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Market Access Matters
Brought to you by the team at Access Infinity, this podcast shines a spotlight on the people in market access. In each episode we interview a different industry professional to discover their journey into market access, what inspires them and what they feel is on the horizon for this this ever-changing and exciting industry.
Market Access Matters
Understanding Payer Perceptions with Megan O'Brien
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Season 4
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Episode 10
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In this episode, we hear from Megan O'Brien, Associate Director at Access Infinity, to explore why understanding payer perception is so difficult to capture in a structured way.
Megan shares how traditional KPIs like time to access and price only tell part of the story, and why the softer, more subjective elements of payer engagement, from communication frequency to corporate trust, can influence reimbursement outcomes in ways that can be challenging to track. Tune in to hear how primary research and smarter feedback loops could help access teams move from measuring activity to demonstrating real impact.