The Direct Seller's Podcast
The Direct Seller's Podcast
Effortlessly Boost Your Sales with a Powerful Email Funnel
Unlock the secrets to effortlessly boosting your direct sales business with a simple yet powerful tool—an effective sales funnel. Imagine having your business work for you in the background while you focus on other life priorities. On today's episode, I break down what a sales funnel is, why it's a game-changer, and how it can nurture potential customers, leading to increased sales. Discover the unparalleled power of email marketing and the critical importance of understanding your ideal customer to tailor a funnel that truly resonates.
In this episode, I guide you step-by-step through building an impactful email funnel, from crafting irresistible emails to designing a nurturing welcome sequence that creates strong connections with your subscribers. Learn the email success formula that can transform your business effortlessly and get a sneak peek into our upcoming live training session where I'll walk you through every detail.
Get your hands on The Email Funnel Bundle HERE!!
Connect with me on Instagram for more invaluable insights and grab your free 90-day action planner. Get ready to turn your email list into a powerful, ongoing sales engine!
Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
For Additional Resources for Direct Sellers:
www.rachelaperry.com
Welcome to the Direct Sellers Podcast, the podcast for direct sellers who are ready to get uncomfortable, build their business and grow a team while changing the face of the direct sales industry. I'm your host, rachel Perry. Join me as we get real and talk about all the things you need to kick some serious direct sales booty From overcoming limiting beliefs to sharing the exact strategies you need to attract the right people who become customers and beg to join your team. I've got you covered, girl. I'm going to be your new BFF when it comes to balancing life and kids while building your direct sales business with poise, peace of mind and, of course, a good set of fake eyelashes. Let's get started. Hey guys, welcome back to another episode of the Direct Sellers Podcast. I'm your host, rachel Perry, and today we're diving into building a simple funnel.
Speaker 1:Now you might be listening and you might be like what the heck is a funnel? Rach Like what is a funnel? Okay, what is a funnel and why do I need to know this as a direct seller? I'm going to tell you, but first I just wanted to say thank you so much for being a listener. I am so appreciative and I'm recording this. Right now I'm traveling in the UK. I have pre-recorded this before I left and I am just so. I've just been reflecting on how much I appreciate your dedication to this podcast. So if you are, have been a listener for a while or have just started listening, you are a new listener. Just I appreciate you because this is kind of the thing that I'm obsessed with, I love, I'm consistent with and I just appreciate it. So stay tuned, because I have something extremely special for you, a very special offer that I think you're probably going to want to get your hands on after this episode.
Speaker 1:So, just to give you a little backstory, a funnel First of all. A funnel like. Think about a funnel, okay, like an actual funnel. I remember way back when, when we actually my husband would change the oil in our car and he would use a funnel and it's shaped like an upside down triangle and what you want is your funnel is how you're collecting new people, it's how you nurture them and it's how you make more sales, and it doesn't have to be complicated. I didn't even know what a funnel was until, like, I had been in business for a very long time, like and I'm not talking my direct sales business, I'm talking like just business in general. When I, amanda and I, started the tag team, we didn't know what a funnel was. We became very successful without even knowing what a funnel was. So it's not like you can't be successful without funnels, but when you create funnels in your business and this is something I teach inside the three to five K program it's so important to have your business working for you so that when you're not able to be there, when you're not when you, so that you're not working a freaking hundred hours a day on your business, when you have funnels in place, it really frees you up to enjoy your life, but also has your business working for you in the background, and that's the business I would imagine most of you want.
Speaker 1:So I'm going to teach you how to build a very, very simple, simple funnel today. And it does involve email, because you guys know I've been talking about email marketing for years and years and years and years, and that's because it is the number one marketing tool. Yes, text marketing is very important. Yes, social media is very important, but email marketing is so powerful it really is so, so powerful you can do more in an email than you can in a text. Okay, so there's a time and a place for both, I think, and I encourage my students to use both, both. But if you're not using either, I'm going to suggest you start with email, to be honest.
Speaker 1:Okay, so the first thing you need to do with this email funnel is figure out who your ideal customers. It always comes back to that right, like it always comes down to who is your ideal customer, and the reason it does is because you can't solve their problems if you don't know who they are. So that's the first step. If you still don't really know who they are, take some time to do some thinking, to do some research. And when I say research, I mean like asking that, your current customers asking them things, finding information out. And it's not about what they like about your product, the questions you're asking them. And it's not about what they like about your product, the questions you're asking them, it's more what do they deal with day in and day out? So if you sell organizational tools, you might ask them what stresses them out about lack of organization or what do they find frustrating inside their pantries. And I love that.
Speaker 1:I always bring organization up as an example, because I am not an organized person. Maybe this is me calling out for help, because you guys, like yesterday, can we just like, let's just take a side note, like let's just go on a tangent for a second, as I do. I decided I wanted to clean out my closet because we're packing for our trip. And well, we haven't started packing and I feel very fat. Packing is not something that I love to do. I feel very overwhelmed, all the things and my closet was a mess, and so I decided now's the time to organize my closet. It doesn't come very naturally to me. I felt much better once I'd done it and there's still a lot of work that needs to be done but I did what needed to be done to get me to this space of like. Okay, I can breathe, but I think maybe that's why I use these organizations as an example. But let's say that's what you sell. It doesn't matter what you sell.
Speaker 1:The point is the same, and that is you've got to know what solution they need. What is your ideal person looking for? So, are they looking for a way to feel calm in their home? Are they looking for a way to be able to find things in their closet easily? Are they looking for a solution to their crazy messy pantry? Are they looking for a solution to the kids' toys being everywhere? What is the solution that they need? And sometimes they don't even know, like, what do they want? What do they want to feel? These are all important things for you to know so that you can offer them a solution to their problem.
Speaker 1:And when I say offer them a solution to their problem, I'm not saying that's your product. That's going to come, but not right now. What is something simple they can do? What are two or three tips you can give them that they can, actionable tips, actionable steps that they can take right now that will give them a sense of accomplishment or peace or will get them closer to their goal. So, let's say, using this organization example, let's say they just want to have, they really want their whole house to be organized, but the easiest thing for you to solve for them right now is to give them some tips on how to organize the kids playroom. Okay, maybe that's what it is. So that's going to be the solution that you're going to offer.
Speaker 1:Now, if you guys have followed me or listen to me for any any bit of time, or really any coach, you're going to hear people suggest that you do a lead magnet or a freebie and I've told you to do that too, but that can feel overwhelming and it can feel like a lot and like a lot of steps before you can actually start sending emails or whatever. So we're not even going to do that. What you're going to do is, if you have a list already, an email list you're going to send them an email list with three tips on how to organize their children's playroom in five minutes or less. Okay, that's just an example. Maybe it's how to clean their kitchen in three minutes or less without using chemicals, or maybe it's how to create a calm and peaceful atmosphere in five minutes or less. Like whatever it is. You're going to email your team, your list, not your team, the people on your list, these three tips, okay.
Speaker 1:Now if you don't have a list and you have a VIP group, have people say let me know or I have three tips. Would you like three tips on how to organize your playroom in five minutes or less? And have them give you their emails and say I'm going to email it out, just make sure you're on my list. There's a way to do that. You can just have people can just join your list, and I'm a big believer in ConvertKit because it's free up to a thousand. Or is it 10,000 people Like no, no, no to a thousand. Or is it 10,000 people Like no, no, no to a thousand. And that's awesome and it's a great platform for email. So if you're interested in that, just go to rachelaperrycom, forward, slash ConvertKit and that you can sign up there. And it is an affiliate link, but it's free, so I'm not getting anything and it's just. It's awesome and I teach ConvertKit because that's what I use. I find it very, very easy.
Speaker 1:But what you're going to do is then you're going to create an email with these three tips and you're going to send it out, and in the email you're talking about these three tips. Okay, you're literally just sharing these three tips. So they're on your list or they're not on your list, and you're saying get on my list, because I'm going to send you these three tips in an email. Okay, that's the first step of this funnel. The second step is you're then going to send them a series of emails and we call this like an email, or a welcome sequence or welcome series, and it's called that because it's usually when people join your list that you send it out. It's okay if people are already on your list. We're starting kind of from scratch here. So then this series is like a three to four email series, each sent a couple of days, several days, apart. Okay, the first couple of emails are more nurturing, kind of sharing some tips, giving some stories, talking about the tips that you've done, adding more value. Okay. So we start with people joining your list and they're literally just saying you're cause, you're going to send an email out with the three tips to do whatever. Okay. Then you're going to send an email or two where it's just kind of talking about those tips, giving some more tips. It's all focused on this one topic. So maybe going back to that organization, it's like organizing your home, Okay.
Speaker 1:Then the fourth email is going to be focused on offering them something. So it might be a discount. If you can offer discounts, a discount on a specific organizational set. Maybe it's a bundle you've put together that's only available for the next 24 hours. You can decide if it's available for the next 24 hours, because you're your own boss. I understand that some of you aren't able to do discounts, which is fine, but you want to create some kind of sense of urgency. So maybe it's something that you've put together that they can order within the next 24 hours and that's the only opportunity they have. Or maybe you're going to give them free shipping in the next 24 hours. Whatever it is, that's what you're going to offer.
Speaker 1:Now, if you're like I don't know what to say, I don't know what to offer, I have something I'm going to offer. I have a whole welcome sequence written out for you that you can literally copy and paste. Okay, I have a something. I've created something for you called the email funnel bundle. Now, if you already have the email success formula, then you already have this. But if you don't have the email success formula, this is something you might be interested in and it includes literal emails written for you where all you have to do is plug and play Okay, it's. This welcome sequence is one of the things that's involved in this email funnel bundle, bundle, bundle, and that's so that you can start your funnel. Now, a funnel is a way to get people into your, into your business, and eventually you sell to and you start making money without even thinking about it, without even having. This is all automated. The beauty of this. The beauty of having a welcome sequence working for you in the background is that you're going to start getting sales that come in when you're not even working.
Speaker 1:I had a student in the three to five K program. We were on a call. We had one of our weekly calls, weekly coaching calls, and she was like Rachel. After the call she was like Rachel. I just got a sale while we were on our coaching call because it was through email. There is power in email.
Speaker 1:So in this funnel, you're thinking about what is it that they need? What is it that my ideal customer needs? How can I bring them into this funnel? You guys, they could be people in your VIP group now who aren't on your email list. All you have to do is say join my list, get my here, and you know what I'm going to teach you how to do this. I just thought about that. That'll be something that I teach you how to do in the email funnel bundle.
Speaker 1:You just add people to your list. Well, you don't add them, you invite them to join and then you send this welcome series and that fourth email. You're offering something to them that they want, because you have built this desire and this need for what you're going to offer them. So, through this sequence of emails, this two or three emails, you've already talked about the problem, which, in my example, is the organization, the lack of organization. You've talked about some tips on how to do it easily and why it's so important and how this solution has helped you. It gives you, gave you, a sense of calm. You feel like everything has a place. Now your kids know where everything. You're painting a picture and you're tapping into feelings. And then in that last email, that fourth email, you were offering something to them for them to buy. Now is everyone going to buy it? No, but you are going to have some people do it.
Speaker 1:And the beauty of this welcome sequence is now, from then on, because you're going to automate this at some point, from that point on, anytime someone joins your list, you're going to automate this at some point. From that point on, anytime someone joins your list, they're going to get this sequence of emails. So that's what it means when we're talking about your business working in the background. That's what it means to have this funnel, because you're funneling them in and you're nurturing them, and then you're offering something and then these people on your list are going to become part of your group, of your community. Maybe they're going to join your Facebook group, maybe they're going to order more, maybe they're going to join your team. This is how you bring them in and this is the simplest funnel you can create, especially because I've already written it for you. So if you're curious about this funnel bundle, this email funnel bundle, go to rachelaperrycom forward slash funnel and it's all right there and it's currently at an insane, insane offer.
Speaker 1:It will not be this price, okay, for very long. Right now, as of the recording of this video, of this podcast, it's 33 dollars and 33 cents and you are getting a welcome email sequence. You are getting a follow-up email sequence. You are getting let me see, let me pull up my list. You are getting freebie templates. You are getting a funnel, an email funnel blueprint, which is going to list out exactly what you need to do and how you say it. You're going to get some bonuses. You get video training, okay, which is like on demand, previously recorded. You get social media captions and ideas and here's the big one you are going to get a free live training to talk about all things.
Speaker 1:Email funnels we're going to get. I'm going gonna get you all set up, I'm gonna show you exactly what to do and then, if you have questions, you get to ask me then and there it's gonna be like freaking amazing okay, Especially because it's only 33, 33. So, but again, that deal is only good for like 10 days. So go to rachelaperrycom forward slash funnel to get your hands on it. If you are listening to this after that deal is over, don't worry, there will be other opportunities that will still be available. It's just going to be a little bit more, but, you guys, this email funnel will change your world.
Speaker 1:If you can get this set up, you can be making money in the background, you can be nurturing your people in the background and you can be solving problems for them right away. And when you solve problems, you're building trust. You're building they're getting to know you and they like you, and when they know, like and trust you, that builds loyalty and it builds like solid customers and sometimes even new team members. So, my friends, this is the simplest funnel you can start right now. You can add this to your toolbox. You've heard me talk about the toolbox before. This is a big tool to put in that toolbox and I got you. I got you.
Speaker 1:Go to rachelaperrycom forward, slash funnel, and I just appreciate you and I'm here to cheer you on. We're going to do I'm going to walk you through all of this once I get back from England. Trust me, you don't want to miss out on this. Like this will never be offered again at this deal ever. If you already have the email success formula, you have this and you will be invited to that live training.
Speaker 1:If you do not have the email success formula, you want to get this. Okay, you really want to get your hands on this. We got you, girl, I got you and I'm going to help you make some money in your business without even trying. Okay, like, seriously, y'all know things have changed in this world, in this direct sales world. Okay, things have changed. I got you.
Speaker 1:Okay, go to rachelaperrycom forward, slash funnel, get your hands on it and we will do a training on July 30th, live, I'm going to walk you through all the steps. If you're like Rachel, I don't understand. I'm going to walk you through. This is your chance. Okay, all right, listen, have an amazing rest of the day. I love you. I really do. We'll talk soon. Bye, that's it for this episode of the Direct Sellers Podcast, but our fun doesn't have to end now. You'll catch me hanging out over on Instagram between episodes and I'd love for you to join me. So hop into my DMs. I promise you're not getting any hate girl messages and I promise I'm not going to be asking you to weirdly buy anything. Send me the message podcast so I can send you my free 90 day action planner, because who doesn't love a good template?