Lissha Sadler: How To Build A Magazine Brand From Scratch

You can feel it when someone has built a real ecosystem, not just a side hustle. I’m joined by Darisha “Aisha” Tillman Saddler, author, radio host, celebrity interviewer, and the founder and editor-in-chief behind Hardcore Grind magazine, to talk about how she turns ideas into platforms and connections into community.

We get specific about what it actually takes to run a magazine and media brand: lining up interviews, creating a consistent visual flow, formatting, marketing, and showing up like you’re on the campaign trail. Aisha also shares a key branding lesson for creatives and entrepreneurs: people might recognize what you do, but you still have to learn how to brand the company so the umbrella grows bigger than any one service.

Along the way, we unpack her “plug” mindset, why she refuses to be proprietary about people, and how collaboration accelerates growth for authors, podcasters, and independent publishers. We also talk relevance and editorial boundaries, how to choose themes that match the moment, and why fear can’t be the boss if your gift is meant to serve others. If you’re searching for practical advice on personal branding, magazine publishing, networking, and creative entrepreneurship, this conversation will give you a clear push forward.

Subscribe to Gentry’s Journey, share this with a friend who’s building something, and leave a review so more listeners can find the show. What’s one bold step you’re ready to take next?

Transcript

Welcome And Guest Introduction

SPEAKER_01 0:01

Hello everyone. This is Carolyn Coleman and welcome to Gentry's Journey. Our future guest today is Darisha Tillman Saddler. Aisha, as she's fondly answers to or known as, as an author, a radio host, celebrity interviewer, founder, and editor-in-chief of Hardcore magazine. Aisha is full of knowledge. She conquers what she set out to do. We collaborated together. We were a part of an anthology. That's how we met. So, Aisha, thank you again for being a guest on Gentry's Journey. And just go ahead and tell the audience about yourself. I I've been in radio since 2012. Oh, that's great. Yeah, that that speaks of longevity to me, that is for sure.

Every Shade Of Me Mission

SPEAKER_01 1:03

Now, can you tell me about um your vision and your mission uh for your magazine?

SPEAKER_02 1:12

So my vision and my mission is um anything I do is every shade of me, whether it's a book or my magazine or my book event, it's always every shade of me. And I I always want to be a blessing to others because I'm blessed. So I'm blessed to be a blessing, and so I use what my skills are to be able to be a blessing to other people. Um, my vision is always growing. Um, but I I like to be a one-stop shop. A lot of people call me the plug. Uh, a lot of people feel like, you know, if I want to know something, if I want to do something, let me go to Lisha because she either gonna tell me how to do it or she's gonna know somebody that's gonna be able to tell me how to do it. And so, and it's something I've always done. And it it just it just grows. It just grows.

SPEAKER_01 2:16

And I can see every day being an adventure, honestly, I can, but just tell me the term plug. What exactly does that mean for someone like me? I mean, break it down to me.

SPEAKER_02 2:31

Just like a plug, you're you're always putting somebody in in a position, you know. As I position myself, I position those around me. So if I position myself in this in a certain way where I have certain connections or I have the ability to do certain things, I'm able to position everybody around me uh in order for them to grow as well. Because, you know, it as they say it takes a village. We all we all have room to be able to grow and move forward, but it takes a village, so you have to be able to help each other move and grow as well.

What It Means To Be The Plug

SPEAKER_01 3:16

Well, you know, uh, I'm so glad I asked that question because you and I collaborated or no, we were a part of we were co-authors in The Breaking Point. That was my very first anthology. And um you had me on as a guest on Clubhouse, one of the she had, and I was like, where is this taking me? You know, because I'm like, well, she's taking me to places I haven't been before, which doesn't take much because I was not really in that arena. Um, the breaking point was truly my first anthology, and uh my fiction was first, but my fiction kept me right in my room. Okay, it you know, I yeah, I went to a couple of um signings and things of that nature, but the anthology really got me out there, and then when you invited me on to your show, I was like, okay, and you told me that people aren't proprietary, so you share people, you know, and I was like, okay, that makes sense, and then you introduced me to someone else, and yes, I accepted that invitation as well. So, yeah, you are who you say you are. I can say that from this um this lady coming from Alabama. You are who you say you are, and uh, so if you don't, hey, if you can get it done, it is going to get done. So, kudos to you because I know some people who aren't as giving and oh, this is mine, I'm gonna keep it right here in this little cup. You can't have any, you know, that type of thing. But like you say, it does take a village to grow, it takes people who are willing to share and who are willing to teach because I'm totally out of my element, or I was back then. I'm I'm getting I'm I'm getting closer, I'm getting closer because nursing is my background. So, yeah, I can talk to you about nursing all day long. I can take you talk to you about medicine and the different specialists you may need to see. But you know, author being an author, oh yeah, I was way out out of my league, but I'm enjoying the ride, that is for sure. You know, with people like you in the game, I am definitely enjoying the ride, okay.

Branding The Company Beyond You

SPEAKER_01 5:44

Now, as the founder and chief, editor in chief, what is your role on a day-to-day operation? What do you do daily? I know they're no two days alike, but if you can just give me just a brief synopsis of how you get your day done.

SPEAKER_02 6:02

Um, well, I work, so I have to juggle a lot. Um, when it comes to hardcore grind, hardcore grind is under the umbrella of intriguing moves. Intriguing moves is the parent company to everything that I do. Um and learning how to, and and this was a process for me, and a lot of people uh experience this, but learning how to brand your company and not brand just what you do. You see what I'm saying? There's there's a difference, and so I'm learning how to brand my company opposed to being known for the things that I do, whether it's literary services, whether it's um consulting, depending, you know, formatting a book, um marketing, brand consulting. Like there's so many things that I do, but people know me by what I do and not the company. So I'm learning how to brand my company over the things that I do. Uh so my day-to-day is by the time I get off of work, it depends uh if I am preparing to launch the next magazine like I'm doing now. Then I have a lot of interviews. Uh, I have interviews back to back to back. I try to spread them out so that I can uh format them up. I do um all of the marketing, all of the formatting, any uh mix and the mingling I have to do because in anything that you're putting out, it's just like a book. You you have to kind of hit the campaign trail. You got to shake hands and you gotta kiss the babies. Uh, because you are really selling yourself and everything you're selling yourself first in order to sell um the book or the magazine or whatever the product is. You really are the product, so you're selling yourself first, um, and learning how to allow those things that you do gain legs by themselves to be able to carry your name farther.

Campaign Trail Lessons And Writing

SPEAKER_01 8:22

Okay, okay, okay, you know, um when you said campaigning, that's when I started writing. Writing was very cathartic for me. I ran for a um a local public office, political office uh in my city, and um it was truly not my doing. Um, no, nowhere was that on my radar, and God was like, run. I'm like, run, no, no, I'm the nurse, you know, I'm I'm good. I, you know, I can take care of patients, but obedience is better than sacrifice. So I started calling my family and friends to talk me out of it. But no, they were like, no, go for it. I'm like, what is wrong with you people? What is wrong with y'all? So I started writing on one of my co-workers, she self-published, and she was so happy. I'm now uh a published doctor, and I was like, kudos, I'm giving her high five, and I said, I've always wanted to write, but I've never taken the time. I've always threatened to do it, but I've never taken the time. She was like, right, Miss Carolyn. I was like, Okay, Cassie, I will. But I didn't start then, I started after while it was campaigning because at the end of the day, you're exhausted, like you say, you are knocking on doors, you are shaking hands, you're meeting people, you're introducing yourself to others. So that would be a healthy release for me at the end of the day, if that makes sense. It would, and you know, it just was so freeing. So my character started developing, and I'm not saying she was perfect, but it was it was it was the work that really kept me focused. So I get it. You have to get yourself out there. People have to know you, they have to know about you, and it's just funny, even with my picture on my campaign material and my name. Oh, I didn't know that was you. I'm like, get out, please. You know, so it is hard work campaigning, it's hard work to um, I can imagine building a business and you know, and building your brand. But even after you know, two failed attempts at that office, I kept my integrity, I didn't bash my opponent because that's not what I'm in here for, you know. Um you can run a clean campaign and you walk away because I I'm not one of those people, you're gonna dog me out and I'm gonna be cool about it. No, we're not gonna do that, you know. But I just know we can run a clean campaign and we can run it without having any regrets at the end of the day and even several years later. Um, you know, I I held it and people would try to, oh well, well, what is it you don't like about him? I said, Who said I didn't like him? It's just things I see in the neighborhood that need to be done, you know. So people don't understand your vision, and they'll they'll twist it if you allow that. So you have to stay razor focused on your love and on what you're doing, correct? Absolutely, you're right. You know, distractions come up. So those were my distractors, and I can imagine that with pulling your magazine together and getting people interviewed and getting all the information from them. You know, that's a lot that is a lot of work. Am I right?

SPEAKER_02 11:59

Um, it is a little bit sometimes. Uh, I I rely on my Rolodex, but I've I've met a lot of different people in a lot of different industries. So again, I'm really blessed to be able to pick up the phone and and call, you know, people that the average person can't reach out to. Um, sure. So when it comes to covers and things, sometimes it's just an ask. Uh, and it's like, sure. You know, it's always good to be able to have that type of support around you. And I appreciate that. And I want to go back because you talked about the anthology. So the anthology was my first anthology. And um it was a lot going on. Okay, yeah, it was a lot going on in my life at that time. And so my chapter is chapter 18. It was the switch up. And the switch up, I believe, is when God places his divine hand over your life and starts making moves. Um, and you're a lot of times we negotiate with him, you know. It's like, well, if you know, if you just do this and then, you know, let's move like this. And it's like, he's gonna let you do what you want to do, go ahead. But you're gonna have to come back to me, and you're gonna have to do it my way. Um, and in the switch up, I talked a little bit about what I was going through and how I was negotiating, and and then I had to realize, listen, just whatever you want to do. And things start moving, they they move like clockwork, and everything is very um in sync when you let him lead you, you know, and so I I had to learn that, and I'm still learning that because that's a learning process every day. Um, but it's very important that I am able to um support others and be able to just push that that that feeling of it makes me feel good when other people are doing good. And so when it comes down to the magazine and I go out and I'm able to call on people, I enjoy that. You know, I I feel accomplished and it's it's not, you know, as hard as I think. Some people are harder to get um when they're outside of my Rolodex. But for the most part, you know, you get good um feedback. And it it's been a good experience, but it's always been like that. You know, a lot of people I've had in the magazine I've interviewed previously multiple times, so it was easy to have them come and be in the magazine. So it's been it's been a whirlwind and it's been an exciting moment uh to be able to to put it together. But it is a lot of it's it's work, it's work.

SPEAKER_01 15:12

Oh yeah, I I do believe it, you know. Um, but when you enjoy what you do, it seems to go better. Now that's does not mean that it is without its hiccups, okay. But when you're what you do, when I look back over my nursing career, I'm like, where did the time go? You know, and it's no times that I regret, but I I just can't believe that I did it for that number of years, and I have fond memories. Now I have some I have some memories that are not so fond, but some of them are laughable. But yes, when it's what you enjoy doing, I think I had a professor to say, if you love what you do, you'll never work a day in your life. And it took me a minute to understand that, to get that concept, but uh okay, years later, I understood that makes sense. It's very true, it's very true, you know. So when you love what you do, it it makes it better, you know, it makes it better. Like I said, it's not gonna be without its hiccup, but it's gonna be okay. Yeah, yeah. Now that is great.

Designing Themes, Colors, Questions

SPEAKER_01 16:33

Now, how do you go about selecting topics and themes, you know, for each issue? Do you have it already pre-planned a month before or two months out? Um, or something drops in your spirit?

SPEAKER_02 16:47

Yeah, that's just what's in my spirit. And so when magazines are a little bit different than books, I mean, it's still book, you know, books have to flow. And so working with a magazine, you deal a lot with colors. Uh, and the colors have to flow as well. And so I um I play with the vision of it because it's it's a visual uh form of art. So the colors I use for the background, you know, this the the articles themselves is based on that person. And those normally before the interview, I write out the questions. Uh and I have to stop them a little bit. I do. I go through their social media, um, I look at their bio, but I go through their social media and I the different things that they think they're doing, uh experiencing, and I use those to create the questions. So for the most part, it's um putting this together is just more like making sure the visual flows. Like you might have a color here and a color here, and I might be like, okay, that's not working for me. You know, it's it's distracting. Just like when you're writing a book, certain words are just distracting, certain things distract the readers from the experience of what they're reading. So learning how to do that visually with a magazine is a process because it's new. Normally, I'm able to think of books and it, you know, and how a book would flow and how words should be used in the book. But a magazine is kind of a different, um, a different kind of type of animal, but I'm learning. I'm learning how to uh and I always get a copy of it, and I look at it and I say, I don't like this. Oh, I'm gonna change the font here, let me do this, and whatever I see that I want to change, I make that change in the next one.

SPEAKER_01 18:55

Okay, okay, you know, so it's still a learning process. Um, but if you stop learning, you stop growing. Absolutely, you know. So I dub myself a forever learner. I'm always willing to learn something new, whether I'm willing or not, you know, like processing on the job of like, well, it's a deadline. Are you kidding me? You know, but we get it done. We pivot and we get it done. So um, so I I get that. And speaking of on the magazine, um, you allow Judy and I to uh do an article for caregivers in the month of December. So I want to thank you for that uh on our behalf because uh that was very generous and I did love the article. Um uh the way it turned out, it was really, really pretty. Uh so I was uh took again about that. So I wanted to thank you for that before you got off.

Keeping The Magazine Relevant

SPEAKER_01 20:03

Now, what steps do you ensure that your magazine magazine stays relevant and appealing to your audience?

SPEAKER_02 20:13

So I I looked at the the guests and the interviews that I have, what I'm talking about. Like in the March issue, I actually interviewed uh Honorable Judge Maureen Woods, which was more like a political type interview. Um I for December we did a um 50-year hip hop anniversary write-up, and I had an artist, um actually a uh recording rap artist to be able to write that. So I try to always look at what's going on and and kind of tweak it from there. I love music. Uh so when I have some of the guests on, a lot of things that we experience now come from the history of what happened before. And so I've had guests on like Preston Glass, who, you know, we love certain music, but we don't know the sound behind it. And so I love to be able to bring that out because a lot of those songs that we listened to back when we were growing up are coming out now, but they're being redone. And so we gotta know that, you know, oh, that song is a redo. It's not the original. We have to know where it came from. Um, my very first magazine cover was Trisha Mann Grant, who plays Dominic LaRue uh in The Family Business, which is one of the top shows on BET. Um, and so things like that I try to incorporate all the time. If it's Father's Day, if it's Mother's Day, um I have somebody. Write a poem about mothers and fathers. That's what we did in the September issue. And I carry it over, you know, I carry it over now. I kept the Father's Day poem in because my father's birthday is in December. And so I kept that in the December magazine. So little little things like that, whether it's the story that that's accepted, you know, Christmas story, anything about giving. So I keep the season in mind as well.

SPEAKER_01 22:35

Oh, that's great. And it makes perfect sense because you like you say, you want it to flow and you want it to be relevant to what's going

Controversy And Editorial Boundaries

SPEAKER_01 22:45

on. Now there's been a lot of talk about freaking. That popped in my head. Okay. Would you or have you had thoughts of incorporating a little bit of that?

SPEAKER_02 23:10

Because you know, it's been a little bit of a controversy about because it was that's what picnic was it wasn't like it was a movement, it was just a big party. And I'm sorry, you were partying back then, and and you was wild and doing what you want to do, and now somebody wants to turn it into some sort of documentary and they want to do this. It was really a big party, it was a festival, it was it was something that people went to during spring break, but they they have those experiences everywhere. So uh I'll writing an article about it. I mean, it would there are articles about it, but I wouldn't write one.

SPEAKER_01 23:55

Sure, you know, now that was a party I never attended, and I and so I was trying to think of the time frame, and my girlfriend, my best friend, and I were laughing about it. Well, she was more serious than I am because I was silly. I was like, boo, that was a party. I don't get what the big deal is, you know. I mean, did they was the photography so great they can really pick you out of the crowd and freaking know it was you? I mean, like, do you look unless you raise your hand, unless you hit dog will bark, you know. So if you keep barking, somebody's gonna look for you and find you. I said let it rest, you know. It was a party, it was a picnic, it was a festival, from my understanding. Uh, just just let it play out. The news cycle will go and come with that, you know.

SPEAKER_02 24:46

Yeah, exactly. And it's kind of like the help, like uh in the movie The Help where she gave her the pie. Nobody knew what the pie was, but you and her. So if you say something, that's on you. You want it's on you, yeah.

SPEAKER_01 25:00

That was my thing. I was like, who cares? You know, nobody cares. Everybody has had a life at some point in time. Everyone has been young, they've been teenagers. I tease some of the doctors, um, one doctor, especially. He's really smart, really intelligent. And uh I he was charting one day, and I walked up to him. I saw I can see you now, and you're in your college dorm with your night light on, just getting writing all your notes. You never went to a party. He was like, Yes, I was very studious. I was sitting there glued to my seat, and he gets up and he was like, Carolyn, I wish, and we laughing off because it's just a joke, you know, it's just a joke. So sometimes we just need to let things go and come. We just need to let them go and come instead of keep you know bringing it up because the more you bring it to the surface, it's the more people will dig and look. So we have to do that as well. Now, do you have um an editorial team?

SPEAKER_02 26:11

No, well, I have people contributors, so I don't necessarily call it an editorial team, I have people that contribute to the magazine. So if they want to contribute, so with hardcore grind, it's where entertainment meets readers digest. So and I and within that I do what's called on the black side, which is for us by us. And so when I those people that contribute, they're contributing on the black side, whether it's about mental health, caregivers, um, they might contribute, like in the December version, somebody did a contribution as far as Tubi and the different movies. So that's how I I do it. There's not necessarily multiple writers I do all the interviewing, um, but the different um articles and on the black site, those do come up from other people.

SPEAKER_01 27:10

Okay, okay, yeah, yeah. You you you have to have some core people there, you know. You don't need to carry the the entire weight of it as well. Um now, do you ever run across some very difficult editorial decisions? Now we just teased about freak nick, and that came out of the blue. Uh, but have you ever run across something that was difficult or a different difficult decision you had to make as to should I, should not?

SPEAKER_00 27:41

So okay, no, simple as that.

SPEAKER_02 27:46

Simple as that. That's what happened. I mean, when you're the boss, it's like how I wanted this, how I want it. And that is true. And that's true. And if and if I don't like it, I don't like it. But because I'm doing it, it's like I have to, and it was funny because Taraji B hit P. Hansen did an interview and she talked about checking your ego, which is very important. You have to also check it in your creativity. Um because when you're when you're being a creative, whether it's a visual creative with a magazine or with a book, you have to check your own personal ego in order to further your vision. Um, because you can stump your own vision and and keep it lowered just by your thought process. And so I learn from stuff. If I like, I people are giving me an idea. If I like it, I like it. If I don't, I don't do it. You know, but I I take what um what I feel that I like and I apply that and I leave breaths, but I appreciate people wanting to see it go farther and see different things. So, but yeah, no, I don't, I don't really get into the maybe I should or shouldn't.

SPEAKER_01 29:02

I'm just gonna put it out there. Hey, either it's gonna happen or it's not, right? Either it's gonna happen or not or not.

Radio Hosting And Interview Work

SPEAKER_01 29:10

Now, we talked about you being an author, but a radio host, what do you do as a radio host?

SPEAKER_02 29:18

So I've been, and it's just really doing uh interviews, radio or podcast. Um I've been doing that since 2012. Originally, I was actually doing interviews in the Facebook group uh called um uh writing royalty, and I was doing honor that author. So I was doing interviews with authors online, and then when we started doing radio, um, I was doing the producer portion of the radio, so it was kind of hard to do online interviews. So um I asked Miss Tony if she wanted to do Less Chat, and that's really how Less Chat started. We were doing radio on real raw radio uh in the clubhouse, and uh Tony and I actually started doing Less Chat once a month, um, and then it went from once a month to almost every day of the week, and then we had Less Chat Sports, so it's something being a podcaster or a radio host, you you're just really talking to people.

SPEAKER_01 30:33

Absolutely, absolutely, and tell Miss Tony I said hello. Um, but that is that is great, so it's kind of like you do all things entertain. I do see like you do all things entertainment, you know, which is great, which is absolutely great. Um, and you do, I've seen you attend different uh book fairs or exhibitions or things of that nature, and usually go live, you know, just putting the focus on the authors and things of that nature. And I'm me attending some um book fairs, if you will, I know they appreciate getting that attention because you want some foot traffic to come through when you're uh you know, when you're displaying your your business or your brand, so you try to help promote that aspect of it as well.

Book Events And Community Marketing

SPEAKER_01 31:31

Okay, yeah. How many of those do you usually do? Yeah, how many of those do you usually do? Let's say, let me hear.

SPEAKER_02 31:44

Well, you know what? When I first started getting into books, I didn't see book events as much. Um, but I see them year-round now. Like you have some that are in the wintertime, some that are in the spring, some that are in the summer. And so um I don't get out as much as I used to because I also do my own book event. So I don't get out as much as I used to. Uh, but when I can get out, I love to go to uh 556 uh book chicks, they do a book event. Um there's another book event that's in Detroit. I just love seeing them everywhere: Ohio, Chicago, Indianapolis, um, Colorado, Texas, Florida. So they're everywhere. Yeah, they are so and they're more often.

SPEAKER_01 32:40

They're more often than than fewer than what they were. Okay. I thought you were just doing um just maybe locally. I didn't know you were doing uh hey, interstate, but that can be interesting. I can see that being interesting as well to see how everyone puts on a different um book fair, if you will. Um our um local library, uh the director calls it uh the author's extravaganza. Uh and it really is nice. We did our first in-house since COVID, uh, I think it was in August, and we had a very good turnout. Um, so everybody, I think everybody was pleased just to be out in the building, even though um he did virtual interviews and they they turned out they they really did turn out okay. They really did. But when I think people had an opportunity to come back in because authors really um had the opportunity to introduce themselves, see other people's work, and uh, I think we just missed being, you know, in the building together.

SPEAKER_02 33:54

Yes, yeah. And then when you go to book events, it's kind of like going to a family reunion. Okay, okay, okay. Because you're you're able to see people that you don't see often, and when you see them, it's it's a good time, it's a good time in literature, and I mean it's a good time in in in community, so it I think of them as uh family reunions because I'm able to see people that I haven't seen in a while, or that I talk to maybe have never seen before. So they're all great experiences.

SPEAKER_01 34:34

And and I can see that um I have attended one where I knew no one there, but it was very good, it was organized very well, and I have been to like our author's extravaganza, and it's always going to be new people there. Um, and some people will travel as far as a couple of hours to get there. But hey, if you're going to get and market your brand, you're going to have to put in some work to get it done. Everyone seemed to enjoy themselves, you know, it was just a good time, but that is what you have to do. If you believe in what you have, you've got to get it out there. Absolutely.

SPEAKER_02 35:14

You got to move your feet. If you don't move your feet, it's only gonna go just so far. That is so true.

SPEAKER_01 35:20

That is so so true.

Bold Steps, Links, What’s Next

SPEAKER_01 35:22

Now, um, is there anything else you would like for the listeners to know, Aisha? Um to know as far as what I do how we can reach you, how we can reach you, any other tips or the trade that you would like to um share with uh with the audience, and um hardcore grind is your baby. Do you have anything else on the horizon?

SPEAKER_02 35:53

Well, hardcore grind is is one of the things that I do. Uh, you can always go to intriguingmoves.com uh and that's every shade of me. So you'll be able to see um the literary services, you'll be able to listen to shows, t-shirts, books, whatever it is that I'm doing, uh, will be all inclusive to the website. Um, as far as what I want people to know, you gotta always make sure you're taking bold steps in the dark. A lot of times, really mindful about how other people pour it in themselves, how they speak into their own lives. But when we deal in ourselves, we deal with lack and fear. And we have to stop doing that because just as you want somebody else to be great, you have to want to be great. In order to do that, you got to make moves to to for those things to happen and and flourish in those times. Um, but don't be afraid. It may look scary, um, but you got to. It that's part of your blessing that you're able to give to other people. Uh, the experience of you and your skills and your gifts. And if you hold your gift, are you you're not doing what you're supposed to do if you just hold it. So let it go. Let people experience you and love on you and be grateful for the things that you do. Um, I'm Leisha on every platform. Um, I believe in consistent branding. Um, only thing that's different is my Twitter. Uh it's three S's in my name instead of two S's, but consistently across the board. If you go to my website, you can click the links at the top to all of my social media. Uh, you can catch us the YouTube. Um, all of the interviews, whether they're live or recorded, are on YouTube as well. Um, and just follow me.

SPEAKER_01 37:55

Okay, we will do that now. When you mention intriguing moves again, and I'm sorry I should have asked this earlier. What does intriguing moves accomplish? I mean, what what does it encompass is what I'm trying to say.

SPEAKER_02 38:10

So intriguing moves is my parent company. It's okay. Everything sits under the umbrella. Um, and so with intriguing moves, the vision behind that is everything that I do, everything that I have a if I have a client that they're doing is intriguing someone else, whether they're writing um or or reading, like you're doing you're doing something to intrigue somebody else. And so that that's what I want to do. Everything I do, I want to intrigue others. And so we have intriguing moves, I have hardcore grind podcasts um and magazine. I have intriguing pens, which is the publishing company. Um I have Vision and Books, which is my book event, and then I have a nonprofit coming. Um, I haven't started that yet, but uh I'll have a nonprofit coming and just just all shades with me.

SPEAKER_01 39:07

That

Saying Yes And Closing Blessing

SPEAKER_01 39:08

is wonderful, and I am so glad that you said you kind of have to get over your fear, even though fear has a tendency to push you, it also has a tendency to help you hold yourself back, so you have to move past your fear to accomplish what you want to accomplish. I honestly uh appreciate you saying that because it took getting over my comfort zone to start writing, it took saying yes to the breaking point in Dr. P um and to outside of Kirkland for you know, she's the founder of the metaverse, the Sofa Chicago Book Fair. And I said, if I hadn't said yes, because you can always talk yourself out of something, I would not have met people such as yourself, you know, who's willing to give and share their knowledge and their talents. Um, because someone like me with very little background, little to no background, and to meet someone who's willing to share and share what they have, like I said, their gifts and their talent, they just gives you more courage to move forward. That's yeah, even Cassie with I just finished publishing my book, I'm not a published author. It's her work. I was I am still appreciative of her stepping out to do what she needs to do. Um, you know, everybody's not going to applaud you, but long as you applaud yourself, that's okay. You're absolutely right about that. Yeah, everyone is not going to be there for you. But thank you so much for joining us on Gentry's Journey. You have a good rest of the evening. Um, Miss Alicia Aisha Saddler with Hardcore Grind, intriguing moves. Follow her, and like she say, hey, she'll probably put you in your role in her roller decks if you'll make a connection, you know. So that is wonderful. Thank you so much, Aisha. I really appreciate you being a part of uh gentry journey and accepting the invite. Okay, absolutely. You have a wonderful evening.

SPEAKER_02 41:25

Absolutely. Oh, that's Lisha Sadler on all uh all sites, L-I-S-S-H-A. I'll love to hear from you. Thank you for always supporting me. You always, always come through, you and Miss Judy. I appreciate you guys. Uh, and I will talk to you too.

SPEAKER_01 41:45

Uh, we will talk again. Thank you so much, and you have a great rest of your evening, okay? You too. All right, and in closing, you know, may the Lord God continue to bless you and bless you real good in Jesus' name. Amen. Amen.