In this episode, my guest is Jen Cole, the Chief Marketing Officer at Cars Commerce, alongside Jarrod Kilway, VP of Digital Operations at Casa Auto Group, and Ron Andrews, VP of Media & Digital Solutions at Cars Commerce. These folks have been in the trenches, building strategies that actually drive results, and they’re not holding back.
Because let’s be real… marketing in the auto industry feels like one giant mystery box. You pour money in, cross your fingers, and hope that somehow, miraculously, sales come out the other side. But here’s the million-dollar question:
Most dealers don’t have real accountability when it comes to their ad spend—and that’s exactly why we’re having this conversation.
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