Is your company’s digital footprint your best salesperson? If you can't resoundingly say yes, then you've got work to do. 

Marketing content is a very critical component to building a strong demand generation engine. The challenge is it takes a lot of work to build out a large content library. In this episode of the The Demand Gen Fix podcast, we get into how you can slice and dice your content so you can get more mileage out of it to ultimately drive your reach and generate more sales for your organization. It’s called the multiplier effect. 

[00:00] Show intro

[00:23] How to get more mileage out of your content

[07:13] Cornerstone content and cobblestone content

[15:09] How to slice and dice the content into multiple pieces of content

[19:53] How this also helps your sales team

[22:16] Main takeaways

[22:33] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.