Social media has become an increasingly important way for higher education institutions, but there is still relatively little research on how they are using these platforms. Isabel Sörensen (University of Zurich, Switzerland) provides new insights into the communication practices of Swiss higher education institutions, and how these practices vary depending on the type of institution.
Social media has become an increasingly important way for higher education institutions, but there is still relatively little research on how they are using these platforms. Isabel Sörensen (University of Zurich, Switzerland) provides new insights into the communication practices of Swiss higher education institutions, and how these practices vary depending on the type of institution.