Welcome to our first episode of The Demand Gen Fix! On our inaugural episode we’re sharing our hot take on lead generation and why it’s not an effective strategy in today’s market. The connection between sales and marketing can end in frustration for both parties when it comes to finding good leads. 

The key to success is demand generation. But how does this approach to marketing differ from lead generation? It’s the ticket to long-term sustainable growth because you’re not trying to push prospects into your sales process. Instead you’re meeting customers where they are at in the buying process. Demand generation involves targeted messages to an audience and getting content out there that speaks to the buyer’s needs at each stage of the journey. 

No matter what you’re selling, putting out a unique perspective and point of view can differentiate yourself from the top people in your niche market. Learn the distinct differences between lead generation vs. demand generation and practical tips for putting your best foot forward as a marketer.  

[00:00] Show intro 

[00:22] Welcome to Demand Gen Fix 

[01:04] Lead generation doesn’t work: Why? 

[02:47] What does a typical lead generation process look like? 

[06:03] Lead scores 

[10:34] Reaching out to people vs. reaching within

[11:17] How demand generation works 

[16:35] Lead generation compared to demand generation 

[25:57] The conclusion 

[26:37] Show outro 

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.