You know that buying behaviors are changing, but are you aligning your sales and marketing strategies to meet prospects with the targeted content they want for a self-service experience? If not, remember that your competition is. And they’re just a click away.

Listen to this episode to learn about both practical and revelatory ways to build a demand generation engine. Like this one: Narrowing your audience and targeting your content to a specific market or company type can help improve your market traction. 

Hear why it’s time to ramp up your demand generation efforts and how expert guidance can help set you on the path quicker. It’s how we help clients every day at GrowthMode Marketing.

00:20 Why creating a demand generation engine is so important for growth
01:53 The 3 pillars of demand generation: Strategy, content and distribution
03:23 Strategy: A hyper-focused plan for content and distribution
05:33 Content: The foundation for creating demand
06:23 Distribution: How to show up in the right place to reach your buyers
07:26 Target your ideal customer 
11:04Differentiate from competitors with a unique point of view
15:03 Create a content marketing + demand generation plan 
18:58 How to create and repurpose content for different channels
21:11 Why you should test and learn how your content performs 
21:58 Optimize distribution efforts for content performance and audience engagement
23:17 Why you need a full funnel digital footprint
24:36 How content works to guide prospects through awareness and consideration
27:33 Build an audience with managed channels like podcasts, webinars and email campaigns
29:40 Expand your digital footprint with partnerships and third party channels
33:59 How to manage your demand generation program for continuous success

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.