Dean Evans: Bottom-Up Performance Marketing | Cars CMO Shares His Proven Recipe of Success Online

The Dealer Playbook

The Dealer Playbook
Dean Evans: Bottom-Up Performance Marketing | Cars CMO Shares His Proven Recipe of Success Online
Jun 25, 2020
Michael Cirillo

Dean Evans is the CMO of Cars and has an impressive resume filled with vast marketing experience. In particular, Dean shares his digital marketing success recipe, aka "bottom-up performance marketing," which includes 5 steps that car dealers can take in a post-COVID retail environment.

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