For every product and service, there’s an addressable market that could all be potential buyers. So how do you rope them all in? The easy answer is, you don’t! On today’s episode of The Demand Gen Fix, we’re talking about why it’s important to really narrow down who you’re marketing to in order to expand the reach you have. The more focused your audience, the more you can tailor your message to stand out from the crowd.

Putting yourself in your buyers’ shoes can help you see that people are looking for someone who really speaks to them specifically. Speaking your buyers’ language can set you apart and help you relate better to the people you’re marketing to. It’s easier said than done so we’re getting into some strategies you can implement to hone in on your ideal customer profile.

Narrowing your target audience does not mean you’re going to lose out on traction or profit. Buying has changed and that means marketing strategies need to adapt as well. 

[00:00] Show intro

[00:21] Why narrowing down expands your reach

[00:55] What is a total addressable market

[03:00] How do you leverage the total addressable market?

[06:45] How do you stand out from the crowd

[09:37] Why does this matter to demand generation

[14:56] How do you narrow down your audience?

[16:54] Addressing the hesitation

[20:15] “But I won’t have enough people to sell to”

[25:28] The takeaways

[25:54] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.