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The Diversify Show with Eric Lindsey
Looking for inspiration to elevate your business journey and personal development? Join us on the Diversify Show, where we spotlight high achievers who have successfully built businesses, investment portfolios, real estate businesses, and achieved massive success within various industries ranging from sports to academia. We place a strong concentration on the "how-to" side of things and personal development so that we can share in their success within our own lives as well. Tune in for expert interviews, practical tips, and the motivation you need to thrive as a high achiever.
The Diversify Show with Eric Lindsey
From Military Resilience to Coffee Empire: The Inspiring Journey of T Shane Johnson
In this episode of the Diversified Business Show, host Eric Lindsay interviews T Shane Johnson, the founder of Big Guns Coffee, a high-energy coffee brand created in partnership with his 9-year-old daughter, Charlie. Johnson shares his incredible journey from serving in the Marine Corps, facing life-threatening injuries, experiencing homelessness, to building multiple successful businesses generating hundreds of millions in sales. Key topics include the power of sales, overcoming personal and professional setbacks, the importance of authentic storytelling, and balancing family life while pursuing entrepreneurial dreams. This episode provides actionable insights on building a profitable business from scratch, even with minimal resources.
00:00 Introduction to the Diversified Business Show
00:28 Meet T Shane Johnson and Big Guns Coffee
01:45 T Shane's Journey from Homelessness to Entrepreneurship
02:50 Building a Successful Business After Military Service
05:20 The Mindset of a High Achiever
12:08 Starting Big Guns Coffee with His Daughter
15:50 Initial Steps and Challenges in Building the Coffee Business
19:51 Marketing and Funding Strategies
21:03 Breaking into the CPG Market
22:14 Scaling Up: From Pitches to Big Box Stores
26:13 Navigating Supply Chain Challenges
29:21 Lessons from Mistakes and Growing Pains
31:10 Moonlight Coach Round: Business Advice
40:49 Final Thoughts and Recommendations
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