Peter Cooper is the President/CEO at Lexus of Lehigh Valley. He joins David to discuss the importance of customer-centricity and culture in the automotive industry. Peter shares his journey of transforming his dealership's culture and how it led to winning a prestigious award from Lexus.
What we discuss in the episode:
A Cultural Transformation Journey
The Decline of Trust and Loyalty
The Revenge of the Client
Restoring Trust and Reversing Resentment
The Importance of Human Capital Strategy
David and Peter engage in an insightful conversation about the need for cultural transformation, rebuilding trust, and prioritizing client satisfaction in the automotive industry. Tune in to learn more.
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