What is your digital footprint and why should you invest in it? On today’s episode of Demand Gen Fix, we’re discussing why and how your online presence needs to be your best salesperson. Buyers are doing more and more of their own research online before making a purchase. In fact, 72% of millennials don’t want to talk to a sales rep when purchasing a product, so companies need to know how to adapt.

When building out your digital footprint, you need to make sure you have relevant content at the top, middle, and bottom of the sales funnel available in the channels that your potential buyers are looking. We’re talking about strategies to make sure you’re building out a strong digital footprint that hits each stage of the buyers journey.

In an ever shifting world, a strong digital footprint can make or break a company. Investing in your online content is investing in your sales team, because it will bring stronger leads in the door. Listen in to learn all this and more on Demand Gen Fix.

[00:00] Show intro

[00:19] Your digital footprint

[01:02] Why does your digital footprint need to be your best sales person?

[07:36] The importance of being “available” 24/7

[08:15] COVID separating the good digital footprints from the bad

[10:10] Top, middle, and bottom of the funnel

[14:53] What content to put out at the different stages of the funnel

[24:57] “But my priority isn’t building out content”

[28:06] The take away

[28:40] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.