A smart marketing strategy can create the catalyst for high growth. But there are common mistakes that make marketing less impactful – ultimately killing a company’s full growth potential. In this episode of The Demand Gen Fix, we diving in even deeper to explore more of the pitfalls that can prevent businesses from achieving high growth. From neglecting target audience research to focusing too much on tactics instead of strategy, we reveal some of the most common mistakes you need to avoid.

We also discuss the importance of branding, tracking and measuring results, and the customer

experience. Don't miss this episode to learn what not to do if you are on a mission to grow rapidly. 

[00:00] Show intro

[00:22] A look at common marketing mistakes that hinder growth potential

[00:55] Only playing the short game with your marketing initiatives

[09:50] Sending low-intent leads to sales

[17:17] Measuring the wrong things

[27:21] Letting perfection get in the way of progress

[33:15] Wrapping it up

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.