In this episode, my guest is Anthony Alagona—founder of By Appointment Only, and a guy who's built a powerhouse BDC business without even having a website.

We talk about what it actually takes to build something from scratch when the odds are stacked against you. From sleeping in a car to being booked out for a full year, Anthony walks us through the hard lessons that helped shape his approach to training, leadership, and growth.

We also touch on:

• How Anthony went from rock bottom and no license… to being booked 52 weeks in advance.
• The power of unreasonable hospitality—and how it's changing the car business.
• Why the best training doesn’t happen in a classroom, but around a table, over a story.
• Why Anthony still doesn’t have a website (yep—you read that right).
• And how “Can I customize your experience?” might just be the best sales line you’ve never used.

You’ll hear how hospitality shaped his approach to automotive, why building relationships always beats algorithms, and how he trains people to not just show up—but to be memorable. Anthony doesn’t hold back about what it takes to survive a career pivot, fight off a bad reputation, and still keep your head up.

If you're building something, leading a team, or trying to figure out how to bounce back when things fall apart—there’s a lot to take away here.

He also shares how he turns dealerships around from the inside, why BDCs are more than phone rooms, and how to coach people so they want to be coached.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
• Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Anthony Alagona

• LinkedIn: https://www.linkedin.com/in/anthony-alagona-6a6b9663/

Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching