{"version":"1.0.0","segments":[{"speaker":"Harry Morton","startTime":12.411999999999999,"endTime":14.181999999999999,"body":"and I'm Harry"},{"speaker":"Harry Morton","startTime":12.411999999999999,"endTime":14.181999999999999,"body":"Morton, and later I'm going to"},{"speaker":"Harry Morton","startTime":14.181999999999999,"endTime":17.692,"body":"be talking about Low Street's"},{"speaker":"Harry Morton","startTime":14.181999999999999,"endTime":17.692,"body":"very exciting acquisition of the"},{"speaker":"Harry Morton","startTime":17.692,"endTime":18.772,"body":"Pacific content brand."},{"speaker":"James Cridland","startTime":19.424999999999997,"endTime":21.634999999999998,"body":"So who is lower"},{"speaker":"James Cridland","startTime":19.424999999999997,"endTime":21.634999999999998,"body":"st? First of all,"},{"speaker":"Harry Morton","startTime":22.298000000000002,"endTime":25.956,"body":"Low Street is a"},{"speaker":"Harry Morton","startTime":22.298000000000002,"endTime":25.956,"body":"branded podcast agency founded"},{"speaker":"Harry Morton","startTime":25.956,"endTime":29.363999999999997,"body":"by me here in the UK, initially"},{"speaker":"Harry Morton","startTime":25.956,"endTime":29.363999999999997,"body":"in London, and now I'm in"},{"speaker":"Harry Morton","startTime":29.363999999999997,"endTime":32.56,"body":"Somerset. But we are fully"},{"speaker":"Harry Morton","startTime":29.363999999999997,"endTime":32.56,"body":"remote team, so we are spread"},{"speaker":"Harry Morton","startTime":32.56,"endTime":36.75,"body":"between here in the UK and North"},{"speaker":"Harry Morton","startTime":32.56,"endTime":36.75,"body":"America, scattered around Europe"},{"speaker":"Harry Morton","startTime":36.75,"endTime":40.549,"body":"and beyond a little bit as well."},{"speaker":"Harry Morton","startTime":36.75,"endTime":40.549,"body":"And we serve clients actually"},{"speaker":"Harry Morton","startTime":40.549,"endTime":44.143,"body":"largely in North America but all"},{"speaker":"Harry Morton","startTime":40.549,"endTime":44.143,"body":"over the world really. all that"},{"speaker":"Harry Morton","startTime":44.143,"endTime":47.773,"body":"we do is, is podcasts with"},{"speaker":"Harry Morton","startTime":44.143,"endTime":47.773,"body":"brands. That's, that's entirely"},{"speaker":"Harry Morton","startTime":47.773,"endTime":48.253,"body":"our focus."},{"speaker":"James Cridland","startTime":48.393,"endTime":50.373000000000005,"body":"podcasts with"},{"speaker":"James Cridland","startTime":48.393,"endTime":50.373000000000005,"body":"brands, which sounds very"},{"speaker":"James Cridland","startTime":50.373000000000005,"endTime":54.913000000000004,"body":"similar to the way that Pacific"},{"speaker":"James Cridland","startTime":50.373000000000005,"endTime":54.913000000000004,"body":"Content talked about podcasts"},{"speaker":"James Cridland","startTime":54.913000000000004,"endTime":57.613,"body":"with brands or stories with"},{"speaker":"James Cridland","startTime":54.913000000000004,"endTime":57.613,"body":"brands. We heard earlier this"},{"speaker":"James Cridland","startTime":57.613,"endTime":61.243,"body":"week that you'd bought the"},{"speaker":"James Cridland","startTime":57.613,"endTime":61.243,"body":"Pacific content brand Low Street"},{"speaker":"James Cridland","startTime":61.243,"endTime":63.743,"body":"has a great brand. Why Pacific"},{"speaker":"James Cridland","startTime":61.243,"endTime":63.743,"body":"Content?"},{"speaker":"Harry Morton","startTime":63.803000000000004,"endTime":66.323,"body":"yeah, firstly, I'm"},{"speaker":"Harry Morton","startTime":63.803000000000004,"endTime":66.323,"body":"just it's like it's a huge"},{"speaker":"Harry Morton","startTime":66.323,"endTime":70.733,"body":"milestone and really exciting"},{"speaker":"Harry Morton","startTime":66.323,"endTime":70.733,"body":"opportunity for us. I honestly"},{"speaker":"Harry Morton","startTime":70.733,"endTime":73.973,"body":"can say we were just a huge"},{"speaker":"Harry Morton","startTime":70.733,"endTime":73.973,"body":"admirer personally, a huge"},{"speaker":"Harry Morton","startTime":73.973,"endTime":77.303,"body":"admirer of, of Steve Pratt and,"},{"speaker":"Harry Morton","startTime":73.973,"endTime":77.303,"body":"and his co-founders at Pacific"},{"speaker":"Harry Morton","startTime":77.303,"endTime":81.743,"body":"Content and the work that they"},{"speaker":"Harry Morton","startTime":77.303,"endTime":81.743,"body":"did. So we began lower St in the"},{"speaker":"Harry Morton","startTime":81.743,"endTime":84.71300000000001,"body":"beginning of 2017. And so"},{"speaker":"Harry Morton","startTime":81.743,"endTime":84.71300000000001,"body":"Pacific content had been around"},{"speaker":"Harry Morton","startTime":84.71300000000001,"endTime":89.141,"body":"for a couple of years before"},{"speaker":"Harry Morton","startTime":84.71300000000001,"endTime":89.141,"body":"that and sort of in the early"},{"speaker":"Harry Morton","startTime":89.141,"endTime":92.291,"body":"days of of me slowly building up."},{"speaker":"Harry Morton","startTime":89.141,"endTime":92.291,"body":"I mean, in the early days it was,"},{"speaker":"Harry Morton","startTime":92.801,"endTime":95.471,"body":"you know, me and my underpants"},{"speaker":"Harry Morton","startTime":92.801,"endTime":95.471,"body":"in my bedroom saying, you know,"},{"speaker":"Harry Morton","startTime":95.471,"endTime":96.521,"body":"we lower st"},{"speaker":"James Cridland","startTime":97.369,"endTime":97.879,"body":"Yes."},{"speaker":"Harry Morton","startTime":97.391,"endTime":98.981,"body":"but very much it"},{"speaker":"Harry Morton","startTime":97.391,"endTime":98.981,"body":"was just me"},{"speaker":"James Cridland","startTime":98.84,"endTime":99.13,"body":"Yeah."},{"speaker":"Harry Morton","startTime":99.431,"endTime":102.491,"body":"and really sort of"},{"speaker":"Harry Morton","startTime":99.431,"endTime":102.491,"body":"aspiring to the, to the amazing"},{"speaker":"Harry Morton","startTime":102.491,"endTime":106.306,"body":"work that that they were doing"},{"speaker":"Harry Morton","startTime":102.491,"endTime":106.306,"body":"back then. And you know, it's"},{"speaker":"Harry Morton","startTime":106.306,"endTime":111.202,"body":"been a real sort of mission of"},{"speaker":"Harry Morton","startTime":106.306,"endTime":111.202,"body":"ours to, to build up to the sort"},{"speaker":"Harry Morton","startTime":111.202,"endTime":113.302,"body":"of calibre of work that they're"},{"speaker":"Harry Morton","startTime":111.202,"endTime":113.302,"body":"doing. And I'm really proud to"},{"speaker":"Harry Morton","startTime":113.302,"endTime":115.642,"body":"say that over the last couple of"},{"speaker":"Harry Morton","startTime":113.302,"endTime":115.642,"body":"years I think we've we've really"},{"speaker":"Harry Morton","startTime":115.642,"endTime":118.197,"body":"achieved that and, really"},{"speaker":"Harry Morton","startTime":115.642,"endTime":118.197,"body":"solidly competing with the likes"},{"speaker":"Harry Morton","startTime":118.197,"endTime":121.871,"body":"of Pacific content and others in"},{"speaker":"Harry Morton","startTime":118.197,"endTime":121.871,"body":"the space and really trying to"},{"speaker":"Harry Morton","startTime":121.891,"endTime":126.151,"body":"push the, the industry, the"},{"speaker":"Harry Morton","startTime":121.891,"endTime":126.151,"body":"branded podcast industry forward."},{"speaker":"Harry Morton","startTime":126.174,"endTime":129.28799999999998,"body":"And so when the opportunity came"},{"speaker":"Harry Morton","startTime":126.174,"endTime":129.28799999999998,"body":"up to buy the brand, obviously"},{"speaker":"Harry Morton","startTime":129.28799999999998,"endTime":132.678,"body":"we were like firstly when the"},{"speaker":"Harry Morton","startTime":129.28799999999998,"endTime":132.678,"body":"news broke that Pacific was"},{"speaker":"Harry Morton","startTime":132.678,"endTime":135.528,"body":"shuttering, we were I was"},{"speaker":"Harry Morton","startTime":132.678,"endTime":135.528,"body":"genuinely sad to hear that, you"},{"speaker":"Harry Morton","startTime":135.528,"endTime":138.048,"body":"know, I am a real fan of the"},{"speaker":"Harry Morton","startTime":135.528,"endTime":138.048,"body":"work that they're doing and a"},{"speaker":"Harry Morton","startTime":138.048,"endTime":142.098,"body":"huge supporter and yeah, and as"},{"speaker":"Harry Morton","startTime":138.048,"endTime":142.098,"body":"a fan."},{"speaker":"James Cridland","startTime":142.56,"endTime":142.84,"body":"yeah."},{"speaker":"Harry Morton","startTime":142.742,"endTime":145.802,"body":"So it just felt"},{"speaker":"Harry Morton","startTime":142.742,"endTime":145.802,"body":"too sad for that to completely"},{"speaker":"Harry Morton","startTime":146.192,"endTime":149.072,"body":"disappear and, and not continue."},{"speaker":"Harry Morton","startTime":146.192,"endTime":149.072,"body":"And so we sort of began"},{"speaker":"Harry Morton","startTime":149.072,"endTime":151.322,"body":"discussions and it sort of"},{"speaker":"Harry Morton","startTime":149.072,"endTime":151.322,"body":"developed from there."},{"speaker":"James Cridland","startTime":151.364,"endTime":153.944,"body":"Well, what was"},{"speaker":"James Cridland","startTime":151.364,"endTime":153.944,"body":"it about the brand that"},{"speaker":"James Cridland","startTime":153.944,"endTime":154.694,"body":"attracted you?"},{"speaker":"Harry Morton","startTime":154.708,"endTime":157.318,"body":"Yeah. As I say, I"},{"speaker":"Harry Morton","startTime":154.708,"endTime":157.318,"body":"was a huge been a huge admirer"},{"speaker":"Harry Morton","startTime":157.318,"endTime":160.999,"body":"for a really long time. and of"},{"speaker":"Harry Morton","startTime":157.318,"endTime":160.999,"body":"course, you know, their work is"},{"speaker":"Harry Morton","startTime":160.999,"endTime":165.42,"body":"exceptional. Like they they do"},{"speaker":"Harry Morton","startTime":160.999,"endTime":165.42,"body":"incredible creative work. And as"},{"speaker":"Harry Morton","startTime":165.42,"endTime":167.7,"body":"a company they've talked for a"},{"speaker":"Harry Morton","startTime":165.42,"endTime":167.7,"body":"long time about this idea of"},{"speaker":"Harry Morton","startTime":167.7,"endTime":170.73,"body":"creative bravery and really"},{"speaker":"Harry Morton","startTime":167.7,"endTime":170.73,"body":"pushing brands to do interesting,"},{"speaker":"Harry Morton","startTime":170.73,"endTime":174.865,"body":"inspiring work in podcasts. And"},{"speaker":"Harry Morton","startTime":170.73,"endTime":174.865,"body":"that's something that we"},{"speaker":"Harry Morton","startTime":175.075,"endTime":179.548,"body":"massively believe in and agree"},{"speaker":"Harry Morton","startTime":175.075,"endTime":179.548,"body":"with. not only that, but also"},{"speaker":"Harry Morton","startTime":179.548,"endTime":182.314,"body":"the founders and many of the"},{"speaker":"Harry Morton","startTime":179.548,"endTime":182.314,"body":"team at Pacific were just hugely"},{"speaker":"Harry Morton","startTime":182.734,"endTime":185.683,"body":"generous in sharing the things"},{"speaker":"Harry Morton","startTime":182.734,"endTime":185.683,"body":"that they were learning with the"},{"speaker":"Harry Morton","startTime":185.683,"endTime":189.099,"body":"industry in an attempt to sort"},{"speaker":"Harry Morton","startTime":185.683,"endTime":189.099,"body":"of build branded podcasting up"},{"speaker":"Harry Morton","startTime":189.489,"endTime":192.429,"body":"and kind of push the space"},{"speaker":"Harry Morton","startTime":189.489,"endTime":192.429,"body":"forward. 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So you've."},{"speaker":"James Cridland","startTime":212.168,"endTime":214.708,"body":"You've bought the brand. So"},{"speaker":"James Cridland","startTime":214.708,"endTime":218.098,"body":"you're not buying employees or"},{"speaker":"James Cridland","startTime":214.708,"endTime":218.098,"body":"clients or anything else, I"},{"speaker":"James Cridland","startTime":218.098,"endTime":218.398,"body":"guess."},{"speaker":"Harry Morton","startTime":218.694,"endTime":220.914,"body":"That's right. I"},{"speaker":"Harry Morton","startTime":218.694,"endTime":220.914,"body":"mean, we have a number of the"},{"speaker":"Harry Morton","startTime":220.914,"endTime":224.334,"body":"Pacific content team gladly"},{"speaker":"Harry Morton","startTime":220.914,"endTime":224.334,"body":"joining us, so we're really"},{"speaker":"Harry Morton","startTime":224.334,"endTime":228.114,"body":"excited to welcome them. In fact,"},{"speaker":"Harry Morton","startTime":224.334,"endTime":228.114,"body":"it's a funny time for them to"},{"speaker":"Harry Morton","startTime":228.114,"endTime":231.834,"body":"join. We've got a company"},{"speaker":"Harry Morton","startTime":228.114,"endTime":231.834,"body":"retreat in France next in a"},{"speaker":"Harry Morton","startTime":231.834,"endTime":233.424,"body":"couple of weeks time. So they've"},{"speaker":"Harry Morton","startTime":231.834,"endTime":233.424,"body":"got a bit of a trial"},{"speaker":"James Cridland","startTime":233.393,"endTime":233.783,"body":"Right."},{"speaker":"Harry Morton","startTime":233.424,"endTime":236.184,"body":"by fire. They'll"},{"speaker":"Harry Morton","startTime":233.424,"endTime":236.184,"body":"be meeting everyone in person in"},{"speaker":"Harry Morton","startTime":236.184,"endTime":236.934,"body":"a couple of weeks. But"},{"speaker":"James Cridland","startTime":236.738,"endTime":237.178,"body":"Well,"},{"speaker":"Harry Morton","startTime":237.714,"endTime":239.664,"body":"that's really"},{"speaker":"Harry Morton","startTime":237.714,"endTime":239.664,"body":"exciting too, to welcome a few"},{"speaker":"Harry Morton","startTime":239.664,"endTime":242.474,"body":"of those as well. But you're"},{"speaker":"Harry Morton","startTime":239.664,"endTime":242.474,"body":"right. You know, the."},{"speaker":"James Cridland","startTime":242.369,"endTime":244.019,"body":"I mean, quite a"},{"speaker":"James Cridland","startTime":242.369,"endTime":244.019,"body":"few of them are Canadian, So"},{"speaker":"James Cridland","startTime":244.019,"endTime":245.459,"body":"they'll deal with the French"},{"speaker":"James Cridland","startTime":244.019,"endTime":245.459,"body":"perfectly"},{"speaker":"Harry Morton","startTime":245.185,"endTime":245.815,"body":"Exactly."},{"speaker":"James Cridland","startTime":245.459,"endTime":245.879,"body":"well, won't"},{"speaker":"Harry Morton","startTime":245.815,"endTime":245.995,"body":"They'll"},{"speaker":"James Cridland","startTime":245.879,"endTime":246.029,"body":"they?"},{"speaker":"Harry Morton","startTime":245.995,"endTime":248.245,"body":"still slot right"},{"speaker":"Harry Morton","startTime":245.995,"endTime":248.245,"body":"in, but but"},{"speaker":"James Cridland","startTime":248.205,"endTime":248.505,"body":"Yeah."},{"speaker":"Harry Morton","startTime":248.245,"endTime":250.757,"body":"as you say, we we"},{"speaker":"Harry Morton","startTime":248.245,"endTime":250.757,"body":"weren't purchasing entire sort"},{"speaker":"Harry Morton","startTime":250.757,"endTime":252.437,"body":"of company as it were as more so"},{"speaker":"Harry Morton","startTime":250.757,"endTime":252.437,"body":"the brand."},{"speaker":"James Cridland","startTime":252.516,"endTime":253.956,"body":"So how did the"},{"speaker":"James Cridland","startTime":252.516,"endTime":253.956,"body":"sale come about? Was it"},{"speaker":"James Cridland","startTime":253.956,"endTime":256.94,"body":"something that you were offered"},{"speaker":"James Cridland","startTime":253.956,"endTime":256.94,"body":"by Rogers, who've been looking"},{"speaker":"James Cridland","startTime":256.94,"endTime":260.12,"body":"after that company for a while,"},{"speaker":"James Cridland","startTime":256.94,"endTime":260.12,"body":"or did you suggest the idea to"},{"speaker":"James Cridland","startTime":260.12,"endTime":260.39,"body":"them?"},{"speaker":"Harry Morton","startTime":260.519,"endTime":263.489,"body":"I suppose it was a"},{"speaker":"Harry Morton","startTime":260.519,"endTime":263.489,"body":"rather organic conversation. You"},{"speaker":"Harry Morton","startTime":263.489,"endTime":266.544,"body":"know, I have a really great"},{"speaker":"Harry Morton","startTime":263.489,"endTime":266.544,"body":"relationship. I'm very glad to"},{"speaker":"Harry Morton","startTime":266.544,"endTime":268.854,"body":"say with with Matt Myers in the"},{"speaker":"Harry Morton","startTime":266.544,"endTime":268.854,"body":"leadership team at Pacific"},{"speaker":"Harry Morton","startTime":268.854,"endTime":272.181,"body":"Content. And so we've been in"},{"speaker":"Harry Morton","startTime":268.854,"endTime":272.181,"body":"touch on a regular basis anyway."},{"speaker":"Harry Morton","startTime":272.66999999999996,"endTime":277.986,"body":"And so as things unfolded, we"},{"speaker":"Harry Morton","startTime":272.66999999999996,"endTime":277.986,"body":"just sort of kept the doors open"},{"speaker":"Harry Morton","startTime":277.986,"endTime":278.316,"body":"and"},{"speaker":"James Cridland","startTime":278.54799999999994,"endTime":278.65799999999996,"body":"Mm"},{"speaker":"Harry Morton","startTime":278.616,"endTime":278.76599999999996,"body":"the"},{"speaker":"James Cridland","startTime":278.65799999999996,"endTime":278.83799999999997,"body":"hmm."},{"speaker":"Harry Morton","startTime":278.76599999999996,"endTime":280.65599999999995,"body":"conversation alive"},{"speaker":"Harry Morton","startTime":278.76599999999996,"endTime":280.65599999999995,"body":"and then it sort of sort of"},{"speaker":"Harry Morton","startTime":280.65599999999995,"endTime":282.816,"body":"organically developed from there."},{"speaker":"Harry Morton","startTime":280.65599999999995,"endTime":282.816,"body":"Really. Yeah."},{"speaker":"James Cridland","startTime":283.10299999999995,"endTime":286.34299999999996,"body":"So how will the"},{"speaker":"James Cridland","startTime":283.10299999999995,"endTime":286.34299999999996,"body":"two brands work together as you"},{"speaker":"James Cridland","startTime":286.34299999999996,"endTime":286.91299999999995,"body":"move forward?"},{"speaker":"Harry Morton","startTime":287.11699999999996,"endTime":289.12699999999995,"body":"low Street has a"},{"speaker":"Harry Morton","startTime":287.11699999999996,"endTime":289.12699999999995,"body":"really strong brand of its own,"},{"speaker":"Harry Morton","startTime":289.81699999999995,"endTime":292.157,"body":"which we're really proud of. And"},{"speaker":"Harry Morton","startTime":289.81699999999995,"endTime":292.157,"body":"we're not set. It's certainly"},{"speaker":"Harry Morton","startTime":292.157,"endTime":294.977,"body":"not going to be watering down"},{"speaker":"Harry Morton","startTime":292.157,"endTime":294.977,"body":"through this."},{"speaker":"James Cridland","startTime":294.91999999999996,"endTime":295.21,"body":"Hmm?"},{"speaker":"Harry Morton","startTime":296.56699999999995,"endTime":299.387,"body":"You know, as that"},{"speaker":"Harry Morton","startTime":296.56699999999995,"endTime":299.387,"body":"develops over time. I think we"},{"speaker":"Harry Morton","startTime":299.387,"endTime":301.727,"body":"will see. We'll we'll see what"},{"speaker":"Harry Morton","startTime":299.387,"endTime":301.727,"body":"happens. Certainly there's just"},{"speaker":"Harry Morton","startTime":301.727,"endTime":304.637,"body":"a huge amount of equity inside"},{"speaker":"Harry Morton","startTime":301.727,"endTime":304.637,"body":"of the Pacific content brand."},{"speaker":"Harry Morton","startTime":304.637,"endTime":309.25699999999995,"body":"We're hugely proud. As I say, to"},{"speaker":"Harry Morton","startTime":304.637,"endTime":309.25699999999995,"body":"to be the new stewards of it. So"},{"speaker":"Harry Morton","startTime":309.25699999999995,"endTime":313.291,"body":"exactly what the future looks"},{"speaker":"Harry Morton","startTime":309.25699999999995,"endTime":313.291,"body":"like is too early to call. but"},{"speaker":"Harry Morton","startTime":313.291,"endTime":316.501,"body":"yeah, really, really very proud,"},{"speaker":"Harry Morton","startTime":313.291,"endTime":316.501,"body":"too, to sort of carry that, as I"},{"speaker":"Harry Morton","startTime":316.501,"endTime":318.871,"body":"say, the sort of mission and the"},{"speaker":"Harry Morton","startTime":316.501,"endTime":318.871,"body":"values that they held forwards"},{"speaker":"Harry Morton","startTime":319.26099999999997,"endTime":320.191,"body":"under the Low Street brand,"},{"speaker":"James Cridland","startTime":320.332,"endTime":322.578,"body":"Do you get to"},{"speaker":"James Cridland","startTime":320.332,"endTime":322.578,"body":"keep all all of blog posts and"},{"speaker":"James Cridland","startTime":322.578,"endTime":325.488,"body":"stuff like that? Because they"},{"speaker":"James Cridland","startTime":322.578,"endTime":325.488,"body":"did some really good work in"},{"speaker":"James Cridland","startTime":325.488,"endTime":328.03799999999995,"body":"terms of educational stuff there,"},{"speaker":"James Cridland","startTime":325.488,"endTime":328.03799999999995,"body":"didn't they?"},{"speaker":"Harry Morton","startTime":328.10999999999996,"endTime":329.88,"body":"they really did. I"},{"speaker":"Harry Morton","startTime":328.10999999999996,"endTime":329.88,"body":"mean, it was just phenomenal"},{"speaker":"Harry Morton","startTime":329.88,"endTime":334.34999999999997,"body":"stuff. I was an addicted reader"},{"speaker":"Harry Morton","startTime":329.88,"endTime":334.34999999999997,"body":"and and still am and I haven't"},{"speaker":"Harry Morton","startTime":334.34999999999997,"endTime":338.90999999999997,"body":"stopped. And yeah, so we do get"},{"speaker":"Harry Morton","startTime":334.34999999999997,"endTime":338.90999999999997,"body":"to to maintain all of that as"},{"speaker":"Harry Morton","startTime":338.90999999999997,"endTime":342.51,"body":"well. And Dan Wiseman actually"},{"speaker":"Harry Morton","startTime":338.90999999999997,"endTime":342.51,"body":"reminded me of a pizza related"},{"speaker":"Harry Morton","startTime":342.51,"endTime":342.92999999999995,"body":"article"},{"speaker":"James Cridland","startTime":342.81899999999996,"endTime":343.359,"body":"Indeed."},{"speaker":"Harry Morton","startTime":342.92999999999995,"endTime":345.33,"body":"that he wrote a"},{"speaker":"Harry Morton","startTime":342.92999999999995,"endTime":345.33,"body":"while ago. So we got the entire"},{"speaker":"Harry Morton","startTime":345.33,"endTime":349.46999999999997,"body":"oeuvre of the Pacific Content"},{"speaker":"Harry Morton","startTime":345.33,"endTime":349.46999999999997,"body":"blog. So we're very excited"},{"speaker":"Harry Morton","startTime":349.46999999999997,"endTime":349.77,"body":"about that."},{"speaker":"James Cridland","startTime":349.95099999999996,"endTime":352.47099999999995,"body":"And how is the"},{"speaker":"James Cridland","startTime":349.95099999999996,"endTime":352.47099999999995,"body":"branded podcast market? You"},{"speaker":"James Cridland","startTime":352.47099999999995,"endTime":356.97099999999995,"body":"wouldn't have bought this brand"},{"speaker":"James Cridland","startTime":352.47099999999995,"endTime":356.97099999999995,"body":"if you didn't believe in it. But"},{"speaker":"James Cridland","startTime":356.97099999999995,"endTime":358.20099999999996,"body":"is it is it going well?"},{"speaker":"Harry Morton","startTime":358.13,"endTime":360.53,"body":"It is going well."},{"speaker":"Harry Morton","startTime":358.13,"endTime":360.53,"body":"I mean, there's no getting"},{"speaker":"Harry Morton","startTime":360.53,"endTime":362.84,"body":"around the fact that I'm sure"},{"speaker":"Harry Morton","startTime":360.53,"endTime":362.84,"body":"every person listening to this"},{"speaker":"Harry Morton","startTime":362.84,"endTime":367.90999999999997,"body":"will agree that the last 18"},{"speaker":"Harry Morton","startTime":362.84,"endTime":367.90999999999997,"body":"months has been less sexy. Shall"},{"speaker":"Harry Morton","startTime":367.90999999999997,"endTime":371.03,"body":"we say, than than the sort of"},{"speaker":"Harry Morton","startTime":367.90999999999997,"endTime":371.03,"body":"covered years perhaps for for"},{"speaker":"Harry Morton","startTime":371.03,"endTime":374.59299999999996,"body":"podcasting. But we have"},{"speaker":"Harry Morton","startTime":371.03,"endTime":374.59299999999996,"body":"regardless, seen steady growth,"},{"speaker":"Harry Morton","startTime":374.866,"endTime":378.58299999999997,"body":"over the last few years. We've"},{"speaker":"Harry Morton","startTime":374.866,"endTime":378.58299999999997,"body":"not stopped growing. I think"},{"speaker":"Harry Morton","startTime":378.58299999999997,"endTime":381.59799999999996,"body":"we've spent the first, let's"},{"speaker":"Harry Morton","startTime":378.58299999999997,"endTime":381.59799999999996,"body":"call it, out to push the first"},{"speaker":"Harry Morton","startTime":381.59799999999996,"endTime":385.79799999999994,"body":"ten years of branded podcasting."},{"speaker":"Harry Morton","startTime":381.59799999999996,"endTime":385.79799999999994,"body":"We've seen early adopters and"},{"speaker":"Harry Morton","startTime":385.79799999999994,"endTime":390.328,"body":"some really, you know, ambitious"},{"speaker":"Harry Morton","startTime":385.79799999999994,"endTime":390.328,"body":"creative projects. But it's"},{"speaker":"Harry Morton","startTime":390.328,"endTime":392.308,"body":"still very, very early in the"},{"speaker":"Harry Morton","startTime":390.328,"endTime":392.308,"body":"adoption curve."},{"speaker":"James Cridland","startTime":392.24699999999996,"endTime":392.48699999999997,"body":"Hmm."},{"speaker":"Harry Morton","startTime":392.66799999999995,"endTime":395.03799999999995,"body":"And I think that"},{"speaker":"Harry Morton","startTime":392.66799999999995,"endTime":395.03799999999995,"body":"we are continuing to see a"},{"speaker":"Harry Morton","startTime":395.03799999999995,"endTime":398.21799999999996,"body":"really strong appetite from a"},{"speaker":"Harry Morton","startTime":395.03799999999995,"endTime":398.21799999999996,"body":"number of brands that are seeing"},{"speaker":"Harry Morton","startTime":398.21799999999996,"endTime":402.47799999999995,"body":"their competitors and their"},{"speaker":"Harry Morton","startTime":398.21799999999996,"endTime":402.47799999999995,"body":"colleagues in the space begin"},{"speaker":"Harry Morton","startTime":402.47799999999995,"endTime":406.22799999999995,"body":"experimenting with podcasting."},{"speaker":"Harry Morton","startTime":402.47799999999995,"endTime":406.22799999999995,"body":"And I, you know, it's my strong"},{"speaker":"Harry Morton","startTime":406.22799999999995,"endTime":409.68399999999997,"body":"belief that any brand that can"},{"speaker":"Harry Morton","startTime":406.22799999999995,"endTime":409.68399999999997,"body":"any agency like ours, but I"},{"speaker":"Harry Morton","startTime":409.68399999999997,"endTime":412.35299999999995,"body":"think any brand in podcasting"},{"speaker":"Harry Morton","startTime":409.68399999999997,"endTime":412.35299999999995,"body":"that can sort of ensure that"},{"speaker":"Harry Morton","startTime":412.35299999999995,"endTime":414.652,"body":"their business model is"},{"speaker":"Harry Morton","startTime":412.35299999999995,"endTime":414.652,"body":"sustainable. have a really"},{"speaker":"Harry Morton","startTime":414.652,"endTime":417.352,"body":"strong belief that the next few"},{"speaker":"Harry Morton","startTime":414.652,"endTime":417.352,"body":"years is going to be a really"},{"speaker":"Harry Morton","startTime":417.74199999999996,"endTime":420.262,"body":"good one for the podcasting"},{"speaker":"Harry Morton","startTime":417.74199999999996,"endTime":420.262,"body":"industry and for branded"},{"speaker":"Harry Morton","startTime":420.262,"endTime":423.647,"body":"podcasting specifically. So so"},{"speaker":"Harry Morton","startTime":420.262,"endTime":423.647,"body":"yeah, as I say, the last couple"},{"speaker":"Harry Morton","startTime":423.647,"endTime":426.347,"body":"of years haven't been so sexy,"},{"speaker":"Harry Morton","startTime":423.647,"endTime":426.347,"body":"but I do have a really strong"},{"speaker":"Harry Morton","startTime":426.347,"endTime":429.587,"body":"belief that there's there's a"},{"speaker":"Harry Morton","startTime":426.347,"endTime":429.587,"body":"lot of growth to unlock as more"},{"speaker":"Harry Morton","startTime":429.587,"endTime":432.10699999999997,"body":"and more brands realise that the"},{"speaker":"Harry Morton","startTime":429.587,"endTime":432.10699999999997,"body":"relationship they can build with"},{"speaker":"Harry Morton","startTime":432.10699999999997,"endTime":436.24699999999996,"body":"audiences in podcasting is a"},{"speaker":"Harry Morton","startTime":432.10699999999997,"endTime":436.24699999999996,"body":"hugely powerful complement to"},{"speaker":"Harry Morton","startTime":436.24699999999996,"endTime":436.54699999999997,"body":"the"},{"speaker":"James Cridland","startTime":436.479,"endTime":436.739,"body":"Hmm."},{"speaker":"Harry Morton","startTime":436.54699999999997,"endTime":438.04699999999997,"body":"the other kind of"},{"speaker":"Harry Morton","startTime":436.54699999999997,"endTime":438.04699999999997,"body":"content marketing efforts that"},{"speaker":"Harry Morton","startTime":438.04699999999997,"endTime":439.18699999999995,"body":"they'll be making in other areas."},{"speaker":"James Cridland","startTime":439.27799999999996,"endTime":441.518,"body":"And I think we"},{"speaker":"James Cridland","startTime":439.27799999999996,"endTime":441.518,"body":"forget, don't we, that actually"},{"speaker":"James Cridland","startTime":441.558,"endTime":445.998,"body":"brand or at least I forget that"},{"speaker":"James Cridland","startTime":441.558,"endTime":445.998,"body":"branded podcasts, although they"},{"speaker":"James Cridland","startTime":445.998,"endTime":449.83799999999997,"body":"sound deeply unsexy, they're"},{"speaker":"James Cridland","startTime":445.998,"endTime":449.83799999999997,"body":"actually listened to by loads"},{"speaker":"James Cridland","startTime":449.83799999999997,"endTime":454.72799999999995,"body":"and loads of people. I noticed"},{"speaker":"James Cridland","startTime":449.83799999999997,"endTime":454.72799999999995,"body":"on your your website you you say"},{"speaker":"James Cridland","startTime":454.72799999999995,"endTime":457.428,"body":"that you weren't the number one"},{"speaker":"James Cridland","startTime":454.72799999999995,"endTime":457.428,"body":"spot on Apple Podcasts charts"},{"speaker":"James Cridland","startTime":457.428,"endTime":460.128,"body":"more than 100 times, and you"},{"speaker":"James Cridland","startTime":457.428,"endTime":460.128,"body":"wouldn't be doing that if the"},{"speaker":"James Cridland","startTime":460.128,"endTime":463.72799999999995,"body":"podcasts themselves weren't any"},{"speaker":"James Cridland","startTime":460.128,"endTime":463.72799999999995,"body":"good. So I think you know from"},{"speaker":"James Cridland","startTime":463.72799999999995,"endTime":466.72799999999995,"body":"that side that that's certainly"},{"speaker":"James Cridland","startTime":463.72799999999995,"endTime":466.72799999999995,"body":"something just to bear in mind"},{"speaker":"James Cridland","startTime":466.72799999999995,"endTime":467.118,"body":"as well."},{"speaker":"Harry Morton","startTime":467.30899999999997,"endTime":468.899,"body":"Absolutely. I tell"},{"speaker":"Harry Morton","startTime":467.30899999999997,"endTime":468.899,"body":"you what you mean, James. I"},{"speaker":"Harry Morton","startTime":468.899,"endTime":471.029,"body":"think branded podcasts are the"},{"speaker":"Harry Morton","startTime":468.899,"endTime":471.029,"body":"sexiest thing going."},{"speaker":"Harry Morton","startTime":473.45899999999995,"endTime":475.739,"body":"You're absolutely right. Look,"},{"speaker":"Harry Morton","startTime":473.45899999999995,"endTime":475.739,"body":"they are. They are inevitably"},{"speaker":"Harry Morton","startTime":475.739,"endTime":479.279,"body":"niche. I think that is the thing"},{"speaker":"Harry Morton","startTime":475.739,"endTime":479.279,"body":"that you will, if you follow me"},{"speaker":"Harry Morton","startTime":479.279,"endTime":483.899,"body":"or any of my colleagues or"},{"speaker":"Harry Morton","startTime":479.279,"endTime":483.899,"body":"fellow agency owners in this"},{"speaker":"Harry Morton","startTime":483.899,"endTime":488.219,"body":"space, you will see us talking"},{"speaker":"Harry Morton","startTime":483.899,"endTime":488.219,"body":"about niche audiences a lot. So"},{"speaker":"Harry Morton","startTime":488.219,"endTime":491.45899999999995,"body":"there's no denying that we're"},{"speaker":"Harry Morton","startTime":488.219,"endTime":491.45899999999995,"body":"not likely to be competing with"},{"speaker":"Harry Morton","startTime":491.45899999999995,"endTime":494.039,"body":"most, at least most branded"},{"speaker":"Harry Morton","startTime":491.45899999999995,"endTime":494.039,"body":"podcast and not likely to be"},{"speaker":"Harry Morton","startTime":494.039,"endTime":498.029,"body":"competing with, you know, the"},{"speaker":"Harry Morton","startTime":494.039,"endTime":498.029,"body":"top ten in the in the in the"},{"speaker":"Harry Morton","startTime":498.029,"endTime":501.659,"body":"podcast charts too often, or at"},{"speaker":"Harry Morton","startTime":498.029,"endTime":501.659,"body":"least on a first on a sustained"},{"speaker":"Harry Morton","startTime":501.659,"endTime":506.609,"body":"basis in terms of raw number of"},{"speaker":"Harry Morton","startTime":501.659,"endTime":506.609,"body":"listeners. But there are real"},{"speaker":"Harry Morton","startTime":506.93899999999996,"endTime":509.75899999999996,"body":"passionate, engaged audiences"},{"speaker":"Harry Morton","startTime":506.93899999999996,"endTime":509.75899999999996,"body":"around branded content. And I"},{"speaker":"Harry Morton","startTime":509.75899999999996,"endTime":512.888,"body":"think some of the studies that"},{"speaker":"Harry Morton","startTime":509.75899999999996,"endTime":512.888,"body":"that Geoff Fittler and his team"},{"speaker":"Harry Morton","startTime":512.888,"endTime":517.594,"body":"and and Tom Webster has put out"},{"speaker":"Harry Morton","startTime":512.888,"endTime":517.594,"body":"over the years has really shown"},{"speaker":"Harry Morton","startTime":517.594,"endTime":521.764,"body":"that actually people really"},{"speaker":"Harry Morton","startTime":517.594,"endTime":521.764,"body":"value content from brands. So so"},{"speaker":"Harry Morton","startTime":521.764,"endTime":523.144,"body":"yes, I would agree with you"},{"speaker":"Harry Morton","startTime":521.764,"endTime":523.144,"body":"completely."},{"speaker":"James Cridland","startTime":523.463,"endTime":526.193,"body":"So where can we"},{"speaker":"James Cridland","startTime":523.463,"endTime":526.193,"body":"go to find out more about you"},{"speaker":"James Cridland","startTime":526.193,"endTime":526.853,"body":"and your company?"},{"speaker":"Harry Morton","startTime":527.841,"endTime":530.131,"body":"Thank you, James."},{"speaker":"Harry Morton","startTime":527.841,"endTime":530.131,"body":"Real pleasure to chat to you."},{"speaker":"Harry Morton","startTime":530.151,"endTime":534.861,"body":"You can go to Low St Echo. All"},{"speaker":"Harry Morton","startTime":530.151,"endTime":534.861,"body":"the information is there and and"},{"speaker":"Harry Morton","startTime":534.861,"endTime":538.17,"body":"you can go to our blog to read"},{"speaker":"Harry Morton","startTime":534.861,"endTime":538.17,"body":"about our exciting news and"},{"speaker":"Harry Morton","startTime":538.17,"endTime":541.12,"body":"other things. And I spend a lot"},{"speaker":"Harry Morton","startTime":538.17,"endTime":541.12,"body":"of time being a gobby person on"},{"speaker":"Harry Morton","startTime":541.12,"endTime":542.5,"body":"LinkedIn, so you can find me"},{"speaker":"Harry Morton","startTime":541.12,"endTime":542.5,"body":"there as well."},{"speaker":"James Cridland","startTime":542.555,"endTime":544.725,"body":"Yes. And you're"},{"speaker":"James Cridland","startTime":542.555,"endTime":544.725,"body":"very good at coming up with a"},{"speaker":"James Cridland","startTime":544.745,"endTime":549.035,"body":"podcast Strategies for"},{"speaker":"James Cridland","startTime":544.745,"endTime":549.035,"body":"Individual brands as well on"},{"speaker":"James Cridland","startTime":549.485,"endTime":551.495,"body":"show rather enjoy. So carry on"},{"speaker":"James Cridland","startTime":549.485,"endTime":551.495,"body":"doing"},{"speaker":"Harry Morton","startTime":551.4399999999999,"endTime":551.68,"body":"Yeah,"},{"speaker":"James Cridland","startTime":551.495,"endTime":551.885,"body":"that. That's"},{"speaker":"Harry Morton","startTime":551.68,"endTime":551.98,"body":"that's always"},{"speaker":"James Cridland","startTime":551.885,"endTime":552.0649999999999,"body":"a good"},{"speaker":"Harry Morton","startTime":551.98,"endTime":552.1,"body":"a bit"},{"speaker":"James Cridland","startTime":552.0649999999999,"endTime":552.3349999999999,"body":"thing."},{"speaker":"Harry Morton","startTime":552.1,"endTime":553.9,"body":"of fun. Yeah."},{"speaker":"Harry Morton","startTime":552.1,"endTime":553.9,"body":"Thanks. Yeah."},{"speaker":"James Cridland","startTime":554.045,"endTime":555.4549999999999,"body":"Harry, thank you"},{"speaker":"James Cridland","startTime":554.045,"endTime":555.4549999999999,"body":"so much for your time."},{"speaker":"Harry Morton","startTime":555.54,"endTime":556.11,"body":"Thanks, James."}]}