":"somewhere. We are all about"},{"speaker":"Russell Harrower","startTime":271.928,"endTime":275.618,"body":"trying to make radio as"},{"speaker":"Russell Harrower","startTime":271.928,"endTime":275.618,"body":"interactive as possible, and"},{"speaker":"Russell Harrower","startTime":275.618,"endTime":276.96799999999996,"body":"it's powered by call to."},{"speaker":"Sam Sethi","startTime":277.193,"endTime":280.724,"body":"for me when I had my"},{"speaker":"Sam Sethi","startTime":277.193,"endTime":280.724,"body":"own radio station, I used to do"},{"speaker":"Sam Sethi","startTime":280.724,"endTime":287.12699999999995,"body":"40 live podcast shows a week and"},{"speaker":"Sam Sethi","startTime":280.724,"endTime":287.12699999999995,"body":"genuinely live, and we used to"},{"speaker":"Sam Sethi","startTime":287.12699999999995,"endTime":291.597,"body":"put those out on DAB or some"},{"speaker":"Sam Sethi","startTime":287.12699999999995,"endTime":291.597,"body":"people might look at other"},{"speaker":"Sam Sethi","startTime":291.597,"endTime":296.397,"body":"mediums. I am an FM, DAB,"},{"speaker":"Sam Sethi","startTime":291.597,"endTime":296.397,"body":"digital radio, web, mobile,"},{"speaker":"Sam Sethi","startTime":296.517,"endTime":301.49699999999996,"body":"Alexa, Google Home, and we would"},{"speaker":"Sam Sethi","startTime":296.517,"endTime":301.49699999999996,"body":"have picked the next channel"},{"speaker":"Sam Sethi","startTime":301.647,"endTime":307.017,"body":"podcast apps had they existed"},{"speaker":"Sam Sethi","startTime":301.647,"endTime":307.017,"body":"with the live item tax. So so"},{"speaker":"Sam Sethi","startTime":307.04699999999997,"endTime":311.217,"body":"fundamentally, radio is just a"},{"speaker":"Sam Sethi","startTime":307.04699999999997,"endTime":311.217,"body":"channel. It's just a delivery"},{"speaker":"Sam Sethi","startTime":311.217,"endTime":315.597,"body":"mechanism. It's just a streaming"},{"speaker":"Sam Sethi","startTime":311.217,"endTime":315.597,"body":"medium for me of one way to"},{"speaker":"Sam Sethi","startTime":315.597,"endTime":319.467,"body":"receive content. And that"},{"speaker":"Sam Sethi","startTime":315.597,"endTime":319.467,"body":"content is a podcast in your"},{"speaker":"Sam Sethi","startTime":319.467,"endTime":324.387,"body":"case that has been scheduled via"},{"speaker":"Sam Sethi","startTime":319.467,"endTime":324.387,"body":"this entity called a radio"},{"speaker":"Sam Sethi","startTime":324.387,"endTime":327.207,"body":"station. But actually it could"},{"speaker":"Sam Sethi","startTime":324.387,"endTime":327.207,"body":"be called a podcast network. It"},{"speaker":"Sam Sethi","startTime":327.207,"endTime":330.29699999999997,"body":"could be called anything with"},{"speaker":"Sam Sethi","startTime":327.207,"endTime":330.29699999999997,"body":"the word radio Now is quite an"},{"speaker":"Sam Sethi","startTime":330.29699999999997,"endTime":334.827,"body":"anathema to me because it"},{"speaker":"Sam Sethi","startTime":330.29699999999997,"endTime":334.827,"body":"actually is just a throwback to"},{"speaker":"Sam Sethi","startTime":334.827,"endTime":339.11699999999996,"body":"people understanding where the"},{"speaker":"Sam Sethi","startTime":334.827,"endTime":339.11699999999996,"body":"medium is being delivered to. I"},{"speaker":"Sam Sethi","startTime":339.11699999999996,"endTime":344.12699999999995,"body":"get in my car, I listen to the"},{"speaker":"Sam Sethi","startTime":339.11699999999996,"endTime":344.12699999999995,"body":"radio, but if I listen to the"},{"speaker":"Sam Sethi","startTime":344.12699999999995,"endTime":347.87699999999995,"body":"radio or my Alexa, is it radio"},{"speaker":"Sam Sethi","startTime":344.12699999999995,"endTime":347.87699999999995,"body":"in the form that we think of it?"},{"speaker":"Russell Harrower","startTime":347.849,"endTime":350.93899999999996,"body":"Yeah. I think"},{"speaker":"Russell Harrower","startTime":347.849,"endTime":350.93899999999996,"body":"the thing is, and this is that"},{"speaker":"Russell Harrower","startTime":351.05899999999997,"endTime":355.169,"body":"there's been that debate in our"},{"speaker":"Russell Harrower","startTime":351.05899999999997,"endTime":355.169,"body":"office even about we actually"},{"speaker":"Russell Harrower","startTime":355.169,"endTime":361.31899999999996,"body":"radio the online and I go, well,"},{"speaker":"Russell Harrower","startTime":355.169,"endTime":361.31899999999996,"body":"radio is about a live broadcast"},{"speaker":"Russell Harrower","startTime":361.31899999999996,"endTime":365.57899999999995,"body":"that doesn't end. So if it goes"},{"speaker":"Russell Harrower","startTime":361.31899999999996,"endTime":365.57899999999995,"body":"24 hours, seven days a week and"},{"speaker":"Russell Harrower","startTime":365.57899999999995,"endTime":368.469,"body":"it's audio format, then we call"},{"speaker":"Russell Harrower","startTime":365.57899999999995,"endTime":368.469,"body":"it we call it. Right."},{"speaker":"Sam Sethi","startTime":368.51099999999997,"endTime":370.551,"body":"You said it was live."},{"speaker":"Sam Sethi","startTime":368.51099999999997,"endTime":370.551,"body":"You said it was live. But a"},{"speaker":"Sam Sethi","startTime":370.551,"endTime":375.123,"body":"podcast in the form that you"},{"speaker":"Sam Sethi","startTime":370.551,"endTime":375.123,"body":"take. So you have a show called"},{"speaker":"Sam Sethi","startTime":375.123,"endTime":379.59299999999996,"body":"Network that's pre-recorded but"},{"speaker":"Sam Sethi","startTime":375.123,"endTime":379.59299999999996,"body":"scheduled live, but"},{"speaker":"Sam Sethi","startTime":379.59299999999996,"endTime":383.76099999999997,"body":"fundamentally isn't live. So you"},{"speaker":"Sam Sethi","startTime":379.59299999999996,"endTime":383.76099999999997,"body":"weren't doing what I was doing,"},{"speaker":"Sam Sethi","startTime":383.76099999999997,"endTime":388.393,"body":"which was actually having live"},{"speaker":"Sam Sethi","startTime":383.76099999999997,"endTime":388.393,"body":"shows broadcast, right? And then"},{"speaker":"Sam Sethi","startTime":388.393,"endTime":393.34299999999996,"body":"at the end of that live show, we"},{"speaker":"Sam Sethi","startTime":388.393,"endTime":393.34299999999996,"body":"converted that to a podcast. It"},{"speaker":"Sam Sethi","startTime":393.34299999999996,"endTime":396.013,"body":"was another Australian company"},{"speaker":"Sam Sethi","startTime":393.34299999999996,"endTime":396.013,"body":"called Whiskas, but we did it"},{"speaker":"Sam Sethi","startTime":396.013,"endTime":400.753,"body":"that way. You're taking a"},{"speaker":"Sam Sethi","startTime":396.013,"endTime":400.753,"body":"recorded show and scheduling it,"},{"speaker":"Sam Sethi","startTime":401.23299999999995,"endTime":404.803,"body":"so it's perceived live by the"},{"speaker":"Sam Sethi","startTime":401.23299999999995,"endTime":404.803,"body":"listener when it's actually not"},{"speaker":"Sam Sethi","startTime":404.803,"endTime":405.253,"body":"live."},{"speaker":"Russell Harrower","startTime":405.246,"endTime":407.366,"body":"So let's take"},{"speaker":"Russell Harrower","startTime":405.246,"endTime":407.366,"body":"the let's take the menu as"},{"speaker":"Russell Harrower","startTime":407.436,"endTime":410.556,"body":"example. That's a really good"},{"speaker":"Russell Harrower","startTime":407.436,"endTime":410.556,"body":"example. So the girls there,"},{"speaker":"Russell Harrower","startTime":410.556,"endTime":415.316,"body":"Brittany and Kate, they recorded"},{"speaker":"Russell Harrower","startTime":410.556,"endTime":415.316,"body":"on a Tuesday night. It was three"},{"speaker":"Russell Harrower","startTime":415.33599999999996,"endTime":419.856,"body":"in a video platform. Then they"},{"speaker":"Russell Harrower","startTime":415.33599999999996,"endTime":419.856,"body":"send the audio to me, it's very"},{"speaker":"Russell Harrower","startTime":419.856,"endTime":423.63599999999997,"body":"raw and there's mistakes in it"},{"speaker":"Russell Harrower","startTime":419.856,"endTime":423.63599999999997,"body":"and then I have to edit it. I"},{"speaker":"Russell Harrower","startTime":423.63599999999997,"endTime":425.84599999999995,"body":"had to put the jingle at the"},{"speaker":"Russell Harrower","startTime":423.63599999999997,"endTime":425.84599999999995,"body":"front. I have to get that"},{"speaker":"Russell Harrower","startTime":425.84599999999995,"endTime":429.57599999999996,"body":"trailer, all that kind of stuff."},{"speaker":"Russell Harrower","startTime":425.84599999999995,"endTime":429.57599999999996,"body":"And then we cut it into segments."},{"speaker":"Russell Harrower","startTime":429.57599999999996,"endTime":432.186,"body":"So for radio, there's four"},{"speaker":"Russell Harrower","startTime":429.57599999999996,"endTime":432.186,"body":"segments because that's like for"},{"speaker":"Russell Harrower","startTime":432.486,"endTime":436.986,"body":"2 hours on our station and then"},{"speaker":"Russell Harrower","startTime":432.486,"endTime":436.986,"body":"that one hour piece of audio"},{"speaker":"Russell Harrower","startTime":436.986,"endTime":440.416,"body":"that's a podcast is actually"},{"speaker":"Russell Harrower","startTime":436.986,"endTime":440.416,"body":"converted into a radio show for"},{"speaker":"Russell Harrower","startTime":440.416,"endTime":444.33599999999996,"body":"a blogger. I'm on the podcast"},{"speaker":"Russell Harrower","startTime":440.416,"endTime":444.33599999999996,"body":"version, gets uploaded, and then"},{"speaker":"Russell Harrower","startTime":444.33599999999996,"endTime":448.53599999999994,"body":"those segments get uploaded and"},{"speaker":"Russell Harrower","startTime":444.33599999999996,"endTime":448.53599999999994,"body":"then their own one chooses to"},{"speaker":"Russell Harrower","startTime":448.53599999999994,"endTime":452.356,"body":"take the segments so that we can"},{"speaker":"Russell Harrower","startTime":448.53599999999994,"endTime":452.356,"body":"insert music and we can use the"},{"speaker":"Russell Harrower","startTime":452.40599999999995,"endTime":456.726,"body":"adverts and that is the"},{"speaker":"Russell Harrower","startTime":452.40599999999995,"endTime":456.726,"body":"difference of turning a podcast"},{"speaker":"Russell Harrower","startTime":457.116,"endTime":460.686,"body":"into a radio show versus if you"},{"speaker":"Russell Harrower","startTime":457.116,"endTime":460.686,"body":"look at one of the other shows"},{"speaker":"Russell Harrower","startTime":460.686,"endTime":464.616,"body":"like Two Nights in a Room that"},{"speaker":"Russell Harrower","startTime":460.686,"endTime":464.616,"body":"is a live radio show that's then"},{"speaker":"Russell Harrower","startTime":464.856,"endTime":468.816,"body":"converted into a podcast that"},{"speaker":"Russell Harrower","startTime":464.856,"endTime":468.816,"body":"then other radio stations can"},{"speaker":"Russell Harrower","startTime":468.816,"endTime":470.07599999999996,"body":"syndicate that show."},{"speaker":"Sam Sethi","startTime":470.24899999999997,"endTime":472.94899999999996,"body":"what you and I have"},{"speaker":"Sam Sethi","startTime":470.24899999999997,"endTime":472.94899999999996,"body":"been talking about over the last"},{"speaker":"Sam Sethi","startTime":472.94899999999996,"endTime":477.799,"body":"couple of weeks is a thing that"},{"speaker":"Sam Sethi","startTime":472.94899999999996,"endTime":477.799,"body":"we're proposing to the"},{"speaker":"Sam Sethi","startTime":477.80899999999997,"endTime":481.739,"body":"podcasting community. So it's"},{"speaker":"Sam Sethi","startTime":477.80899999999997,"endTime":481.739,"body":"not a standard yet. We hope it"},{"speaker":"Sam Sethi","startTime":481.739,"endTime":487.626,"body":"will be called medium equals"},{"speaker":"Sam Sethi","startTime":481.739,"endTime":487.626,"body":"radio and what we're trying to"},{"speaker":"Sam Sethi","startTime":487.626,"endTime":493.236,"body":"create and what we have created"},{"speaker":"Sam Sethi","startTime":487.626,"endTime":493.236,"body":"manually is a drone. One radio"},{"speaker":"Sam Sethi","startTime":493.236,"endTime":497.32599999999996,"body":"feed. I publish a feed, but it's"},{"speaker":"Sam Sethi","startTime":493.236,"endTime":497.32599999999996,"body":"a radio feed. We try to"},{"speaker":"Sam Sethi","startTime":497.88599999999997,"endTime":501.57599999999996,"body":"differentiate between different"},{"speaker":"Sam Sethi","startTime":497.88599999999997,"endTime":501.57599999999996,"body":"feeds. So Wondery would be a"},{"speaker":"Sam Sethi","startTime":501.57599999999996,"endTime":504.876,"body":"publisher feed and then you"},{"speaker":"Sam Sethi","startTime":501.57599999999996,"endTime":504.876,"body":"might get an audio book feed and"},{"speaker":"Sam Sethi","startTime":504.876,"endTime":509.856,"body":"then you might get a other feed."},{"speaker":"Sam Sethi","startTime":504.876,"endTime":509.856,"body":"So so DRM one has at the moment"},{"speaker":"Sam Sethi","startTime":509.856,"endTime":515.736,"body":"12 shows in that publisher radio"},{"speaker":"Sam Sethi","startTime":509.856,"endTime":515.736,"body":"feed. And what we're talking"},{"speaker":"Sam Sethi","startTime":515.736,"endTime":521.376,"body":"about now is you going to use"},{"speaker":"Sam Sethi","startTime":515.736,"endTime":521.376,"body":"what has been made part of the"},{"speaker":"Sam Sethi","startTime":521.376,"endTime":524.9159999999999,"body":"podcasting to understand that"},{"speaker":"Sam Sethi","startTime":521.376,"endTime":524.9159999999999,"body":"they publish a free format. So"},{"speaker":"Sam Sethi","startTime":524.9159999999999,"endTime":528.516,"body":"you're going to take each RSS"},{"speaker":"Sam Sethi","startTime":524.9159999999999,"endTime":528.516,"body":"feed and you're going to add a"},{"speaker":"Sam Sethi","startTime":529.0559999999999,"endTime":533.196,"body":"podcast publisher, whether"},{"speaker":"Sam Sethi","startTime":529.0559999999999,"endTime":533.196,"body":"you're a link to this feed that"},{"speaker":"Sam Sethi","startTime":533.196,"endTime":537.996,"body":"you're going to create. So as a"},{"speaker":"Sam Sethi","startTime":533.196,"endTime":537.996,"body":"business pod to, we'll manage"},{"speaker":"Sam Sethi","startTime":537.996,"endTime":542.9159999999999,"body":"the hosting, manage the"},{"speaker":"Sam Sethi","startTime":537.996,"endTime":542.9159999999999,"body":"technical challenges of adding"},{"speaker":"Sam Sethi","startTime":542.9159999999999,"endTime":546.906,"body":"this new publisher feed and then"},{"speaker":"Sam Sethi","startTime":542.9159999999999,"endTime":546.906,"body":"managing that publishing feed on"},{"speaker":"Sam Sethi","startTime":546.906,"endTime":551.0459999999999,"body":"behalf of DRM one. And we're"},{"speaker":"Sam Sethi","startTime":546.906,"endTime":551.0459999999999,"body":"going to see if that works. Step"},{"speaker":"Sam Sethi","startTime":551.0459999999999,"endTime":556.736,"body":"one then we're going to add the"},{"speaker":"Sam Sethi","startTime":551.0459999999999,"endTime":556.736,"body":"live item tag to the shows and"},{"speaker":"Sam Sethi","startTime":556.736,"endTime":559.346,"body":"then see if we can create a"},{"speaker":"Sam Sethi","startTime":556.736,"endTime":559.346,"body":"schedule out of that. And then"},{"speaker":"Sam Sethi","startTime":559.346,"endTime":562.286,"body":"thirdly, and the bigger"},{"speaker":"Sam Sethi","startTime":559.346,"endTime":562.286,"body":"challenge is how do we take"},{"speaker":"Sam Sethi","startTime":562.286,"endTime":566.516,"body":"syndicate rated shows that"},{"speaker":"Sam Sethi","startTime":562.286,"endTime":566.516,"body":"you've got across multiple radio"},{"speaker":"Sam Sethi","startTime":566.516,"endTime":570.536,"body":"stations? And finally, the"},{"speaker":"Sam Sethi","startTime":566.516,"endTime":570.536,"body":"fourth big problem just to add"},{"speaker":"Sam Sethi","startTime":570.536,"endTime":574.346,"body":"to the pie is within going to"},{"speaker":"Sam Sethi","startTime":570.536,"endTime":574.346,"body":"try and geo locate those. In a"},{"speaker":"Sam Sethi","startTime":574.346,"endTime":579.1759999999999,"body":"way that means that if it's a"},{"speaker":"Sam Sethi","startTime":574.346,"endTime":579.1759999999999,"body":"show syndicated across multiple"},{"speaker":"Sam Sethi","startTime":579.1759999999999,"endTime":583.4359999999999,"body":"geographies as well, that it's"},{"speaker":"Sam Sethi","startTime":579.1759999999999,"endTime":583.4359999999999,"body":"not made available. Let's just"},{"speaker":"Sam Sethi","startTime":583.4359999999999,"endTime":586.526,"body":"take a step back podcasting to"},{"speaker":"Sam Sethi","startTime":583.4359999999999,"endTime":586.526,"body":"the show. Where do you think the"},{"speaker":"Sam Sethi","startTime":586.526,"endTime":589.856,"body":"world is right now? Sorry, I"},{"speaker":"Sam Sethi","startTime":586.526,"endTime":589.856,"body":"just realized that's a massive"},{"speaker":"Sam Sethi","startTime":589.856,"endTime":590.876,"body":"question to address. Right."},{"speaker":"Russell Harrower","startTime":591.962,"endTime":593.832,"body":"Go ahead. Let"},{"speaker":"Russell Harrower","startTime":591.962,"endTime":593.832,"body":"me let me answer because I think"},{"speaker":"Russell Harrower","startTime":593.832,"endTime":596.552,"body":"it's a really good question,"},{"speaker":"Russell Harrower","startTime":593.832,"endTime":596.552,"body":"because I think that is on"},{"speaker":"Russell Harrower","startTime":597.252,"endTime":600.132,"body":"copyright. And I spoke. Right."},{"speaker":"Russell Harrower","startTime":597.252,"endTime":600.132,"body":"Well, I have a friend of mine"},{"speaker":"Russell Harrower","startTime":600.492,"endTime":608.382,"body":"and to me, I'm very anti big"},{"speaker":"Russell Harrower","startTime":600.492,"endTime":608.382,"body":"corporate platforms that take"},{"speaker":"Russell Harrower","startTime":609.216,"endTime":613.446,"body":"podcasters who let's be honest,"},{"speaker":"Russell Harrower","startTime":609.216,"endTime":613.446,"body":"we pay rent, we have to put food"},{"speaker":"Russell Harrower","startTime":613.446,"endTime":617.286,"body":"on the table. We have to pay for"},{"speaker":"Russell Harrower","startTime":613.446,"endTime":617.286,"body":"the mixes, we have to edit. It"},{"speaker":"Russell Harrower","startTime":617.286,"endTime":624.4259999999999,"body":"costs us creators a lot of time"},{"speaker":"Russell Harrower","startTime":617.286,"endTime":624.4259999999999,"body":"to make these great shows. The"},{"speaker":"Russell Harrower","startTime":624.4259999999999,"endTime":628.206,"body":"problem we have with platforms"},{"speaker":"Russell Harrower","startTime":624.4259999999999,"endTime":628.206,"body":"and I won't mention names, is"},{"speaker":"Russell Harrower","startTime":628.206,"endTime":633.7719999999999,"body":"that they will put ads all over"},{"speaker":"Russell Harrower","startTime":628.206,"endTime":633.7719999999999,"body":"our content and they will not"},{"speaker":"Russell Harrower","startTime":633.7719999999999,"endTime":637.822,"body":"pay us, allowing just our"},{"speaker":"Russell Harrower","startTime":633.7719999999999,"endTime":637.822,"body":"content. They will tell us that"},{"speaker":"Russell Harrower","startTime":637.822,"endTime":641.7819999999999,"body":"we're not allowed to put our own"},{"speaker":"Russell Harrower","startTime":637.822,"endTime":641.7819999999999,"body":"ads in. It's all programmatic"},{"speaker":"Russell Harrower","startTime":641.7819999999999,"endTime":644.962,"body":"ads, and I should say. And then"},{"speaker":"Russell Harrower","startTime":641.7819999999999,"endTime":644.962,"body":"they will put their own"},{"speaker":"Russell Harrower","startTime":644.962,"endTime":648.112,"body":"programmatic ads in it. And if"},{"speaker":"Russell Harrower","startTime":644.962,"endTime":648.112,"body":"you do not meet the minimum"},{"speaker":"Russell Harrower","startTime":648.112,"endTime":653.332,"body":"requirement to generate revenue,"},{"speaker":"Russell Harrower","startTime":648.112,"endTime":653.332,"body":"that company will take those"},{"speaker":"Russell Harrower","startTime":653.332,"endTime":659.213,"body":"dollars and use it for them. Now,"},{"speaker":"Russell Harrower","startTime":653.332,"endTime":659.213,"body":"this is where it bugs me because"},{"speaker":"Russell Harrower","startTime":659.8729999999999,"endTime":665.963,"body":"podcasters are no different to"},{"speaker":"Russell Harrower","startTime":659.8729999999999,"endTime":665.963,"body":"musicians. We create as we"},{"speaker":"Russell Harrower","startTime":665.963,"endTime":671.389,"body":"create beautiful content. We"},{"speaker":"Russell Harrower","startTime":665.963,"endTime":671.389,"body":"deserve to get paid. Simple as"},{"speaker":"Russell Harrower","startTime":671.389,"endTime":671.629,"body":"that."},{"speaker":"Sam Sethi","startTime":671.855,"endTime":675.125,"body":"Now I fully agree, I"},{"speaker":"Sam Sethi","startTime":671.855,"endTime":675.125,"body":"fully agree. And and I think"},{"speaker":"Sam Sethi","startTime":675.125,"endTime":680.1949999999999,"body":"actually the way that podcasting"},{"speaker":"Sam Sethi","startTime":675.125,"endTime":680.1949999999999,"body":"is going with live shows of"},{"speaker":"Sam Sethi","startTime":680.1949999999999,"endTime":683.615,"body":"their podcast, with"},{"speaker":"Sam Sethi","startTime":680.1949999999999,"endTime":683.615,"body":"merchandising, I'm looking at"},{"speaker":"Sam Sethi","startTime":683.615,"endTime":686.5849999999999,"body":"multiple revenue streams"},{"speaker":"Sam Sethi","startTime":683.615,"endTime":686.5849999999999,"body":"different ways. I think podcasts"},{"speaker":"Sam Sethi","startTime":686.5849999999999,"endTime":689.8249999999999,"body":"as a musicians are in the same"},{"speaker":"Sam Sethi","startTime":686.5849999999999,"endTime":689.8249999999999,"body":"boat, you know, in the long tail,"},{"speaker":"Sam Sethi","startTime":689.8249999999999,"endTime":692.375,"body":"they are trying to find their"},{"speaker":"Sam Sethi","startTime":689.8249999999999,"endTime":692.375,"body":"audience, they're trying to find"},{"speaker":"Sam Sethi","startTime":692.375,"endTime":695.3149999999999,"body":"their audience who will then"},{"speaker":"Sam Sethi","startTime":692.375,"endTime":695.3149999999999,"body":"support them. And that support"},{"speaker":"Sam Sethi","startTime":695.3149999999999,"endTime":698.765,"body":"can be in micropayments, it"},{"speaker":"Sam Sethi","startTime":695.3149999999999,"endTime":698.765,"body":"could be in subscriptions, it"},{"speaker":"Sam Sethi","startTime":698.765,"endTime":702.485,"body":"could be through buying"},{"speaker":"Sam Sethi","startTime":698.765,"endTime":702.485,"body":"merchandising or tickets to"},{"speaker":"Sam Sethi","startTime":702.485,"endTime":704.885,"body":"events. So yeah, it's all going"},{"speaker":"Sam Sethi","startTime":702.485,"endTime":704.885,"body":"the same way."},{"speaker":"Russell Harrower","startTime":705.616,"endTime":707.716,"body":"I'm most"},{"speaker":"Russell Harrower","startTime":705.616,"endTime":707.716,"body":"probably the odd one out where"},{"speaker":"Russell Harrower","startTime":707.836,"endTime":710.836,"body":"this is my view and some people"},{"speaker":"Russell Harrower","startTime":707.836,"endTime":710.836,"body":"will hate me for it, but that's"},{"speaker":"Russell Harrower","startTime":710.836,"endTime":716.7099999999999,"body":"okay. I just think that if a"},{"speaker":"Russell Harrower","startTime":710.836,"endTime":716.7099999999999,"body":"company is going to make money"},{"speaker":"Russell Harrower","startTime":716.7099999999999,"endTime":722.189,"body":"off of, well, let's be honest,"},{"speaker":"Russell Harrower","startTime":716.7099999999999,"endTime":722.189,"body":"platforms have to pay musicians"},{"speaker":"Russell Harrower","startTime":722.279,"endTime":726.899,"body":"for their music, whether whether"},{"speaker":"Russell Harrower","startTime":722.279,"endTime":726.899,"body":"or not they play an app that"},{"speaker":"Russell Harrower","startTime":727.499,"endTime":733.297,"body":"pays dollars per stream or cents"},{"speaker":"Russell Harrower","startTime":727.499,"endTime":733.297,"body":"per stream. If they're ingesting"},{"speaker":"Russell Harrower","startTime":733.597,"endTime":738.757,"body":"our content, then I expect that"},{"speaker":"Russell Harrower","startTime":733.597,"endTime":738.757,"body":"they would be paying our content"},{"speaker":"Russell Harrower","startTime":738.757,"endTime":744.1569999999999,"body":"creators, even if it is just"},{"speaker":"Russell Harrower","startTime":738.757,"endTime":744.1569999999999,"body":"pennies or not even a cent, like"},{"speaker":"Russell Harrower","startTime":744.337,"endTime":751.477,"body":"if it's 0.000 $0.08, that is"},{"speaker":"Russell Harrower","startTime":744.337,"endTime":751.477,"body":"still better than nothing. And"},{"speaker":"Russell Harrower","startTime":751.477,"endTime":757.207,"body":"that's where I just think that"},{"speaker":"Russell Harrower","startTime":751.477,"endTime":757.207,"body":"we need like a podcast creators"},{"speaker":"Russell Harrower","startTime":757.207,"endTime":761.887,"body":"association to actually say,"},{"speaker":"Russell Harrower","startTime":757.207,"endTime":761.887,"body":"look, we need to be treated like"},{"speaker":"Russell Harrower","startTime":761.887,"endTime":765.877,"body":"a creator because it is our"},{"speaker":"Russell Harrower","startTime":761.887,"endTime":765.877,"body":"copyright material that we are"},{"speaker":"Russell Harrower","startTime":765.9069999999999,"endTime":770.737,"body":"giving a platform and we're"},{"speaker":"Russell Harrower","startTime":765.9069999999999,"endTime":770.737,"body":"happy to give it. But if you're"},{"speaker":"Russell Harrower","startTime":770.737,"endTime":777.4309999999999,"body":"not going to support that for me,"},{"speaker":"Russell Harrower","startTime":770.737,"endTime":777.4309999999999,"body":"then pay us through some sort of"},{"speaker":"Russell Harrower","startTime":777.4309999999999,"endTime":781.151,"body":"means. And don't put these"},{"speaker":"Russell Harrower","startTime":777.4309999999999,"endTime":781.151,"body":"stupid rules saying you have to"},{"speaker":"Russell Harrower","startTime":781.151,"endTime":784.1809999999999,"body":"get 10,000 subscribers or"},{"speaker":"Russell Harrower","startTime":781.151,"endTime":784.1809999999999,"body":"whatever it is like you're"},{"speaker":"Russell Harrower","startTime":784.1809999999999,"endTime":785.501,"body":"making money. Let us make money."},{"speaker":"Sam Sethi","startTime":785.67,"endTime":787.92,"body":"Yeah, I don't think"},{"speaker":"Sam Sethi","startTime":785.67,"endTime":787.92,"body":"that's going to change. I think"},{"speaker":"Sam Sethi","startTime":787.92,"endTime":794.8159999999999,"body":"v4 v micropayments direct from"},{"speaker":"Sam Sethi","startTime":787.92,"endTime":794.8159999999999,"body":"listeners from fans has to be. I"},{"speaker":"Sam Sethi","startTime":794.8159999999999,"endTime":798.116,"body":"think the way forward is just"},{"speaker":"Sam Sethi","startTime":794.8159999999999,"endTime":798.116,"body":"how long will it be before we"},{"speaker":"Sam Sethi","startTime":798.116,"endTime":802.1659999999999,"body":"get mass adoption so that the"},{"speaker":"Sam Sethi","startTime":798.116,"endTime":802.1659999999999,"body":"amount of money generated is"},{"speaker":"Sam Sethi","startTime":802.1659999999999,"endTime":805.9159999999999,"body":"significantly more or at least"},{"speaker":"Sam Sethi","startTime":802.1659999999999,"endTime":805.9159999999999,"body":"on par with what you might get"},{"speaker":"Sam Sethi","startTime":805.9159999999999,"endTime":806.726,"body":"through advertising."},{"speaker":"Russell Harrower","startTime":806.784,"endTime":809.2139999999999,"body":"And this is"},{"speaker":"Russell Harrower","startTime":806.784,"endTime":809.2139999999999,"body":"where I say to people, I sit"},{"speaker":"Russell Harrower","startTime":809.2139999999999,"endTime":811.914,"body":"down with a lot of creators"},{"speaker":"Russell Harrower","startTime":809.2139999999999,"endTime":811.914,"body":"going, How do I make money? How"},{"speaker":"Russell Harrower","startTime":811.914,"endTime":815.184,"body":"do I turn my podcast into a"},{"speaker":"Russell Harrower","startTime":811.914,"endTime":815.184,"body":"business? And my very first"},{"speaker":"Russell Harrower","startTime":815.184,"endTime":818.184,"body":"advice to them is don't put on"},{"speaker":"Russell Harrower","startTime":815.184,"endTime":818.184,"body":"Spotify and don't put on YouTube."},{"speaker":"Russell Harrower","startTime":818.514,"endTime":821.3639999999999,"body":"If you actually want to make"},{"speaker":"Russell Harrower","startTime":818.514,"endTime":821.3639999999999,"body":"money, you need to use a podcast"},{"speaker":"Russell Harrower","startTime":821.8439999999999,"endTime":826.764,"body":"app because that is literally"},{"speaker":"Russell Harrower","startTime":821.8439999999999,"endTime":826.764,"body":"the only way that you can just"},{"speaker":"Russell Harrower","startTime":826.764,"endTime":831.2339999999999,"body":"say, Okay, when you're listening"},{"speaker":"Russell Harrower","startTime":826.764,"endTime":831.2339999999999,"body":"to this, you have to pay me or"},{"speaker":"Russell Harrower","startTime":831.244,"endTime":834.564,"body":"you can post it, all that kind"},{"speaker":"Russell Harrower","startTime":831.244,"endTime":834.564,"body":"of stuff. So these are real"},{"speaker":"Russell Harrower","startTime":834.564,"endTime":838.134,"body":"conversations that we're having"},{"speaker":"Russell Harrower","startTime":834.564,"endTime":838.134,"body":"with creators, and this is why"},{"speaker":"Russell Harrower","startTime":838.134,"endTime":842.454,"body":"it's exciting to be part of the"},{"speaker":"Russell Harrower","startTime":838.134,"endTime":842.454,"body":"Podcasting 2.0 community because"},{"speaker":"Russell Harrower","startTime":842.934,"endTime":849.024,"body":"we can say that our creators"},{"speaker":"Russell Harrower","startTime":842.934,"endTime":849.024,"body":"want this is just how do we"},{"speaker":"Russell Harrower","startTime":849.024,"endTime":853.999,"body":"educate the listeners? there has"},{"speaker":"Russell Harrower","startTime":849.024,"endTime":853.999,"body":"to be that. We work together as"},{"speaker":"Russell Harrower","startTime":853.999,"endTime":857.119,"body":"a community. We can't just go,"},{"speaker":"Russell Harrower","startTime":853.999,"endTime":857.119,"body":"Oh, well, I'm not talking to you"},{"speaker":"Russell Harrower","startTime":857.119,"endTime":860.5989999999999,"body":"because you're a competitor of"},{"speaker":"Russell Harrower","startTime":857.119,"endTime":860.5989999999999,"body":"mine. I love talking with some"},{"speaker":"Russell Harrower","startTime":860.5989999999999,"endTime":864.409,"body":"of the best people I talk to is"},{"speaker":"Russell Harrower","startTime":860.5989999999999,"endTime":864.409,"body":"from Limerick. It's a fantastic"},{"speaker":"Russell Harrower","startTime":864.409,"endTime":867.139,"body":"conversation. We have just"},{"speaker":"Russell Harrower","startTime":864.409,"endTime":867.139,"body":"because it's not about"},{"speaker":"Russell Harrower","startTime":867.139,"endTime":870.019,"body":"competition, it's about, okay,"},{"speaker":"Russell Harrower","startTime":867.139,"endTime":870.019,"body":"well, this is what we're doing."},{"speaker":"Russell Harrower","startTime":870.928,"endTime":874.168,"body":"What are you doing right to help"},{"speaker":"Russell Harrower","startTime":870.928,"endTime":874.168,"body":"help each other?"},{"speaker":"Sam Sethi","startTime":874.182,"endTime":876.672,"body":"As the rising tide"},{"speaker":"Sam Sethi","startTime":874.182,"endTime":876.672,"body":"raises, raises all boats"},{"speaker":"Sam Sethi","startTime":876.9119999999999,"endTime":879.942,"body":"strategy fundamentally in the"},{"speaker":"Sam Sethi","startTime":876.9119999999999,"endTime":879.942,"body":"community and the community is"},{"speaker":"Sam Sethi","startTime":879.942,"endTime":884.232,"body":"very good at that. Russell Look,"},{"speaker":"Sam Sethi","startTime":879.942,"endTime":884.232,"body":"if anyone wants to find out more"},{"speaker":"Sam Sethi","startTime":884.232,"endTime":885.852,"body":"about what to wear, where they"},{"speaker":"Sam Sethi","startTime":884.232,"endTime":885.852,"body":"go."},{"speaker":"Russell Harrower","startTime":885.9359999999999,"endTime":889.956,"body":"They can head"},{"speaker":"Russell Harrower","startTime":885.9359999999999,"endTime":889.956,"body":"over to P.O.D. dot com. You can"},{"speaker":"Russell Harrower","startTime":889.956,"endTime":894.606,"body":"find me on the podcast index dot"},{"speaker":"Russell Harrower","startTime":889.956,"endTime":894.606,"body":"social on the Russell. You can"},{"speaker":"Russell Harrower","startTime":894.606,"endTime":898.4259999999999,"body":"stop me on Twitter fans I'm on"},{"speaker":"Russell Harrower","startTime":894.606,"endTime":898.4259999999999,"body":"there so yeah I get involved"},{"speaker":"Russell Harrower","startTime":898.606,"endTime":902.136,"body":"only Dan Harlow Yeah that's why"},{"speaker":"Russell Harrower","startTime":898.606,"endTime":902.136,"body":"they can find me."},{"speaker":"Sam Sethi","startTime":902.1519999999999,"endTime":905.0319999999999,"body":"Russell Thank you so"},{"speaker":"Sam Sethi","startTime":902.1519999999999,"endTime":905.0319999999999,"body":"much mate. And yeah, we'll have"},{"speaker":"Sam Sethi","startTime":905.0319999999999,"endTime":909.562,"body":"an ongoing conversation about"},{"speaker":"Sam Sethi","startTime":905.0319999999999,"endTime":909.562,"body":"radio two podcasts or podcasts"},{"speaker":"Sam Sethi","startTime":909.562,"endTime":909.982,"body":"right here."},{"speaker":"Russell Harrower","startTime":910.076,"endTime":910.736,"body":"Look forward"},{"speaker":"Russell Harrower","startTime":910.076,"endTime":910.736,"body":"to it."}]}