{"version":"1.0.0","segments":[{"speaker":"Mignon Fogarty","startTime":12.309999999999999,"endTime":14.469999999999999,"body":"I'm Mignon"},{"speaker":"Mignon Fogarty","startTime":12.309999999999999,"endTime":14.469999999999999,"body":"Fogarty and later I will be"},{"speaker":"Mignon Fogarty","startTime":14.469999999999999,"endTime":17.049999999999997,"body":"talking about 18 years in"},{"speaker":"Mignon Fogarty","startTime":14.469999999999999,"endTime":17.049999999999997,"body":"podcasting."},{"speaker":"James Cridland","startTime":17.474,"endTime":19.874,"body":"So Mignon,"},{"speaker":"James Cridland","startTime":17.474,"endTime":19.874,"body":"Grammar Girl is celebrating its"},{"speaker":"James Cridland","startTime":19.874,"endTime":25.064,"body":"18th anniversary this week."},{"speaker":"James Cridland","startTime":19.874,"endTime":25.064,"body":"Firstly, many congratulations."},{"speaker":"James Cridland","startTime":25.064,"endTime":26.954,"body":"And what is gram a girl for"},{"speaker":"James Cridland","startTime":25.064,"endTime":26.954,"body":"people who don't know."},{"speaker":"Mignon Fogarty","startTime":27.657,"endTime":29.877000000000002,"body":"Thank you. Yeah,"},{"speaker":"Mignon Fogarty","startTime":27.657,"endTime":29.877000000000002,"body":"It's a show with a. Well, it"},{"speaker":"Mignon Fogarty","startTime":29.877000000000002,"endTime":32.667,"body":"started as a quick tip about"},{"speaker":"Mignon Fogarty","startTime":29.877000000000002,"endTime":32.667,"body":"writing a quick and dirty tip to"},{"speaker":"Mignon Fogarty","startTime":32.667,"endTime":36.117,"body":"help you write better. Today,"},{"speaker":"Mignon Fogarty","startTime":32.667,"endTime":36.117,"body":"it's about language and"},{"speaker":"Mignon Fogarty","startTime":36.117,"endTime":39.987,"body":"everything that is exciting and"},{"speaker":"Mignon Fogarty","startTime":36.117,"endTime":39.987,"body":"fun about language as well as"},{"speaker":"Mignon Fogarty","startTime":39.987,"endTime":40.887,"body":"the quick tips."},{"speaker":"James Cridland","startTime":41.278,"endTime":44.331,"body":"And I notice I"},{"speaker":"James Cridland","startTime":41.278,"endTime":44.331,"body":"was listening to a recent"},{"speaker":"James Cridland","startTime":44.631,"endTime":49.581,"body":"episode all about accents and"},{"speaker":"James Cridland","startTime":44.631,"endTime":49.581,"body":"singing and why Adele sings in a"},{"speaker":"James Cridland","startTime":49.581,"endTime":53.061,"body":"in an English accent, or rather"},{"speaker":"James Cridland","startTime":49.581,"endTime":53.061,"body":"an American accent when she"},{"speaker":"James Cridland","startTime":53.061,"endTime":55.791000000000004,"body":"speaks in a very English accent"},{"speaker":"James Cridland","startTime":53.061,"endTime":55.791000000000004,"body":"and all of that."},{"speaker":"Mignon Fogarty","startTime":55.671,"endTime":57.111000000000004,"body":"Wasn't that"},{"speaker":"Mignon Fogarty","startTime":55.671,"endTime":57.111000000000004,"body":"fascinating?"},{"speaker":"James Cridland","startTime":56.971000000000004,"endTime":58.801,"body":"Yeah, which is"},{"speaker":"James Cridland","startTime":56.971000000000004,"endTime":58.801,"body":"really, really interesting,"},{"speaker":"James Cridland","startTime":58.801,"endTime":62.701,"body":"which I really enjoyed. And one"},{"speaker":"James Cridland","startTime":58.801,"endTime":62.701,"body":"of the things that I found"},{"speaker":"James Cridland","startTime":62.701,"endTime":66.511,"body":"fascinating and, you know,"},{"speaker":"James Cridland","startTime":62.701,"endTime":66.511,"body":"having been in podcasting for"},{"speaker":"James Cridland","startTime":66.511,"endTime":70.621,"body":"eight years, the first thing"},{"speaker":"James Cridland","startTime":66.511,"endTime":70.621,"body":"that I heard was a, uh, an"},{"speaker":"James Cridland","startTime":70.621,"endTime":75.181,"body":"advertisement for the Gold Coast"},{"speaker":"James Cridland","startTime":70.621,"endTime":75.181,"body":"University, which is just down"},{"speaker":"James Cridland","startTime":75.181,"endTime":76.831,"body":"the road from me here in"},{"speaker":"James Cridland","startTime":75.181,"endTime":76.831,"body":"Australia."},{"speaker":"Mignon Fogarty","startTime":77.11,"endTime":77.5,"body":"Wow."},{"speaker":"James Cridland","startTime":77.311,"endTime":80.401,"body":"And I was and I"},{"speaker":"James Cridland","startTime":77.311,"endTime":80.401,"body":"was there thinking, you must"},{"speaker":"James Cridland","startTime":80.401,"endTime":84.521,"body":"have seen an awful lot of change"},{"speaker":"James Cridland","startTime":80.401,"endTime":84.521,"body":"in podcasting in the last 18"},{"speaker":"James Cridland","startTime":84.541,"endTime":89.821,"body":"years. Um, what's the biggest"},{"speaker":"James Cridland","startTime":84.541,"endTime":89.821,"body":"changes that you've seen?"},{"speaker":"Mignon Fogarty","startTime":90.19200000000001,"endTime":91.992,"body":"Yeah, it's funny"},{"speaker":"Mignon Fogarty","startTime":90.19200000000001,"endTime":91.992,"body":"that you would mention that"},{"speaker":"Mignon Fogarty","startTime":91.992,"endTime":96.072,"body":"because I do think dynamic ad"},{"speaker":"Mignon Fogarty","startTime":91.992,"endTime":96.072,"body":"insertion is one of the biggest"},{"speaker":"Mignon Fogarty","startTime":96.072,"endTime":100.602,"body":"changes that at least has had."},{"speaker":"Mignon Fogarty","startTime":96.072,"endTime":100.602,"body":"The biggest effect on my"},{"speaker":"Mignon Fogarty","startTime":100.602,"endTime":105.072,"body":"business and what I do. You know,"},{"speaker":"Mignon Fogarty","startTime":100.602,"endTime":105.072,"body":"the meat of what I do, producing"},{"speaker":"Mignon Fogarty","startTime":105.072,"endTime":110.952,"body":"the podcast hasn't changed that"},{"speaker":"Mignon Fogarty","startTime":105.072,"endTime":110.952,"body":"much really. But yeah, but with"},{"speaker":"Mignon Fogarty","startTime":110.952,"endTime":113.922,"body":"dynamic ad insertion, you know,"},{"speaker":"Mignon Fogarty","startTime":110.952,"endTime":113.922,"body":"I'm also the founder of the"},{"speaker":"Mignon Fogarty","startTime":113.922,"endTime":117.762,"body":"Quick and Dirty Tips Podcast"},{"speaker":"Mignon Fogarty","startTime":113.922,"endTime":117.762,"body":"Network. And the nature of our"},{"speaker":"Mignon Fogarty","startTime":117.762,"endTime":121.452,"body":"shows, like, like what I do with"},{"speaker":"Mignon Fogarty","startTime":117.762,"endTime":121.452,"body":"language and we have parenting"},{"speaker":"Mignon Fogarty","startTime":121.452,"endTime":125.922,"body":"and health tips and nutrition"},{"speaker":"Mignon Fogarty","startTime":121.452,"endTime":125.922,"body":"tips. It's all evergreen. And so"},{"speaker":"Mignon Fogarty","startTime":125.922,"endTime":130.482,"body":"we have a massive archive of"},{"speaker":"Mignon Fogarty","startTime":125.922,"endTime":130.482,"body":"episodes that are still live and"},{"speaker":"Mignon Fogarty","startTime":130.482,"endTime":135.462,"body":"get a lot of traffic. And so our"},{"speaker":"Mignon Fogarty","startTime":130.482,"endTime":135.462,"body":"ability to monetize that"},{"speaker":"Mignon Fogarty","startTime":135.462,"endTime":139.422,"body":"backlist, you know, has just"},{"speaker":"Mignon Fogarty","startTime":135.462,"endTime":139.422,"body":"made all the difference in in"},{"speaker":"Mignon Fogarty","startTime":139.422,"endTime":142.092,"body":"being a going concern, you know,"},{"speaker":"Mignon Fogarty","startTime":139.422,"endTime":142.092,"body":"having a business."},{"speaker":"James Cridland","startTime":142.305,"endTime":145.035,"body":"Yeah. So how has"},{"speaker":"James Cridland","startTime":142.305,"endTime":145.035,"body":"advertising changed for you in"},{"speaker":"James Cridland","startTime":145.035,"endTime":147.01500000000001,"body":"the last 18 years? Can you"},{"speaker":"James Cridland","startTime":145.035,"endTime":147.01500000000001,"body":"remember who your first"},{"speaker":"James Cridland","startTime":147.01500000000001,"endTime":147.825,"body":"advertiser was?"},{"speaker":"Mignon Fogarty","startTime":148.988,"endTime":152.383,"body":"Oh, my gosh. You"},{"speaker":"Mignon Fogarty","startTime":148.988,"endTime":152.383,"body":"know, I know in the early days,"},{"speaker":"Mignon Fogarty","startTime":152.383,"endTime":155.533,"body":"Audible was there in the"},{"speaker":"Mignon Fogarty","startTime":152.383,"endTime":155.533,"body":"beginning, very early on. I"},{"speaker":"Mignon Fogarty","startTime":155.533,"endTime":157.873,"body":"don't know if they were the"},{"speaker":"Mignon Fogarty","startTime":155.533,"endTime":157.873,"body":"first, but they were with I mean,"},{"speaker":"Mignon Fogarty","startTime":157.963,"endTime":160.483,"body":"they probably advertised on the"},{"speaker":"Mignon Fogarty","startTime":157.963,"endTime":160.483,"body":"show for ten years at least."},{"speaker":"Mignon Fogarty","startTime":160.483,"endTime":164.803,"body":"They were a huge early supporter."},{"speaker":"Mignon Fogarty","startTime":160.483,"endTime":164.803,"body":"And that I remember very early"},{"speaker":"Mignon Fogarty","startTime":164.803,"endTime":170.293,"body":"on we had a couple of movies"},{"speaker":"Mignon Fogarty","startTime":164.803,"endTime":170.293,"body":"advertising. Um, oh, I should be"},{"speaker":"Mignon Fogarty","startTime":170.293,"endTime":173.833,"body":"able to remember Stomp the Yard."},{"speaker":"Mignon Fogarty","startTime":170.293,"endTime":173.833,"body":"Stomp The Yard was a movie that"},{"speaker":"Mignon Fogarty","startTime":173.833,"endTime":178.723,"body":"advertised in Grammar Girl way"},{"speaker":"Mignon Fogarty","startTime":173.833,"endTime":178.723,"body":"back in the very early days."},{"speaker":"James Cridland","startTime":178.769,"endTime":180.629,"body":"Wow. Why don't"},{"speaker":"James Cridland","startTime":178.769,"endTime":180.629,"body":"why don't movies advertise in"},{"speaker":"James Cridland","startTime":180.629,"endTime":183.569,"body":"podcasts anymore? Or maybe they"},{"speaker":"James Cridland","startTime":180.629,"endTime":183.569,"body":"do in the U.S.? I don't know."},{"speaker":"Mignon Fogarty","startTime":184.534,"endTime":187.864,"body":"I haven't had"},{"speaker":"Mignon Fogarty","startTime":184.534,"endTime":187.864,"body":"one in. Yeah, I can. That was."},{"speaker":"Mignon Fogarty","startTime":188.044,"endTime":189.244,"body":"That was probably the last one."},{"speaker":"James Cridland","startTime":189.355,"endTime":192.685,"body":"Yeah. Wow. And"},{"speaker":"James Cridland","startTime":189.355,"endTime":192.685,"body":"so advertising back then, I'm"},{"speaker":"James Cridland","startTime":192.685,"endTime":198.115,"body":"guessing, was, um, with a with a"},{"speaker":"James Cridland","startTime":192.685,"endTime":198.115,"body":"supply to you as a spot or would"},{"speaker":"James Cridland","startTime":198.115,"endTime":201.205,"body":"you host read or how did"},{"speaker":"James Cridland","startTime":198.115,"endTime":201.205,"body":"advertising work."},{"speaker":"Mignon Fogarty","startTime":201.927,"endTime":204.267,"body":"Oh, they were"},{"speaker":"Mignon Fogarty","startTime":201.927,"endTime":204.267,"body":"all host red. In fact, that was"},{"speaker":"Mignon Fogarty","startTime":204.267,"endTime":208.707,"body":"for a long time. I mean, I would"},{"speaker":"Mignon Fogarty","startTime":204.267,"endTime":208.707,"body":"say it's only oh, gosh, I lose"},{"speaker":"Mignon Fogarty","startTime":208.707,"endTime":212.127,"body":"track of time, but maybe the"},{"speaker":"Mignon Fogarty","startTime":208.707,"endTime":212.127,"body":"last six or seven years where"},{"speaker":"Mignon Fogarty","startTime":212.127,"endTime":216.77700000000002,"body":"we've had prerecorded ads. I"},{"speaker":"Mignon Fogarty","startTime":212.127,"endTime":216.77700000000002,"body":"mean, in the it feels like not"},{"speaker":"Mignon Fogarty","startTime":216.77700000000002,"endTime":221.367,"body":"that long ago that I had to"},{"speaker":"Mignon Fogarty","startTime":216.77700000000002,"endTime":221.367,"body":"record ads every week. And I"},{"speaker":"Mignon Fogarty","startTime":221.367,"endTime":224.697,"body":"don't have a single ad to record"},{"speaker":"Mignon Fogarty","startTime":221.367,"endTime":224.697,"body":"myself. I don't think this month"},{"speaker":"Mignon Fogarty","startTime":224.697,"endTime":227.607,"body":"it's all pre-recorded and"},{"speaker":"Mignon Fogarty","startTime":224.697,"endTime":227.607,"body":"dynamically inserted."},{"speaker":"James Cridland","startTime":227.564,"endTime":228.314,"body":"Mm hmm."},{"speaker":"Mignon Fogarty","startTime":228.493,"endTime":230.383,"body":"Which actually"},{"speaker":"Mignon Fogarty","startTime":228.493,"endTime":230.383,"body":"saves me a huge amount of time."},{"speaker":"James Cridland","startTime":231.111,"endTime":234.471,"body":"So you say that"},{"speaker":"James Cridland","startTime":231.111,"endTime":234.471,"body":"the way that you make your show"},{"speaker":"James Cridland","startTime":234.471,"endTime":239.241,"body":"hasn't changed that much. You're"},{"speaker":"James Cridland","startTime":234.471,"endTime":239.241,"body":"not using A.I. or any of these"},{"speaker":"James Cridland","startTime":239.241,"endTime":240.321,"body":"new fancy tools."},{"speaker":"Mignon Fogarty","startTime":241.341,"endTime":244.131,"body":"Well, you know,"},{"speaker":"Mignon Fogarty","startTime":241.341,"endTime":244.131,"body":"the tools have gotten better,"},{"speaker":"Mignon Fogarty","startTime":244.311,"endTime":248.751,"body":"but, you know, I still research"},{"speaker":"Mignon Fogarty","startTime":244.311,"endTime":248.751,"body":"the topic, write a script,"},{"speaker":"Mignon Fogarty","startTime":248.751,"endTime":252.081,"body":"record that script, and then we"},{"speaker":"Mignon Fogarty","startTime":248.751,"endTime":252.081,"body":"produce it in an audio program."},{"speaker":"Mignon Fogarty","startTime":252.381,"endTime":253.551,"body":"Like the meat"},{"speaker":"James Cridland","startTime":253.471,"endTime":253.801,"body":"Mm"},{"speaker":"Mignon Fogarty","startTime":253.551,"endTime":256.521,"body":"of it hasn't"},{"speaker":"Mignon Fogarty","startTime":253.551,"endTime":256.521,"body":"changed, but all the technology"},{"speaker":"Mignon Fogarty","startTime":256.521,"endTime":259.941,"body":"around it has. I was thinking"},{"speaker":"Mignon Fogarty","startTime":256.521,"endTime":259.941,"body":"about that. You know, it is so"},{"speaker":"Mignon Fogarty","startTime":259.941,"endTime":263.031,"body":"much easier to do an interview"},{"speaker":"Mignon Fogarty","startTime":259.941,"endTime":263.031,"body":"than it used to be. You know, we"},{"speaker":"Mignon Fogarty","startTime":263.031,"endTime":267.561,"body":"have squad cars and riverside"},{"speaker":"Mignon Fogarty","startTime":263.031,"endTime":267.561,"body":"and all the very clean feed, all"},{"speaker":"Mignon Fogarty","startTime":267.561,"endTime":271.311,"body":"the various tools to record"},{"speaker":"Mignon Fogarty","startTime":267.561,"endTime":271.311,"body":"interviews. None of that existed"},{"speaker":"Mignon Fogarty","startTime":271.311,"endTime":274.371,"body":"when I started. It was much"},{"speaker":"Mignon Fogarty","startTime":271.311,"endTime":274.371,"body":"harder to do an interview. You"},{"speaker":"Mignon Fogarty","startTime":274.371,"endTime":278.361,"body":"know, I used to transcribe my"},{"speaker":"Mignon Fogarty","startTime":274.371,"endTime":278.361,"body":"interviews by hand"},{"speaker":"James Cridland","startTime":278.282,"endTime":278.602,"body":"hmm."},{"speaker":"Mignon Fogarty","startTime":279.541,"endTime":283.82099999999997,"body":"that took hours,"},{"speaker":"Mignon Fogarty","startTime":279.541,"endTime":283.82099999999997,"body":"you know, and now that is I we"},{"speaker":"Mignon Fogarty","startTime":283.82099999999997,"endTime":286.97099999999995,"body":"you know, we used a script and"},{"speaker":"Mignon Fogarty","startTime":283.82099999999997,"endTime":286.97099999999995,"body":"it just pops out a transcript"},{"speaker":"Mignon Fogarty","startTime":286.97099999999995,"endTime":290.241,"body":"and it's not perfect. And, you"},{"speaker":"Mignon Fogarty","startTime":286.97099999999995,"endTime":290.241,"body":"know, because my show is Grammar"},{"speaker":"Mignon Fogarty","startTime":290.241,"endTime":295.551,"body":"Girl, I still have to edit it,"},{"speaker":"Mignon Fogarty","startTime":290.241,"endTime":295.551,"body":"but, you know, it saves hours of"},{"speaker":"Mignon Fogarty","startTime":295.551,"endTime":296.15099999999995,"body":"time."},{"speaker":"James Cridland","startTime":296.554,"endTime":298.924,"body":"Yeah. And of"},{"speaker":"James Cridland","startTime":296.554,"endTime":298.924,"body":"course, spoken word grammar is"},{"speaker":"James Cridland","startTime":298.924,"endTime":301.50399999999996,"body":"very different to written word"},{"speaker":"James Cridland","startTime":298.924,"endTime":301.50399999999996,"body":"grammar, isn't it?"},{"speaker":"Mignon Fogarty","startTime":302.32,"endTime":304.41999999999996,"body":"It is. I'm"},{"speaker":"Mignon Fogarty","startTime":302.32,"endTime":304.41999999999996,"body":"always you know, I do scripted"},{"speaker":"Mignon Fogarty","startTime":304.41999999999996,"endTime":308.26,"body":"shows and I do non-scripted"},{"speaker":"Mignon Fogarty","startTime":304.41999999999996,"endTime":308.26,"body":"shows. And I I'm always very"},{"speaker":"Mignon Fogarty","startTime":308.26,"endTime":311.28999999999996,"body":"aware with the scripted shows,"},{"speaker":"Mignon Fogarty","startTime":308.26,"endTime":311.28999999999996,"body":"even though I'm writing a script,"},{"speaker":"Mignon Fogarty","startTime":311.28999999999996,"endTime":314.34999999999997,"body":"I'm trying to make them sound"},{"speaker":"Mignon Fogarty","startTime":311.28999999999996,"endTime":314.34999999999997,"body":"natural. So, you know, it's a"},{"speaker":"Mignon Fogarty","startTime":314.34999999999997,"endTime":318.07,"body":"balance. And then, you know, I"},{"speaker":"Mignon Fogarty","startTime":314.34999999999997,"endTime":318.07,"body":"have guest writers now, you know,"},{"speaker":"Mignon Fogarty","startTime":318.07,"endTime":321.7,"body":"the the singing accents that was"},{"speaker":"Mignon Fogarty","startTime":318.07,"endTime":321.7,"body":"written by a linguist,"},{"speaker":"James Cridland","startTime":321.92199999999997,"endTime":322.202,"body":"Hmm."},{"speaker":"Mignon Fogarty","startTime":322.09,"endTime":324.13,"body":"Susan Hermann."},{"speaker":"Mignon Fogarty","startTime":322.09,"endTime":324.13,"body":"You know, I hired a couple of"},{"speaker":"Mignon Fogarty","startTime":324.13,"endTime":327.7,"body":"years ago as a freelancer. So,"},{"speaker":"Mignon Fogarty","startTime":324.13,"endTime":327.7,"body":"you know, I work with linguists"},{"speaker":"Mignon Fogarty","startTime":327.7,"endTime":331.0,"body":"who help me cover topics that"},{"speaker":"Mignon Fogarty","startTime":327.7,"endTime":331.0,"body":"are sort of outside my area of"},{"speaker":"Mignon Fogarty","startTime":331.0,"endTime":335.22999999999996,"body":"expertise. And so I always"},{"speaker":"Mignon Fogarty","startTime":331.0,"endTime":335.22999999999996,"body":"notice when someone else writes"},{"speaker":"Mignon Fogarty","startTime":335.22999999999996,"endTime":339.66999999999996,"body":"for me, I have to go in and"},{"speaker":"Mignon Fogarty","startTime":335.22999999999996,"endTime":339.66999999999996,"body":"change tiny little bits of"},{"speaker":"Mignon Fogarty","startTime":339.66999999999996,"endTime":342.54999999999995,"body":"wording all through the script"},{"speaker":"Mignon Fogarty","startTime":339.66999999999996,"endTime":342.54999999999995,"body":"to make it sound more like"},{"speaker":"Mignon Fogarty","startTime":342.54999999999995,"endTime":346.03,"body":"something I would say. And"},{"speaker":"Mignon Fogarty","startTime":342.54999999999995,"endTime":346.03,"body":"sometimes when people start,"},{"speaker":"Mignon Fogarty","startTime":346.03,"endTime":350.61999999999995,"body":"they feel prickly, like, Why are"},{"speaker":"Mignon Fogarty","startTime":346.03,"endTime":350.61999999999995,"body":"you making so many edits to my"},{"speaker":"Mignon Fogarty","startTime":350.61999999999995,"endTime":351.48999999999995,"body":"script? You know?"},{"speaker":"James Cridland","startTime":351.50699999999995,"endTime":351.86699999999996,"body":"Mm"},{"speaker":"Mignon Fogarty","startTime":352.03,"endTime":352.59999999999997,"body":"And"},{"speaker":"James Cridland","startTime":352.077,"endTime":352.31699999999995,"body":"hmm."},{"speaker":"Mignon Fogarty","startTime":352.59999999999997,"endTime":355.33,"body":"then I explain"},{"speaker":"Mignon Fogarty","startTime":352.59999999999997,"endTime":355.33,"body":"it. So it sounds like I'm saying."},{"speaker":"James Cridland","startTime":355.80999999999995,"endTime":358.0,"body":"Yes. It sounds"},{"speaker":"James Cridland","startTime":355.80999999999995,"endTime":358.0,"body":"like it's really me. It's really"},{"speaker":"James Cridland","startTime":358.0,"endTime":361.45,"body":"me. So what are the big changes"},{"speaker":"James Cridland","startTime":358.0,"endTime":361.45,"body":"I mentioned? I mentioned"},{"speaker":"James Cridland","startTime":361.45,"endTime":364.09,"body":"advertising. But what are the"},{"speaker":"James Cridland","startTime":361.45,"endTime":364.09,"body":"big changes that you've seen"},{"speaker":"James Cridland","startTime":364.09,"endTime":367.98999999999995,"body":"over the over the past 18 years"},{"speaker":"James Cridland","startTime":364.09,"endTime":367.98999999999995,"body":"and has podcasting. I guess the"},{"speaker":"James Cridland","startTime":367.98999999999995,"endTime":370.71999999999997,"body":"question, has podcasting changed"},{"speaker":"James Cridland","startTime":367.98999999999995,"endTime":370.71999999999997,"body":"for the better?"},{"speaker":"Mignon Fogarty","startTime":372.251,"endTime":375.631,"body":"Hmm. I think it"},{"speaker":"Mignon Fogarty","startTime":372.251,"endTime":375.631,"body":"has. I mean, I think the fact"},{"speaker":"Mignon Fogarty","startTime":375.631,"endTime":379.441,"body":"that it's easier to make a show"},{"speaker":"Mignon Fogarty","startTime":375.631,"endTime":379.441,"body":"and it's easier to financially"},{"speaker":"Mignon Fogarty","startTime":379.441,"endTime":382.381,"body":"support a show. You know, it's"},{"speaker":"Mignon Fogarty","startTime":379.441,"endTime":382.381,"body":"not just advertising, it's"},{"speaker":"Mignon Fogarty","startTime":382.59099999999995,"endTime":387.39099999999996,"body":"listener support. Like through,"},{"speaker":"Mignon Fogarty","startTime":382.59099999999995,"endTime":387.39099999999996,"body":"you know, Patreon and Apple"},{"speaker":"Mignon Fogarty","startTime":387.39099999999996,"endTime":390.871,"body":"Podcasts subscriptions. And, you"},{"speaker":"Mignon Fogarty","startTime":387.39099999999996,"endTime":390.871,"body":"know, I do something called"},{"speaker":"Mignon Fogarty","startTime":390.871,"endTime":394.981,"body":"subtext where people subscribe"},{"speaker":"Mignon Fogarty","startTime":390.871,"endTime":394.981,"body":"and I send them a text message a"},{"speaker":"Mignon Fogarty","startTime":394.981,"endTime":398.28099999999995,"body":"couple times a week with a fun"},{"speaker":"Mignon Fogarty","startTime":394.981,"endTime":398.28099999999995,"body":"language tip. You know, there"},{"speaker":"Mignon Fogarty","startTime":398.28099999999995,"endTime":401.881,"body":"are just so many more ways to"},{"speaker":"Mignon Fogarty","startTime":398.28099999999995,"endTime":401.881,"body":"support a show, whether you're a"},{"speaker":"Mignon Fogarty","startTime":401.881,"endTime":405.84099999999995,"body":"big show or a small show. You"},{"speaker":"Mignon Fogarty","startTime":401.881,"endTime":405.84099999999995,"body":"know, I think that's a huge plus"},{"speaker":"Mignon Fogarty","startTime":405.84099999999995,"endTime":408.361,"body":"for the industry because it"},{"speaker":"Mignon Fogarty","startTime":405.84099999999995,"endTime":408.361,"body":"means that more people can"},{"speaker":"Mignon Fogarty","startTime":408.361,"endTime":412.14099999999996,"body":"produce podcasts. You know, we"},{"speaker":"Mignon Fogarty","startTime":408.361,"endTime":412.14099999999996,"body":"also have to compete more with"},{"speaker":"Mignon Fogarty","startTime":412.14099999999996,"endTime":417.09099999999995,"body":"other people. Certainly there"},{"speaker":"Mignon Fogarty","startTime":412.14099999999996,"endTime":417.09099999999995,"body":"are many more celebrities in"},{"speaker":"Mignon Fogarty","startTime":417.09099999999995,"endTime":421.111,"body":"podcasting than when I started"},{"speaker":"Mignon Fogarty","startTime":417.09099999999995,"endTime":421.111,"body":"and there were a couple back"},{"speaker":"Mignon Fogarty","startTime":421.111,"endTime":424.111,"body":"then. There was, you know, Penn"},{"speaker":"Mignon Fogarty","startTime":421.111,"endTime":424.111,"body":"Jillette and Kevin Smith were"},{"speaker":"Mignon Fogarty","startTime":424.111,"endTime":429.33099999999996,"body":"pretty early. But today, you"},{"speaker":"Mignon Fogarty","startTime":424.111,"endTime":429.33099999999996,"body":"know, is there a celebrity who"},{"speaker":"Mignon Fogarty","startTime":429.33099999999996,"endTime":432.51099999999997,"body":"doesn't have a podcast today?"},{"speaker":"Mignon Fogarty","startTime":429.33099999999996,"endTime":432.51099999999997,"body":"I'm not sure there is. So."},{"speaker":"James Cridland","startTime":432.638,"endTime":435.15799999999996,"body":"I think you're"},{"speaker":"James Cridland","startTime":432.638,"endTime":435.15799999999996,"body":"right. And you use you use an"},{"speaker":"James Cridland","startTime":435.15799999999996,"endTime":438.488,"body":"awful lot of social media. I"},{"speaker":"James Cridland","startTime":435.15799999999996,"endTime":438.488,"body":"notice that you're quite active"},{"speaker":"James Cridland","startTime":438.488,"endTime":443.888,"body":"on Mastodon these days on"},{"speaker":"James Cridland","startTime":438.488,"endTime":443.888,"body":"Diverse, as one has to say. How"},{"speaker":"James Cridland","startTime":443.888,"endTime":449.828,"body":"much how important is social"},{"speaker":"James Cridland","startTime":443.888,"endTime":449.828,"body":"media to getting people to find"},{"speaker":"James Cridland","startTime":449.828,"endTime":451.988,"body":"your podcast and listen to your"},{"speaker":"James Cridland","startTime":449.828,"endTime":451.988,"body":"podcasts?"},{"speaker":"Mignon Fogarty","startTime":452.774,"endTime":455.594,"body":"You know, it's"},{"speaker":"Mignon Fogarty","startTime":452.774,"endTime":455.594,"body":"funny because I am incredibly"},{"speaker":"Mignon Fogarty","startTime":455.594,"endTime":458.234,"body":"active on social media. I always"},{"speaker":"Mignon Fogarty","startTime":455.594,"endTime":458.234,"body":"have been. And that's that's a"},{"speaker":"Mignon Fogarty","startTime":458.234,"endTime":461.294,"body":"new that is a new thing in"},{"speaker":"Mignon Fogarty","startTime":458.234,"endTime":461.294,"body":"podcasting. It didn't exist when"},{"speaker":"Mignon Fogarty","startTime":461.294,"endTime":463.784,"body":"I started. You know, we heard"},{"speaker":"Mignon Fogarty","startTime":461.294,"endTime":463.784,"body":"from listeners through email or"},{"speaker":"Mignon Fogarty","startTime":463.784,"endTime":468.044,"body":"voicemail or sometimes on forums,"},{"speaker":"Mignon Fogarty","startTime":463.784,"endTime":468.044,"body":"but, you know, it's a great,"},{"speaker":"Mignon Fogarty","startTime":468.284,"endTime":471.854,"body":"great to be able to interact"},{"speaker":"Mignon Fogarty","startTime":468.284,"endTime":471.854,"body":"with listeners on social media."},{"speaker":"Mignon Fogarty","startTime":472.33399999999995,"endTime":477.07399999999996,"body":"I am not so sure it does much to"},{"speaker":"Mignon Fogarty","startTime":472.33399999999995,"endTime":477.07399999999996,"body":"drive people to listen to your"},{"speaker":"Mignon Fogarty","startTime":477.07399999999996,"endTime":482.654,"body":"show. When I promote, when I"},{"speaker":"Mignon Fogarty","startTime":477.07399999999996,"endTime":482.654,"body":"don't promote, I don't notice a"},{"speaker":"Mignon Fogarty","startTime":482.654,"endTime":483.64399999999995,"body":"huge difference"},{"speaker":"James Cridland","startTime":483.46599999999995,"endTime":483.796,"body":"Mm"},{"speaker":"Mignon Fogarty","startTime":483.64399999999995,"endTime":486.344,"body":"in the traffic."},{"speaker":"Mignon Fogarty","startTime":483.64399999999995,"endTime":486.344,"body":"You know, for the 15th"},{"speaker":"Mignon Fogarty","startTime":486.344,"endTime":490.81399999999996,"body":"anniversary, I did a massive"},{"speaker":"Mignon Fogarty","startTime":486.344,"endTime":490.81399999999996,"body":"social media push. I posted"},{"speaker":"Mignon Fogarty","startTime":490.81399999999996,"endTime":495.58399999999995,"body":"every day for a month about the"},{"speaker":"Mignon Fogarty","startTime":490.81399999999996,"endTime":495.58399999999995,"body":"podcast and. And when we did"},{"speaker":"Mignon Fogarty","startTime":495.58399999999995,"endTime":499.24399999999997,"body":"that, I did see an increase. I"},{"speaker":"Mignon Fogarty","startTime":495.58399999999995,"endTime":499.24399999999997,"body":"think it was, I don't know,"},{"speaker":"Mignon Fogarty","startTime":499.24399999999997,"endTime":503.294,"body":"maybe a 15, 20% increase in"},{"speaker":"Mignon Fogarty","startTime":499.24399999999997,"endTime":503.294,"body":"traffic during that time,"},{"speaker":"James Cridland","startTime":503.657,"endTime":503.957,"body":"hmm."},{"speaker":"Mignon Fogarty","startTime":504.01399999999995,"endTime":507.13399999999996,"body":"but it was"},{"speaker":"Mignon Fogarty","startTime":504.01399999999995,"endTime":507.13399999999996,"body":"completely unsustainable. I mean,"},{"speaker":"Mignon Fogarty","startTime":507.524,"endTime":512.354,"body":"one, it nearly killed me. And"},{"speaker":"Mignon Fogarty","startTime":507.524,"endTime":512.354,"body":"two, like there was the"},{"speaker":"Mignon Fogarty","startTime":512.354,"endTime":515.654,"body":"anniversary excitement. You know,"},{"speaker":"Mignon Fogarty","startTime":512.354,"endTime":515.654,"body":"there was something that I was"},{"speaker":"Mignon Fogarty","startTime":515.654,"endTime":518.434,"body":"talking about every day. It was"},{"speaker":"Mignon Fogarty","startTime":515.654,"endTime":518.434,"body":"my favorite show from this year."},{"speaker":"Mignon Fogarty","startTime":518.474,"endTime":521.924,"body":"My favorite show from that year."},{"speaker":"Mignon Fogarty","startTime":518.474,"endTime":521.924,"body":"This highlighted writer, this"},{"speaker":"Mignon Fogarty","startTime":521.924,"endTime":523.064,"body":"highlighted editor."},{"speaker":"James Cridland","startTime":522.905,"endTime":523.145,"body":"Mm"},{"speaker":"Mignon Fogarty","startTime":523.364,"endTime":523.574,"body":"But"},{"speaker":"James Cridland","startTime":523.365,"endTime":523.565,"body":"hmm."},{"speaker":"Mignon Fogarty","startTime":523.574,"endTime":526.394,"body":"you run out of"},{"speaker":"Mignon Fogarty","startTime":523.574,"endTime":526.394,"body":"things that are truly exciting"},{"speaker":"James Cridland","startTime":526.108,"endTime":526.2579999999999,"body":"Mm hmm."},{"speaker":"Mignon Fogarty","startTime":526.4839999999999,"endTime":529.1139999999999,"body":"to your your"},{"speaker":"Mignon Fogarty","startTime":526.4839999999999,"endTime":529.1139999999999,"body":"listeners. And, you know, we've"},{"speaker":"Mignon Fogarty","startTime":529.454,"endTime":532.424,"body":"over the years, we've played"},{"speaker":"Mignon Fogarty","startTime":529.454,"endTime":532.424,"body":"around, we've posted audio grams"},{"speaker":"Mignon Fogarty","startTime":532.424,"endTime":537.794,"body":"and video clips and, you know, I,"},{"speaker":"Mignon Fogarty","startTime":532.424,"endTime":537.794,"body":"I, I enjoy doing it and I enjoy"},{"speaker":"Mignon Fogarty","startTime":537.794,"endTime":540.704,"body":"interacting with the fans, but I"},{"speaker":"Mignon Fogarty","startTime":537.794,"endTime":540.704,"body":"am hard pressed to say it moves"},{"speaker":"Mignon Fogarty","startTime":540.704,"endTime":541.244,"body":"the needle."},{"speaker":"James Cridland","startTime":542.161,"endTime":545.3109999999999,"body":"Yeah. And you"},{"speaker":"James Cridland","startTime":542.161,"endTime":545.3109999999999,"body":"mentioned video of of course,"},{"speaker":"James Cridland","startTime":545.3109999999999,"endTime":547.741,"body":"you know, video. I was going to"},{"speaker":"James Cridland","startTime":545.3109999999999,"endTime":547.741,"body":"say it's one of the things"},{"speaker":"James Cridland","startTime":547.741,"endTime":551.4309999999999,"body":"that's changed. I'm not sure it"},{"speaker":"James Cridland","startTime":547.741,"endTime":551.4309999999999,"body":"is. I mean, I was watching Leo"},{"speaker":"James Cridland","startTime":551.4309999999999,"endTime":555.721,"body":"Laporte maybe not 18 years ago,"},{"speaker":"James Cridland","startTime":551.4309999999999,"endTime":555.721,"body":"but certainly quite some quite"},{"speaker":"James Cridland","startTime":555.721,"endTime":560.131,"body":"some time ago doing that show in"},{"speaker":"James Cridland","startTime":555.721,"endTime":560.131,"body":"video in Apple Podcasts. And"},{"speaker":"James Cridland","startTime":560.131,"endTime":563.821,"body":"Apple Podcasts still supports"},{"speaker":"James Cridland","startTime":560.131,"endTime":563.821,"body":"video, but are you doing much"},{"speaker":"James Cridland","startTime":563.821,"endTime":565.281,"body":"more video now than you used to?"},{"speaker":"Mignon Fogarty","startTime":566.0989999999999,"endTime":569.069,"body":"Yeah. Again?"},{"speaker":"Mignon Fogarty","startTime":566.0989999999999,"endTime":569.069,"body":"Yeah. I messed around with video"},{"speaker":"Mignon Fogarty","startTime":569.069,"endTime":573.56,"body":"in the very early days too, so"},{"speaker":"Mignon Fogarty","startTime":569.069,"endTime":573.56,"body":"it's not brand new. But again,"},{"speaker":"Mignon Fogarty","startTime":573.56,"endTime":577.55,"body":"it is a lot easier to do than it"},{"speaker":"Mignon Fogarty","startTime":573.56,"endTime":577.55,"body":"used to be. You know, now we"},{"speaker":"Mignon Fogarty","startTime":577.55,"endTime":582.17,"body":"have iPhones and everyone knows"},{"speaker":"Mignon Fogarty","startTime":577.55,"endTime":582.17,"body":"how to do video because of Tik"},{"speaker":"Mignon Fogarty","startTime":582.17,"endTime":586.73,"body":"Tok and reels and YouTube. And"},{"speaker":"Mignon Fogarty","startTime":582.17,"endTime":586.73,"body":"it's just easier. And it is you"},{"speaker":"Mignon Fogarty","startTime":586.73,"endTime":590.4499999999999,"body":"know, it's interesting. It's I"},{"speaker":"Mignon Fogarty","startTime":586.73,"endTime":590.4499999999999,"body":"feel like it's expected now to"},{"speaker":"Mignon Fogarty","startTime":590.4499999999999,"endTime":594.62,"body":"have a video component to your"},{"speaker":"Mignon Fogarty","startTime":590.4499999999999,"endTime":594.62,"body":"podcast first. And that's a lot"},{"speaker":"Mignon Fogarty","startTime":594.62,"endTime":598.4,"body":"of extra work. It's also fun."},{"speaker":"Mignon Fogarty","startTime":594.62,"endTime":598.4,"body":"You know, I love technology, so"},{"speaker":"Mignon Fogarty","startTime":598.4,"endTime":602.6,"body":"it's been really fun learning"},{"speaker":"Mignon Fogarty","startTime":598.4,"endTime":602.6,"body":"how to do video and buying the"},{"speaker":"Mignon Fogarty","startTime":602.6,"endTime":605.81,"body":"equipment and setting up my"},{"speaker":"Mignon Fogarty","startTime":602.6,"endTime":605.81,"body":"studio and, you know, all the"},{"speaker":"Mignon Fogarty","startTime":605.81,"endTime":610.1,"body":"fun tech stuff. But yeah, I"},{"speaker":"Mignon Fogarty","startTime":605.81,"endTime":610.1,"body":"don't know if it I don't know if"},{"speaker":"Mignon Fogarty","startTime":610.1,"endTime":613.16,"body":"that drives people to the audio"},{"speaker":"Mignon Fogarty","startTime":610.1,"endTime":613.16,"body":"podcast either, which is what I"},{"speaker":"Mignon Fogarty","startTime":613.16,"endTime":616.8,"body":"consider my I don't know, it's"},{"speaker":"Mignon Fogarty","startTime":613.16,"endTime":616.8,"body":"my home base. It's it's the"},{"speaker":"Mignon Fogarty","startTime":616.85,"endTime":619.13,"body":"primary, the primary outlet."},{"speaker":"James Cridland","startTime":619.096,"endTime":622.5459999999999,"body":"Do you think the"},{"speaker":"James Cridland","startTime":619.096,"endTime":622.5459999999999,"body":"video kind of gets in the way of"},{"speaker":"James Cridland","startTime":622.6659999999999,"endTime":626.266,"body":"making a podcast, or is it just"},{"speaker":"James Cridland","startTime":622.6659999999999,"endTime":626.266,"body":"sort of something that we have"},{"speaker":"James Cridland","startTime":626.266,"endTime":627.0459999999999,"body":"to do these days?"},{"speaker":"Mignon Fogarty","startTime":627.983,"endTime":631.0129999999999,"body":"Hmm. I don't"},{"speaker":"Mignon Fogarty","startTime":627.983,"endTime":631.0129999999999,"body":"think it gets in the way. And I"},{"speaker":"Mignon Fogarty","startTime":631.0129999999999,"endTime":634.043,"body":"and I do think it's nice for"},{"speaker":"Mignon Fogarty","startTime":631.0129999999999,"endTime":634.043,"body":"when you're interviewing someone"},{"speaker":"Mignon Fogarty","startTime":634.043,"endTime":637.703,"body":"to be able to see their face and,"},{"speaker":"Mignon Fogarty","startTime":634.043,"endTime":637.703,"body":"you know, get the reaction and"},{"speaker":"Mignon Fogarty","startTime":637.943,"endTime":641.423,"body":"maybe know when you can jump in"},{"speaker":"Mignon Fogarty","startTime":637.943,"endTime":641.423,"body":"more safely or something like"},{"speaker":"Mignon Fogarty","startTime":641.423,"endTime":645.473,"body":"that. But I don't think it takes"},{"speaker":"Mignon Fogarty","startTime":641.423,"endTime":645.473,"body":"away from it. I think, you know,"},{"speaker":"Mignon Fogarty","startTime":645.473,"endTime":648.923,"body":"I think the the biggest negative"},{"speaker":"Mignon Fogarty","startTime":645.473,"endTime":648.923,"body":"would probably be that people"},{"speaker":"Mignon Fogarty","startTime":648.923,"endTime":652.7629999999999,"body":"feel intimidated by it. So maybe"},{"speaker":"Mignon Fogarty","startTime":648.923,"endTime":652.7629999999999,"body":"they don't start podcasting"},{"speaker":"Mignon Fogarty","startTime":652.7629999999999,"endTime":657.567,"body":"because they think they have to"},{"speaker":"Mignon Fogarty","startTime":652.7629999999999,"endTime":657.567,"body":"do video. And you don't have. Do"},{"speaker":"Mignon Fogarty","startTime":657.747,"endTime":658.2869999999999,"body":"you know?"},{"speaker":"James Cridland","startTime":658.951,"endTime":663.991,"body":"Yeah, well, you"},{"speaker":"James Cridland","startTime":658.951,"endTime":663.991,"body":"know, I keep on resisting it. I"},{"speaker":"James Cridland","startTime":663.991,"endTime":666.751,"body":"mean, you know, we spoke on"},{"speaker":"James Cridland","startTime":663.991,"endTime":666.751,"body":"video for a couple of minutes,"},{"speaker":"James Cridland","startTime":666.751,"endTime":671.0409999999999,"body":"and then. And then we, uh. And"},{"speaker":"James Cridland","startTime":666.751,"endTime":671.0409999999999,"body":"then we changed rapidly to the"},{"speaker":"James Cridland","startTime":671.281,"endTime":674.6709999999999,"body":"to the video less, uh, clean"},{"speaker":"James Cridland","startTime":671.281,"endTime":674.6709999999999,"body":"feeds because, you know, that"},{"speaker":"James Cridland","startTime":674.6709999999999,"endTime":678.4209999999999,"body":"that just sort of works better."},{"speaker":"James Cridland","startTime":674.6709999999999,"endTime":678.4209999999999,"body":"And I do."},{"speaker":"Mignon Fogarty","startTime":678.557,"endTime":680.737,"body":"Actually fine."},{"speaker":"Mignon Fogarty","startTime":678.557,"endTime":680.737,"body":"If you had told me, I wouldn't"},{"speaker":"Mignon Fogarty","startTime":680.737,"endTime":681.607,"body":"have put on makeup."},{"speaker":"James Cridland","startTime":682.001,"endTime":685.661,"body":"Oh, well, there"},{"speaker":"James Cridland","startTime":682.001,"endTime":685.661,"body":"you go. I could have saved you a"},{"speaker":"James Cridland","startTime":685.661,"endTime":688.9309999999999,"body":"little bit of time. But, yeah, I"},{"speaker":"James Cridland","startTime":685.661,"endTime":688.9309999999999,"body":"do wonder how many new"},{"speaker":"James Cridland","startTime":688.9309999999999,"endTime":692.651,"body":"podcasters are there, You know,"},{"speaker":"James Cridland","startTime":688.9309999999999,"endTime":692.651,"body":"buying cameras and buying"},{"speaker":"James Cridland","startTime":692.651,"endTime":696.821,"body":"lighting and, you know, dressing"},{"speaker":"James Cridland","startTime":692.651,"endTime":696.821,"body":"up their their offices and"},{"speaker":"James Cridland","startTime":696.821,"endTime":700.661,"body":"everything else or their or that"},{"speaker":"James Cridland","startTime":696.821,"endTime":700.661,"body":"they're recording spaces for the"},{"speaker":"James Cridland","startTime":700.661,"endTime":707.501,"body":"video side. Given how little"},{"speaker":"James Cridland","startTime":700.661,"endTime":707.501,"body":"video for most podcasts, how you"},{"speaker":"James Cridland","startTime":707.501,"endTime":711.611,"body":"know, how little video actually"},{"speaker":"James Cridland","startTime":707.501,"endTime":711.611,"body":"changes the the amount of people"},{"speaker":"James Cridland","startTime":711.611,"endTime":712.331,"body":"who consume it."},{"speaker":"Mignon Fogarty","startTime":713.237,"endTime":715.3969999999999,"body":"Yeah, it really"},{"speaker":"Mignon Fogarty","startTime":713.237,"endTime":715.3969999999999,"body":"doesn't. I mean, I feel really"},{"speaker":"Mignon Fogarty","startTime":715.3969999999999,"endTime":717.587,"body":"pressured to do it, but I can't"},{"speaker":"Mignon Fogarty","startTime":715.3969999999999,"endTime":717.587,"body":"tell you why"},{"speaker":"James Cridland","startTime":717.6519999999999,"endTime":718.012,"body":"Yeah."},{"speaker":"Mignon Fogarty","startTime":718.1569999999999,"endTime":719.867,"body":"it doesn't. I"},{"speaker":"Mignon Fogarty","startTime":718.1569999999999,"endTime":719.867,"body":"don't feel like it changes"},{"speaker":"Mignon Fogarty","startTime":719.867,"endTime":722.807,"body":"anything. And if you're out"},{"speaker":"Mignon Fogarty","startTime":719.867,"endTime":722.807,"body":"there listening and you're"},{"speaker":"Mignon Fogarty","startTime":722.807,"endTime":725.987,"body":"worried about it to start, it's"},{"speaker":"Mignon Fogarty","startTime":722.807,"endTime":725.987,"body":"true. You absolutely don't have"},{"speaker":"Mignon Fogarty","startTime":725.987,"endTime":726.487,"body":"to do it."},{"speaker":"James Cridland","startTime":726.3629999999999,"endTime":729.437,"body":"Yeah. So looking"},{"speaker":"James Cridland","startTime":726.3629999999999,"endTime":729.437,"body":"forward, how do you think that"},{"speaker":"James Cridland","startTime":729.437,"endTime":733.547,"body":"the industry is going to change"},{"speaker":"James Cridland","startTime":729.437,"endTime":733.547,"body":"in the next 18 years? And what"},{"speaker":"James Cridland","startTime":733.547,"endTime":736.427,"body":"do you hope that the industry"},{"speaker":"James Cridland","startTime":733.547,"endTime":736.427,"body":"will change to?"},{"speaker":"Mignon Fogarty","startTime":736.559,"endTime":737.429,"body":"Oh, my gosh."},{"speaker":"Mignon Fogarty","startTime":739.409,"endTime":745.2289999999999,"body":"You know, I. I really wonder"},{"speaker":"Mignon Fogarty","startTime":739.409,"endTime":745.2289999999999,"body":"what role I was going to play."},{"speaker":"Mignon Fogarty","startTime":745.769,"endTime":749.669,"body":"It's I think that's the biggest"},{"speaker":"Mignon Fogarty","startTime":745.769,"endTime":749.669,"body":"new technology on the horizon."},{"speaker":"Mignon Fogarty","startTime":749.9689999999999,"endTime":753.119,"body":"You know, I remember when the"},{"speaker":"Mignon Fogarty","startTime":749.9689999999999,"endTime":753.119,"body":"Internet was new and that that"},{"speaker":"Mignon Fogarty","startTime":753.119,"endTime":755.9689999999999,"body":"changed everything. And I"},{"speaker":"Mignon Fogarty","startTime":753.119,"endTime":755.9689999999999,"body":"remember when podcasting is new."},{"speaker":"Mignon Fogarty","startTime":755.9689999999999,"endTime":760.529,"body":"And for the for me, that changed"},{"speaker":"Mignon Fogarty","startTime":755.9689999999999,"endTime":760.529,"body":"everything. I feel like I is at"},{"speaker":"Mignon Fogarty","startTime":760.559,"endTime":764.579,"body":"least at that level of a new"},{"speaker":"Mignon Fogarty","startTime":760.559,"endTime":764.579,"body":"technology. And it's going to be"},{"speaker":"Mignon Fogarty","startTime":764.579,"endTime":768.179,"body":"really hard to predict how it's"},{"speaker":"Mignon Fogarty","startTime":764.579,"endTime":768.179,"body":"going to change things. You know,"},{"speaker":"Mignon Fogarty","startTime":768.179,"endTime":772.973,"body":"I'm watching the voice. Voice I"},{"speaker":"Mignon Fogarty","startTime":768.179,"endTime":772.973,"body":"really close. You know, I"},{"speaker":"Mignon Fogarty","startTime":772.973,"endTime":775.853,"body":"haven't used it on my show, but"},{"speaker":"Mignon Fogarty","startTime":772.973,"endTime":775.853,"body":"I play with it because I think"},{"speaker":"Mignon Fogarty","startTime":775.853,"endTime":779.183,"body":"it's important to understand"},{"speaker":"Mignon Fogarty","startTime":775.853,"endTime":779.183,"body":"what it can and can't do. And,"},{"speaker":"Mignon Fogarty","startTime":779.273,"endTime":782.153,"body":"you know, I, I read about it,"},{"speaker":"Mignon Fogarty","startTime":779.273,"endTime":782.153,"body":"listen to things all the time."},{"speaker":"Mignon Fogarty","startTime":782.6329999999999,"endTime":786.353,"body":"And I think that it probably"},{"speaker":"Mignon Fogarty","startTime":782.6329999999999,"endTime":786.353,"body":"will play a role. I mean, eight"},{"speaker":"Mignon Fogarty","startTime":786.563,"endTime":789.473,"body":"years, I think for sure it's"},{"speaker":"Mignon Fogarty","startTime":786.563,"endTime":789.473,"body":"going to play a role. I just"},{"speaker":"Mignon Fogarty","startTime":789.473,"endTime":792.053,"body":"can't really predict what it's"},{"speaker":"Mignon Fogarty","startTime":789.473,"endTime":792.053,"body":"going to be."},{"speaker":"James Cridland","startTime":792.696,"endTime":794.766,"body":"I mean, I did. I"},{"speaker":"James Cridland","startTime":792.696,"endTime":794.766,"body":"did a little bit of"},{"speaker":"James Cridland","startTime":794.766,"endTime":798.786,"body":"experimenting with the one day"},{"speaker":"James Cridland","startTime":794.766,"endTime":798.786,"body":"craft platform the other week,"},{"speaker":"James Cridland","startTime":799.326,"endTime":804.036,"body":"changing the Pod News Daily"},{"speaker":"James Cridland","startTime":799.326,"endTime":804.036,"body":"podcast, which I do into. I"},{"speaker":"James Cridland","startTime":804.036,"endTime":807.246,"body":"think there was a Japanese"},{"speaker":"James Cridland","startTime":804.036,"endTime":807.246,"body":"version one day and a Greek"},{"speaker":"James Cridland","startTime":807.246,"endTime":809.256,"body":"version the next day and so on"},{"speaker":"James Cridland","startTime":807.246,"endTime":809.256,"body":"and so forth."},{"speaker":"Mignon Fogarty","startTime":809.506,"endTime":810.3159999999999,"body":"I listen to the."},{"speaker":"James Cridland","startTime":810.1089999999999,"endTime":812.119,"body":"Yeah. I mean,"},{"speaker":"James Cridland","startTime":810.1089999999999,"endTime":812.119,"body":"you know, translation is a"},{"speaker":"James Cridland","startTime":812.119,"endTime":816.4689999999999,"body":"really interesting use case for"},{"speaker":"James Cridland","startTime":812.119,"endTime":816.4689999999999,"body":"that sort of for that sort of"},{"speaker":"James Cridland","startTime":816.619,"endTime":819.949,"body":"tool. And the Japanese person"},{"speaker":"James Cridland","startTime":816.619,"endTime":819.949,"body":"who I was just who I happened to"},{"speaker":"James Cridland","startTime":819.949,"endTime":823.789,"body":"meet on the very day that I was"},{"speaker":"James Cridland","startTime":819.949,"endTime":823.789,"body":"doing the Japanese version, he"},{"speaker":"James Cridland","startTime":823.789,"endTime":827.3589999999999,"body":"was saying actually it wasn't"},{"speaker":"James Cridland","startTime":823.789,"endTime":827.3589999999999,"body":"bad. You know, the audio quality"},{"speaker":"James Cridland","startTime":827.3589999999999,"endTime":830.649,"body":"wasn't bad. So I wonder how much"},{"speaker":"James Cridland","startTime":827.3589999999999,"endTime":830.649,"body":"of that we're going to see in"},{"speaker":"James Cridland","startTime":831.139,"endTime":832.169,"body":"the next 18 years."},{"speaker":"Mignon Fogarty","startTime":832.886,"endTime":834.896,"body":"It makes a lot"},{"speaker":"Mignon Fogarty","startTime":832.886,"endTime":834.896,"body":"of sense, especially if it gets"},{"speaker":"Mignon Fogarty","startTime":834.896,"endTime":838.076,"body":"better. You know, I had thought"},{"speaker":"Mignon Fogarty","startTime":834.896,"endTime":838.076,"body":"I'm very interested. I have a"},{"speaker":"Mignon Fogarty","startTime":838.076,"endTime":840.866,"body":"lot of international listeners"},{"speaker":"Mignon Fogarty","startTime":838.076,"endTime":840.866,"body":"who are learning English, and"},{"speaker":"Mignon Fogarty","startTime":840.866,"endTime":845.456,"body":"I'm very interested in creating"},{"speaker":"Mignon Fogarty","startTime":840.866,"endTime":845.456,"body":"the show in other languages. You"},{"speaker":"Mignon Fogarty","startTime":845.456,"endTime":848.846,"body":"know, it's interesting for mine,"},{"speaker":"Mignon Fogarty","startTime":845.456,"endTime":848.846,"body":"it kind of doesn't work right"},{"speaker":"Mignon Fogarty","startTime":848.846,"endTime":851.126,"body":"now, at least, because you have"},{"speaker":"Mignon Fogarty","startTime":848.846,"endTime":851.126,"body":"to keep so many of the words in"},{"speaker":"Mignon Fogarty","startTime":851.126,"endTime":855.326,"body":"English. You know, if you're"},{"speaker":"Mignon Fogarty","startTime":851.126,"endTime":855.326,"body":"you're instructing people who"},{"speaker":"Mignon Fogarty","startTime":855.326,"endTime":855.836,"body":"speak"},{"speaker":"James Cridland","startTime":855.53,"endTime":855.89,"body":"Yeah."},{"speaker":"Mignon Fogarty","startTime":855.836,"endTime":857.876,"body":"Spanish on how"},{"speaker":"Mignon Fogarty","startTime":855.836,"endTime":857.876,"body":"to speak English, it has to be a"},{"speaker":"Mignon Fogarty","startTime":857.876,"endTime":858.506,"body":"mix."},{"speaker":"James Cridland","startTime":858.485,"endTime":859.0849999999999,"body":"Mm hmm."},{"speaker":"Mignon Fogarty","startTime":859.768,"endTime":861.568,"body":"I think it works"},{"speaker":"Mignon Fogarty","startTime":859.768,"endTime":861.568,"body":"better if it is."},{"speaker":"James Cridland","startTime":861.6759999999999,"endTime":864.076,"body":"Difficult. Yeah,"},{"speaker":"James Cridland","startTime":861.6759999999999,"endTime":864.076,"body":"that would be a use case that"},{"speaker":"James Cridland","startTime":864.376,"endTime":865.8159999999999,"body":"nobody would have thought about."},{"speaker":"James Cridland","startTime":864.376,"endTime":865.8159999999999,"body":"Yeah."},{"speaker":"Mignon Fogarty","startTime":867.824,"endTime":871.134,"body":"But. But you"},{"speaker":"Mignon Fogarty","startTime":867.824,"endTime":871.134,"body":"know, I had. Thought about it."},{"speaker":"Mignon Fogarty","startTime":871.254,"endTime":874.434,"body":"We have thought about"},{"speaker":"Mignon Fogarty","startTime":871.254,"endTime":874.434,"body":"translating the show, and I just"},{"speaker":"Mignon Fogarty","startTime":874.434,"endTime":877.764,"body":"hate to put some. I'm a"},{"speaker":"Mignon Fogarty","startTime":874.434,"endTime":877.764,"body":"perfectionist, so I hate to put"},{"speaker":"Mignon Fogarty","startTime":877.764,"endTime":881.6039999999999,"body":"things out that are 95% fine."},{"speaker":"Mignon Fogarty","startTime":877.764,"endTime":881.6039999999999,"body":"Like I won't just let the"},{"speaker":"Mignon Fogarty","startTime":881.934,"endTime":886.584,"body":"transcript stand, for example,"},{"speaker":"Mignon Fogarty","startTime":881.934,"endTime":886.584,"body":"you know. And so and I had"},{"speaker":"Mignon Fogarty","startTime":886.584,"endTime":889.8539999999999,"body":"thought about what we could do"},{"speaker":"Mignon Fogarty","startTime":886.584,"endTime":889.8539999999999,"body":"it and then, then if we have an"},{"speaker":"Mignon Fogarty","startTime":889.8539999999999,"endTime":893.184,"body":"audience, then I could hire a"},{"speaker":"Mignon Fogarty","startTime":889.8539999999999,"endTime":893.184,"body":"Spanish speaker to like to do it"},{"speaker":"Mignon Fogarty","startTime":893.184,"endTime":895.846,"body":"right. You know, but."},{"speaker":"James Cridland","startTime":895.789,"endTime":898.501,"body":"It's that catch"},{"speaker":"James Cridland","startTime":895.789,"endTime":898.501,"body":"22, isn't it, of. Getting an"},{"speaker":"James Cridland","startTime":898.501,"endTime":900.9209999999999,"body":"audience first so that you can"},{"speaker":"James Cridland","startTime":898.501,"endTime":900.9209999999999,"body":"actually pay for the thing. Yeah,"},{"speaker":"James Cridland","startTime":900.9409999999999,"endTime":901.261,"body":"yeah,"},{"speaker":"Mignon Fogarty","startTime":901.6,"endTime":903.04,"body":"Yeah, but if"},{"speaker":"Mignon Fogarty","startTime":901.6,"endTime":903.04,"body":"it's not good, you're not going"},{"speaker":"Mignon Fogarty","startTime":903.04,"endTime":903.85,"body":"to get the audience."},{"speaker":"James Cridland","startTime":903.514,"endTime":903.8639999999999,"body":"yeah,"},{"speaker":"Mignon Fogarty","startTime":903.91,"endTime":904.39,"body":"So"},{"speaker":"James Cridland","startTime":904.144,"endTime":904.654,"body":"indeed."},{"speaker":"Mignon Fogarty","startTime":904.81,"endTime":905.29,"body":"I don't know."},{"speaker":"James Cridland","startTime":905.332,"endTime":908.692,"body":"Indeed. And the"},{"speaker":"James Cridland","startTime":905.332,"endTime":908.692,"body":"Quick and Dirty Tips Podcast"},{"speaker":"James Cridland","startTime":908.692,"endTime":913.012,"body":"Network. Tell me more about that."},{"speaker":"James Cridland","startTime":908.692,"endTime":913.012,"body":"How long is that? Bingo."},{"speaker":"Mignon Fogarty","startTime":913.977,"endTime":916.047,"body":"Oh, that's been"},{"speaker":"Mignon Fogarty","startTime":913.977,"endTime":916.047,"body":"going 18 years too. I started"},{"speaker":"James Cridland","startTime":915.953,"endTime":916.1329999999999,"body":"Oh,"},{"speaker":"Mignon Fogarty","startTime":916.047,"endTime":916.257,"body":"it"},{"speaker":"James Cridland","startTime":916.1329999999999,"endTime":916.403,"body":"right."},{"speaker":"Mignon Fogarty","startTime":916.257,"endTime":918.057,"body":"almost at the"},{"speaker":"Mignon Fogarty","startTime":916.257,"endTime":918.057,"body":"same time as Grammar Girl."},{"speaker":"James Cridland","startTime":917.947,"endTime":918.1569999999999,"body":"Mm"},{"speaker":"Mignon Fogarty","startTime":918.742,"endTime":920.5419999999999,"body":"When Grammar"},{"speaker":"Mignon Fogarty","startTime":918.742,"endTime":920.5419999999999,"body":"Girl took off, You know, I"},{"speaker":"Mignon Fogarty","startTime":920.5419999999999,"endTime":923.962,"body":"launched Grammar Girl and it was,"},{"speaker":"Mignon Fogarty","startTime":920.5419999999999,"endTime":923.962,"body":"you know, number one at iTunes"},{"speaker":"Mignon Fogarty","startTime":923.962,"endTime":928.672,"body":"within like six weeks. It was"},{"speaker":"Mignon Fogarty","startTime":923.962,"endTime":928.672,"body":"nuts. And, and so and I had"},{"speaker":"Mignon Fogarty","startTime":928.672,"endTime":933.472,"body":"spent time in Silicon Valley at"},{"speaker":"Mignon Fogarty","startTime":928.672,"endTime":933.472,"body":"startups. And so I knew when you"},{"speaker":"Mignon Fogarty","startTime":933.472,"endTime":936.352,"body":"had an audience that big, you"},{"speaker":"Mignon Fogarty","startTime":933.472,"endTime":936.352,"body":"had a business."},{"speaker":"James Cridland","startTime":936.2429999999999,"endTime":936.553,"body":"hmm."},{"speaker":"Mignon Fogarty","startTime":936.802,"endTime":938.302,"body":"I didn't know. I"},{"speaker":"Mignon Fogarty","startTime":936.802,"endTime":938.302,"body":"didn't know what that business"},{"speaker":"Mignon Fogarty","startTime":938.302,"endTime":941.932,"body":"was at that time because there"},{"speaker":"Mignon Fogarty","startTime":938.302,"endTime":941.932,"body":"wasn't really advertising back"},{"speaker":"Mignon Fogarty","startTime":941.932,"endTime":946.6419999999999,"body":"then yet, but. So but I launched"},{"speaker":"Mignon Fogarty","startTime":941.932,"endTime":946.6419999999999,"body":"a network and hired some of my"},{"speaker":"Mignon Fogarty","startTime":946.6419999999999,"endTime":950.482,"body":"friends to do shows in the"},{"speaker":"Mignon Fogarty","startTime":946.6419999999999,"endTime":950.482,"body":"network. We had six or seven"},{"speaker":"Mignon Fogarty","startTime":950.482,"endTime":954.202,"body":"shows before I partnered with"},{"speaker":"Mignon Fogarty","startTime":950.482,"endTime":954.202,"body":"Macmillan, and they really took"},{"speaker":"Mignon Fogarty","startTime":954.202,"endTime":958.762,"body":"over, especially in 2009. They"},{"speaker":"Mignon Fogarty","startTime":954.202,"endTime":958.762,"body":"fully took over and they managed"},{"speaker":"Mignon Fogarty","startTime":958.762,"endTime":961.882,"body":"the whole network now and have"},{"speaker":"Mignon Fogarty","startTime":958.762,"endTime":961.882,"body":"grown into what it is today."},{"speaker":"James Cridland","startTime":962.206,"endTime":965.776,"body":"So how did they"},{"speaker":"James Cridland","startTime":962.206,"endTime":965.776,"body":"how did the Macmillan"},{"speaker":"James Cridland","startTime":966.706,"endTime":968.146,"body":"Partnership start then?"},{"speaker":"Mignon Fogarty","startTime":969.028,"endTime":970.6179999999999,"body":"Yeah. They"},{"speaker":"Mignon Fogarty","startTime":969.028,"endTime":970.6179999999999,"body":"approached me about a book."},{"speaker":"James Cridland","startTime":971.602,"endTime":972.112,"body":"Now you go."},{"speaker":"Mignon Fogarty","startTime":972.2479999999999,"endTime":975.1279999999999,"body":"Yeah. Yeah."},{"speaker":"Mignon Fogarty","startTime":972.2479999999999,"endTime":975.1279999999999,"body":"Grammar Girl is the Web Pick of"},{"speaker":"Mignon Fogarty","startTime":975.1279999999999,"endTime":978.6379999999999,"body":"the day in the Wall Street"},{"speaker":"Mignon Fogarty","startTime":975.1279999999999,"endTime":978.6379999999999,"body":"Journal. And multiple publishers"},{"speaker":"Mignon Fogarty","startTime":978.6379999999999,"endTime":983.408,"body":"approached me about book deals."},{"speaker":"Mignon Fogarty","startTime":978.6379999999999,"endTime":983.408,"body":"And I was at the time the the"},{"speaker":"Mignon Fogarty","startTime":983.438,"endTime":986.858,"body":"network had grown beyond really"},{"speaker":"Mignon Fogarty","startTime":983.438,"endTime":986.858,"body":"what I could handle. And I was"},{"speaker":"Mignon Fogarty","startTime":986.858,"endTime":990.518,"body":"looking for a partner. So I"},{"speaker":"Mignon Fogarty","startTime":986.858,"endTime":990.518,"body":"pitched them back and said, Well,"},{"speaker":"Mignon Fogarty","startTime":990.518,"endTime":994.208,"body":"how about we form a partnership"},{"speaker":"Mignon Fogarty","startTime":990.518,"endTime":994.208,"body":"to grow this network? And and"},{"speaker":"Mignon Fogarty","startTime":994.658,"endTime":996.0079999999999,"body":"they loved the idea."},{"speaker":"James Cridland","startTime":995.9639999999999,"endTime":998.934,"body":"Makes her makes"},{"speaker":"James Cridland","startTime":995.9639999999999,"endTime":998.934,"body":"such a load of sense. A load of"},{"speaker":"James Cridland","startTime":998.934,"endTime":1003.794,"body":"sense. How do you find in terms"},{"speaker":"James Cridland","startTime":998.934,"endTime":1003.794,"body":"of we're always told that"},{"speaker":"James Cridland","startTime":1003.794,"endTime":1009.074,"body":"podcast discovery is one of the"},{"speaker":"James Cridland","startTime":1003.794,"endTime":1009.074,"body":"most difficult things for"},{"speaker":"James Cridland","startTime":1009.074,"endTime":1012.884,"body":"podcasters and people finding"},{"speaker":"James Cridland","startTime":1009.074,"endTime":1012.884,"body":"new shows and people finding"},{"speaker":"James Cridland","startTime":1013.304,"endTime":1015.884,"body":"adjacent shows. Is there"},{"speaker":"James Cridland","startTime":1013.304,"endTime":1015.884,"body":"anything that you've seen"},{"speaker":"James Cridland","startTime":1015.884,"endTime":1020.414,"body":"recently that you know that you"},{"speaker":"James Cridland","startTime":1015.884,"endTime":1020.414,"body":"can actually say, Oh, this is a"},{"speaker":"James Cridland","startTime":1020.414,"endTime":1023.4739999999999,"body":"different way for podcast"},{"speaker":"James Cridland","startTime":1020.414,"endTime":1023.4739999999999,"body":"discovery, This is a different"},{"speaker":"James Cridland","startTime":1023.4739999999999,"endTime":1027.104,"body":"way for people to find out about"},{"speaker":"James Cridland","startTime":1023.4739999999999,"endTime":1027.104,"body":"podcasts that they might be"},{"speaker":"James Cridland","startTime":1027.104,"endTime":1031.304,"body":"interested in, or is this always"},{"speaker":"James Cridland","startTime":1027.104,"endTime":1031.304,"body":"going to be, you know, something"},{"speaker":"James Cridland","startTime":1031.304,"endTime":1032.714,"body":"which is always a long, long way"},{"speaker":"James Cridland","startTime":1031.304,"endTime":1032.714,"body":"away?"},{"speaker":"Mignon Fogarty","startTime":1033.588,"endTime":1035.388,"body":"I think it's"},{"speaker":"Mignon Fogarty","startTime":1033.588,"endTime":1035.388,"body":"always something that's a long,"},{"speaker":"Mignon Fogarty","startTime":1035.388,"endTime":1038.838,"body":"long ways away. I mean, it's the"},{"speaker":"Mignon Fogarty","startTime":1035.388,"endTime":1038.838,"body":"problem with all kinds of"},{"speaker":"Mignon Fogarty","startTime":1038.838,"endTime":1042.4379999999999,"body":"content. I mean, with with books,"},{"speaker":"Mignon Fogarty","startTime":1038.838,"endTime":1042.4379999999999,"body":"you know, there are, you know, I"},{"speaker":"Mignon Fogarty","startTime":1042.4379999999999,"endTime":1045.6779999999999,"body":"don't know, 200,000 books a year"},{"speaker":"Mignon Fogarty","startTime":1042.4379999999999,"endTime":1045.6779999999999,"body":"published or something."},{"speaker":"Mignon Fogarty","startTime":1046.547,"endTime":1051.677,"body":"Ridiculous like that. Like who"},{"speaker":"Mignon Fogarty","startTime":1046.547,"endTime":1051.677,"body":"are anybody who is creating a"},{"speaker":"Mignon Fogarty","startTime":1051.677,"endTime":1056.267,"body":"product that requires people's"},{"speaker":"Mignon Fogarty","startTime":1051.677,"endTime":1056.267,"body":"time and attention to consume?"},{"speaker":"Mignon Fogarty","startTime":1056.267,"endTime":1059.687,"body":"You know, we're competing with"},{"speaker":"Mignon Fogarty","startTime":1056.267,"endTime":1059.687,"body":"books and video games and TV,"},{"speaker":"Mignon Fogarty","startTime":1059.687,"endTime":1064.2169999999999,"body":"and it's I think it's always a"},{"speaker":"Mignon Fogarty","startTime":1059.687,"endTime":1064.2169999999999,"body":"struggle. And we're all, you"},{"speaker":"Mignon Fogarty","startTime":1064.2169999999999,"endTime":1069.877,"body":"know, vying for the same ears or"},{"speaker":"Mignon Fogarty","startTime":1064.2169999999999,"endTime":1069.877,"body":"eyeballs or, you know, attention."},{"speaker":"James Cridland","startTime":1069.954,"endTime":1074.124,"body":"Yeah, yeah, yeah."},{"speaker":"James Cridland","startTime":1069.954,"endTime":1074.124,"body":"Because it's interesting seeing,"},{"speaker":"James Cridland","startTime":1074.124,"endTime":1077.124,"body":"for example, Amazon a couple of"},{"speaker":"James Cridland","startTime":1074.124,"endTime":1077.124,"body":"weeks ago launched something"},{"speaker":"James Cridland","startTime":1077.124,"endTime":1079.314,"body":"that they called topics. So what"},{"speaker":"James Cridland","startTime":1077.124,"endTime":1079.314,"body":"they're basically doing is"},{"speaker":"James Cridland","startTime":1079.314,"endTime":1083.634,"body":"they're pulling individual"},{"speaker":"James Cridland","startTime":1079.314,"endTime":1083.634,"body":"topics that one podcaster is"},{"speaker":"James Cridland","startTime":1083.634,"endTime":1087.654,"body":"talking about and linking to"},{"speaker":"James Cridland","startTime":1083.634,"endTime":1087.654,"body":"other podcasts, talking about"},{"speaker":"James Cridland","startTime":1087.654,"endTime":1091.704,"body":"those particular topics. I'm"},{"speaker":"James Cridland","startTime":1087.654,"endTime":1091.704,"body":"wondering if there is a you know,"},{"speaker":"James Cridland","startTime":1091.704,"endTime":1097.194,"body":"if there is a technological"},{"speaker":"James Cridland","startTime":1091.704,"endTime":1097.194,"body":"answer to this or whether it's a"},{"speaker":"James Cridland","startTime":1097.194,"endTime":1099.864,"body":"little bit less, you know,"},{"speaker":"James Cridland","startTime":1097.194,"endTime":1099.864,"body":"techie, I don't know."},{"speaker":"Mignon Fogarty","startTime":1100.625,"endTime":1104.375,"body":"Yeah. I mean, I"},{"speaker":"Mignon Fogarty","startTime":1100.625,"endTime":1104.375,"body":"don't typically try a podcast"},{"speaker":"Mignon Fogarty","startTime":1104.375,"endTime":1107.855,"body":"because I've seen it somewhere"},{"speaker":"Mignon Fogarty","startTime":1104.375,"endTime":1107.855,"body":"on some platform. You know, I"},{"speaker":"Mignon Fogarty","startTime":1107.855,"endTime":1112.0249999999999,"body":"try a podcast because a friend"},{"speaker":"Mignon Fogarty","startTime":1107.855,"endTime":1112.0249999999999,"body":"told me about it or someone"},{"speaker":"Mignon Fogarty","startTime":1112.0249999999999,"endTime":1116.5249999999999,"body":"clever that I follow on. Social"},{"speaker":"Mignon Fogarty","startTime":1112.0249999999999,"endTime":1116.5249999999999,"body":"media suddenly has a podcast and"},{"speaker":"Mignon Fogarty","startTime":1116.5249999999999,"endTime":1122.2549999999999,"body":"then I listen. Not necessarily"},{"speaker":"Mignon Fogarty","startTime":1116.5249999999999,"endTime":1122.2549999999999,"body":"because I am. It's the most it's"},{"speaker":"Mignon Fogarty","startTime":1122.2549999999999,"endTime":1125.225,"body":"the topic I am most interested"},{"speaker":"Mignon Fogarty","startTime":1122.2549999999999,"endTime":1125.225,"body":"in of everything I could be"},{"speaker":"Mignon Fogarty","startTime":1125.225,"endTime":1130.235,"body":"interested in. But because the"},{"speaker":"Mignon Fogarty","startTime":1125.225,"endTime":1130.235,"body":"host is fun and engaging and"},{"speaker":"Mignon Fogarty","startTime":1130.235,"endTime":1135.215,"body":"someone that I, I feel like I'm,"},{"speaker":"Mignon Fogarty","startTime":1130.235,"endTime":1135.215,"body":"you know, having a conversation"},{"speaker":"Mignon Fogarty","startTime":1135.215,"endTime":1139.385,"body":"with and, and enjoying it. So I"},{"speaker":"Mignon Fogarty","startTime":1135.215,"endTime":1139.385,"body":"listen to podcasts when I go to"},{"speaker":"Mignon Fogarty","startTime":1139.385,"endTime":1143.405,"body":"sleep at night. And more than"},{"speaker":"Mignon Fogarty","startTime":1139.385,"endTime":1143.405,"body":"once I have had dreams that I'm"},{"speaker":"Mignon Fogarty","startTime":1143.405,"endTime":1148.445,"body":"in the podcast talking to the"},{"speaker":"Mignon Fogarty","startTime":1143.405,"endTime":1148.445,"body":"people like it's playing while I"},{"speaker":"Mignon Fogarty","startTime":1148.445,"endTime":1149.195,"body":"fall asleep."},{"speaker":"James Cridland","startTime":1149.7839999999999,"endTime":1153.354,"body":"Yes. My, my, my,"},{"speaker":"James Cridland","startTime":1149.7839999999999,"endTime":1153.354,"body":"my. It was exactly the same. And"},{"speaker":"James Cridland","startTime":1153.684,"endTime":1158.754,"body":"and so I'm they're just drifting"},{"speaker":"James Cridland","startTime":1153.684,"endTime":1158.754,"body":"off to to sleep. And the BBC is"},{"speaker":"James Cridland","startTime":1158.754,"endTime":1162.0539999999999,"body":"telling her pillow very, very"},{"speaker":"James Cridland","startTime":1158.754,"endTime":1162.0539999999999,"body":"softly that that that this"},{"speaker":"James Cridland","startTime":1162.0539999999999,"endTime":1165.234,"body":"podcast is supported by"},{"speaker":"James Cridland","startTime":1162.0539999999999,"endTime":1165.234,"body":"advertising outside the UK"},{"speaker":"James Cridland","startTime":1168.504,"endTime":1172.254,"body":"as a worrying thing. Well so"},{"speaker":"James Cridland","startTime":1168.504,"endTime":1172.254,"body":"many congratulations. 18 years"},{"speaker":"James Cridland","startTime":1172.614,"endTime":1179.334,"body":"ago today, the 30th of August."},{"speaker":"James Cridland","startTime":1172.614,"endTime":1179.334,"body":"So if someone wants to learn"},{"speaker":"James Cridland","startTime":1179.334,"endTime":1182.904,"body":"more about you and Grammar Girl"},{"speaker":"James Cridland","startTime":1179.334,"endTime":1182.904,"body":"and the Quick and Dirty Tips"},{"speaker":"James Cridland","startTime":1182.904,"endTime":1184.464,"body":"Podcast Network, where would"},{"speaker":"James Cridland","startTime":1182.904,"endTime":1184.464,"body":"they go?"},{"speaker":"Mignon Fogarty","startTime":1185.6879999999999,"endTime":1188.118,"body":"Yeah, I would"},{"speaker":"Mignon Fogarty","startTime":1185.6879999999999,"endTime":1188.118,"body":"say probably just go to Google"},{"speaker":"Mignon Fogarty","startTime":1188.118,"endTime":1192.288,"body":"and search Grammar Girl and you"},{"speaker":"Mignon Fogarty","startTime":1188.118,"endTime":1192.288,"body":"will get to all the things you"},{"speaker":"Mignon Fogarty","startTime":1192.288,"endTime":1195.228,"body":"would want to know. Or you can"},{"speaker":"Mignon Fogarty","startTime":1192.288,"endTime":1195.228,"body":"find me on social media. I am. I"},{"speaker":"Mignon Fogarty","startTime":1195.228,"endTime":1200.058,"body":"am on, as you said, mastered on"},{"speaker":"Mignon Fogarty","startTime":1195.228,"endTime":1200.058,"body":"the grammar girl circuit U.S."},{"speaker":"Mignon Fogarty","startTime":1200.058,"endTime":1203.808,"body":"I'm on threads as be grammar"},{"speaker":"Mignon Fogarty","startTime":1200.058,"endTime":1203.808,"body":"girl I'm on blue sky is grammar"},{"speaker":"Mignon Fogarty","startTime":1203.808,"endTime":1207.6779999999999,"body":"girl. I'm on Facebook and"},{"speaker":"Mignon Fogarty","startTime":1203.808,"endTime":1207.6779999999999,"body":"LinkedIn as a grammar girl. So"},{"speaker":"Mignon Fogarty","startTime":1207.6779999999999,"endTime":1209.148,"body":"I'm very findable."},{"speaker":"James Cridland","startTime":1208.981,"endTime":1211.071,"body":"You've got all"},{"speaker":"James Cridland","startTime":1208.981,"endTime":1211.071,"body":"the badges for all of the social"},{"speaker":"James Cridland","startTime":1211.071,"endTime":1211.671,"body":"networks."},{"speaker":"Mignon Fogarty","startTime":1212.425,"endTime":1215.485,"body":"I do own YouTube."},{"speaker":"Mignon Fogarty","startTime":1212.425,"endTime":1215.485,"body":"I forgot YouTube."},{"speaker":"James Cridland","startTime":1216.363,"endTime":1218.643,"body":"Is probably"},{"speaker":"James Cridland","startTime":1216.363,"endTime":1218.643,"body":"important as well. Thank you so"},{"speaker":"James Cridland","startTime":1218.643,"endTime":1220.293,"body":"much for your time. I really"},{"speaker":"James Cridland","startTime":1218.643,"endTime":1220.293,"body":"appreciate it."},{"speaker":"Mignon Fogarty","startTime":1220.841,"endTime":1221.501,"body":"Thank you, James."}]}