Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing!  

Subscribe to the DPB on your podcast app to get notified when new episodes go live!  

Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a direct message!