This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

What a Packed Gym Taught Me About Scaling with Integrity

In this episode of This Mother Means Business, Laura shares an unexpected but powerful business lesson she learned during a drop-in workout at a high-intensity gym packed wall-to-wall with people and pulsing to Pitbull. (Yeah, really.)

What looked like a successful business model on the surface — high volume, low touch, maximum profit — felt completely out of alignment with how she believes in serving people. And it sparked a much bigger question:

Are you building your business based on what works for others… or what actually feels right for you?

Laura opens up about:

  • Why choosing depth over scale isn’t just a preference — it’s a strategy
  • The trap of building a business that looks successful but feels hollow
  • How to redefine what “growth” means in a way that actually supports your values
  • Why it’s okay to walk away from profitable paths that don’t align with your mission
  • What true mentorship and coaching really mean — and why they matter more than ever

00:00 – Intro + Storytime Setup
Laura sets the scene for a business lesson that came out of a chaotic gym visit — complete with flashing lights, blasting Pitbull, and 37 people moving in sync (or not).

01:30 – The “Coaching” That Wasn’t Coaching
She unpacks the difference between crowd control and actual support — and what this experience made her realize about business models that prioritize volume over value.

02:50 – When Profit Doesn’t Equal Alignment
A friend's reaction (“I need to open one of these!”) prompts Laura to explore how easy it is to chase scalable models that don’t actually feel good.

03:45 – Scaling vs. Serving
Laura explains why she’s never been drawn to low-touch offers, and how her commitment to depth over dopamine shows up in her mentorship approach.

04:50 – Walking Away From What “Works”
Just because it’s popular doesn’t mean it’s personal. Laura reflects on the programs, clients, and revenue she’s consciously let go of in favor of integrity.

06:00 – The CEO Power of Choice
You don’t have to copy a blueprint that isn’t yours. Laura offers a powerful reminder that you get to build the business you want — even if it’s slower, smaller, or quieter.

07:15 – An Invitation to Reflect
She closes the episode with a challenge: audit your business. Is it built on hype and hustle, or is it a reflection of who you truly are?

If you’ve been second-guessing your offers, your business model, or the pressure to scale fast, this episode is your permission slip to do it differently.

🔥 Key takeaway: You’re the CEO. That means you get to choose. Choose values. Choose depth. Choose what actually feels like you.

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