{"version":"1.0.0","segments":[{"speaker":"Josh Divney","startTime":12.604,"endTime":15.393999999999998,"body":"and I'm Josh Disney"},{"speaker":"Josh Divney","startTime":12.604,"endTime":15.393999999999998,"body":"content lead a podcast Discovery"},{"speaker":"Josh Divney","startTime":15.754,"endTime":19.113999999999997,"body":"marketing agency podcast here in"},{"speaker":"Josh Divney","startTime":15.754,"endTime":19.113999999999997,"body":"the UK. And later on we'll be"},{"speaker":"Josh Divney","startTime":19.113999999999997,"endTime":22.134,"body":"talking about the new virtual"},{"speaker":"Josh Divney","startTime":19.113999999999997,"endTime":22.134,"body":"studio we've created to help"},{"speaker":"Josh Divney","startTime":22.144,"endTime":23.644,"body":"remote podcasts look great."},{"speaker":"James Cridland","startTime":24.799999999999997,"endTime":27.439999999999998,"body":"So what is"},{"speaker":"James Cridland","startTime":24.799999999999997,"endTime":27.439999999999998,"body":"podcast discovery? First of all?"},{"speaker":"Josh Divney","startTime":27.78,"endTime":30.839999999999996,"body":"Podcast Recovery is"},{"speaker":"Josh Divney","startTime":27.78,"endTime":30.839999999999996,"body":"a UK marketing agency for"},{"speaker":"Josh Divney","startTime":30.839999999999996,"endTime":34.374,"body":"podcasts, helping great podcast"},{"speaker":"Josh Divney","startTime":30.839999999999996,"endTime":34.374,"body":"get discovered. At least it's"},{"speaker":"Josh Divney","startTime":34.374,"endTime":38.385,"body":"easier if they're great and it"},{"speaker":"Josh Divney","startTime":34.374,"endTime":38.385,"body":"was set up by Matt Deegan and"},{"speaker":"Josh Divney","startTime":38.385,"endTime":42.7,"body":"Matt Hill, who had too much"},{"speaker":"Josh Divney","startTime":38.385,"endTime":42.7,"body":"spare time on their hands. So"},{"speaker":"Josh Divney","startTime":42.7,"endTime":46.27,"body":"they thought, let's provide a"},{"speaker":"Josh Divney","startTime":42.7,"endTime":46.27,"body":"marketing solution for podcasts"},{"speaker":"Josh Divney","startTime":46.27,"endTime":46.99,"body":"here in the UK."},{"speaker":"James Cridland","startTime":47.241,"endTime":49.221000000000004,"body":"Yeah, and I"},{"speaker":"James Cridland","startTime":47.241,"endTime":49.221000000000004,"body":"think one of the things that we"},{"speaker":"James Cridland","startTime":49.221000000000004,"endTime":53.391,"body":"see an awful lot is an awful lot"},{"speaker":"James Cridland","startTime":49.221000000000004,"endTime":53.391,"body":"of podcast marketing companies"},{"speaker":"James Cridland","startTime":53.391,"endTime":57.501,"body":"from the US where you, you"},{"speaker":"James Cridland","startTime":53.391,"endTime":57.501,"body":"obviously need quite a lot, but"},{"speaker":"James Cridland","startTime":57.501,"endTime":62.421,"body":"the UK is a little bit different,"},{"speaker":"James Cridland","startTime":57.501,"endTime":62.421,"body":"I think. So which are some of"},{"speaker":"James Cridland","startTime":62.421,"endTime":64.881,"body":"the big shows that you have"},{"speaker":"James Cridland","startTime":62.421,"endTime":64.881,"body":"worked with in the past?"},{"speaker":"Josh Divney","startTime":65.00999999999999,"endTime":68.16,"body":"So we work with"},{"speaker":"Josh Divney","startTime":65.00999999999999,"endTime":68.16,"body":"parts of the UK, which shares"},{"speaker":"Josh Divney","startTime":68.16,"endTime":72.78,"body":"Nish Kumar and Coco Khan's"},{"speaker":"Josh Divney","startTime":68.16,"endTime":72.78,"body":"Politics podcast, a spinoff of"},{"speaker":"Josh Divney","startTime":72.8,"endTime":76.453,"body":"Pod Save America, which is a"},{"speaker":"Josh Divney","startTime":72.8,"endTime":76.453,"body":"crooked media podcast"},{"speaker":"James Cridland","startTime":76.375,"endTime":76.635,"body":"Hmm,"},{"speaker":"Josh Divney","startTime":76.813,"endTime":79.074,"body":"and very big over"},{"speaker":"Josh Divney","startTime":76.813,"endTime":79.074,"body":"there. we worked with Perdomo on"},{"speaker":"Josh Divney","startTime":79.074,"endTime":83.849,"body":"their sort of UK installation"},{"speaker":"Josh Divney","startTime":79.074,"endTime":83.849,"body":"and efforts, and we work with"},{"speaker":"Josh Divney","startTime":83.849,"endTime":87.569,"body":"The Economist on some of their"},{"speaker":"Josh Divney","startTime":83.849,"endTime":87.569,"body":"new releases and a whole array"},{"speaker":"Josh Divney","startTime":87.569,"endTime":93.116,"body":"of podcasts, new and some"},{"speaker":"Josh Divney","startTime":87.569,"endTime":93.116,"body":"ongoing always on podcasts."},{"speaker":"James Cridland","startTime":93.525,"endTime":96.19500000000001,"body":"very cool. So"},{"speaker":"James Cridland","startTime":93.525,"endTime":96.19500000000001,"body":"this week you launched something"},{"speaker":"James Cridland","startTime":96.19500000000001,"endTime":100.965,"body":"called the podcast Discovery"},{"speaker":"James Cridland","startTime":96.19500000000001,"endTime":100.965,"body":"Virtual Studio. What is a"},{"speaker":"James Cridland","startTime":101.475,"endTime":103.005,"body":"virtual studio? Josh"},{"speaker":"Josh Divney","startTime":103.04,"endTime":107.75,"body":"What indeed? So"},{"speaker":"Josh Divney","startTime":103.04,"endTime":107.75,"body":"this was an idea we had about a"},{"speaker":"Josh Divney","startTime":107.75,"endTime":111.828,"body":"year ago, at podcast discovery"},{"speaker":"Josh Divney","startTime":107.75,"endTime":111.828,"body":"we have something called podcast"},{"speaker":"Josh Divney","startTime":111.828,"endTime":116.094,"body":"RECs, which has a website and"},{"speaker":"Josh Divney","startTime":111.828,"endTime":116.094,"body":"different facets as content lead"},{"speaker":"Josh Divney","startTime":116.114,"endTime":119.594,"body":"the bit. I look after are our"},{"speaker":"Josh Divney","startTime":116.114,"endTime":119.594,"body":"social channels where we"},{"speaker":"Josh Divney","startTime":119.594,"endTime":123.464,"body":"aggregate great podcast content"},{"speaker":"Josh Divney","startTime":119.594,"endTime":123.464,"body":"video with a view of getting"},{"speaker":"Josh Divney","startTime":123.464,"endTime":126.404,"body":"people to listen to that podcast."},{"speaker":"Josh Divney","startTime":123.464,"endTime":126.404,"body":"So similar to what politics Joe"},{"speaker":"Josh Divney","startTime":126.404,"endTime":130.274,"body":"does for politics we do for"},{"speaker":"Josh Divney","startTime":126.404,"endTime":130.274,"body":"podcasts and what became"},{"speaker":"Josh Divney","startTime":130.274,"endTime":133.754,"body":"apparent really quickly in the"},{"speaker":"Josh Divney","startTime":130.274,"endTime":133.754,"body":"podcast we were choosing to clip"},{"speaker":"Josh Divney","startTime":134.23399999999998,"endTime":139.034,"body":"and publish is that regardless"},{"speaker":"Josh Divney","startTime":134.23399999999998,"endTime":139.034,"body":"of the contents and the hosts"},{"speaker":"Josh Divney","startTime":139.034,"endTime":143.564,"body":"and what's actually being said,"},{"speaker":"Josh Divney","startTime":139.034,"endTime":143.564,"body":"the raw video quality matters"},{"speaker":"Josh Divney","startTime":143.564,"endTime":147.566,"body":"massively. We saw that videos"},{"speaker":"Josh Divney","startTime":143.564,"endTime":147.566,"body":"were twice as likely to go viral"},{"speaker":"Josh Divney","startTime":147.566,"endTime":150.086,"body":"if they were filmed"},{"speaker":"Josh Divney","startTime":147.566,"endTime":150.086,"body":"professionally rather than on a"},{"speaker":"Josh Divney","startTime":150.086,"endTime":155.207,"body":"webcam. So I wanted to think of"},{"speaker":"Josh Divney","startTime":150.086,"endTime":155.207,"body":"a solution that fixed remote"},{"speaker":"Josh Divney","startTime":155.207,"endTime":158.507,"body":"webcam podcast recordings and"},{"speaker":"Josh Divney","startTime":155.207,"endTime":158.507,"body":"made them look more professional"},{"speaker":"Josh Divney","startTime":159.047,"endTime":164.046,"body":"to get over this hurdle. So the"},{"speaker":"Josh Divney","startTime":159.047,"endTime":164.046,"body":"virtual studio is our idea to"},{"speaker":"Josh Divney","startTime":164.046,"endTime":167.946,"body":"deal with that, and it sort of"},{"speaker":"Josh Divney","startTime":164.046,"endTime":167.946,"body":"comes in two large parts. The"},{"speaker":"Josh Divney","startTime":167.946,"endTime":171.006,"body":"first is to boost the video"},{"speaker":"Josh Divney","startTime":167.946,"endTime":171.006,"body":"quality that is happening on the"},{"speaker":"Josh Divney","startTime":171.006,"endTime":174.876,"body":"remote recording. So we have box"},{"speaker":"Josh Divney","startTime":171.006,"endTime":174.876,"body":"kits that we send out to"},{"speaker":"Josh Divney","startTime":174.876,"endTime":178.256,"body":"contributors. These can be"},{"speaker":"Josh Divney","startTime":174.876,"endTime":178.256,"body":"regular contributors or remote"},{"speaker":"Josh Divney","startTime":178.256,"endTime":183.627,"body":"sort of one offs. there's a very"},{"speaker":"Josh Divney","startTime":178.256,"endTime":183.627,"body":"clear instruction manual that"},{"speaker":"Josh Divney","startTime":183.627,"endTime":188.577,"body":"helps you set up a home record"},{"speaker":"Josh Divney","startTime":183.627,"endTime":188.577,"body":"system and that can slot into"},{"speaker":"Josh Divney","startTime":188.577,"endTime":192.507,"body":"any existing production process"},{"speaker":"Josh Divney","startTime":188.577,"endTime":192.507,"body":"that you have, whatever it"},{"speaker":"Josh Divney","startTime":192.507,"endTime":195.627,"body":"should be. We can work with you"},{"speaker":"Josh Divney","startTime":192.507,"endTime":195.627,"body":"on that. And essentially it's a"},{"speaker":"Josh Divney","startTime":195.627,"endTime":199.287,"body":"nice camera, some great lights,"},{"speaker":"Josh Divney","startTime":195.627,"endTime":199.287,"body":"a good green screen. That means"},{"speaker":"Josh Divney","startTime":199.287,"endTime":202.797,"body":"that if you put your arms beyond"},{"speaker":"Josh Divney","startTime":199.287,"endTime":202.797,"body":"it, your arm doesn't disappear."},{"speaker":"Josh Divney","startTime":203.517,"endTime":207.297,"body":"We don't want disappearing limbs,"},{"speaker":"Josh Divney","startTime":203.517,"endTime":207.297,"body":"so we like to make the video"},{"speaker":"Josh Divney","startTime":207.297,"endTime":210.867,"body":"quality look as good as possible."},{"speaker":"Josh Divney","startTime":207.297,"endTime":210.867,"body":"And our aim is to do that in a"},{"speaker":"Josh Divney","startTime":210.867,"endTime":215.647,"body":"box kit that simply goes out to"},{"speaker":"Josh Divney","startTime":210.867,"endTime":215.647,"body":"the contributor. We log on with"},{"speaker":"Josh Divney","startTime":215.647,"endTime":219.487,"body":"them remotely or can go as a"},{"speaker":"Josh Divney","startTime":215.647,"endTime":219.487,"body":"personal install, get it set up"},{"speaker":"Josh Divney","startTime":219.487,"endTime":222.877,"body":"for them, make it look great so"},{"speaker":"Josh Divney","startTime":219.487,"endTime":222.877,"body":"that no other video production"},{"speaker":"Josh Divney","startTime":222.877,"endTime":227.317,"body":"expertise is required. Then they"},{"speaker":"Josh Divney","startTime":222.877,"endTime":227.317,"body":"have good looking video. The"},{"speaker":"Josh Divney","startTime":227.317,"endTime":232.807,"body":"next problem was backgrounds can"},{"speaker":"Josh Divney","startTime":227.317,"endTime":232.807,"body":"be messy. They can be different,"},{"speaker":"Josh Divney","startTime":232.807,"endTime":236.827,"body":"they can be unreliable. Mostly"},{"speaker":"Josh Divney","startTime":232.807,"endTime":236.827,"body":"they lack a sort of visual"},{"speaker":"Josh Divney","startTime":236.827,"endTime":240.637,"body":"identity for the podcast, which"},{"speaker":"Josh Divney","startTime":236.827,"endTime":240.637,"body":"when we build studios in the"},{"speaker":"Josh Divney","startTime":240.637,"endTime":243.487,"body":"real world, we like to try and"},{"speaker":"Josh Divney","startTime":240.637,"endTime":243.487,"body":"incorporate a visual identity"},{"speaker":"Josh Divney","startTime":243.997,"endTime":246.757,"body":"that will at least take you back"},{"speaker":"Josh Divney","startTime":243.997,"endTime":246.757,"body":"in some way to the podcast"},{"speaker":"Josh Divney","startTime":246.757,"endTime":247.447,"body":"square. So"},{"speaker":"James Cridland","startTime":247.465,"endTime":247.715,"body":"Hmm."},{"speaker":"Josh Divney","startTime":247.537,"endTime":251.737,"body":"if you see a social"},{"speaker":"Josh Divney","startTime":247.537,"endTime":251.737,"body":"video on TikTok of you swiping"},{"speaker":"Josh Divney","startTime":251.737,"endTime":255.127,"body":"through, we want people to be"},{"speaker":"Josh Divney","startTime":251.737,"endTime":255.127,"body":"able to at least recognise the"},{"speaker":"Josh Divney","startTime":255.127,"endTime":259.05699999999996,"body":"logo or the hosts on that"},{"speaker":"Josh Divney","startTime":255.127,"endTime":259.05699999999996,"body":"podcast square as it is on"},{"speaker":"Josh Divney","startTime":259.05699999999996,"endTime":263.467,"body":"Spotify or Apple Podcasts or"},{"speaker":"Josh Divney","startTime":259.05699999999996,"endTime":263.467,"body":"wherever. So we wanted to fix"},{"speaker":"Josh Divney","startTime":263.467,"endTime":266.317,"body":"the backgrounds. So we do that"},{"speaker":"Josh Divney","startTime":263.467,"endTime":266.317,"body":"with the green screen primarily,"},{"speaker":"Josh Divney","startTime":266.707,"endTime":269.347,"body":"and then that's where the"},{"speaker":"Josh Divney","startTime":266.707,"endTime":269.347,"body":"virtual studio becomes very"},{"speaker":"Josh Divney","startTime":269.347,"endTime":275.49699999999996,"body":"virtual because we built for our"},{"speaker":"Josh Divney","startTime":269.347,"endTime":275.49699999999996,"body":"friends, the retrospective is a"},{"speaker":"Josh Divney","startTime":275.49699999999996,"endTime":280.577,"body":"3D environment, so the joy of"},{"speaker":"Josh Divney","startTime":275.49699999999996,"endTime":280.577,"body":"this is that we can put cameras"},{"speaker":"Josh Divney","startTime":280.577,"endTime":285.37699999999995,"body":"at any angle in any location. We"},{"speaker":"Josh Divney","startTime":280.577,"endTime":285.37699999999995,"body":"can modify it totally."},{"speaker":"James Cridland","startTime":285.56699999999995,"endTime":287.93699999999995,"body":"yeah, and it"},{"speaker":"James Cridland","startTime":285.56699999999995,"endTime":287.93699999999995,"body":"looks absolutely fascinating and"},{"speaker":"James Cridland","startTime":287.93699999999995,"endTime":291.207,"body":"really, really smart. There's"},{"speaker":"James Cridland","startTime":287.93699999999995,"endTime":291.207,"body":"obviously a video on the Pod"},{"speaker":"James Cridland","startTime":291.207,"endTime":297.35699999999997,"body":"news website as well, so the two"},{"speaker":"James Cridland","startTime":291.207,"endTime":297.35699999999997,"body":"bits that you're doing, firstly,"},{"speaker":"James Cridland","startTime":297.35699999999997,"endTime":300.44699999999995,"body":"I'm just sort of curious about"},{"speaker":"James Cridland","startTime":297.35699999999997,"endTime":300.44699999999995,"body":"the studio in a box thing or the"},{"speaker":"James Cridland","startTime":300.44699999999995,"endTime":305.00699999999995,"body":"video studio in a box. One of"},{"speaker":"James Cridland","startTime":300.44699999999995,"endTime":305.00699999999995,"body":"the problems that you're trying"},{"speaker":"James Cridland","startTime":305.00699999999995,"endTime":309.657,"body":"to get over by sending out, you"},{"speaker":"James Cridland","startTime":305.00699999999995,"endTime":309.657,"body":"know, a decent camera and a"},{"speaker":"James Cridland","startTime":309.657,"endTime":314.12699999999995,"body":"decent green screen, is it is it"},{"speaker":"James Cridland","startTime":309.657,"endTime":314.12699999999995,"body":"lighting? Is the lighting bad?"},{"speaker":"James Cridland","startTime":314.12699999999995,"endTime":317.42699999999996,"body":"Is the is are the cameras that"},{"speaker":"James Cridland","startTime":314.12699999999995,"endTime":317.42699999999996,"body":"people use just the the webcams"},{"speaker":"James Cridland","startTime":317.42699999999996,"endTime":321.551,"body":"in their you in their laptops?"},{"speaker":"James Cridland","startTime":317.42699999999996,"endTime":321.551,"body":"What what's the issues that"},{"speaker":"James Cridland","startTime":321.551,"endTime":322.72099999999995,"body":"you're trying to get over there."},{"speaker":"Josh Divney","startTime":322.703,"endTime":327.113,"body":"The biggest issue"},{"speaker":"Josh Divney","startTime":322.703,"endTime":327.113,"body":"is always lighting an absolutely"},{"speaker":"Josh Divney","startTime":327.113,"endTime":331.943,"body":"terrible camera can look quite"},{"speaker":"Josh Divney","startTime":327.113,"endTime":331.943,"body":"good with a well-lit scene. So"},{"speaker":"Josh Divney","startTime":331.943,"endTime":335.813,"body":"that's where about probably 80%"},{"speaker":"Josh Divney","startTime":331.943,"endTime":335.813,"body":"of the efforts go is lighting"},{"speaker":"Josh Divney","startTime":335.813,"endTime":340.883,"body":"things correctly. And often that"},{"speaker":"Josh Divney","startTime":335.813,"endTime":340.883,"body":"would mean turning off the"},{"speaker":"Josh Divney","startTime":340.883,"endTime":344.003,"body":"domestic lights in your room,"},{"speaker":"Josh Divney","startTime":340.883,"endTime":344.003,"body":"which is something a lot of"},{"speaker":"Josh Divney","startTime":344.003,"endTime":346.073,"body":"people don't realise. But it"},{"speaker":"Josh Divney","startTime":344.003,"endTime":346.073,"body":"causes glare, it causes a"},{"speaker":"Josh Divney","startTime":346.073,"endTime":349.78299999999996,"body":"nightmare lighting green screens."},{"speaker":"Josh Divney","startTime":346.073,"endTime":349.78299999999996,"body":"So we like the green screen"},{"speaker":"Josh Divney","startTime":349.883,"endTime":353.977,"body":"correctly and we like the person"},{"speaker":"Josh Divney","startTime":349.883,"endTime":353.977,"body":"correctly. We then do in our"},{"speaker":"Josh Divney","startTime":353.977,"endTime":356.85699999999997,"body":"case recommend having quite a"},{"speaker":"Josh Divney","startTime":353.977,"endTime":356.85699999999997,"body":"fancy camera as well. The"},{"speaker":"Josh Divney","startTime":356.85699999999997,"endTime":359.977,"body":"sensors in webcams are quite"},{"speaker":"Josh Divney","startTime":356.85699999999997,"endTime":359.977,"body":"poor, especially in low light"},{"speaker":"Josh Divney","startTime":359.977,"endTime":361.597,"body":"conditions and in terms of"},{"speaker":"James Cridland","startTime":361.41499999999996,"endTime":361.73499999999996,"body":"Mm hmm."},{"speaker":"Josh Divney","startTime":362.407,"endTime":365.37699999999995,"body":"like sort of"},{"speaker":"Josh Divney","startTime":362.407,"endTime":365.37699999999995,"body":"dynamic range. And one of the"},{"speaker":"Josh Divney","startTime":365.37699999999995,"endTime":369.967,"body":"joys about the camera we"},{"speaker":"Josh Divney","startTime":365.37699999999995,"endTime":369.967,"body":"recommend is that we are able to"},{"speaker":"Josh Divney","startTime":369.967,"endTime":374.227,"body":"log on remotely and control this"},{"speaker":"Josh Divney","startTime":369.967,"endTime":374.227,"body":"camera's attributes. So if your"},{"speaker":"Josh Divney","startTime":374.227,"endTime":378.727,"body":"contributor, for instance, has"},{"speaker":"Josh Divney","startTime":374.227,"endTime":378.727,"body":"no idea about aperture priority"},{"speaker":"Josh Divney","startTime":378.727,"endTime":382.657,"body":"or depth of field or focus, we"},{"speaker":"Josh Divney","startTime":378.727,"endTime":382.657,"body":"can log on remotely and adjust"},{"speaker":"Josh Divney","startTime":382.657,"endTime":385.417,"body":"that camera without being"},{"speaker":"Josh Divney","startTime":382.657,"endTime":385.417,"body":"physically there. So we do"},{"speaker":"Josh Divney","startTime":385.417,"endTime":387.12699999999995,"body":"recommend that as well as part"},{"speaker":"Josh Divney","startTime":385.417,"endTime":387.12699999999995,"body":"of the kit."},{"speaker":"James Cridland","startTime":387.445,"endTime":390.325,"body":"That's very cool."},{"speaker":"James Cridland","startTime":387.445,"endTime":390.325,"body":"That's very smart. And will you"},{"speaker":"James Cridland","startTime":390.325,"endTime":394.49499999999995,"body":"help? You said that you would"},{"speaker":"James Cridland","startTime":390.325,"endTime":394.49499999999995,"body":"help set up these cameras and"},{"speaker":"James Cridland","startTime":394.49499999999995,"endTime":398.005,"body":"things as well. So I guess if"},{"speaker":"James Cridland","startTime":394.49499999999995,"endTime":398.005,"body":"somebody is doing a long term"},{"speaker":"James Cridland","startTime":398.005,"endTime":401.18499999999995,"body":"show from their house or"},{"speaker":"James Cridland","startTime":398.005,"endTime":401.18499999999995,"body":"whatever, then you would"},{"speaker":"James Cridland","startTime":401.18499999999995,"endTime":402.715,"body":"actually go and set that up for"},{"speaker":"James Cridland","startTime":401.18499999999995,"endTime":402.715,"body":"them."},{"speaker":"Josh Divney","startTime":402.75199999999995,"endTime":404.37199999999996,"body":"Yeah, exactly."},{"speaker":"Josh Divney","startTime":402.75199999999995,"endTime":404.37199999999996,"body":"We're very happy to do that"},{"speaker":"Josh Divney","startTime":404.73199999999997,"endTime":409.44199999999995,"body":"location dependent, of course,"},{"speaker":"Josh Divney","startTime":404.73199999999997,"endTime":409.44199999999995,"body":"but yeah, it does help to"},{"speaker":"Josh Divney","startTime":409.44199999999995,"endTime":413.042,"body":"physically be there and to show"},{"speaker":"Josh Divney","startTime":409.44199999999995,"endTime":413.042,"body":"people what to do. But we do"},{"speaker":"Josh Divney","startTime":413.042,"endTime":417.42199999999997,"body":"hope that our instructions for"},{"speaker":"Josh Divney","startTime":413.042,"endTime":417.42199999999997,"body":"people who are self installing"},{"speaker":"Josh Divney","startTime":417.81199999999995,"endTime":422.37199999999996,"body":"are very clear. And it's not a"},{"speaker":"Josh Divney","startTime":417.81199999999995,"endTime":422.37199999999996,"body":"case of just getting an Amazon"},{"speaker":"Josh Divney","startTime":422.37199999999996,"endTime":425.102,"body":"delivery delivered to that"},{"speaker":"Josh Divney","startTime":422.37199999999996,"endTime":425.102,"body":"address."},{"speaker":"James Cridland","startTime":424.68499999999995,"endTime":424.825,"body":"Mm"},{"speaker":"Josh Divney","startTime":425.64799999999997,"endTime":426.21799999999996,"body":"For instance,"},{"speaker":"James Cridland","startTime":425.91499999999996,"endTime":426.11499999999995,"body":"hmm."},{"speaker":"Josh Divney","startTime":426.21799999999996,"endTime":429.21799999999996,"body":"we adapt light"},{"speaker":"Josh Divney","startTime":426.21799999999996,"endTime":429.21799999999996,"body":"stands so that the heights are"},{"speaker":"Josh Divney","startTime":429.21799999999996,"endTime":432.15799999999996,"body":"correct and there are markings"},{"speaker":"Josh Divney","startTime":429.21799999999996,"endTime":432.15799999999996,"body":"on them and things like that. So"},{"speaker":"Josh Divney","startTime":432.15799999999996,"endTime":434.558,"body":"we receive all the kit"},{"speaker":"Josh Divney","startTime":432.15799999999996,"endTime":434.558,"body":"beforehand, put it together in a"},{"speaker":"Josh Divney","startTime":434.558,"endTime":438.068,"body":"way that is easier to assemble"},{"speaker":"Josh Divney","startTime":434.558,"endTime":438.068,"body":"for that contributor than just"},{"speaker":"Josh Divney","startTime":438.068,"endTime":441.66799999999995,"body":"receiving a bundle of boxes the"},{"speaker":"Josh Divney","startTime":438.068,"endTime":441.66799999999995,"body":"day before the record."},{"speaker":"James Cridland","startTime":441.767,"endTime":443.92699999999996,"body":"Interesting"},{"speaker":"James Cridland","startTime":441.767,"endTime":443.92699999999996,"body":"stuff. And do you also send a"},{"speaker":"James Cridland","startTime":443.92699999999996,"endTime":444.917,"body":"microphone out as well?"},{"speaker":"Josh Divney","startTime":445.847,"endTime":448.217,"body":"So what we found"},{"speaker":"Josh Divney","startTime":445.847,"endTime":448.217,"body":"with some of the clients that"},{"speaker":"Josh Divney","startTime":448.217,"endTime":450.767,"body":"we're talking to is they're very"},{"speaker":"Josh Divney","startTime":448.217,"endTime":450.767,"body":"specific about their own"},{"speaker":"Josh Divney","startTime":450.767,"endTime":454.54699999999997,"body":"microphone. Sometimes we're"},{"speaker":"Josh Divney","startTime":450.767,"endTime":454.54699999999997,"body":"talking to brand new clients who"},{"speaker":"Josh Divney","startTime":454.54699999999997,"endTime":458.33099999999996,"body":"want to use the microphone that"},{"speaker":"Josh Divney","startTime":454.54699999999997,"endTime":458.33099999999996,"body":"they manufacture. we have"},{"speaker":"Josh Divney","startTime":458.33099999999996,"endTime":462.0,"body":"recommendations for microphones,"},{"speaker":"Josh Divney","startTime":458.33099999999996,"endTime":462.0,"body":"particularly, we recommend"},{"speaker":"Josh Divney","startTime":461.98199999999997,"endTime":465.90099999999995,"body":"podcast arms more than"},{"speaker":"Josh Divney","startTime":461.98199999999997,"endTime":465.90099999999995,"body":"microphones, Elgato does a"},{"speaker":"Josh Divney","startTime":465.90099999999995,"endTime":468.66099999999994,"body":"fantastic ARM, which is low"},{"speaker":"Josh Divney","startTime":465.90099999999995,"endTime":468.66099999999994,"body":"profile, leaves the desk and"},{"speaker":"Josh Divney","startTime":468.66099999999994,"endTime":473.851,"body":"keeps faces clear. So no"},{"speaker":"Josh Divney","startTime":468.66099999999994,"endTime":473.851,"body":"specific recommendation for"},{"speaker":"Josh Divney","startTime":473.851,"endTime":474.361,"body":"microphones."},{"speaker":"James Cridland","startTime":474.38899999999995,"endTime":476.969,"body":"Yeah, that's"},{"speaker":"James Cridland","startTime":474.38899999999995,"endTime":476.969,"body":"that's interesting. One of the"},{"speaker":"James Cridland","startTime":476.969,"endTime":480.179,"body":"recommendations I've seen other"},{"speaker":"James Cridland","startTime":476.969,"endTime":480.179,"body":"people make is to use side"},{"speaker":"James Cridland","startTime":480.179,"endTime":485.039,"body":"address microphones rather than"},{"speaker":"James Cridland","startTime":480.179,"endTime":485.039,"body":"end address ones mainly so that"},{"speaker":"James Cridland","startTime":485.039,"endTime":489.929,"body":"your face is actually visible in"},{"speaker":"James Cridland","startTime":485.039,"endTime":489.929,"body":"the in the camera. Is that"},{"speaker":"James Cridland","startTime":489.929,"endTime":493.839,"body":"something that you would you"},{"speaker":"James Cridland","startTime":489.929,"endTime":493.839,"body":"would, try and ensure that you"},{"speaker":"James Cridland","startTime":493.839,"endTime":495.30899999999997,"body":"can actually see some of his"},{"speaker":"James Cridland","startTime":493.839,"endTime":495.30899999999997,"body":"face?"},{"speaker":"Josh Divney","startTime":495.47499999999997,"endTime":497.97499999999997,"body":"That's yeah, t"},{"speaker":"Josh Divney","startTime":495.47499999999997,"endTime":497.97499999999997,"body":"totally the main thing. So it's"},{"speaker":"Josh Divney","startTime":497.99499999999995,"endTime":503.065,"body":"the someone's face is we take a"},{"speaker":"Josh Divney","startTime":497.99499999999995,"endTime":503.065,"body":"lot of other action from what"},{"speaker":"Josh Divney","startTime":503.065,"endTime":504.715,"body":"gamers are doing, which"},{"speaker":"James Cridland","startTime":504.32899999999995,"endTime":504.69899999999996,"body":"Mm hmm."},{"speaker":"Josh Divney","startTime":504.715,"endTime":507.025,"body":"I'm sure makes some"},{"speaker":"Josh Divney","startTime":504.715,"endTime":507.025,"body":"people cringe and I apologize"},{"speaker":"Josh Divney","startTime":507.025,"endTime":509.99499999999995,"body":"for that. My background is in"},{"speaker":"Josh Divney","startTime":507.025,"endTime":509.99499999999995,"body":"YouTube, so I think there's a"},{"speaker":"Josh Divney","startTime":509.99499999999995,"endTime":513.925,"body":"lot to be learnt from YouTube"},{"speaker":"Josh Divney","startTime":509.99499999999995,"endTime":513.925,"body":"rather than vice versa. And they"},{"speaker":"Josh Divney","startTime":513.925,"endTime":518.425,"body":"often have a very low profile"},{"speaker":"Josh Divney","startTime":513.925,"endTime":518.425,"body":"microphone arm angled up at the"},{"speaker":"Josh Divney","startTime":518.425,"endTime":521.695,"body":"mouth. So the face is entirely"},{"speaker":"Josh Divney","startTime":518.425,"endTime":521.695,"body":"clear. To be honest. The"},{"speaker":"Josh Divney","startTime":521.695,"endTime":524.3249999999999,"body":"slightly dressed microphone"},{"speaker":"Josh Divney","startTime":521.695,"endTime":524.3249999999999,"body":"works great as well, but we just"},{"speaker":"Josh Divney","startTime":524.3249999999999,"endTime":526.605,"body":"want the face to be visible."},{"speaker":"Josh Divney","startTime":524.3249999999999,"endTime":526.605,"body":"That is the main thing."},{"speaker":"James Cridland","startTime":526.771,"endTime":532.531,"body":"the 3D studio,"},{"speaker":"James Cridland","startTime":526.771,"endTime":532.531,"body":"which you will help build,"},{"speaker":"James Cridland","startTime":532.951,"endTime":536.881,"body":"that's something that you need"},{"speaker":"James Cridland","startTime":532.951,"endTime":536.881,"body":"to, I guess, understand what the"},{"speaker":"James Cridland","startTime":536.881,"endTime":541.0509999999999,"body":"podcast is about and actually"},{"speaker":"James Cridland","startTime":536.881,"endTime":541.0509999999999,"body":"work with those people to, to"},{"speaker":"James Cridland","startTime":541.0509999999999,"endTime":545.6709999999999,"body":"get what you put behind you know,"},{"speaker":"James Cridland","startTime":541.0509999999999,"endTime":545.6709999999999,"body":"each individual guest I guess."},{"speaker":"Josh Divney","startTime":545.9399999999999,"endTime":549.6,"body":"Yeah, absolutely."},{"speaker":"Josh Divney","startTime":545.9399999999999,"endTime":549.6,"body":"So that's something we worked"},{"speaker":"Josh Divney","startTime":549.6,"endTime":553.4399999999999,"body":"with when we did our sort of"},{"speaker":"Josh Divney","startTime":549.6,"endTime":553.4399999999999,"body":"proof of concept with the"},{"speaker":"Josh Divney","startTime":553.4399999999999,"endTime":557.6999999999999,"body":"retrospectives. We thought about"},{"speaker":"Josh Divney","startTime":553.4399999999999,"endTime":557.6999999999999,"body":"themes, the show branding they"},{"speaker":"Josh Divney","startTime":557.6999999999999,"endTime":561.9599999999999,"body":"wanted to include and the joy is"},{"speaker":"Josh Divney","startTime":557.6999999999999,"endTime":561.9599999999999,"body":"that it's very, very easy to"},{"speaker":"Josh Divney","startTime":561.9599999999999,"endTime":567.12,"body":"adapt these sets. It's not a"},{"speaker":"Josh Divney","startTime":561.9599999999999,"endTime":567.12,"body":"case of, for instance, when we"},{"speaker":"Josh Divney","startTime":567.12,"endTime":570.36,"body":"helped design the Pod Save the"},{"speaker":"Josh Divney","startTime":567.12,"endTime":570.36,"body":"UK studio adaptation,"},{"speaker":"James Cridland","startTime":571.121,"endTime":571.371,"body":"Hmm."},{"speaker":"Josh Divney","startTime":571.98,"endTime":575.13,"body":"you have to get"},{"speaker":"Josh Divney","startTime":571.98,"endTime":575.13,"body":"things printed off and maybe"},{"speaker":"Josh Divney","startTime":575.13,"endTime":577.5,"body":"they're not as bright as they"},{"speaker":"Josh Divney","startTime":575.13,"endTime":577.5,"body":"looked in your renders. And then"},{"speaker":"Josh Divney","startTime":577.5,"endTime":581.01,"body":"you have to wait three weeks for"},{"speaker":"Josh Divney","startTime":577.5,"endTime":581.01,"body":"the design to be made and"},{"speaker":"Josh Divney","startTime":581.01,"endTime":581.49,"body":"delivered."},{"speaker":"James Cridland","startTime":582.0609999999999,"endTime":582.351,"body":"Hmm."},{"speaker":"Josh Divney","startTime":582.4499999999999,"endTime":584.55,"body":"It's the"},{"speaker":"Josh Divney","startTime":582.4499999999999,"endTime":584.55,"body":"collaboration is much easier on"},{"speaker":"Josh Divney","startTime":584.55,"endTime":587.97,"body":"these 3D studios because you can"},{"speaker":"Josh Divney","startTime":584.55,"endTime":587.97,"body":"pop in a poster within a matter"},{"speaker":"Josh Divney","startTime":587.97,"endTime":590.55,"body":"of minutes. You can see the"},{"speaker":"Josh Divney","startTime":587.97,"endTime":590.55,"body":"effect, you can change your"},{"speaker":"Josh Divney","startTime":590.55,"endTime":593.9399999999999,"body":"position very easily. So it's"},{"speaker":"Josh Divney","startTime":590.55,"endTime":593.9399999999999,"body":"very easy to collaborate with"},{"speaker":"Josh Divney","startTime":594.27,"endTime":596.67,"body":"clients and it's an important"},{"speaker":"Josh Divney","startTime":594.27,"endTime":596.67,"body":"part of making sure they're"},{"speaker":"Josh Divney","startTime":596.67,"endTime":597.6,"body":"happy with the space."},{"speaker":"James Cridland","startTime":597.7769999999999,"endTime":599.967,"body":"Yeah. Yeah. And"},{"speaker":"James Cridland","startTime":597.7769999999999,"endTime":599.967,"body":"it looks very, very smart. I"},{"speaker":"James Cridland","startTime":599.967,"endTime":604.887,"body":"mean, the one that you have done"},{"speaker":"James Cridland","startTime":599.967,"endTime":604.887,"body":"where you are in front of of a"},{"speaker":"James Cridland","startTime":604.887,"endTime":610.0169999999999,"body":"large, expansive studio, you"},{"speaker":"James Cridland","startTime":604.887,"endTime":610.0169999999999,"body":"know, it looks it looks, you"},{"speaker":"James Cridland","startTime":610.0169999999999,"endTime":613.077,"body":"know, 100% as if it's there,"},{"speaker":"James Cridland","startTime":610.0169999999999,"endTime":613.077,"body":"which is a very smart thing. But"},{"speaker":"James Cridland","startTime":613.077,"endTime":615.597,"body":"I guess quite a lot of this is"},{"speaker":"James Cridland","startTime":613.077,"endTime":615.597,"body":"all about branding as well."},{"speaker":"Josh Divney","startTime":615.6659999999999,"endTime":619.6859999999999,"body":"Exactly. Yeah. So"},{"speaker":"Josh Divney","startTime":615.6659999999999,"endTime":619.6859999999999,"body":"we look at sort of two things,"},{"speaker":"Josh Divney","startTime":619.6859999999999,"endTime":623.856,"body":"which is a general look and feel."},{"speaker":"Josh Divney","startTime":619.6859999999999,"endTime":623.856,"body":"So you're talking about lighting"},{"speaker":"Josh Divney","startTime":623.856,"endTime":628.746,"body":"colours, the sort of atmosphere"},{"speaker":"Josh Divney","startTime":623.856,"endTime":628.746,"body":"you want to create. Is this"},{"speaker":"Josh Divney","startTime":628.746,"endTime":631.536,"body":"something that's filmed up in an"},{"speaker":"Josh Divney","startTime":628.746,"endTime":631.536,"body":"attic? Is it something that"},{"speaker":"Josh Divney","startTime":631.656,"endTime":634.206,"body":"wants to be looked like, an"},{"speaker":"Josh Divney","startTime":631.656,"endTime":634.206,"body":"attic, look like a TV studio?"},{"speaker":"James Cridland","startTime":634.692,"endTime":634.942,"body":"Mm."},{"speaker":"Josh Divney","startTime":634.8199999999999,"endTime":637.64,"body":"And branding is"},{"speaker":"Josh Divney","startTime":634.8199999999999,"endTime":637.64,"body":"very interesting because a lot"},{"speaker":"Josh Divney","startTime":637.64,"endTime":640.73,"body":"of people who build studios at"},{"speaker":"Josh Divney","startTime":637.64,"endTime":640.73,"body":"the minute make a beautiful"},{"speaker":"Josh Divney","startTime":640.73,"endTime":645.5169999999999,"body":"looking studio with fantastic"},{"speaker":"Josh Divney","startTime":640.73,"endTime":645.5169999999999,"body":"branding and it looks great. As"},{"speaker":"Josh Divney","startTime":645.5169999999999,"endTime":650.227,"body":"soon as you crop that vertically"},{"speaker":"Josh Divney","startTime":645.5169999999999,"endTime":650.227,"body":"for Tik-tok, you lose almost all"},{"speaker":"Josh Divney","startTime":650.227,"endTime":650.9169999999999,"body":"identity"},{"speaker":"James Cridland","startTime":650.419,"endTime":650.809,"body":"Uh,"},{"speaker":"Josh Divney","startTime":650.9169999999999,"endTime":651.967,"body":"in some instances."},{"speaker":"James Cridland","startTime":652.149,"endTime":652.559,"body":"yes."},{"speaker":"Josh Divney","startTime":652.2669999999999,"endTime":653.9169999999999,"body":"So it's something"},{"speaker":"Josh Divney","startTime":652.2669999999999,"endTime":653.9169999999999,"body":"we spend quite a lot of time"},{"speaker":"Josh Divney","startTime":653.9169999999999,"endTime":657.5169999999999,"body":"working on is okay, studio looks"},{"speaker":"Josh Divney","startTime":653.9169999999999,"endTime":657.5169999999999,"body":"great. What does it look like"},{"speaker":"Josh Divney","startTime":657.5169999999999,"endTime":662.0169999999999,"body":"when we put a vertical crop on"},{"speaker":"Josh Divney","startTime":657.5169999999999,"endTime":662.0169999999999,"body":"the video? Have lost all the"},{"speaker":"Josh Divney","startTime":662.0169999999999,"endTime":665.057,"body":"beautiful logos. Is there a"},{"speaker":"Josh Divney","startTime":662.0169999999999,"endTime":665.057,"body":"little logo on display? What"},{"speaker":"Josh Divney","startTime":665.057,"endTime":667.997,"body":"colours on display? So we think"},{"speaker":"Josh Divney","startTime":665.057,"endTime":667.997,"body":"an awful lot about how it will"},{"speaker":"Josh Divney","startTime":667.997,"endTime":671.2769999999999,"body":"look on social media once it's"},{"speaker":"Josh Divney","startTime":667.997,"endTime":671.2769999999999,"body":"out there on Tik Tok and YouTube"},{"speaker":"Josh Divney","startTime":671.2769999999999,"endTime":672.0269999999999,"body":"shorts and reels."},{"speaker":"James Cridland","startTime":672.156,"endTime":674.646,"body":"Yeah, very cool."},{"speaker":"James Cridland","startTime":672.156,"endTime":674.646,"body":"So if somebody wants to find out"},{"speaker":"James Cridland","startTime":674.646,"endTime":678.1949999999999,"body":"more about the podcast Discovery,"},{"speaker":"James Cridland","startTime":674.646,"endTime":678.1949999999999,"body":"Virtual Studio, whereabouts"},{"speaker":"James Cridland","startTime":678.1949999999999,"endTime":678.7049999999999,"body":"would they go?"},{"speaker":"Josh Divney","startTime":679.202,"endTime":681.572,"body":"So there's a"},{"speaker":"Josh Divney","startTime":679.202,"endTime":681.572,"body":"wonderful explainer video on"},{"speaker":"Josh Divney","startTime":681.7919999999999,"endTime":685.345,"body":"produce dot net as well as"},{"speaker":"Josh Divney","startTime":681.7919999999999,"endTime":685.345,"body":"podcast discovery dot com"},{"speaker":"Josh Divney","startTime":685.345,"endTime":688.435,"body":"forward slash services where you"},{"speaker":"Josh Divney","startTime":685.345,"endTime":688.435,"body":"can find out more about how we"},{"speaker":"Josh Divney","startTime":688.435,"endTime":691.1949999999999,"body":"build the 3D studio is and"},{"speaker":"Josh Divney","startTime":688.435,"endTime":691.1949999999999,"body":"exactly what's involved."},{"speaker":"James Cridland","startTime":691.165,"endTime":694.045,"body":"that's very cool."},{"speaker":"James Cridland","startTime":691.165,"endTime":694.045,"body":"And you mentioned podcast Rex"},{"speaker":"James Cridland","startTime":694.045,"endTime":697.135,"body":"earlier. That's Rex as in"},{"speaker":"James Cridland","startTime":694.045,"endTime":697.135,"body":"Tyrannosaurus Rex, as in a small"},{"speaker":"James Cridland","startTime":697.8249999999999,"endTime":699.625,"body":"dinosaur or a large dinosaur, I"},{"speaker":"James Cridland","startTime":697.8249999999999,"endTime":699.625,"body":"guess,"},{"speaker":"Josh Divney","startTime":700.0129999999999,"endTime":700.403,"body":"Yes,"},{"speaker":"James Cridland","startTime":701.0649999999999,"endTime":703.855,"body":"which is a good"},{"speaker":"James Cridland","startTime":701.0649999999999,"endTime":703.855,"body":"website. If you want to learn"},{"speaker":"James Cridland","startTime":703.855,"endTime":707.755,"body":"more about some of the big shows"},{"speaker":"James Cridland","startTime":703.855,"endTime":707.755,"body":"coming out both in the UK and in"},{"speaker":"James Cridland","startTime":707.755,"endTime":712.435,"body":"the U.S. as well. And that's"},{"speaker":"James Cridland","startTime":707.755,"endTime":712.435,"body":"podcast Rex dot com."},{"speaker":"Josh Divney","startTime":712.428,"endTime":713.2379999999999,"body":"i is indeed."},{"speaker":"James Cridland","startTime":713.169,"endTime":715.2389999999999,"body":"Excellent. Well"},{"speaker":"James Cridland","startTime":713.169,"endTime":715.2389999999999,"body":"there we are. Josh It's been a"},{"speaker":"James Cridland","startTime":715.2389999999999,"endTime":718.629,"body":"great pleasure and good to get"},{"speaker":"James Cridland","startTime":715.2389999999999,"endTime":718.629,"body":"to talk again. Thanks so much."},{"speaker":"Josh Divney","startTime":718.568,"endTime":719.528,"body":"brilliant. Thank"},{"speaker":"Josh Divney","startTime":718.568,"endTime":719.528,"body":"you, James."}]}