If your organization’s priority is high growth, this episode is for you! A strong demand generation engine that is continually fueled is key to creating a catalyst for growth. 

But what exactly goes into that demand generation engine? 

There are primary three pillars to build out: 

• Strategy - the map to achieve growth
• Content - the fuel to your engine
• Distribution - the wheels that travel 

In this episode, we walk you through the steps and considerations to building your engine to fire on all cylinders so you can drive more inbound and higher quality leads - leading to shorter sales cycles, higher closing rates and lower customer acquisition costs. 

[00:00] Show intro

[00:23] The anatomy of a demand generation engine

[00:51] Why demand generation and not lead generation?

[04:06] Overview of the three main pillars of demand generation

[07:07] The first pillar: Strategy

[13:50] The second pillar: Content

[20:40] The third pillar: Distribution

[25:08] Wrap up summary

[25:51] Show outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.