The Value Of Copy

Full disclosure if you’re any kind of  business owner:

You can have a successful business with bad copy. 

I’ve been there…almost every single person that has a successful business has created bad copy once or twice before.

(Think of it as almost a rite of passage as a business owner, LOL). 

And I really feel like this is such an important place to start because so many people feel like their business is suffering from bad copy. 

When in reality, because business owners believe they create bad copy, so they don’t create content.

So then what happens? You get no clients, no sales, no business. 

But bad copy is better than no copy. Crappy content can still help and inspire people.

You just have to know how and when to use it for you and your business. And once you find your voice, your area of expertise, and your groove, it will get easier.

This week on the podcast, I invited my friend and client, Erica, to chat about all things related to copy. Together, we talk about how bad copy is better than no copy (and you can still get clients with it!), the different phases of copy skills development we’ve been through personally, and give lots of tips and prompts to help you up the value on the content you create.

Learn More About Erica:
Erica is a former therapist and certified life coach. She helps really busy professionals get more confidence and battle any sort of burnout. Erica also helps her clients manage their time so that they can enjoy all of the things that they’ve created and achieve even more in their professional and personal lives.

You’ll Learn:

• How there are phases of copy that are “liquid”-meaning, you will flow back and forth through them in different times of your business
• Why sometimes the problem isn’t that people aren’t connected to your content…they aren’t connected to you
• How the technique of “copycat” copy doesn’t work for every industry
• Why learning how to be authentic but relevant to your audience will lead to success in your business

Featured on today’s episode:

• Work with me in 2023! CLICK HERE to learn how.
• Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
• Haven’t left a review yet? All you have to do is head HERE.