
Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Simplified Sparky Marketing
Frictionless Payments - Pass Card Fees! | 63
Electricians get paid quicker, and pass the card fees.
Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.
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Tap your card for that coffee. It's only $7. Welcome to Simplified Sparky Marketing.
On that note, I was out for Paddy’s Day—being a full stereotype—had a few Guinness in the city. Went to pay for two pints, and the guy goes, “That’ll be just $34.” Just! It’s like me saying, “It’s just two grand to replace that PowerPoint.” Like it’s nothing.
Anyway, today we’re talking about frictionless payments—making it easier for clients to pay you, and getting money into your bank without chasing.
Not everyone sees my Instagram, not everyone gets my emails (hint: link’s below), so I’ll go through this.
I use ServiceM8—because it’s the king. Don’t care what anyone says. It’s simple, powerful, and does what you need it to. One of the best features is ServiceM8 Pay, which is linked with Apple.
Here’s the kicker—you can pass on the card fee to your client. You can set a limit (mine’s $2K), and after that, they pay the fee. Below that, I’ll cop it—fine by me if it means I get paid quickly. The fee’s tiny anyway—1.49% or so for regular cards. For me, $15 per thousand? Worth it to not chase the money.
And guess what? People don’t even blink. They still tap. I give them three payment options:
- Bank transfer
- Card payment (no fee under $2K)
- PayID
PayID’s another killer—money lands straight into your account. Just set it up under your ABN so it shows up properly. Makes paying frictionless, especially if you’re onsite.
Some people live week to week, juggling mortgage repayments, etc. So give them options. Let them tap a card. If it means they can pay now, job done.
This got me thinking again when I was back in Ireland. Went to a new coffee shop in town. The bloke used to run a coffee trailer—now he’s got a store. I was buzzing to support him. Ordered a flat white, had a yarn with the owner, and went to pay…
“Sorry mate, we’re cash only.”
I was like, you what?
She said, “No worries, you can pay tomorrow.” But I could’ve been flying back to Australia the next day. That happened multiple times at that shop—people in line with no cash. Across the road? Another café, card ready, in and out.
That’s the whole point. People want convenience. They want to tap and go. They don’t want to leave, find an ATM, come back. You’ll lose clients that way.
And you might think you’re saving on card fees—but you’re losing way more in missed business. If you charge $5.50 instead of $5 and include the fee, no one’s gonna argue.
Same thing in your business. Don’t make it hard for clients to pay. Don’t send them long-winded invoices with BSBs and account numbers. They’ll delay it. They’ll forget. Or they’ll stuff it up.
With tools like ServiceM8, they can tap and pay on the spot. You don’t even need an EFTPOS terminal—if you’ve got a recent iPhone, it works straight off your phone. That’s wild.
So the takeaway? Make it dead easy to pay you. Whether it's PayID, tap-and-go, or ServiceM8 Pay—remove the friction. Get that money in, fast. That’s what keeps the business running.
If you want to set this up, I’ve dropped some links below. There’s one for setting up ServiceM8 Pay, one for my email list (you’re mad if you’re not on it), and my Instagram too.
Hope this helps you get paid quicker than last week. Catch ya.