To build an effective demand generation engine, you’ve got to start with the strategy. This is the compass that provides direction to ensure your marketing is impactful and drives growth for your organization. But many marketers want to skip over the strategy and go straight to execution. 

 That is a mistake. 

 
The strategy elements are critical to ensuring your execution is hyper-focused on the right audience, the right story and the right channels so you can get maximum traction. 

 
The strategy includes:

·      Identifying your ideal customer profile

·      Defining your unique point of view 

·      Developing a content marketing and demand generation plan

 
When you start with these building blocks, it sets the stage for high growth and influences all other steps in your demand generation engine. 

 
[00:00] Show intro

[00:22] Number one in building a demand generation engine: strategy

[01:02] Get hyper-focused with the right strategy 

[05:05] Identify your ideal customer profile

[11:18] Define your unique point of view

[15:25] Building a plan to stand out and resonate with your audience

[20:46] Where content should be placed

[25:44] Key takeaways

[26:20] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.