{"version":"1.0.0","segments":[{"speaker":"Dan Misener","startTime":12.290999999999999,"endTime":15.710999999999999,"body":"And I'm Dan Misener,"},{"speaker":"Dan Misener","startTime":12.290999999999999,"endTime":15.710999999999999,"body":"co-founder of Bumper. And later,"},{"speaker":"Dan Misener","startTime":15.741,"endTime":18.801,"body":"we're going to talk about the"},{"speaker":"Dan Misener","startTime":15.741,"endTime":18.801,"body":"bumper dashboard, our attempt to"},{"speaker":"Dan Misener","startTime":18.801,"endTime":21.441,"body":"take some of the hassle out of"},{"speaker":"Dan Misener","startTime":18.801,"endTime":21.441,"body":"podcast measurement."},{"speaker":"James Cridland","startTime":22.735999999999997,"endTime":24.386,"body":"So, Dan, first"},{"speaker":"James Cridland","startTime":22.735999999999997,"endTime":24.386,"body":"of all, let's start with who is"},{"speaker":"James Cridland","startTime":24.386,"endTime":24.896,"body":"Bumper?"},{"speaker":"Dan Misener","startTime":25.360999999999997,"endTime":30.881,"body":"Bumper is a podcast"},{"speaker":"Dan Misener","startTime":25.360999999999997,"endTime":30.881,"body":"growth agency started by me and"},{"speaker":"Dan Misener","startTime":30.881,"endTime":37.681,"body":"my co-founder, Jonas Boost, just"},{"speaker":"Dan Misener","startTime":30.881,"endTime":37.681,"body":"two years ago this August. We"},{"speaker":"Dan Misener","startTime":37.681,"endTime":43.621,"body":"exist to help podcasters, mostly"},{"speaker":"Dan Misener","startTime":37.681,"endTime":43.621,"body":"enterprise podcasters, increase"},{"speaker":"Dan Misener","startTime":44.071,"endTime":48.421,"body":"podcast success, and for most of"},{"speaker":"Dan Misener","startTime":44.071,"endTime":48.421,"body":"the teams that we work with,"},{"speaker":"Dan Misener","startTime":48.421,"endTime":52.201,"body":"increasing podcast success"},{"speaker":"Dan Misener","startTime":48.421,"endTime":52.201,"body":"usually means increasing the"},{"speaker":"Dan Misener","startTime":52.201,"endTime":55.261,"body":"number of people who are"},{"speaker":"Dan Misener","startTime":52.201,"endTime":55.261,"body":"spending time with their shows,"},{"speaker":"Dan Misener","startTime":55.261,"endTime":57.091,"body":"increasing the reach of their"},{"speaker":"Dan Misener","startTime":55.261,"endTime":57.091,"body":"podcasts."},{"speaker":"James Cridland","startTime":57.660000000000004,"endTime":61.74,"body":"Yeah. So two"},{"speaker":"James Cridland","startTime":57.660000000000004,"endTime":61.74,"body":"years into bumper. So what have"},{"speaker":"James Cridland","startTime":61.74,"endTime":64.47,"body":"you launched this week for your"},{"speaker":"James Cridland","startTime":61.74,"endTime":64.47,"body":"second anniversary?"},{"speaker":"Dan Misener","startTime":64.586,"endTime":67.526,"body":"We launched"},{"speaker":"Dan Misener","startTime":64.586,"endTime":67.526,"body":"something called the Bumper"},{"speaker":"Dan Misener","startTime":67.556,"endTime":73.706,"body":"Dashboard. And this is something"},{"speaker":"Dan Misener","startTime":67.556,"endTime":73.706,"body":"that we've been using internally"},{"speaker":"Dan Misener","startTime":73.706,"endTime":78.386,"body":"at bumper for close to the"},{"speaker":"Dan Misener","startTime":73.706,"endTime":78.386,"body":"entire existence of the company."},{"speaker":"Dan Misener","startTime":78.536,"endTime":81.566,"body":"There's this frustration that we"},{"speaker":"Dan Misener","startTime":78.536,"endTime":81.566,"body":"had when we started the company"},{"speaker":"Dan Misener","startTime":81.566,"endTime":85.82600000000001,"body":"around measurement, proving that"},{"speaker":"Dan Misener","startTime":81.566,"endTime":85.82600000000001,"body":"a show is in fact growing. And"},{"speaker":"Dan Misener","startTime":85.82600000000001,"endTime":89.186,"body":"the frustration was largely"},{"speaker":"Dan Misener","startTime":85.82600000000001,"endTime":89.186,"body":"fragmentation. Right. There's"},{"speaker":"Dan Misener","startTime":89.186,"endTime":94.736,"body":"all kinds of really useful,"},{"speaker":"Dan Misener","startTime":89.186,"endTime":94.736,"body":"strong signals of audience"},{"speaker":"Dan Misener","startTime":94.736,"endTime":100.293,"body":"engagement and audience growth"},{"speaker":"Dan Misener","startTime":94.736,"endTime":100.293,"body":"if you know where to look. And"},{"speaker":"Dan Misener","startTime":100.293,"endTime":104.973,"body":"so for years, places like Apple"},{"speaker":"Dan Misener","startTime":100.293,"endTime":104.973,"body":"Podcasts Connect and Spotify for"},{"speaker":"Dan Misener","startTime":104.973,"endTime":110.253,"body":"podcasters and now YouTube"},{"speaker":"Dan Misener","startTime":104.973,"endTime":110.253,"body":"studio, your hosting provider,"},{"speaker":"Dan Misener","startTime":110.253,"endTime":113.82300000000001,"body":"third party analytics services."},{"speaker":"Dan Misener","startTime":110.253,"endTime":113.82300000000001,"body":"They're all these great places"},{"speaker":"Dan Misener","startTime":113.82300000000001,"endTime":117.783,"body":"that you can go and check some"},{"speaker":"Dan Misener","startTime":113.82300000000001,"endTime":117.783,"body":"facet of whether your show is"},{"speaker":"Dan Misener","startTime":117.783,"endTime":121.773,"body":"growing. But none of them have"},{"speaker":"Dan Misener","startTime":117.783,"endTime":121.773,"body":"the whole picture, right? Apple"},{"speaker":"Dan Misener","startTime":121.773,"endTime":124.653,"body":"can tell you what's going on"},{"speaker":"Dan Misener","startTime":121.773,"endTime":124.653,"body":"among Apple podcast listeners,"},{"speaker":"Dan Misener","startTime":124.983,"endTime":128.583,"body":"and YouTube can tell you what's"},{"speaker":"Dan Misener","startTime":124.983,"endTime":128.583,"body":"going on on YouTube. But Apple's"},{"speaker":"Dan Misener","startTime":128.583,"endTime":131.823,"body":"never going to tell you through"},{"speaker":"Dan Misener","startTime":128.583,"endTime":131.823,"body":"their Apple Podcasts, connect to"},{"speaker":"Dan Misener","startTime":131.823,"endTime":135.513,"body":"Dashboard what's happening over"},{"speaker":"Dan Misener","startTime":131.823,"endTime":135.513,"body":"in the Spotify ecosystem. So"},{"speaker":"Dan Misener","startTime":135.513,"endTime":138.273,"body":"there's this fragmentation of"},{"speaker":"Dan Misener","startTime":135.513,"endTime":138.273,"body":"all of this really rich, really"},{"speaker":"Dan Misener","startTime":138.273,"endTime":142.743,"body":"useful data. And born of that"},{"speaker":"Dan Misener","startTime":138.273,"endTime":142.743,"body":"frustration, we built some"},{"speaker":"Dan Misener","startTime":142.743,"endTime":146.25300000000001,"body":"internal tools to help us"},{"speaker":"Dan Misener","startTime":142.743,"endTime":146.25300000000001,"body":"wrangle all of these various"},{"speaker":"Dan Misener","startTime":146.25300000000001,"endTime":149.673,"body":"data sources and create a kind"},{"speaker":"Dan Misener","startTime":146.25300000000001,"endTime":149.673,"body":"of bird's eye view that would be"},{"speaker":"Dan Misener","startTime":149.673,"endTime":153.603,"body":"useful not just from the"},{"speaker":"Dan Misener","startTime":149.673,"endTime":153.603,"body":"marketing standpoint, but also"},{"speaker":"Dan Misener","startTime":153.603,"endTime":158.313,"body":"from an editorial standpoint,"},{"speaker":"Dan Misener","startTime":153.603,"endTime":158.313,"body":"because there are really, really"},{"speaker":"Dan Misener","startTime":158.313,"endTime":161.703,"body":"useful, all actionable insights"},{"speaker":"Dan Misener","startTime":158.313,"endTime":161.703,"body":"that you can pull out of some of"},{"speaker":"Dan Misener","startTime":161.703,"endTime":166.083,"body":"these dashboards. When you look"},{"speaker":"Dan Misener","startTime":161.703,"endTime":166.083,"body":"at how long people listened and"},{"speaker":"Dan Misener","startTime":166.083,"endTime":169.773,"body":"you compare that episode to"},{"speaker":"Dan Misener","startTime":166.083,"endTime":169.773,"body":"episode, or if you look at where"},{"speaker":"Dan Misener","startTime":169.773,"endTime":173.883,"body":"within an episode you held on to"},{"speaker":"Dan Misener","startTime":169.773,"endTime":173.883,"body":"listeners attention and where"},{"speaker":"Dan Misener","startTime":174.00300000000001,"endTime":177.123,"body":"you lost listeners attention,"},{"speaker":"Dan Misener","startTime":174.00300000000001,"endTime":177.123,"body":"there are all of these really,"},{"speaker":"Dan Misener","startTime":177.123,"endTime":180.603,"body":"really useful insights that I"},{"speaker":"Dan Misener","startTime":177.123,"endTime":180.603,"body":"think go beyond the marketing or"},{"speaker":"Dan Misener","startTime":180.603,"endTime":183.933,"body":"promotions of the podcast and"},{"speaker":"Dan Misener","startTime":180.603,"endTime":183.933,"body":"can actually inform the"},{"speaker":"Dan Misener","startTime":183.933,"endTime":187.413,"body":"editorial process who you book"},{"speaker":"Dan Misener","startTime":183.933,"endTime":187.413,"body":"as a guest, what stories you"},{"speaker":"Dan Misener","startTime":187.413,"endTime":191.283,"body":"tell, whose voices you sent or"},{"speaker":"Dan Misener","startTime":187.413,"endTime":191.283,"body":"what formats or structures or"},{"speaker":"Dan Misener","startTime":191.283,"endTime":195.633,"body":"episode durations work better or"},{"speaker":"Dan Misener","startTime":191.283,"endTime":195.633,"body":"worse. Not for audiences in"},{"speaker":"Dan Misener","startTime":195.633,"endTime":198.123,"body":"general, but for the audiences"},{"speaker":"Dan Misener","startTime":195.633,"endTime":198.123,"body":"that you care about. And so we"},{"speaker":"Dan Misener","startTime":198.123,"endTime":200.673,"body":"were frustrated with this"},{"speaker":"Dan Misener","startTime":198.123,"endTime":200.673,"body":"fragmentation and we built the"},{"speaker":"Dan Misener","startTime":200.853,"endTime":204.813,"body":"bumper dashboard for ourselves,"},{"speaker":"Dan Misener","startTime":200.853,"endTime":204.813,"body":"and we've just started to make"},{"speaker":"Dan Misener","startTime":204.813,"endTime":207.423,"body":"it available to clients more"},{"speaker":"Dan Misener","startTime":204.813,"endTime":207.423,"body":"broadly."},{"speaker":"James Cridland","startTime":207.841,"endTime":210.511,"body":"So, I mean, I"},{"speaker":"James Cridland","startTime":207.841,"endTime":210.511,"body":"can get total download numbers"},{"speaker":"James Cridland","startTime":210.511,"endTime":216.361,"body":"from my podcast host from the"},{"speaker":"James Cridland","startTime":210.511,"endTime":216.361,"body":"excellent Buzz Sprout dashboard."},{"speaker":"James Cridland","startTime":216.421,"endTime":216.631,"body":"I"},{"speaker":"Dan Misener","startTime":216.571,"endTime":216.681,"body":"Mm"},{"speaker":"James Cridland","startTime":216.631,"endTime":216.811,"body":"can"},{"speaker":"Dan Misener","startTime":216.681,"endTime":216.881,"body":"hmm."},{"speaker":"James Cridland","startTime":216.811,"endTime":221.671,"body":"also get my"},{"speaker":"James Cridland","startTime":216.811,"endTime":221.671,"body":"details from OPI three. What"},{"speaker":"James Cridland","startTime":221.911,"endTime":227.52100000000002,"body":"what is is bumper doing that I"},{"speaker":"James Cridland","startTime":221.911,"endTime":227.52100000000002,"body":"can't get from these tools?"},{"speaker":"Dan Misener","startTime":227.706,"endTime":231.246,"body":"Both of the tools"},{"speaker":"Dan Misener","startTime":227.706,"endTime":231.246,"body":"that you mentioned, your podcast"},{"speaker":"Dan Misener","startTime":231.246,"endTime":235.116,"body":"hosting provider or what I would"},{"speaker":"Dan Misener","startTime":231.246,"endTime":235.116,"body":"call a pass through analytics"},{"speaker":"Dan Misener","startTime":235.116,"endTime":238.899,"body":"prefix like OPI three and there"},{"speaker":"Dan Misener","startTime":235.116,"endTime":238.899,"body":"are many others out. I think"},{"speaker":"Dan Misener","startTime":238.899,"endTime":242.319,"body":"they're telling part of the"},{"speaker":"Dan Misener","startTime":238.899,"endTime":242.319,"body":"story, but they're not telling"},{"speaker":"Dan Misener","startTime":242.319,"endTime":248.22,"body":"the entire story. And I think"},{"speaker":"Dan Misener","startTime":242.319,"endTime":248.22,"body":"for years the download has been"},{"speaker":"Dan Misener","startTime":248.94,"endTime":254.142,"body":"the unit of measure for podcast"},{"speaker":"Dan Misener","startTime":248.94,"endTime":254.142,"body":"success. And I think it comes by"},{"speaker":"Dan Misener","startTime":254.142,"endTime":258.192,"body":"that quite honestly, for many,"},{"speaker":"Dan Misener","startTime":254.142,"endTime":258.192,"body":"many years that was one of the"},{"speaker":"Dan Misener","startTime":258.192,"endTime":264.5,"body":"few. Consistent numbers that you"},{"speaker":"Dan Misener","startTime":258.192,"endTime":264.5,"body":"could pull depending on where"},{"speaker":"Dan Misener","startTime":264.5,"endTime":267.05,"body":"you moved your show to from"},{"speaker":"Dan Misener","startTime":264.5,"endTime":267.05,"body":"hosting provider to hosting"},{"speaker":"Dan Misener","startTime":267.05,"endTime":269.96,"body":"provider to hosting provider."},{"speaker":"Dan Misener","startTime":267.05,"endTime":269.96,"body":"It's a consistent number that"},{"speaker":"Dan Misener","startTime":269.96,"endTime":273.16999999999996,"body":"you can check between your"},{"speaker":"Dan Misener","startTime":269.96,"endTime":273.16999999999996,"body":"hosting provider and a service"},{"speaker":"Dan Misener","startTime":273.16999999999996,"endTime":275.92999999999995,"body":"like O.P three, and you can have"},{"speaker":"Dan Misener","startTime":273.16999999999996,"endTime":275.92999999999995,"body":"a belt and suspenders kind of"},{"speaker":"Dan Misener","startTime":275.92999999999995,"endTime":279.38,"body":"approach to understanding your"},{"speaker":"Dan Misener","startTime":275.92999999999995,"endTime":279.38,"body":"downloads. But I think one of"},{"speaker":"Dan Misener","startTime":279.38,"endTime":282.97999999999996,"body":"the things that our entire"},{"speaker":"Dan Misener","startTime":279.38,"endTime":282.97999999999996,"body":"industry has woken up to,"},{"speaker":"Dan Misener","startTime":282.97999999999996,"endTime":287.41999999999996,"body":"especially over the past year or"},{"speaker":"Dan Misener","startTime":282.97999999999996,"endTime":287.41999999999996,"body":"year and a half, is that"},{"speaker":"Dan Misener","startTime":287.41999999999996,"endTime":293.75199999999995,"body":"downloads may not be a great way"},{"speaker":"Dan Misener","startTime":287.41999999999996,"endTime":293.75199999999995,"body":"to measure the reach of your"},{"speaker":"Dan Misener","startTime":293.75199999999995,"endTime":299.032,"body":"show in people or to measure"},{"speaker":"Dan Misener","startTime":293.75199999999995,"endTime":299.032,"body":"engagement or consumption of"},{"speaker":"Dan Misener","startTime":299.032,"endTime":302.512,"body":"your show. Because last I"},{"speaker":"Dan Misener","startTime":299.032,"endTime":302.512,"body":"checked,when  I see a download"},{"speaker":"Dan Misener","startTime":302.512,"endTime":305.48199999999997,"body":"number with my hosting provider"},{"speaker":"Dan Misener","startTime":302.512,"endTime":305.48199999999997,"body":"or I see a download number and a"},{"speaker":"Dan Misener","startTime":305.48199999999997,"endTime":309.181,"body":"pass through analytic service"},{"speaker":"Dan Misener","startTime":305.48199999999997,"endTime":309.181,"body":"like open three, all I'm"},{"speaker":"Dan Misener","startTime":309.181,"endTime":315.45099999999996,"body":"measuring is the delivery or"},{"speaker":"Dan Misener","startTime":309.181,"endTime":315.45099999999996,"body":"really the request for delivery"},{"speaker":"Dan Misener","startTime":315.871,"endTime":319.89099999999996,"body":"of an audio file. Not"},{"speaker":"Dan Misener","startTime":315.871,"endTime":319.89099999999996,"body":"necessarily the consumption of"},{"speaker":"Dan Misener","startTime":319.89099999999996,"endTime":324.255,"body":"an audio file. And when I think"},{"speaker":"Dan Misener","startTime":319.89099999999996,"endTime":324.255,"body":"about the past year and a half,"},{"speaker":"Dan Misener","startTime":324.255,"endTime":329.671,"body":"I think about how Apple Podcasts"},{"speaker":"Dan Misener","startTime":324.255,"endTime":329.671,"body":"signify quently changed the"},{"speaker":"Dan Misener","startTime":329.671,"endTime":333.945,"body":"automatic download mechanism in"},{"speaker":"Dan Misener","startTime":329.671,"endTime":333.945,"body":"their podcast app. I think about"},{"speaker":"Dan Misener","startTime":333.945,"endTime":339.28499999999997,"body":"the IAB and how they've released"},{"speaker":"Dan Misener","startTime":333.945,"endTime":339.28499999999997,"body":"an updated version of their"},{"speaker":"Dan Misener","startTime":339.28499999999997,"endTime":343.74399999999997,"body":"podcast measurement guidelines,"},{"speaker":"Dan Misener","startTime":339.28499999999997,"endTime":343.74399999999997,"body":"which includes. A definition"},{"speaker":"Dan Misener","startTime":343.74399999999997,"endTime":347.464,"body":"that is excluding more downloads"},{"speaker":"Dan Misener","startTime":343.74399999999997,"endTime":347.464,"body":"than it used to write. It's"},{"speaker":"Dan Misener","startTime":347.464,"endTime":350.674,"body":"become sort of more exclusive or"},{"speaker":"Dan Misener","startTime":347.464,"endTime":350.674,"body":"more restrictive. The definition"},{"speaker":"Dan Misener","startTime":350.674,"endTime":353.974,"body":"of a download has changed, and I"},{"speaker":"Dan Misener","startTime":350.674,"endTime":353.974,"body":"think about some of the"},{"speaker":"Dan Misener","startTime":353.974,"endTime":359.325,"body":"reporting that Ashley Carman has"},{"speaker":"Dan Misener","startTime":353.974,"endTime":359.325,"body":"done looking into various"},{"speaker":"Dan Misener","startTime":359.325,"endTime":364.03499999999997,"body":"shenanigans that unscrupulous"},{"speaker":"Dan Misener","startTime":359.325,"endTime":364.03499999999997,"body":"podcast marketers have gotten up"},{"speaker":"Dan Misener","startTime":364.03499999999997,"endTime":369.765,"body":"to to boost or increase those"},{"speaker":"Dan Misener","startTime":364.03499999999997,"endTime":369.765,"body":"download numbers without any"},{"speaker":"Dan Misener","startTime":369.825,"endTime":376.03499999999997,"body":"real sense of listener intent."},{"speaker":"Dan Misener","startTime":369.825,"endTime":376.03499999999997,"body":"Right? When I hear or read"},{"speaker":"Dan Misener","startTime":376.03499999999997,"endTime":381.10499999999996,"body":"stories about in-app currencies"},{"speaker":"Dan Misener","startTime":376.03499999999997,"endTime":381.10499999999996,"body":"in mobile gaming gems in a"},{"speaker":"Dan Misener","startTime":381.10499999999996,"endTime":387.03999999999996,"body":"mobile game being exchanged for."},{"speaker":"Dan Misener","startTime":381.10499999999996,"endTime":387.03999999999996,"body":"Play actions or download"},{"speaker":"James Cridland","startTime":386.67699999999996,"endTime":386.917,"body":"Yeah."},{"speaker":"Dan Misener","startTime":387.03999999999996,"endTime":391.21,"body":"actions or follower"},{"speaker":"Dan Misener","startTime":387.03999999999996,"endTime":391.21,"body":"actions inside a podcast app. It"},{"speaker":"Dan Misener","startTime":391.21,"endTime":392.91999999999996,"body":"starts to make me question"},{"speaker":"James Cridland","startTime":392.39399999999995,"endTime":392.75399999999996,"body":"Yeah."},{"speaker":"Dan Misener","startTime":392.91999999999996,"endTime":397.78,"body":"the value of the"},{"speaker":"Dan Misener","startTime":392.91999999999996,"endTime":397.78,"body":"download as a valid measure of"},{"speaker":"Dan Misener","startTime":397.78,"endTime":399.42999999999995,"body":"people or time spent."},{"speaker":"James Cridland","startTime":399.75899999999996,"endTime":402.279,"body":"Right. And"},{"speaker":"James Cridland","startTime":399.75899999999996,"endTime":402.279,"body":"whereas, of course, you can get"},{"speaker":"James Cridland","startTime":402.279,"endTime":406.539,"body":"from all of the dashboards out"},{"speaker":"James Cridland","startTime":402.279,"endTime":406.539,"body":"there that the platforms run,"},{"speaker":"James Cridland","startTime":406.539,"endTime":407.229,"body":"you can get"},{"speaker":"Dan Misener","startTime":407.18899999999996,"endTime":407.469,"body":"Hmm. Hmm."},{"speaker":"James Cridland","startTime":407.469,"endTime":410.049,"body":"total time spent"},{"speaker":"James Cridland","startTime":407.469,"endTime":410.049,"body":"listening. You can get where"},{"speaker":"James Cridland","startTime":410.049,"endTime":414.00899999999996,"body":"people were jumping in and all"},{"speaker":"James Cridland","startTime":410.049,"endTime":414.00899999999996,"body":"of that. And so you with the the"},{"speaker":"James Cridland","startTime":414.00899999999996,"endTime":418.86899999999997,"body":"bumper dashboard, you're pulling"},{"speaker":"James Cridland","startTime":414.00899999999996,"endTime":418.86899999999997,"body":"all of that data together so"},{"speaker":"James Cridland","startTime":418.86899999999997,"endTime":421.05899999999997,"body":"that you can actually see it in"},{"speaker":"James Cridland","startTime":418.86899999999997,"endTime":421.05899999999997,"body":"one place. Are you actually"},{"speaker":"James Cridland","startTime":421.05899999999997,"endTime":426.63899999999995,"body":"seeing that these numbers"},{"speaker":"James Cridland","startTime":421.05899999999997,"endTime":426.63899999999995,"body":"correlate? I know that we put"},{"speaker":"James Cridland","startTime":426.63899999999995,"endTime":429.36899999999997,"body":"this very show into the bumper"},{"speaker":"James Cridland","startTime":426.63899999999995,"endTime":429.36899999999997,"body":"dashboard"},{"speaker":"Dan Misener","startTime":429.308,"endTime":429.618,"body":"Hmm. Hmm. Hmm."},{"speaker":"James Cridland","startTime":429.99899999999997,"endTime":433.599,"body":"and you found a"},{"speaker":"James Cridland","startTime":429.99899999999997,"endTime":433.599,"body":"fascinating correlation in a in"},{"speaker":"James Cridland","startTime":433.599,"endTime":436.419,"body":"a show of ours, you know, quite"},{"speaker":"James Cridland","startTime":433.599,"endTime":436.419,"body":"some time ago where you could"},{"speaker":"James Cridland","startTime":436.419,"endTime":441.30899999999997,"body":"very clearly see people skipping"},{"speaker":"James Cridland","startTime":436.419,"endTime":441.30899999999997,"body":"forward to, you know, to get rid"},{"speaker":"James Cridland","startTime":441.30899999999997,"endTime":445.263,"body":"of the boring James and Sam"},{"speaker":"James Cridland","startTime":441.30899999999997,"endTime":445.263,"body":"stuff. Go and go for an"},{"speaker":"James Cridland","startTime":445.263,"endTime":446.503,"body":"interview. Makes you feel."},{"speaker":"Dan Misener","startTime":447.38599999999997,"endTime":449.936,"body":"I mean, boring is"},{"speaker":"Dan Misener","startTime":447.38599999999997,"endTime":449.936,"body":"in the eye of the beholder."},{"speaker":"Dan Misener","startTime":450.26599999999996,"endTime":454.46599999999995,"body":"Maybe some listeners just have"},{"speaker":"Dan Misener","startTime":450.26599999999996,"endTime":454.46599999999995,"body":"more favorite and less favorite"},{"speaker":"Dan Misener","startTime":454.46599999999995,"endTime":457.76599999999996,"body":"parts of your shows. No, you're"},{"speaker":"Dan Misener","startTime":454.46599999999995,"endTime":457.76599999999996,"body":"absolutely right. And and what's"},{"speaker":"Dan Misener","startTime":457.76599999999996,"endTime":462.356,"body":"been really, really validating"},{"speaker":"Dan Misener","startTime":457.76599999999996,"endTime":462.356,"body":"from the point of view of"},{"speaker":"Dan Misener","startTime":462.356,"endTime":466.34599999999995,"body":"somebody who makes shows or is"},{"speaker":"Dan Misener","startTime":462.356,"endTime":466.34599999999995,"body":"involved in the editorial or"},{"speaker":"Dan Misener","startTime":466.82599999999996,"endTime":471.53599999999994,"body":"production workflows in a show"},{"speaker":"Dan Misener","startTime":466.82599999999996,"endTime":471.53599999999994,"body":"is when this data seems to agree"},{"speaker":"Dan Misener","startTime":471.53599999999994,"endTime":476.68499999999995,"body":"with itself, even when it comes"},{"speaker":"Dan Misener","startTime":471.53599999999994,"endTime":476.68499999999995,"body":"from different sources. So. To"},{"speaker":"Dan Misener","startTime":476.68499999999995,"endTime":481.03499999999997,"body":"my understanding, Apple's system"},{"speaker":"Dan Misener","startTime":476.68499999999995,"endTime":481.03499999999997,"body":"of telemetry, where they know"},{"speaker":"Dan Misener","startTime":481.09499999999997,"endTime":485.385,"body":"what everyone has listened to"},{"speaker":"Dan Misener","startTime":481.09499999999997,"endTime":485.385,"body":"for how long, where they paid"},{"speaker":"Dan Misener","startTime":485.385,"endTime":489.49499999999995,"body":"attention, where they dropped"},{"speaker":"Dan Misener","startTime":485.385,"endTime":489.49499999999995,"body":"off or left an episode or paused"},{"speaker":"Dan Misener","startTime":489.49499999999995,"endTime":494.46999999999997,"body":"or rewound. That data is"},{"speaker":"Dan Misener","startTime":489.49499999999995,"endTime":494.46999999999997,"body":"entirely separate from the other"},{"speaker":"Dan Misener","startTime":494.46999999999997,"endTime":497.82,"body":"platforms. Apple's data doesn't"},{"speaker":"Dan Misener","startTime":494.46999999999997,"endTime":497.82,"body":"talk to Spotify as Spotify. It"},{"speaker":"Dan Misener","startTime":497.83,"endTime":500.26,"body":"doesn't talk to YouTube."},{"speaker":"Dan Misener","startTime":497.83,"endTime":500.26,"body":"YouTube's doesn't talk to Apple."},{"speaker":"Dan Misener","startTime":500.44,"endTime":505.274,"body":"They're silos, right? And so I"},{"speaker":"Dan Misener","startTime":500.44,"endTime":505.274,"body":"find it incredibly validating"},{"speaker":"Dan Misener","startTime":505.274,"endTime":508.364,"body":"when I go into the bumper"},{"speaker":"Dan Misener","startTime":505.274,"endTime":508.364,"body":"dashboard and I can see across"},{"speaker":"Dan Misener","startTime":508.364,"endTime":513.164,"body":"multiple platforms the exact"},{"speaker":"Dan Misener","startTime":508.364,"endTime":513.164,"body":"same episode with the exact same"},{"speaker":"Dan Misener","startTime":513.164,"endTime":518.084,"body":"duration, and I see incredibly"},{"speaker":"Dan Misener","startTime":513.164,"endTime":518.084,"body":"similar listener patterns."},{"speaker":"Dan Misener","startTime":518.774,"endTime":522.974,"body":"People skipped through the ads"},{"speaker":"Dan Misener","startTime":518.774,"endTime":522.974,"body":"at about the same rate across"},{"speaker":"Dan Misener","startTime":522.974,"endTime":527.954,"body":"multiple platforms or people"},{"speaker":"Dan Misener","startTime":522.974,"endTime":527.954,"body":"skipped ahead to a particular"},{"speaker":"Dan Misener","startTime":527.954,"endTime":531.554,"body":"segment that they were"},{"speaker":"Dan Misener","startTime":527.954,"endTime":531.554,"body":"interested in, not just on Apple,"},{"speaker":"Dan Misener","startTime":531.554,"endTime":534.944,"body":"not just on YouTube, but across"},{"speaker":"Dan Misener","startTime":531.554,"endTime":534.944,"body":"multiple platforms. It's that"},{"speaker":"Dan Misener","startTime":534.944,"endTime":538.754,"body":"kind of triangulation of the"},{"speaker":"Dan Misener","startTime":534.944,"endTime":538.754,"body":"truth that I think can be really,"},{"speaker":"Dan Misener","startTime":538.754,"endTime":542.744,"body":"really helpful when you're"},{"speaker":"Dan Misener","startTime":538.754,"endTime":542.744,"body":"somebody who maybe is early on"},{"speaker":"Dan Misener","startTime":542.8639999999999,"endTime":547.304,"body":"in your podcast journey and you"},{"speaker":"Dan Misener","startTime":542.8639999999999,"endTime":547.304,"body":"don't really know how long"},{"speaker":"Dan Misener","startTime":547.304,"endTime":551.4739999999999,"body":"should my episodes be or how"},{"speaker":"Dan Misener","startTime":547.304,"endTime":551.4739999999999,"body":"many segments should I have, or"},{"speaker":"Dan Misener","startTime":551.564,"endTime":555.194,"body":"where's a good place to put the"},{"speaker":"Dan Misener","startTime":551.564,"endTime":555.194,"body":"ad breaks such that I don't lose"},{"speaker":"Dan Misener","startTime":555.194,"endTime":558.8199999999999,"body":"lots of people through the ad"},{"speaker":"Dan Misener","startTime":555.194,"endTime":558.8199999999999,"body":"breaks? How do I pull people"},{"speaker":"Dan Misener","startTime":558.8199999999999,"endTime":562.81,"body":"through all the way to the end"},{"speaker":"Dan Misener","startTime":558.8199999999999,"endTime":562.81,"body":"of an episode? And so I think my"},{"speaker":"Dan Misener","startTime":563.02,"endTime":566.02,"body":"my great love of these platforms"},{"speaker":"Dan Misener","startTime":563.02,"endTime":566.02,"body":"is that they make this data"},{"speaker":"Dan Misener","startTime":566.02,"endTime":570.22,"body":"available to us. But I think the"},{"speaker":"Dan Misener","startTime":566.02,"endTime":570.22,"body":"challenge is if you want to stay"},{"speaker":"Dan Misener","startTime":570.22,"endTime":574.48,"body":"on top of this, historically"},{"speaker":"Dan Misener","startTime":570.22,"endTime":574.48,"body":"you've needed to check one, two,"},{"speaker":"Dan Misener","startTime":574.48,"endTime":577.92,"body":"three, four or five. We have"},{"speaker":"Dan Misener","startTime":574.48,"endTime":577.92,"body":"clients who are checking six or"},{"speaker":"Dan Misener","startTime":577.92,"endTime":581.3399999999999,"body":"seven dashboards on a regular"},{"speaker":"Dan Misener","startTime":577.92,"endTime":581.3399999999999,"body":"basis just so they can touch"},{"speaker":"Dan Misener","startTime":581.3399999999999,"endTime":581.8199999999999,"body":"every part"},{"speaker":"James Cridland","startTime":581.693,"endTime":581.8629999999999,"body":"Mm"},{"speaker":"Dan Misener","startTime":581.8199999999999,"endTime":582.4499999999999,"body":"of the elephant."},{"speaker":"James Cridland","startTime":582.083,"endTime":586.308,"body":"hmm. And I think"},{"speaker":"James Cridland","startTime":582.083,"endTime":586.308,"body":"one of the things that I found"},{"speaker":"James Cridland","startTime":586.308,"endTime":591.588,"body":"interesting is seeing the I mean,"},{"speaker":"James Cridland","startTime":586.308,"endTime":591.588,"body":"there's a wealth of data in the"},{"speaker":"James Cridland","startTime":591.588,"endTime":597.727,"body":"YouTube studio platform. And we"},{"speaker":"James Cridland","startTime":591.588,"endTime":597.727,"body":"have so much research out there,"},{"speaker":"James Cridland","startTime":597.727,"endTime":601.087,"body":"which is survey research, which"},{"speaker":"James Cridland","startTime":597.727,"endTime":601.087,"body":"is talking to a sample of"},{"speaker":"James Cridland","startTime":601.087,"endTime":605.347,"body":"podcast listeners saying that"},{"speaker":"James Cridland","startTime":601.087,"endTime":605.347,"body":"YouTube is now massive and it's"},{"speaker":"James Cridland","startTime":605.347,"endTime":609.877,"body":"the biggest platform since since"},{"speaker":"James Cridland","startTime":605.347,"endTime":609.877,"body":"God created the world and, and"},{"speaker":"James Cridland","startTime":609.877,"endTime":615.3969999999999,"body":"all of that. And actually this"},{"speaker":"James Cridland","startTime":609.877,"endTime":615.3969999999999,"body":"that the the bumper dashboard"},{"speaker":"James Cridland","startTime":615.3969999999999,"endTime":621.217,"body":"appears to both agree and"},{"speaker":"James Cridland","startTime":615.3969999999999,"endTime":621.217,"body":"disagree with that. Certainly in"},{"speaker":"James Cridland","startTime":621.217,"endTime":625.477,"body":"terms of audience YouTube seems"},{"speaker":"James Cridland","startTime":621.217,"endTime":625.477,"body":"to be massive. But that's not"},{"speaker":"James Cridland","startTime":625.477,"endTime":626.587,"body":"the whole story, is it?"},{"speaker":"Dan Misener","startTime":626.794,"endTime":630.0939999999999,"body":"We've had clients"},{"speaker":"Dan Misener","startTime":626.794,"endTime":630.0939999999999,"body":"using the bumper dashboard for"},{"speaker":"Dan Misener","startTime":630.0939999999999,"endTime":633.394,"body":"the past couple of months. We've"},{"speaker":"Dan Misener","startTime":630.0939999999999,"endTime":633.394,"body":"let of course, our clients have"},{"speaker":"Dan Misener","startTime":633.574,"endTime":638.314,"body":"the earliest possible access and"},{"speaker":"Dan Misener","startTime":633.574,"endTime":638.314,"body":"we've been looking at a variety"},{"speaker":"Dan Misener","startTime":638.314,"endTime":643.8399999999999,"body":"of platforms, including YouTube."},{"speaker":"Dan Misener","startTime":638.314,"endTime":643.8399999999999,"body":"And I think you're absolutely"},{"speaker":"Dan Misener","startTime":643.8399999999999,"endTime":647.8299999999999,"body":"right. There is this moment"},{"speaker":"Dan Misener","startTime":643.8399999999999,"endTime":647.8299999999999,"body":"we're in where so many teams so"},{"speaker":"Dan Misener","startTime":647.8299999999999,"endTime":650.8299999999999,"body":"many podcasters, big enterprise"},{"speaker":"Dan Misener","startTime":647.8299999999999,"endTime":650.8299999999999,"body":"podcasters and small"},{"speaker":"Dan Misener","startTime":650.8299999999999,"endTime":653.5899999999999,"body":"independents are looking to"},{"speaker":"Dan Misener","startTime":650.8299999999999,"endTime":653.5899999999999,"body":"YouTube for the growth that they"},{"speaker":"Dan Misener","startTime":653.5899999999999,"endTime":659.852,"body":"want to see. And I think it is"},{"speaker":"Dan Misener","startTime":653.5899999999999,"endTime":659.852,"body":"undeniable that YouTube has"},{"speaker":"Dan Misener","startTime":659.862,"endTime":661.452,"body":"massive reach."},{"speaker":"Dan Misener","startTime":663.06,"endTime":668.398,"body":"Significantly larger reach than"},{"speaker":"Dan Misener","startTime":663.06,"endTime":668.398,"body":"any of the other podcast apps or"},{"speaker":"Dan Misener","startTime":668.398,"endTime":673.312,"body":"the audio first podcast apps"},{"speaker":"Dan Misener","startTime":668.398,"endTime":673.312,"body":"that are out there. Way more"},{"speaker":"Dan Misener","startTime":673.312,"endTime":676.462,"body":"reach. I think just about"},{"speaker":"Dan Misener","startTime":673.312,"endTime":676.462,"body":"everybody who is on the public"},{"speaker":"Dan Misener","startTime":676.462,"endTime":681.802,"body":"Internet is on YouTube, right?"},{"speaker":"Dan Misener","startTime":676.462,"endTime":681.802,"body":"There is just an a ubiquity to"},{"speaker":"Dan Misener","startTime":681.862,"endTime":687.154,"body":"YouTube online. And while there"},{"speaker":"Dan Misener","startTime":681.862,"endTime":687.154,"body":"are many, many more people on"},{"speaker":"Dan Misener","startTime":687.154,"endTime":690.6039999999999,"body":"YouTube or who have access to"},{"speaker":"Dan Misener","startTime":687.154,"endTime":690.6039999999999,"body":"YouTube or who use YouTube on a"},{"speaker":"Dan Misener","startTime":690.6039999999999,"endTime":696.244,"body":"regular basis, we have not seen"},{"speaker":"Dan Misener","startTime":690.6039999999999,"endTime":696.244,"body":"that translate into the same"},{"speaker":"Dan Misener","startTime":696.244,"endTime":699.874,"body":"kinds of time spent listening or"},{"speaker":"Dan Misener","startTime":696.244,"endTime":699.874,"body":"what we like to call listen time"},{"speaker":"Dan Misener","startTime":700.1139999999999,"endTime":705.754,"body":"or watch time as on dedicated"},{"speaker":"Dan Misener","startTime":700.1139999999999,"endTime":705.754,"body":"audio first podcast apps. So if"},{"speaker":"Dan Misener","startTime":705.754,"endTime":709.084,"body":"I think about a single episode,"},{"speaker":"Dan Misener","startTime":705.754,"endTime":709.084,"body":"maybe an hour long episode of a"},{"speaker":"Dan Misener","startTime":709.084,"endTime":712.414,"body":"podcast, and I look at the"},{"speaker":"Dan Misener","startTime":709.084,"endTime":712.414,"body":"performance of that episode on"},{"speaker":"Dan Misener","startTime":712.414,"endTime":716.314,"body":"Apple Podcasts and I look at"},{"speaker":"Dan Misener","startTime":712.414,"endTime":716.314,"body":"that performance on Spotify for"},{"speaker":"Dan Misener","startTime":716.314,"endTime":721.054,"body":"podcasters, and then I look at"},{"speaker":"Dan Misener","startTime":716.314,"endTime":721.054,"body":"YouTube studio, I might see"},{"speaker":"Dan Misener","startTime":721.054,"endTime":725.9739999999999,"body":"significantly more people"},{"speaker":"Dan Misener","startTime":721.054,"endTime":725.9739999999999,"body":"starting that episode on YouTube."},{"speaker":"Dan Misener","startTime":727.096,"endTime":731.374,"body":"But when we look at the amount"},{"speaker":"Dan Misener","startTime":727.096,"endTime":731.374,"body":"of time spent YouTube, at least"},{"speaker":"Dan Misener","startTime":731.374,"endTime":736.6329999999999,"body":"for the shows that we work on,"},{"speaker":"Dan Misener","startTime":731.374,"endTime":736.6329999999999,"body":"tends to have lower average time"},{"speaker":"Dan Misener","startTime":736.6329999999999,"endTime":740.893,"body":"spent listening or lower average"},{"speaker":"Dan Misener","startTime":736.6329999999999,"endTime":740.893,"body":"listen time significantly lower"},{"speaker":"Dan Misener","startTime":740.893,"endTime":744.403,"body":"average listen time or watch"},{"speaker":"Dan Misener","startTime":740.893,"endTime":744.403,"body":"time. Then the audio first"},{"speaker":"Dan Misener","startTime":744.403,"endTime":747.463,"body":"platforms, which I think raises"},{"speaker":"Dan Misener","startTime":744.403,"endTime":747.463,"body":"the really important question"},{"speaker":"Dan Misener","startTime":747.973,"endTime":752.653,"body":"Should our YouTube strategy"},{"speaker":"Dan Misener","startTime":747.973,"endTime":752.653,"body":"involve publishing the exact"},{"speaker":"Dan Misener","startTime":752.653,"endTime":757.453,"body":"same thing or nearly the same"},{"speaker":"Dan Misener","startTime":752.653,"endTime":757.453,"body":"thing as we're posting on audio"},{"speaker":"Dan Misener","startTime":757.453,"endTime":761.893,"body":"channels? Or should we treat"},{"speaker":"Dan Misener","startTime":757.453,"endTime":761.893,"body":"YouTube as a distinct entity"},{"speaker":"Dan Misener","startTime":762.043,"endTime":765.3729999999999,"body":"where the user base or the"},{"speaker":"Dan Misener","startTime":762.043,"endTime":765.3729999999999,"body":"viewer base or the listener base"},{"speaker":"Dan Misener","startTime":765.6129999999999,"endTime":770.353,"body":"has a different kind of need and"},{"speaker":"Dan Misener","startTime":765.6129999999999,"endTime":770.353,"body":"a different kind of consumption"},{"speaker":"Dan Misener","startTime":770.353,"endTime":773.413,"body":"pattern? We're just starting to"},{"speaker":"Dan Misener","startTime":770.353,"endTime":773.413,"body":"dig into this in a really"},{"speaker":"Dan Misener","startTime":773.413,"endTime":777.7629999999999,"body":"fulsome way. But the early"},{"speaker":"Dan Misener","startTime":773.413,"endTime":777.7629999999999,"body":"signals suggest that, yes,"},{"speaker":"Dan Misener","startTime":778.0029999999999,"endTime":782.143,"body":"YouTube has lots of people, but"},{"speaker":"Dan Misener","startTime":778.0029999999999,"endTime":782.143,"body":"for the exact same piece of"},{"speaker":"Dan Misener","startTime":782.143,"endTime":787.573,"body":"content, like a podcast episode,"},{"speaker":"Dan Misener","startTime":782.143,"endTime":787.573,"body":"we get higher average time spent"},{"speaker":"Dan Misener","startTime":787.573,"endTime":791.6229999999999,"body":"listening on the audio first"},{"speaker":"Dan Misener","startTime":787.573,"endTime":791.6229999999999,"body":"platforms versus the same thing"},{"speaker":"Dan Misener","startTime":791.6229999999999,"endTime":797.7429999999999,"body":"posted to YouTube, which in many"},{"speaker":"Dan Misener","startTime":791.6229999999999,"endTime":797.7429999999999,"body":"cases is not really a video."},{"speaker":"Dan Misener","startTime":797.7429999999999,"endTime":800.563,"body":"It's a piece of audio stuffed"},{"speaker":"Dan Misener","startTime":797.7429999999999,"endTime":800.563,"body":"into a video platform."},{"speaker":"James Cridland","startTime":801.3059999999999,"endTime":803.5559999999999,"body":"Yeah. Or as some"},{"speaker":"James Cridland","startTime":801.3059999999999,"endTime":803.5559999999999,"body":"people call it, a fake video,"},{"speaker":"James Cridland","startTime":803.586,"endTime":807.754,"body":"which I always think is slightly,"},{"speaker":"James Cridland","startTime":803.586,"endTime":807.754,"body":"slightly rude. What's the"},{"speaker":"James Cridland","startTime":807.754,"endTime":811.2339999999999,"body":"business model of this? Can"},{"speaker":"James Cridland","startTime":807.754,"endTime":811.2339999999999,"body":"anybody sign up for the bumper"},{"speaker":"James Cridland","startTime":811.2339999999999,"endTime":814.8639999999999,"body":"dashboard or is it purely for"},{"speaker":"James Cridland","startTime":811.2339999999999,"endTime":814.8639999999999,"body":"clients? And it's a benefit that"},{"speaker":"James Cridland","startTime":814.8639999999999,"endTime":815.494,"body":"the clients can."},{"speaker":"Dan Misener","startTime":815.581,"endTime":817.501,"body":"The wonderful thing"},{"speaker":"Dan Misener","startTime":815.581,"endTime":817.501,"body":"about the bumper dashboard, it"},{"speaker":"Dan Misener","startTime":817.501,"endTime":822.901,"body":"is totally free. No additional"},{"speaker":"Dan Misener","startTime":817.501,"endTime":822.901,"body":"cost for bumper clients. So"},{"speaker":"Dan Misener","startTime":822.901,"endTime":827.0409999999999,"body":"we've built this for ourselves"},{"speaker":"Dan Misener","startTime":822.901,"endTime":827.0409999999999,"body":"and we continue to use it"},{"speaker":"Dan Misener","startTime":827.1909999999999,"endTime":831.721,"body":"ourselves internally and it is"},{"speaker":"Dan Misener","startTime":827.1909999999999,"endTime":831.721,"body":"available for free at no"},{"speaker":"Dan Misener","startTime":831.721,"endTime":834.901,"body":"additional cost to anybody who"},{"speaker":"Dan Misener","startTime":831.721,"endTime":834.901,"body":"is working with bumper on sort"},{"speaker":"Dan Misener","startTime":834.901,"endTime":838.8009999999999,"body":"of a consulting basis. So yeah,"},{"speaker":"Dan Misener","startTime":834.901,"endTime":838.8009999999999,"body":"it's a value add for our"},{"speaker":"Dan Misener","startTime":838.8009999999999,"endTime":843.4209999999999,"body":"consulting business or our"},{"speaker":"Dan Misener","startTime":838.8009999999999,"endTime":843.4209999999999,"body":"podcast growth consultancy. We"},{"speaker":"Dan Misener","startTime":843.4209999999999,"endTime":847.201,"body":"don't have any immediate plans"},{"speaker":"Dan Misener","startTime":843.4209999999999,"endTime":847.201,"body":"to make it. Pull out your credit"},{"speaker":"Dan Misener","startTime":847.201,"endTime":850.741,"body":"card and sign up for an ongoing"},{"speaker":"Dan Misener","startTime":847.201,"endTime":850.741,"body":"subscription. This is a tool"},{"speaker":"Dan Misener","startTime":850.741,"endTime":854.131,"body":"that we use in conjunction with"},{"speaker":"Dan Misener","startTime":850.741,"endTime":854.131,"body":"the podcast growth work that we"},{"speaker":"Dan Misener","startTime":854.131,"endTime":858.6909999999999,"body":"do, because the real value James,"},{"speaker":"Dan Misener","startTime":854.131,"endTime":858.6909999999999,"body":"I don't think is in the charts,"},{"speaker":"Dan Misener","startTime":858.6909999999999,"endTime":862.531,"body":"in the graphs. If you really"},{"speaker":"Dan Misener","startTime":858.6909999999999,"endTime":862.531,"body":"want those, you can go and get"},{"speaker":"Dan Misener","startTime":862.651,"endTime":866.461,"body":"those from all of the source"},{"speaker":"Dan Misener","startTime":862.651,"endTime":866.461,"body":"dashboards. I think the value is"},{"speaker":"Dan Misener","startTime":866.461,"endTime":870.211,"body":"bringing that together and in"},{"speaker":"Dan Misener","startTime":866.461,"endTime":870.211,"body":"the storytelling and I mean,"},{"speaker":"Dan Misener","startTime":870.211,"endTime":874.6759999999999,"body":"just one example of this is we"},{"speaker":"Dan Misener","startTime":870.211,"endTime":874.6759999999999,"body":"were talking earlier about iOS"},{"speaker":"Dan Misener","startTime":874.6759999999999,"endTime":878.5749999999999,"body":"17 and the changes to automatic"},{"speaker":"Dan Misener","startTime":874.6759999999999,"endTime":878.5749999999999,"body":"downloads. We've worked with so"},{"speaker":"Dan Misener","startTime":878.5749999999999,"endTime":883.855,"body":"many teams where the downloads"},{"speaker":"Dan Misener","startTime":878.5749999999999,"endTime":883.855,"body":"story as of late has been kind"},{"speaker":"Dan Misener","startTime":883.855,"endTime":889.4449999999999,"body":"of a bummer. As we witness the"},{"speaker":"Dan Misener","startTime":883.855,"endTime":889.4449999999999,"body":"impact of those iOS 17 changes."},{"speaker":"Dan Misener","startTime":890.9649999999999,"endTime":894.235,"body":"Downloads have been declining"},{"speaker":"Dan Misener","startTime":890.9649999999999,"endTime":894.235,"body":"for a lot of the teams that we"},{"speaker":"Dan Misener","startTime":894.235,"endTime":897.905,"body":"work with, but the really"},{"speaker":"Dan Misener","startTime":894.235,"endTime":897.905,"body":"interesting part of the story is"},{"speaker":"Dan Misener","startTime":897.905,"endTime":900.485,"body":"that when you look at what we"},{"speaker":"Dan Misener","startTime":897.905,"endTime":900.485,"body":"would call verified listeners,"},{"speaker":"Dan Misener","startTime":900.485,"endTime":902.885,"body":"the listener numbers or the"},{"speaker":"Dan Misener","startTime":900.485,"endTime":902.885,"body":"viewer numbers that come from"},{"speaker":"Dan Misener","startTime":902.885,"endTime":906.1949999999999,"body":"Apple, they come from Spotify,"},{"speaker":"Dan Misener","startTime":902.885,"endTime":906.1949999999999,"body":"they come from YouTube. When you"},{"speaker":"Dan Misener","startTime":906.1949999999999,"endTime":909.045,"body":"look at those viewer numbers,"},{"speaker":"Dan Misener","startTime":906.1949999999999,"endTime":909.045,"body":"how many people have actually"},{"speaker":"Dan Misener","startTime":909.255,"endTime":913.035,"body":"spent time with an episode hit"},{"speaker":"Dan Misener","startTime":909.255,"endTime":913.035,"body":"play on an episode? Those"},{"speaker":"Dan Misener","startTime":913.035,"endTime":916.2149999999999,"body":"numbers are growing. And so"},{"speaker":"Dan Misener","startTime":913.035,"endTime":916.2149999999999,"body":"we've got these two things going"},{"speaker":"Dan Misener","startTime":916.2149999999999,"endTime":920.175,"body":"on in parallel. We've got"},{"speaker":"Dan Misener","startTime":916.2149999999999,"endTime":920.175,"body":"audience numbers as measured in"},{"speaker":"Dan Misener","startTime":920.175,"endTime":924.235,"body":"people, unique people who"},{"speaker":"Dan Misener","startTime":920.175,"endTime":924.235,"body":"actually hit play. Those are"},{"speaker":"Dan Misener","startTime":924.235,"endTime":928.725,"body":"growing. And at the exact same"},{"speaker":"Dan Misener","startTime":924.235,"endTime":928.725,"body":"time, we've got download numbers"},{"speaker":"Dan Misener","startTime":929.355,"endTime":934.725,"body":"that are declining. And if your"},{"speaker":"Dan Misener","startTime":929.355,"endTime":934.725,"body":"entire worldview is seen through"},{"speaker":"Dan Misener","startTime":934.725,"endTime":939.3149999999999,"body":"a downloads centric lens, that"},{"speaker":"Dan Misener","startTime":934.725,"endTime":939.3149999999999,"body":"can be a bummer. And that can"},{"speaker":"Dan Misener","startTime":939.3149999999999,"endTime":943.6949999999999,"body":"lead to perhaps a misleading"},{"speaker":"Dan Misener","startTime":939.3149999999999,"endTime":943.6949999999999,"body":"interpretation of your true"},{"speaker":"Dan Misener","startTime":943.6949999999999,"endTime":947.235,"body":"audience size or composition."},{"speaker":"Dan Misener","startTime":943.6949999999999,"endTime":947.235,"body":"And so I think the real value is"},{"speaker":"Dan Misener","startTime":947.235,"endTime":949.635,"body":"maybe not in the charts and"},{"speaker":"Dan Misener","startTime":947.235,"endTime":949.635,"body":"graphs. It's in the storytelling."},{"speaker":"Dan Misener","startTime":950.265,"endTime":953.685,"body":"It's being able to compare those"},{"speaker":"Dan Misener","startTime":950.265,"endTime":953.685,"body":"two things and say, yes,"},{"speaker":"Dan Misener","startTime":953.685,"endTime":957.505,"body":"downloads are declining for this"},{"speaker":"Dan Misener","startTime":953.685,"endTime":957.505,"body":"technical reason. And our"},{"speaker":"Dan Misener","startTime":957.505,"endTime":960.535,"body":"audience, as measured in people"},{"speaker":"Dan Misener","startTime":957.505,"endTime":960.535,"body":"who we might want to sell"},{"speaker":"Dan Misener","startTime":960.535,"endTime":964.3149999999999,"body":"something to or we might want to"},{"speaker":"Dan Misener","startTime":960.535,"endTime":964.3149999999999,"body":"hear, we might want them to"},{"speaker":"Dan Misener","startTime":964.3149999999999,"endTime":967.885,"body":"listen to our ads, or we might"},{"speaker":"Dan Misener","startTime":964.3149999999999,"endTime":967.885,"body":"want to sell them a book or a"},{"speaker":"Dan Misener","startTime":967.885,"endTime":971.0649999999999,"body":"concert ticket or some merch."},{"speaker":"Dan Misener","startTime":967.885,"endTime":971.0649999999999,"body":"The number of people, it's"},{"speaker":"Dan Misener","startTime":971.0649999999999,"endTime":975.0849999999999,"body":"actually growing. And so I think"},{"speaker":"Dan Misener","startTime":971.0649999999999,"endTime":975.0849999999999,"body":"it's more about sort of the the"},{"speaker":"Dan Misener","startTime":975.0849999999999,"endTime":978.475,"body":"storytelling and the"},{"speaker":"Dan Misener","startTime":975.0849999999999,"endTime":978.475,"body":"interpretation of the data, not"},{"speaker":"Dan Misener","startTime":978.475,"endTime":980.515,"body":"a fancy dashboard with some"},{"speaker":"Dan Misener","startTime":978.475,"endTime":980.515,"body":"charts in it."},{"speaker":"James Cridland","startTime":981.254,"endTime":983.444,"body":"Awesome. So if"},{"speaker":"James Cridland","startTime":981.254,"endTime":983.444,"body":"people want to find out more"},{"speaker":"James Cridland","startTime":983.4739999999999,"endTime":989.024,"body":"than I guess the first thing is"},{"speaker":"James Cridland","startTime":983.4739999999999,"endTime":989.024,"body":"11 to 1130 on Tuesday in the"},{"speaker":"James Cridland","startTime":989.024,"endTime":992.324,"body":"industry track stage podcast"},{"speaker":"James Cridland","startTime":989.024,"endTime":992.324,"body":"movement, you'll be there and"},{"speaker":"James Cridland","startTime":992.324,"endTime":994.934,"body":"you'll be not just talking about"},{"speaker":"James Cridland","startTime":992.324,"endTime":994.934,"body":"this, but you'll be talking"},{"speaker":"James Cridland","startTime":994.934,"endTime":1000.034,"body":"about the whole confusing mass"},{"speaker":"James Cridland","startTime":994.934,"endTime":1000.034,"body":"of podcast measurement, I guess."},{"speaker":"James Cridland","startTime":1000.7239999999999,"endTime":1004.174,"body":"So that's one thing. What's"},{"speaker":"James Cridland","startTime":1000.7239999999999,"endTime":1004.174,"body":"another way of of for people to"},{"speaker":"James Cridland","startTime":1004.2339999999999,"endTime":1006.274,"body":"learn more about your new tool?"},{"speaker":"Dan Misener","startTime":1006.31,"endTime":1008.5799999999999,"body":"Thank you for"},{"speaker":"Dan Misener","startTime":1006.31,"endTime":1008.5799999999999,"body":"shouting out the podcast"},{"speaker":"Dan Misener","startTime":1008.6,"endTime":1012.31,"body":"movement session. I am running."},{"speaker":"Dan Misener","startTime":1008.6,"endTime":1012.31,"body":"And yes, it is absolutely not"},{"speaker":"Dan Misener","startTime":1012.31,"endTime":1014.8299999999999,"body":"just about the money, but"},{"speaker":"Dan Misener","startTime":1012.31,"endTime":1014.8299999999999,"body":"dashboard is about how anybody"},{"speaker":"Dan Misener","startTime":1015.04,"endTime":1018.04,"body":"big creator, small creator, just"},{"speaker":"Dan Misener","startTime":1015.04,"endTime":1018.04,"body":"starting or been doing this for"},{"speaker":"Dan Misener","startTime":1018.04,"endTime":1021.64,"body":"decades could use the data that"},{"speaker":"Dan Misener","startTime":1018.04,"endTime":1021.64,"body":"is available in all of these"},{"speaker":"Dan Misener","startTime":1021.64,"endTime":1027.84,"body":"different places. In addition to"},{"speaker":"Dan Misener","startTime":1021.64,"endTime":1027.84,"body":"that, we are bumper dotcom is"},{"speaker":"Dan Misener","startTime":1027.84,"endTime":1032.55,"body":"our website and you can contact"},{"speaker":"Dan Misener","startTime":1027.84,"endTime":1032.55,"body":"us there. You can take a peek at"},{"speaker":"Dan Misener","startTime":1032.55,"endTime":1035.16,"body":"the bumper dashboard. We've got"},{"speaker":"Dan Misener","startTime":1032.55,"endTime":1035.16,"body":"some screenshots up there."},{"speaker":"Dan Misener","startTime":1035.46,"endTime":1039.06,"body":"Always happy to talk to people"},{"speaker":"Dan Misener","startTime":1035.46,"endTime":1039.06,"body":"about how they can try and make"},{"speaker":"Dan Misener","startTime":1039.06,"endTime":1042.75,"body":"better sense of all of this"},{"speaker":"Dan Misener","startTime":1039.06,"endTime":1042.75,"body":"really rich, useful information"},{"speaker":"Dan Misener","startTime":1042.75,"endTime":1045.69,"body":"that's available but can"},{"speaker":"Dan Misener","startTime":1042.75,"endTime":1045.69,"body":"sometimes feel cumbersome"},{"speaker":"Dan Misener","startTime":1045.69,"endTime":1050.6,"body":"because. Well, Judy had the log"},{"speaker":"Dan Misener","startTime":1045.69,"endTime":1050.6,"body":"to Apple Podcasts Connect and"},{"speaker":"Dan Misener","startTime":1050.6,"endTime":1051.8,"body":"she doesn't work here anymore."},{"speaker":"James Cridland","startTime":1053.2649999999999,"endTime":1057.1209999999999,"body":"Yes. Yes. Dan,"},{"speaker":"James Cridland","startTime":1053.2649999999999,"endTime":1057.1209999999999,"body":"thank you so much for your time."},{"speaker":"James Cridland","startTime":1057.1209999999999,"endTime":1058.051,"body":"I really appreciate it."},{"speaker":"Dan Misener","startTime":1058.12,"endTime":1058.66,"body":"Thanks, James."}]}