In today's episode, I interview Meeta Sharma Gupta, the founder of Shumee, a "Made in India" toy brand that focuses on eco-friendliness and free play. Meeta shares her insights on why being eco-friendly and sustainable is increasingly relevant in the toy industry. She also discusses another aspect of their USP - "play" where her company believes that the child should lead the experience of play rather than the other way round. Finally, Meeta shares the highs and lows she faced as a first-time entrepreneur trying to break into the price sensitive toy market in India.