"The only way to make a ridiculous amount of money is to serve people well."

 Matt Koenig

 Welcome to "The Dealer Playbook" podcast session 26 where once a week auto dealers get real strategies that get results. 

In this session Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers with more buyers. 

The topic of todays session is what Matt calls "the 3 M's of Automotive Marketing". 

What are the "3 M's" ?

- Millennials 

- Mobile 

- Minorities

If todays auto dealer can get a good grasp on those 3 M's, they will sell more cars. 

The largest increase in new car sales last year came from latino buyers. 

The crazy thing about that is even dealers who 80% of their showroom traffic are of hispanic decent, have zero marketing dollars allocated targeting that customer segment. 

That is just one of the "3 M's" !

Here is what you will learn more about

- How to market to and sell more cars to minorities

- What is the secret to selling to millennials

- The importance of "mobile" strategy

Matt breaks down "The 3 M's of Automotive Marketing" and so much more in DPB session 26.

Want more from Matt Koenig?

Check out Matt Koenig's website here

Connect with Matt on Twitter here

Follow Konig Co on Facebook here

Now it's your turn

Team DPB wants to hear from you! 

Chime in in the comment section below with your feedback, questions, or let us know what is working best for you. 

We want to hear it all. 

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