Richie Bello: How To Build a High-Performance Dealership

Keep The Change

Keep The Change
Richie Bello: How To Build a High-Performance Dealership
Feb 14, 2025
Bart Nollenberger

Hey, Keep The Changers! Buckle up, because today's episode is a game-changer. I’m sitting down with a powerhouse in the automotive space, Richie Bello, a guy who's been shaking things up in sales, marketing, and dealership retention for years. Listen, this man has been podcasting since 2017—who was even doing that back then? That’s just the tip of the iceberg.

Richie is the CEO of Clickable, the founder of Shop Smart Autos, and a straight-up expert in leadership and digital transformation. Oh, and did I mention he’s a bestselling author too? Yeah, the man doesn’t slow down. And today, we’re tackling something that every dealership needs to hear: Why retention—not just sales—is the real key to long-term success.

What You’ll Get From This Episode:

  •  The #1 mistake dealerships make when promoting top salespeople to managers (and why it’s killing retention).
  •  Why great salespeople don’t always make great leaders—and how to fix it.
  •  The hard truth about why dealers are spending a fortune on marketing but losing customers faster than ever.
  •  How training the trainer could be the most powerful investment you make in your store.
  •  The simple but game-changing strategy that can turn first-time buyers into lifelong customers.

Richie drops some serious wisdom about leadership, customer loyalty, and why dealerships need to invest in their people before throwing more money at ads. If you want to learn how to reduce turnover, build a culture of leadership, and actually keep customers coming back, then this episode is for you.

So, are you ready to stop bleeding talent and start building a high-retention, high-performance team? Hit play now and let’s get into it!

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