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Market Access Matters
Brought to you by the team at Access Infinity, this podcast shines a spotlight on the people in market access. In each episode we interview a different industry professional to discover their journey into market access, what inspires them and what they feel is on the horizon for this this ever-changing and exciting industry.
Market Access Matters
Sharing your market access story and demonstrating value with Biogen’s Adrian Harrington
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Access Infinity
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Season 2
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Episode 5
Adrian Harrington, Senior Director Value and Access at Biogen, joins the podcast to discuss market access excellence – what it means to him, and the critical role visual communication is playing for market access leaders.
Adrian also shares his views on what’s next for the market access function, detailing why leaders must embrace opportunities to demonstrate the value of market access and tell the story of their team’s success.
Strong communication strategies are clearly important to Adrian and it’s a theme that sits at the heart of this episode.
The opinions shared in this episode are Adrian's own views and not representative of the company he is working for.