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In this episode of The Dealer Playbook Podcast, Michael reflects on an experience he had while attending the Digital Marketing Strategies Conference in Napa Valley and why that's inspired him to talk about the 4 levels of competency.

There is so much to learn about the retail automotive industry, and that's why it's important as a community to engage in learning; remain curious, and figure out creative ways to solve the complex challenges that the automotive industry faces today.

Main Takeaways From This Episode:

01:50 - Michael sets up the conversation by sharing his experience at DMSC in which he discovered how much he has to learn about the car business. Why that's important and how it leads to understanding the 4 levels of competency or understanding. There is always more to learn, and that's one of the reasons the retail car business is exciting to be part of.

05:59 - There are 4 levels of competency. Michael explains what they are and how they can have an impact on our daily lives.

09:16 - Each of us experiences the 4 levels of competency at various points in life. We are each in one of the 4 phases continuously for a variety of reasons.

10:34 - We can elevate one another with our experiences and wisdom. Together we can dominate. The retail auto industry is rapidly changing and together we can meet the demand.

Listen to the full episode for even more insights and context about the 4 reasons why you know less than you think about the car business.

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