If your marketing programs aren't driving the results that you need, it's time to do something different. Because quite frankly, if you're falling behind on revenue and you think doubling down on the marketing tactics that you've already been doing are going to deliver different results, you're probably going to be disappointed. Continuing the conversation from our last episode, our team digs even deeper into the red flags that you shouldn’t ignore with your marketing programs to discuss common hurdles that might be hindering your marketing efforts and give actionable insights to reimagine your approach to achieving high growth. 

[00:00] Show intro 

[00:23] Building a strategy around digital ads

[05:11] When prospects don’t feel compelled to make a change 

[11:10] When leads have long sales cycles and low close rates

[16:40] Once you have demand built up, you can change these red flags

[18:24] Key takeaway

[18:55] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.