There are some very common mistakes that marketing teams make that diminish marketing’s impact and hinders a company's growth potential. In this two-part topic, we’re diving in to share the pitfalls that hold marketing teams back from achieving optimal results - along with advice on a different approach to take instead to ensure your demand generation engine creates a catalyst to growth.
From constantly fighting fires to doing tactics because you’ve always done them to trying to be everything to everyone with your marketing – we’ll dig in to talk about the pitfalls that commonly trip up marketing teams.
[00:00] Show intro
[00:24] Today’s topic: common marketing mistakes
[01:10] Doing reactive marketing
[07:37] Doing what we’ve always done
[13:54] Trying to be everything to everyone
[20:33] Not building an audience
[26:33] Wrapping it up
The Deman Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.