In this episode of Keep The Change, I sit down with someone who’s not just a mentor, not just a friend—but the man who shaped my entire view on leadership, business, and what it truly means to love people through your work: Euse Mita.

Euse isn’t just leading companies—he’s creating movements. With five businesses, five kids, and seventeen grandkids, he’s still running circles around most of us—and doing it all with heart. This episode dives deep into what real leadership looks like, the mission behind meaningful culture, and why most businesses fall flat when they forget the “why.”

Here’s a glimpse of what we talk about:

• The difference between “head-based” leadership and leading from the heart (and why most mission statements miss the mark)
• How dishwashers, valets, and CEOs can all embody the same love-centered culture
• The 3 questions every leader should ask if they really mean business
• Why culture—not capital—is your greatest asset (and how to build one that lasts)
• Why "work" should feel more like a vocation, and why that mindset shift changes everything
• The power of “each one teach one” and why love is the strongest business principle of all

We also talk about faith, family, failure, and legacy in a way that’s raw, real, and inspiring. Euse opens up about lessons from building Half A Car, his vision for hospitality as ministry, and why you don’t need more strategy—you need more soul.

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Connect with Bart Nollenberger:

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