The Underdog: How he turned his last $1,000 into $60m | Rob Fraser - Outway

Better on YouTube: https://youtu.be/AhxqxrQdIpQ?si=LOx5MlphCo9RgjhL

Rob Fraser took his brand from $1,000 in student loans to over $60m in sales with zero investors & no ads for the first million in revenue.

Similar to me, he started off with a burning desire to prove everybody wrong.

He got cut from every sports team he tried out for, wasn't popular in school, but knew he was meant for more.

That drive led him to a 10-year career in professional cycling... achieving huge success & winning multiple national titles.

But then his cycling career ended... and he felt lost.

Having gone to school & not enjying it (knowing he was meant for more), he started selling socks.

He started his company Outway with $1,000 from his student loans, got his first batch of product in less than 60 days & immediately started selling.

After 10 years of hard work, going through lawsuits, having to buy out his business partner, go into debt & push through hardship, he scaled to an 8-figure valuation & over $60m in total sales.

On this podcast, we dive deep into his journey, personal motivations & exactly how he's built his brand.

Here's some of the stuff we speak about:

> Exactly how he went from a broke ex-athlete selling socks out of a Tupperware container at school to building a $60m brand

> How he secretly ran a second business on the side to fund the growth of Outway without taking on any debt or investors

> The brand building strategy behind Outway and elite knowledge on how to start and scale in ecommerce

> Why he almost failed because chasing growth for the wrong reasons (and what he did to turn it around)

> What most first-time founders get wrong when it comes to delegation, scaling, and building a real company

> Why taking advice is overrated and what to do instead

Anyway, this was one of the best episodes I've done. Worth the 2 hours, I'd say ;)