Vasilios Lambos is the Chief Marketing Officer at CognitionDigital.io, an ad-tech company that helps auto dealers utilize Amazon's various advertising channels. In this episode of the Dealer Playbook, you'll learn about how Amazon advertising can help expand your paid media effectiveness and place your inventory in front of highly engaged shoppers.

What we discuss in this episode:

• Vasilios provides context to where Amazon fits in the overall media plan today.
• We're super familiar with paid search, paid social, and third-party cookies as the privacy concerns come to life, dealers and marketers are looking back at programmatic advertising as the way to better find a more niche audience that fits their marketing objectives for their business.
• The Amazon Garage allows users to upload their vehicle information, make, model, and year and that does a couple of things. One, it allows the user to get a personalized shopper experience on Amazon.com, and second, it allows advertisers to better target users based on the make/model and year that they have sitting in their driveway.
• Amazon garage is the second-largest repository of user-generated vehicle ownership data outside of the DMV in the United States.
• Your media plan should have a strategy related, most importantly to the business objective that you're looking to solve.
• Listen to the full episode featuring Vasilios Lambos for even more insights about how to step into who you really are!

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Thanks, Vasilios Lambos

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